B2B Sales Courses

b2bsalescourses.com is a learning platform helping b2b Sales professionals around the world to be adapt and be successful in modern times. When companies are dealing with high level of uncertainty their buying behaviour is changing fast. On b2bsalescourses.com you will find programs sharing new  powerful sales methodologies and tools that enable sales professionals to sell remotely and discover relevance helping to make a difference for their clients.

Owner b2bsalescourses.com

SalesHookup

Founder Saleshookup.com

Trust 2 Sales

A novel approach to help sales organizations scale by developing bests practices. Sales-Playbook-As-A-Service. All sales organizations looking to develop and implement a sales playbook can now rely on a partner to define and refine sales strategy, process and customer engagement.

Founder Trust 2 Sales 

For more than 12 years, we have helped approx. 10,000 sales professionals within 200 companies in Europe & Middle East achieving commercial success. Within b2b business environment sales improvement, consultancy & training has been and still is our core business. Key focus is improving strategy and quality of customer engagement. As founder of YuTrain I have personally analyzed commercial teams, helped them to improve their results, analyzed their sales processes, consulted on sales strategies and translated that into specific materials ensuring newly acquired work methods and skills fit the phase of the organization and business environment they are in.

CEO & B2B Sales Improvement Expert

Owner and Interviewer at Serious Management TV

Hemsley Fraser

As an Associate Partner at Hemsley Fraser, I design, implement, and manage global academies, specializing in B2B leadership and sales. My focus is on delivering impactful learning experiences that drive business growth, enhance leadership capabilities, and improve sales performance across diverse markets.

Leveraging Hemsley Fraser’s innovative learning ecosystem, I collaborate with organizations to create tailored learning journeys, blending live, digital, and social learning to maximize engagement and results.

Associate Partner

Trust me, I'm a Salesman

After training thousands of B2B Sales people worldwide, Yuri van der Sluis packed the essence of value and trust selling in 30 cartoons. This book will show you in an entertaining and practical way how you can be successful in sales, by being the exact opposite of the Wolf of Wallstreet. In short a Top Sales Dog instead of a Sales Wolf. Put the customer front and center in their buying process and sell by building trust and providing value. This way you won't just aim for the transaction, but the relationship and your customer as a whole. You won't have to lie, cheat and manipulate your way into business. How important is it for your business that customers keep coming back, because doing business with you is a good thing! This book will help you to: 
* sell the right way by building on your integrity and content 
* inject value in the sales process 
* get customer trust 
* get customer commitment 
* separate yourself from all the Sales Wolves out there. 
You will be guided throughout a typical B2B sales process whereby the major differences will be shown between the wolf and the dog. Cartoons will show you the stark contrast between the two ways how to sell.

Book Author

Vertrouw me, ik ben Verkoper

Book is about the fact that the real sales person, is someone you can trust. You don't have to manipulate, lie, and push sales people into buying. It is all about securing delivering value with your customer and get paid for it as an award. These two opposites are characterized in the wolf vs. the dog. This book has many illustrations visualizing what the dog or the wolf would do in every step of the sales process, so you can compare your choices as a sales professional with these two extremes.

Author

Conceptsales

Key in developing successful sales methodologies, innovative training methods and developer of sales training materials of ConceptSales. As a senior Sales Specialist, Consultant en Trainer I work with companies in the I(C)T industry to increase their strength to sell added value. 

Through training & coaching of both management and sales force, vision creation, mindset, attitude and skills are empowered. 

As a result client companies are improving their relationships with their customers, get a better understanding of customer dynamics and are able to implement high margin solutions.

B2B Sales Trainer | Associate Partner

Unomy

Helping companies accelerate their sales by providing sales intelligence and information. Unomy's platform helps sales and marketing teams to identify their prospects fast and easy. Finding, selecting and learning about new prospects used to be tedious, difficult and time consuming. With Unomy's innovative solutions that's all in the past. 

Responsible implementing sales strategy, hiring sales talent & implementing sales processes.

VP Sales

Alcotra North Amercica Inc.

Bioethanol, a clean-burning fuel produced from renewable resources that is also a good octane booster, is one of Alcogroup's strongest areas of expertise. Alcotra N.A., a U.S. corporation based in Houston, TX, is a major player in the trading and distribution of fuel and industrial ethanol in the USA either as agent or as principal for its parent company Alcotra SA. With tank storage facilities in Houston on the US Gulf, Alcotra N.A. is active in import, export, and domestic distribution of all grades of ethanol with capabilities to blend and denature.

Ethanol trading and business development

People's Playground

For 6 months I have helped People's Playground, an innovative SmartTV (new generation TV) developer, to improve their commercial structure, strategy and operations. I also facilitated in adding key clients to facilitate their growth.

Sales Strategy Consultant

🔹 B2B Digital Sales Expert Trainer 🔹 Improving B2B Digital selling to C-level decision makers 🔹 Open & Close Big Deals Remotely 🔹 International speaker 🔹Daddy of 3 🔹 Saleshookup Founder

My mission is to help B2B Sales professionals to stay relevant in today's market. 

Digital transformation in B2B Sales is accelerating with lightening speed ⚡. 

