B2B Sales Courses

b2bsalescourses.com is a learning platform helping b2b Sales professionals around the world to be adapt and be successful in modern times. When companies are dealing with high level of uncertainty their buying behaviour is changing fast. On b2bsalescourses.com you will find programs sharing new  powerful sales methodologies and tools that enable sales professionals to sell remotely and discover relevance helping to make a difference for their clients.

Owner b2bsalescourses.com

SalesHookup

Founder Saleshookup.com

Trust 2 Sales

A novel approach to help sales organizations scale by developing bests practices. Sales-Playbook-As-A-Service. All sales organizations looking to develop and implement a sales playbook can now rely on a partner to define and refine sales strategy, process and customer engagement.

Founder Trust 2 Sales 

For more than 12 years, we have helped approx. 10,000 sales professionals within 200 companies in Europe & Middle East achieving commercial success. Within b2b business environment sales improvement, consultancy & training has been and still is our core business. Key focus is improving strategy and quality of customer engagement. As founder of YuTrain I have personally analyzed commercial teams, helped them to improve their results, analyzed their sales processes, consulted on sales strategies and translated that into specific materials ensuring newly acquired work methods and skills fit the phase of the organization and business environment they are in.

CEO & B2B Sales Improvement Expert

Owner and Interviewer at Serious Management TV

Hemsley Fraser

As an Associate Partner at Hemsley Fraser, I design, implement, and manage global academies, specializing in B2B leadership and sales. My focus is on delivering impactful learning experiences that drive business growth, enhance leadership capabilities, and improve sales performance across diverse markets.

Leveraging Hemsley Fraser’s innovative learning ecosystem, I collaborate with organizations to create tailored learning journeys, blending live, digital, and social learning to maximize engagement and results.

Associate Partner

Trust me, I'm a Salesman

After training thousands of B2B Sales people worldwide, Yuri van der Sluis packed the essence of value and trust selling in 30 cartoons. This book will show you in an entertaining and practical way how you can be successful in sales, by being the exact opposite of the Wolf of Wallstreet. In short a Top Sales Dog instead of a Sales Wolf. Put the customer front and center in their buying process and sell by building trust and providing value. This way you won't just aim for the transaction, but the relationship and your customer as a whole. You won't have to lie, cheat and manipulate your way into business. How important is it for your business that customers keep coming back, because doing business with you is a good thing! This book will help you to: 
* sell the right way by building on your integrity and content 
* inject value in the sales process 
* get customer trust 
* get customer commitment 
* separate yourself from all the Sales Wolves out there. 
You will be guided throughout a typical B2B sales process whereby the major differences will be shown between the wolf and the dog. Cartoons will show you the stark contrast between the two ways how to sell.

Book Author

Vertrouw me, ik ben Verkoper

Book is about the fact that the real sales person, is someone you can trust. You don't have to manipulate, lie, and push sales people into buying. It is all about securing delivering value with your customer and get paid for it as an award. These two opposites are characterized in the wolf vs. the dog. This book has many illustrations visualizing what the dog or the wolf would do in every step of the sales process, so you can compare your choices as a sales professional with these two extremes.

Author

Conceptsales

Key in developing successful sales methodologies, innovative training methods and developer of sales training materials of ConceptSales. As a senior Sales Specialist, Consultant en Trainer I work with companies in the I(C)T industry to increase their strength to sell added value. 

Through training & coaching of both management and sales force, vision creation, mindset, attitude and skills are empowered. 

As a result client companies are improving their relationships with their customers, get a better understanding of customer dynamics and are able to implement high margin solutions.

B2B Sales Trainer | Associate Partner

Unomy

Helping companies accelerate their sales by providing sales intelligence and information. Unomy's platform helps sales and marketing teams to identify their prospects fast and easy. Finding, selecting and learning about new prospects used to be tedious, difficult and time consuming. With Unomy's innovative solutions that's all in the past. 

Responsible implementing sales strategy, hiring sales talent & implementing sales processes.

