Yuri Kruman

Career Strategist

HR, Talent & Systems

Current projects: 

1) partnering as AI x L&D and HR SME with top 5 AI labs (FAANG), top EdTech and other clients through Mercor, micro1 and Hurix to build, evaluate and improve AI-driven courses, highly specialized prompts and rubrics.

2) Running (successful) AI pilots for mid-size firms to build, evaluate and improve AI-driven tech stacks for HR, L&D and enterprise AI transformation.

Led more than 30 HR transformation projects for venture-backed startups, PE-owned firms, and mid-market companies

Provided interim CHRO and CLO support for organizations with headcounts ranging from 50 to 2,500 employees

Designed and implemented HR tech stacks including ATS (BreezyHR, Greenhouse), LMS (Trainual, LearnUpon), and engagement platforms (CultureAmp, Glint)

Delivered enterprise L&D programs with adoption rates over 90 percent, supporting manager and high-potential development

Managed HRIS configuration, onboarding flows, and performance systems aligned to organizational KPIs

Coached over 1,300 startup and Fortune 500 executives on leadership development, internal communication, and team strategy

Created HR analytics dashboards and scorecards using Power BI and PeopleBox to track engagement, retention, and performance metrics

Managed $300K+ HR and/or L&D budgets

Fractional CHRO / CLO, Strategic HR Advisor, CHRO Coach (AI, M&A)

The Wharton School

Guest lecturer for the Wharton CHRO program and CHRO Coach (AI, M&A)

Session: HR’s Midlife Crisis: AI, Grit and Irreverence

Guest Lecturer

HR.com

Advisory Board Member - The Future of Learning Technologies 2025

TM Forum

Built a company-wide, three-tiered L&D program for 300+ employees focused on universal, manager, and high-potential tracks

Delivered trainings via Butter.us and LearnUpon LMS with 100 percent staff satisfaction ratings

Redesigned performance management framework to incorporate L&D outcomes as 20 percent of evaluation

Coached all high-potential and managerial staff in 1-on-1 and cohort formats

Implemented internal communications plan to improve information flow, event cadence, and leadership transparency

Conducted full HR tech audit and helped lead HiBob implementation and configuration

Partnered with internal HR team to build workforce development metrics and analytics infrastructure

Developed custom training content based on proprietary leadership development methodologies

Managed $150K L&D budget

Interim CHRO / CLO (Consultant)

Lattice

Exciting news! I've joined the Winter 2025 Cohort of Lattice's Certified Fractional HR People Leader Program! This initiative is all about enabling strategic partners to effectively meet their clients' People Management needs.

What makes this adventure special?

 I'll be part of a diverse array of professionals united by the shared ambition of cultivating a thriving fractional HR business.

 The program offers clear and organized opportunities to confront business challenges, using Lattice to solve our clients' most critical issues.

 There are countless opportunities to engage with peers, learn from one another, and forge meaningful relationships.

If your team is in need of additional help or if you'd be interested in connecting with Lattice let me know! I can't wait to get started on this exciting journey and soon you’ll see my face amongst these talented Fractional HR People Leaders: https://bit.ly/4eVQjgl

Certified Fractional People Leader Program (Winter 2025 Cohort)

GCE Strategic Consulting

Yuri’s specialties include HR M&A Integration, Benefits, Payroll and Compliance, HR Tech Stack Builds, Performance Management, High Performer Retention, Team and C-Suite Coaching, Building L&D Programs and People Analytics.

His industry-leading HR consulting, L&D and DEI work has been recognized by multiple industry awards and has impacted many thousands of executives and staff. He advises enterprises, VCs and PE funds on HR Tech, GTM and product strategy, as well as strategic HR. Yuri has mentored 100s of founders and executives through Google for Startups, Venture for America, Crew Capital, Innovation Channel, Alchemist and other networks and accelerators.

