Yuri Kruman

Career Strategist

HR, Talent & Systems

Current projects: 

1) partnering as AI x L&D and HR SME with top 5 AI labs (FAANG), top EdTech and other clients through Mercor, micro1 and Hurix to build, evaluate and improve AI-driven courses, highly specialized prompts and rubrics.

2) Running (successful) AI pilots for mid-size firms to build, evaluate and improve AI-driven tech stacks for HR, L&D and enterprise AI transformation.

Led more than 30 HR transformation projects for venture-backed startups, PE-owned firms, and mid-market companies

Provided interim CHRO and CLO support for organizations with headcounts ranging from 50 to 2,500 employees

Designed and implemented HR tech stacks including ATS (BreezyHR, Greenhouse), LMS (Trainual, LearnUpon), and engagement platforms (CultureAmp, Glint)

Delivered enterprise L&D programs with adoption rates over 90 percent, supporting manager and high-potential development

Managed HRIS configuration, onboarding flows, and performance systems aligned to organizational KPIs

Coached over 1,300 startup and Fortune 500 executives on leadership development, internal communication, and team strategy

Created HR analytics dashboards and scorecards using Power BI and PeopleBox to track engagement, retention, and performance metrics

Managed $300K+ HR and/or L&D budgets

Fractional CHRO / CLO, Strategic HR Advisor, CHRO Coach (AI, M&A)

The Wharton School

Guest lecturer for the Wharton CHRO program and CHRO Coach (AI, M&A)

Session: HR’s Midlife Crisis: AI, Grit and Irreverence

Guest Lecturer

HR.com

Advisory Board Member - The Future of Learning Technologies 2025

TM Forum

Built a company-wide, three-tiered L&D program for 300+ employees focused on universal, manager, and high-potential tracks

Delivered trainings via Butter.us and LearnUpon LMS with 100 percent staff satisfaction ratings

Redesigned performance management framework to incorporate L&D outcomes as 20 percent of evaluation

Coached all high-potential and managerial staff in 1-on-1 and cohort formats

Implemented internal communications plan to improve information flow, event cadence, and leadership transparency

Conducted full HR tech audit and helped lead HiBob implementation and configuration

Partnered with internal HR team to build workforce development metrics and analytics infrastructure

Developed custom training content based on proprietary leadership development methodologies

Managed $150K L&D budget

Interim CHRO / CLO (Consultant)

Lattice

Exciting news! I've joined the Winter 2025 Cohort of Lattice's Certified Fractional HR People Leader Program! This initiative is all about enabling strategic partners to effectively meet their clients' People Management needs.

What makes this adventure special?

 I'll be part of a diverse array of professionals united by the shared ambition of cultivating a thriving fractional HR business.

 The program offers clear and organized opportunities to confront business challenges, using Lattice to solve our clients' most critical issues.

 There are countless opportunities to engage with peers, learn from one another, and forge meaningful relationships.

If your team is in need of additional help or if you'd be interested in connecting with Lattice let me know! I can't wait to get started on this exciting journey and soon you’ll see my face amongst these talented Fractional HR People Leaders: https://bit.ly/4eVQjgl

Certified Fractional People Leader Program (Winter 2025 Cohort)

GCE Strategic Consulting

Yuri’s specialties include HR M&A Integration, Benefits, Payroll and Compliance, HR Tech Stack Builds, Performance Management, High Performer Retention, Team and C-Suite Coaching, Building L&D Programs and People Analytics.

His industry-leading HR consulting, L&D and DEI work has been recognized by multiple industry awards and has impacted many thousands of executives and staff. He advises enterprises, VCs and PE funds on HR Tech, GTM and product strategy, as well as strategic HR. Yuri has mentored 100s of founders and executives through Google for Startups, Venture for America, Crew Capital, Innovation Channel, Alchemist and other networks and accelerators.

HR Practice Area Leader / Fractional CHRO

Touro University

Currently teaching or have taught:
* Digital Marketing
* Principles of Marketing
* Consumer Behavior

Adjunct Professor

Technion - Israel Institute of Technology

Managed executive communications, media relations, and crisis communications for a global research university.
	•	Produced content for international campaigns, increasing media placements by 40% and enhancing the university’s global reputation.
	•	Trained faculty and leadership in media engagement and public speaking.