VP Sales

Alcotra North Amercica Inc.

Bioethanol, a clean-burning fuel produced from renewable resources that is also a good octane booster, is one of Alcogroup's strongest areas of expertise. Alcotra N.A., a U.S. corporation based in Houston, TX, is a major player in the trading and distribution of fuel and industrial ethanol in the USA either as agent or as principal for its parent company Alcotra SA. With tank storage facilities in Houston on the US Gulf, Alcotra N.A. is active in import, export, and domestic distribution of all grades of ethanol with capabilities to blend and denature.

Ethanol trading and business development

People's Playground

For 6 months I have helped People's Playground, an innovative SmartTV (new generation TV) developer, to improve their commercial structure, strategy and operations. I also facilitated in adding key clients to facilitate their growth.

Sales Strategy Consultant

🔹 B2B Digital Sales Expert Trainer 🔹 Improving B2B Digital selling to C-level decision makers 🔹 Open & Close Big Deals Remotely 🔹 International speaker 🔹Daddy of 3 🔹 Saleshookup Founder

My mission is to help B2B Sales professionals to stay relevant in today's market. 

Digital transformation in B2B Sales is accelerating with lightening speed ⚡. 

I specialize in helping international sales teams to maximize their relevance for their buyers.

We all want to find the best clients and close better and bigger deals. 

And rightfully so, your value proposition deserves it.

But best practices are different, even from just a few years ago. The majority of today's salesforce
is still heavily relying on traditional face to face selling. But that has changed completely, 
now the B2B world is shifting online. this gives the B2B Sales professionals many challenges: 
from finding new prospects, building new relationships, nurturing key deals and making a digital impact.

We can do better, we have to do better. This is what I am all about. 

I help my clients to:
- adopt modern sales methodologies 
- discover new sales skills needed in the digital world
- learn how to use the latest technologies to their advantage 

I design in-company high impact learning journeys to transform B2B sales teams.

Throughout the entire sales cycle, from lead generation, managing opportunities and closing deals, my clients will master:

- Hybrid selling / Remote selling / Digital selling using platforms Zoom, Microsoft Teams, Google
- Video selling with platforms such as Vidyard, Loom and Bombomb
- Applying digital tools such as Google jamboard/Miro/Mural
- Social Selling with platforms such as Linkedin Sales Navigator 

It is not the platform but the strategy, methodology and skills you actually apply that will determine your results. 

Having trained almost 20k sales people around the world, I know what it takes to grow as a professional and the strategy you need to bring in those dream clients. 

Reach out to me if you as a sales leader are looking to maximize your team's impact when dealing with prospects and clients.

✆ +31 611166754
✉ E-mail: yuri@yurivander.com
🔷 Send a connection request or send a direct message through Linkedin

Yuri van der Sluis

Het CFO Centre Nederland

Fractional CMO

BrightPensioen

•	Redefine propositions and brand strategy.
•	Translate propositions into effective campaigns, website, product and pricing strategies, and customer experience (CX) enhancements.

Proposition, Ecommerce & Marketing | Strategy & Execution | fractional

SER Topvrouwen

Member of the Social & Economic Council Top Women (SER Topvrouwen). It's an honor to be part of this community of female leaders dedicated to accelerating diversity in business and driving change.

Member of SER Topvrouwen

Milledoni

Milledoni Consultancy
Provides digital strategy and marketing growth services, offering advice and execution across various sectors, including finance, retail, media, and emerging industries. Passionate about collaborating with entrepreneurs to achieve growth, with a 9.5/10 client satisfaction rate and industry awards.
	•	Provide ecommerce strategy and marketing growth advice and execution.
	•	Work with B2B and B2C sectors, including finance, retail, media, and emerging industries.
	•	Serve startups, scale-ups, MKBs, and agile corporates.
	•	Expertise in proposition, innovation, validation, product-led marketing, growth strategy, and design thinking.
	•	Utilize the ProvenPPP method (Problem-Promise-Proof) for effective solutions.