HR Practice Area Leader / Fractional CHRO

Touro University

Currently teaching or have taught:
* Digital Marketing
* Principles of Marketing
* Consumer Behavior

Adjunct Professor

Technion - Israel Institute of Technology

Managed executive communications, media relations, and crisis communications for a global research university.
	•	Produced content for international campaigns, increasing media placements by 40% and enhancing the university’s global reputation.
	•	Trained faculty and leadership in media engagement and public speaking.

Head of Communications, PR and Social Media

PR and Communications Manager

Ideapress Publishing

FORBES “Top 21 Books to Read in 2021.” 
USA TODAY "Top 20 book fueling readers to upgrade their personal and professional lives"
Featured in ENTREPRENEUR

- Selected as a Best Book Award Finalist (Self-Help General category) at the 2022 American Book Fest
--
ORDER HERE (AMAZON): https://www.amazon.com/gp/product/B08SNR89QF/ref=dbs_a_def_rwt_bibl_vppi_i1

Author - "Be Your Own Commander-in-Chief"

Commander-in-Chief Media Group

We empower brands, humans and organizations to create and scale fast growth using their greatest asset: their people and origin stories.

COMMANDER-IN-CHIEF PODCAST:

Guests to date include:

Hillel Fuld, Israel's Unicorn Whisperer
Adam Singolda, CEO of Taboola (Nasdaq-traded)
Omer Keilaf, CEO of Innoviz (Nasdaq-traded)
Ronni Zehavi, CEO of HiBob (HR Tech Unicorn)
Didier Elzinga, CEO of CultureAmp (HR Tech Unicorn)

Apply to be a guest here: https://www.cicmediagroup.com/guest
--
Our book: "BE YOUR OWN COMMANDER-IN-CHIEF"
Amazon: https://amzn.to/3GIUR9e

Podcast and Newsletter Creator

I help high-growth companies and global enterprises scale effectively by designing AI-powered people systems, building enterprise L&D programs, and integrating culture, compliance, and strategy across HR functions.

As a 3x interim/fractional CHRO and CLO, I have led over 30 large-scale HR transformation projects across healthcare, tech, financial services, and professional services. My work includes end-to-end HR tech implementations, M&A HR integrations, L&D strategy, employer branding, internal communications, and executive coaching.

Key achievements:

Led 12 full-cycle HR M&A integrations for firms ranging from 120 to 2,500 employees

Built and delivered multi-tiered L&D programs for organizations with up to 1,000 employees

Designed and implemented HR tech stacks, including ATS, LMS, engagement platforms, and performance systems

Boosted Glassdoor ratings from 2.7 to 4.3 through EVP and comms strategy

Increased project completion rate by 45 percent through internal comms system redesign (ClickUp, Slack)

Delivered over $1 million in HR consulting value over the past three years

Coached more than 2,200 executives at organizations including Danone, Medtronic, Flatiron Health, and Ariel Investments, Goldman Sachs, Citigroup, Morgan Stanley and many other Fortune 500, FAANG and other tech firms.

Tools: BreezyHR, Greenhouse, Workday, SuccessFactors, HiBob, SAP, CultureAmp, Glint, 15Five, Trainual, Docebo, LearnUpon, Obrizum, ClickUp, Power BI, SQL, PeopleBox

Let’s connect if you are scaling your people function, building L&D programs, preparing for M&A, or undergoing HR digital transformation.

Executive Board Member/Contributor

- Conducted comprehensive audit of HR function, Performance Management, Learning and Development, Internal Communication
- Co-built HR operating plan as part of larger organizational operating plan
- Built out 3-tiered L&D program (High Potentials, Managers, Universal) in LearnUpon using proprietary materials based on my books
- Designed and co-implemented internal communication plan
- Delivered trainings on Butter.us platform 
- Coached all High Potentials and Managers 1-on-1
- Coached HR team on strategic initiatives 
- Achieved 100% rating for value from all staff, to date on all trainings delivered 
- Helped redesign Performance Management function to include L&D as 20% of performance management
- Helped with HiBob configuration and rollout