Head of Communications, PR and Social Media

PR and Communications Manager

Ideapress Publishing

FORBES “Top 21 Books to Read in 2021.” 
USA TODAY "Top 20 book fueling readers to upgrade their personal and professional lives"
Featured in ENTREPRENEUR

- Selected as a Best Book Award Finalist (Self-Help General category) at the 2022 American Book Fest
--
ORDER HERE (AMAZON): https://www.amazon.com/gp/product/B08SNR89QF/ref=dbs_a_def_rwt_bibl_vppi_i1

Author - "Be Your Own Commander-in-Chief"

Commander-in-Chief Media Group

We empower brands, humans and organizations to create and scale fast growth using their greatest asset: their people and origin stories.

COMMANDER-IN-CHIEF PODCAST:

Guests to date include:

Hillel Fuld, Israel's Unicorn Whisperer
Adam Singolda, CEO of Taboola (Nasdaq-traded)
Omer Keilaf, CEO of Innoviz (Nasdaq-traded)
Ronni Zehavi, CEO of HiBob (HR Tech Unicorn)
Didier Elzinga, CEO of CultureAmp (HR Tech Unicorn)

Apply to be a guest here: https://www.cicmediagroup.com/guest
--
Our book: "BE YOUR OWN COMMANDER-IN-CHIEF"
Amazon: https://amzn.to/3GIUR9e

Podcast and Newsletter Creator

I help high-growth companies and global enterprises scale effectively by designing AI-powered people systems, building enterprise L&D programs, and integrating culture, compliance, and strategy across HR functions.

As a 3x interim/fractional CHRO and CLO, I have led over 30 large-scale HR transformation projects across healthcare, tech, financial services, and professional services. My work includes end-to-end HR tech implementations, M&A HR integrations, L&D strategy, employer branding, internal communications, and executive coaching.

Key achievements:

Led 12 full-cycle HR M&A integrations for firms ranging from 120 to 2,500 employees

Built and delivered multi-tiered L&D programs for organizations with up to 1,000 employees

Designed and implemented HR tech stacks, including ATS, LMS, engagement platforms, and performance systems

Boosted Glassdoor ratings from 2.7 to 4.3 through EVP and comms strategy

Increased project completion rate by 45 percent through internal comms system redesign (ClickUp, Slack)

Delivered over $1 million in HR consulting value over the past three years

Coached more than 2,200 executives at organizations including Danone, Medtronic, Flatiron Health, and Ariel Investments, Goldman Sachs, Citigroup, Morgan Stanley and many other Fortune 500, FAANG and other tech firms.

Tools: BreezyHR, Greenhouse, Workday, SuccessFactors, HiBob, SAP, CultureAmp, Glint, 15Five, Trainual, Docebo, LearnUpon, Obrizum, ClickUp, Power BI, SQL, PeopleBox

Let’s connect if you are scaling your people function, building L&D programs, preparing for M&A, or undergoing HR digital transformation.

Executive Board Member/Contributor

- Conducted comprehensive audit of HR function, Performance Management, Learning and Development, Internal Communication
- Co-built HR operating plan as part of larger organizational operating plan
- Built out 3-tiered L&D program (High Potentials, Managers, Universal) in LearnUpon using proprietary materials based on my books
- Designed and co-implemented internal communication plan
- Delivered trainings on Butter.us platform 
- Coached all High Potentials and Managers 1-on-1
- Coached HR team on strategic initiatives 
- Achieved 100% rating for value from all staff, to date on all trainings delivered 
- Helped redesign Performance Management function to include L&D as 20% of performance management
- Helped with HiBob configuration and rollout

Yuri Kruman 🇮🇱

Better Call Daddy Podcast

Meet Reena Friedman-Watts. If there's anything to know about her, she lives for the story, the people behind them and bringing them to life. Her knack for storytelling has taken her to unexpected places, from the daytime drama of the Jerry Springer Show to the legal drama of the Judge Alex Show. And now, the search for compelling stories is a family affair with the new podcast...Better Call Daddy!

Podcast Host

MegaWatts Productions

The SNF Spotlight Series 10/20-2/21

Monetize Your Brand Workshop 9/27/18
Hotel Arya - Miami, FL

Conversmart DTC DAY West 9/26/19
Marriott Marina Del Rey, CA

LIVE 2-hour Superstar Branding Event on 07/31/19, 12pm-2pm, The Sheraton Hotel, Downtown Denver
1550 Court Place, Denver CO

Learn how to build a compelling thought leader brand to attract opportunities and grow your business. Led by "Superstar Activator," Brand Strategist and Podcast Host, Michelle Villalobos, MBA, CSP

Conversmart DTC DAY East 5/31/2019
A Conference Exclusively For Brands And Retailers
4 W 43rd St, New York, NY 10036

Cathy Heller's Dreamtopia Event 3/14-15 2019
 Los Angeles, CA Harmony Gold Theater
Booked her podcast guests, sponsors, and emceed the event 

Leveraged Planning for Business Owners Focus CPA group- 3/28/18
Center Club of Orange County - Costa Mesa, CA

Corporate Sponsorships for Gary Vaynerchuk's Generation Now Sony Centre, Toronto 2018
Haste and Hustle Event

Media Marketing Specialist

Kewl Media, Inc.