Milledoni.nl
A curated B2C / B2B gift-giving platform 
	•	Developed with an advanced open-source Erlang framework and an algorithm-based recommendation engine.
	•	Achieved 50k monthly visitors in five months with no marketing spend.
	•	Currently transforming the platform to be AI-driven, with AI managing operations, workflows, sales, and marketing.

Founder | Owner | CEO 

IG&H

- Delivered digital transformation projects including CX strategy, customer journey mapping, omnichannel experiences, data-driven segmentation, AI and chatbots.
- Thought leader and public speaker on creating lovable brands through data, design, and technology.

Director

NLinBusiness

Assessed and redefined the global proposition and the platform strategy and roadmap

Digital Strategist

Marketing & ecommerce advisor  | member of advisory board

Initially hired to deliver digital marketing; later promoted to Marketing Director.
- Shaped growth strategy and led marketing initiatives.
- Exceeded growth targets and enhanced the customer journey from discovery to advocacy.
- Executed ATL and digital campaigns, including website redesign, CRO, content marketing, email automation, and community building.
- Launched new propositions and digital products, collaborating with strategic partners.
- Advised on pricing, product bundling, and CRM implementation, including client financial portal.
- Managed third-party relationships, selected agencies, and built and coached the marketing and design team.

Marketing Director | member of advisory board

Digital Marketing Consultant

PW Central

E-commerce strategy | Design and launch TICA Online for the Dutch B2B cash & carry brands Tica and Trends & Trade.
	•	Defined and executed ecommerce strategy and roadmap, launching the first MVP.
	•	Developed IT and fulfillment strategies, selected software solutions, and designed online brand and customer experience.

B2B ecommerce & marketplace strategy | Product Owner a.i.

BOSKA

Ecommerce strategy for B2B and B2C | Selection ecommerce IT platform | Requirements & user stories | Team hired

Ecommerce Strategy a.i.

Omniplan

UX strategy, creation & test of prototypes for apps that help people getting grasp of financial planning

UX strategist a.i.

As a freelancer or in a fractional role, I collaborate with entrepreneurs, scale-ups, and startups who aim to make a difference. With over 18 years of experience in ecommerce and marketing, I have launched successful products and developed growth strategies for both B2B and B2C businesses. I take a result-driven, hands-on approach, ensuring that things get done.

I particularly enjoy working with companies that offer complex products or services, such as financial products, pensions, healthcare, or innovative services that are not yet in existence. My clients range from challengers in the financial sector like BrightPension and Knab to purpose-driven brands like Fairphone and ecommerce brands like Boska (B2B) or marketplaces like Tica and Trends&Trade (B2B).

I have developed my own method to help companies attract, convert, and engage clients by rethinking their products, marketing, and customer experience through data, design, and technology — all with a beating heart!

In addition to my consulting work, I am the founder of Milledoni.nl, a curated gift platform. I continuously experiment with innovative business models, customer journeys, and AI-driven solutions, leading to rapid growth without the need for heavy marketing investment. Currently, I am focused on applying AI to create a memorable gift-seeking and giving experience.

Examples of projects or fractional collaboration:

Growth & Innovation
My expertise lies in shaping and executing growth strategies that scale businesses. My ProvenPPP method (Problem-Promise-Proof-Experience) ensures that every growth strategy and execution is grounded in strong fundamentals and drives real impact, all while optimizing marketing budgets.

Marketing & Ecommerce
I develop successful strategies that boost brand awareness, drive customer acquisition, and improve retention. I combine the emotional power of building brands and fostering customer loyalty with performance-driven strategies that deliver measurable results. This balanced approach has led to memorable campaigns, including one that won a SAN Award for the omnichannel campaign “the toekomst is Bright”.

Product, Product-led Marketing & Customer Experience (CX)
I create standout digital products by merging design thinking, innovation, customer experience, user experience.

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Yuri van der Sluis

Federica Foroni Lo Faro

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