Yuri Kruman 🇮🇱

Unicargo

Sourced and established a BPO team to track and trace all shipments, ensuring timely and accurate deliveries
Created and implemented SOPs for proprietary task assignment software, improving task efficiency by 30% & reducing freight loss by 90%.
Oversaw global BPO operations, ensuring quality service delivery across all regions

Project Manager & BPO Coordinator, Operations side Digital transformation

IT Central Station

Oversaw contact center operations locally and offshore, ensuring recruitment and performance management best practices were implemented
Sourced multiple contact center/BPO globally for expansion, enabling the company to reach new markets
Managed contract requirements, costs, and training processes, ensuring seamless operations across all sites

Call Center Coordinator

Leket Israel

Developed and implemented a donor contact strategy aimed at operational excellence, resulting in a 15% increase in donations
Oversaw fundraising contact center operations, team building, recruitment, and performance management, ensuring targets were met
Created and implemented a comprehensive training and development program for new hires and continuously enhanced the fundraising team's skill set
Analyzed data regularly to identify priorities and process improvement opportunities, leading to a 20% increase in fundraising efficiency

Fundraising Call Center Manager

First Financial

Build and implement a Customer Contact strategy for cross-functional departments (Sales, Retention, Support) geared towards operational excellence 

Oversight of contact centre operations, recruitment (attrition control), performance management (target setting and process implementation)  

Work closely with related departments to ensure a seamless execution of Customer Contact strategy across all DTC and B2B touch points

Develop a documented training and development program for new hires (CC), along with continuous enhancement plans to ensure consistent elevation of service team skillset

Develop metric and behavior based assessment plans to ensure performance standards are consistently met and/or exceeded 

Regularly collect and analyze data in order to help identify priorities, risks, and process improvement opportunities

Complete regular market assessments to ensure agile approach to emerging customer needs 

Regular development sessions with team Supervisors and Team Leaders to allow for leadership growth, skill transfer, and engagement checkpoints

Creation and delivery of quarterly progress review to executive leadership team, updating on key initiatives and deliverables

Director/Head, Contact Centre Sales & Operations

P&M Brokers Inc

Brokerage and consultancy services, assisting buyers with sourcing for commodities and materials
Liaise between international firms and private sellers, building a network of suppliers and buyers across the world
Spearhead contractual negotiations, ensuring product pricing and quality commitments aligned with buyers' needs
Complete regular market assessments to ensure agile approach to emerging customer needs

Owner & CEO

lazer express transport

Creation and implementation of marketing and sales initiatives, resulting in 19% increase in sales within first fiscal quarter
Launched proactive approach to ensure sustained lead development for new market penetration initiatives
Source and analyze data to drive performance and productivity, ensuring operational execution (initiatives, best practices/standards, KPIs)
Direct and constant contact with service providers to guarantee end-to-end processing of orders in accordance with customer asks

sales manager

IDF - Israel Defence Forces

Nahal Brigade (932) - חפ"ק מח"ט חטמ"ר 7643

IDF Service  March 2001-March 2003

Husband, Father , Avid cook & Food explorer 
Operational leader, leaning on over 20 years of experience in building and growing contact center/BPO teams, as well as creation and implementation of market strategies. Exceeding client expectations and needs has always been my target. Whether it be within smaller or larger organizations - or while owning and operating my own consultancy firm in commodities trade. Skilled in on-boarding, lead generation, consumer privacy protection, and KPI creation. With a keen ability to pinpoint client needs and create performance roadmaps, business needs are always met while assuring customer experience.
I’m a creative problem solver, with a proven ability to quickly identify operational/revenue opportunities and ensure long-lasting consumer relationships and growth.

Technical Proficiencies
Microsoft Office Suite, Salesforce, Vtiger CRM, Priority (ERP), Logitude ,Ctool ,Google suites, Adobe, (SOP), KPIs/metrics

CRM development & Deployment project utilizing Vtiger: 
Oversaw all aspects from initial conception, deployment and supervisory management of over 30 call centers and 300 agents globally.

taplio

The Battle

Yuri Kruman 🇮🇱

Matan Avraham Ohayon

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