Better Call Daddy Podcast 10 pm EST Sunday Nights on kewl.fm

Sundays 8:00 pm EST - 12 am EST

On Air Personality

Don't Keep Your Day Job - The Podcast

⚡️ DKYDJ community building from 25k to 40k followers on IG
⚡️ Managed Facebook group from 14k to 20k followers 
⚡️ Accountability coach for Signature course launch “Made to do this Program” 900k launch
⚡️ Booked podcast guests like Howard Schultz, Barbara Corcoran, Ken Coleman, Derek Sivers
⚡️ Helped podcast grow from 4 million downloads to almost 15 million

Chief Evangelist/ Accountability Coach

Next Level People Podcast

Podcast Co-Host

Strategic Marketing Financial Services, Inc.

➜ Our focus is working with financial professionals whose clients are high net worth business owners  & individuals . 

➜ We provide advanced tax saving strategies, marketing and case design.

➜ Our services include complimentary  marketing support &  we function as your back office.

▬▬▬▬▬▬
 Marketing programs include:

★ ENTAIRE GLOBAL - a  unique leveraged retirement planning program specifically for business owners, in which the accounts receivable are used as collateral. 

★ RETIREMENT ANALYZER - a very thorough and sophisticated, but easy to follow system that provides comprehensive retirement solutions 

★ THRIVE - a custom designed direct mail service guaranteeing a minimum response rate of 1.5%.

★ POLICY REVIEW - a non-threatening way to approach both existing and prospective clients. We have assembled a step by step, non-carrier specific Policy Review kit for the agent to promote to his/her clients

★ ESTATE PLANNING SYSTEM - a highly innovative and technological approach, identifying estate planning issues, a - a downloadable request-a-quote form.

★ COMPLIMENTARY AGENCY RESOURCES - including an in house medical underwriter, CPA, and attorney.

▬▬▬▬▬▬  Our advisors focus on:

★  Advanced Markets in Indexed Universal Life &  Indexed Annuities with Long Term Care Riders
★ Cutting Edge Tax Planning Strategies for Business Owners
★ Complete Customized Client Presentations including PowerPoint and other pieces
★ Estate Planning Strategies
★ Client Acquisition Programs-Lead Generation Systems
★ College Planning partnered with a build in lead generation program
★ Access to Underwriters, Tax Attorneys and CPA's
★  Vast knowledge of Impaired Risk Underwriting

▬▬▬▬▬▬
To learn more, 
Call: ☎ 502-251-1818
Email: Reenareena@gmail.com

Director of Marketing and Sales

Helper.world

Helper.World enables experienced users to support your clients.

Director North America

"Hot Bench" CBS

Researcher

Versay Solutions

Program Manager

The Bill Cunningham Show

⚡️ I get you on PODCASTS and help you PRODUCE them!

⚡️ I get you SPONSORSHIPS!

⚡️ I connect you with CHANGEMAKERS, sometimes that requires BREAKING DOWN DOORS!

⚡️ I get you in front of THE RIGHT PEOPLE!

⚡️ I make your story a STORY WORTH TELLING!  




🔥  I’m a LinkedIn-aholic and love building community and I want to help you build yours!

🔥  Top 5 Strengths: Woo, Activator, Communication, Positivity, and Empathy

👉 Join my Facebook community 
https://www.facebook.com/groups/BusinessLaughsandLinkedin/

👉 Connect with me on Instagram
www.instagram.com/reenafriedmanwatts
www.instagram.com/bettercalldaddypodcast

👉 Connect with me on Twitter
www.twitter.com/reenareena

👉 All episodes of The Better Call Daddy Show
www.BetterCallDaddy.com

👉 Video extras on Youtube
https://www.youtube.com/@BetterCallDaddy

👉 Podcasters love feedback
www.Ratethispodcast.com/BetterCallDaddy
www.Podchaser.com/BetterCallDaddy

taplio

The Battle

Yuri Kruman 🇮🇱

Reena Friedman Watts

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