I specialize in helping international sales teams to maximize their relevance for their buyers.

We all want to find the best clients and close better and bigger deals. 

And rightfully so, your value proposition deserves it.

But best practices are different, even from just a few years ago. The majority of today's salesforce
is still heavily relying on traditional face to face selling. But that has changed completely, 
now the B2B world is shifting online. this gives the B2B Sales professionals many challenges: 
from finding new prospects, building new relationships, nurturing key deals and making a digital impact.

We can do better, we have to do better. This is what I am all about. 

I help my clients to:
- adopt modern sales methodologies 
- discover new sales skills needed in the digital world
- learn how to use the latest technologies to their advantage 

I design in-company high impact learning journeys to transform B2B sales teams.

Throughout the entire sales cycle, from lead generation, managing opportunities and closing deals, my clients will master:

- Hybrid selling / Remote selling / Digital selling using platforms Zoom, Microsoft Teams, Google
- Video selling with platforms such as Vidyard, Loom and Bombomb
- Applying digital tools such as Google jamboard/Miro/Mural
- Social Selling with platforms such as Linkedin Sales Navigator 

It is not the platform but the strategy, methodology and skills you actually apply that will determine your results. 

Having trained almost 20k sales people around the world, I know what it takes to grow as a professional and the strategy you need to bring in those dream clients. 

Reach out to me if you as a sales leader are looking to maximize your team's impact when dealing with prospects and clients.

✆ +31 611166754
✉ E-mail: yuri@yurivander.com
🔷 Send a connection request or send a direct message through Linkedin

Yuri van der Sluis

Stealth

Something is brewing. I'm excited to already have a team by my side as we work to bring our vision to life – helping more businesses become top-of-mind, position themselves as industry experts, build trust, foster loyalty, and negotiate with greater ease.

Founder, B2B PR & Personal Brand Consultant

BECOME • BUSINESS COMMUNICATIONS AGENCY

BECOME is an agency dedicated to developing personal brands of founders and executives. 

In my role, I was primarily responsible for the delivery processes and client engagement: 

■ Built the PR department from scratch.
■ Led the development of PR and personal brand strategies for business leaders. 
■ Oversaw delivery processes and provided mentorship to PR Project Managers. 
■ Helped the team establish strong client relationships, resulting in an average NPS of 9.5. 
■ Increased client engagement, leading to most clients extending their collaboration. 
■ Contributed to the development of the agency's operating system.

Head of Global PR

GoMage

Marketing & PR Consultant

Head of Agency Partnerships

GoMage is an eCommerce agency with a strong focus on delivering tangible business results. They are committed to achieving at least a 15% increase in revenue through our development, marketing, and CRO services.  

During my time with the company, I went through different learning curves. Some of my biggest achievements include:

 ■ Became the youngest C-level executive at a 100-person company.
 ■ Handled marketing, employer branding, and PR for the company.
 ■ Established department processes and grew the team from 1 to 10 in-house members. Encouraged a collaborative environment that everyone truly enjoyed working in.  
 ■ Built the marketing funnel and worked closely with the sales department. 
 ■ Organized a conference featuring industry leaders, including speakers from Adobe and Google.
 ■ Launched a YouTube channel that generated both leads and brand awareness.
 ■ Published industry report with strong market players. 
 ■ Developed and implemented employer branding strategies, enhancing the company’s reputation and appeal as a workplace.

Head of Marketing

Digital Marketing Manager

Sellbery

My key goal at Sellbery was to build bridges between people. More precisely: 
■ ​Established partnerships with other B2B companies and conducted co-marketing activities.
■ Developed and promoted the affiliate program.
■ Created email marketing campaigns and wrote guest posts.
■ Ran influencer marketing programs.

STUDWAY - СТУДВЕЙ

Apart from writing articles round-the-clock, I was also responsible for:
■ Managing partner publications;
■ Attending events and running interviews; 
■ Translating articles (and one book).

Journalist

Chief Partnership Officer @ GoMage | Striving to create meaningful connections | Huge fan of behavioral sciences

Working with entrepreneurs shaped my thinking.

I learned to combine an understanding of the bigger picture – vision, direction, long-term goals – with attention to how every tactical step impacts it.

That’s been true throughout my 9 years in marketing and PR and 6 years in management roles. And since February 2025, I’ve been consulting founders and their teams on how to build trust and recognition with their stakeholders, meet the right people (online and offline) who can help them get to their point B, and communicate their experience and company in a way that makes them remembered.

Specifically, I help clients grow their presence on LinkedIn and in media, earn speaking engagements, build meaningful networks, and launch their own initiatives – like industry reports, event series, or other formats tailored to their goals.

I value balance and depth in my work. That’s why my approach blends business thinking with behavioral insights, and proven communication frameworks (like the triangle of trust) with highly personalized strategies.

And the goal of my work is simple: to make the right people trust you, remember you, and want to work with you – or the company you’re building.

If you’re thinking about how to build a stronger presence, earn trust in your industry, and communicate your story in a way that opens doors – I’m always open to a conversation.

taplio

The Battle

Yuri van der Sluis

Hanna Plachkova

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