Yuri Kruman

Career Strategist

HR, Talent & Systems

Current projects: 

1) partnering as AI x L&D and HR SME with top 5 AI labs (FAANG), top EdTech and other clients through Mercor, micro1 and Hurix to build, evaluate and improve AI-driven courses, highly specialized prompts and rubrics.

2) Running (successful) AI pilots for mid-size firms to build, evaluate and improve AI-driven tech stacks for HR, L&D and enterprise AI transformation.

Led more than 30 HR transformation projects for venture-backed startups, PE-owned firms, and mid-market companies

Provided interim CHRO and CLO support for organizations with headcounts ranging from 50 to 2,500 employees

Designed and implemented HR tech stacks including ATS (BreezyHR, Greenhouse), LMS (Trainual, LearnUpon), and engagement platforms (CultureAmp, Glint)

Delivered enterprise L&D programs with adoption rates over 90 percent, supporting manager and high-potential development

Managed HRIS configuration, onboarding flows, and performance systems aligned to organizational KPIs

Coached over 1,300 startup and Fortune 500 executives on leadership development, internal communication, and team strategy

Created HR analytics dashboards and scorecards using Power BI and PeopleBox to track engagement, retention, and performance metrics

Managed $300K+ HR and/or L&D budgets

Fractional CHRO / CLO, Strategic HR Advisor, CHRO Coach (AI, M&A)

The Wharton School

Guest lecturer for the Wharton CHRO program and CHRO Coach (AI, M&A)

Session: HR’s Midlife Crisis: AI, Grit and Irreverence

Guest Lecturer

HR.com

Advisory Board Member - The Future of Learning Technologies 2025

TM Forum

Built a company-wide, three-tiered L&D program for 300+ employees focused on universal, manager, and high-potential tracks

Delivered trainings via Butter.us and LearnUpon LMS with 100 percent staff satisfaction ratings

Redesigned performance management framework to incorporate L&D outcomes as 20 percent of evaluation

Coached all high-potential and managerial staff in 1-on-1 and cohort formats

Implemented internal communications plan to improve information flow, event cadence, and leadership transparency

Conducted full HR tech audit and helped lead HiBob implementation and configuration

Partnered with internal HR team to build workforce development metrics and analytics infrastructure

Developed custom training content based on proprietary leadership development methodologies

Managed $150K L&D budget

Interim CHRO / CLO (Consultant)

Lattice

Exciting news! I've joined the Winter 2025 Cohort of Lattice's Certified Fractional HR People Leader Program! This initiative is all about enabling strategic partners to effectively meet their clients' People Management needs.

What makes this adventure special?

 I'll be part of a diverse array of professionals united by the shared ambition of cultivating a thriving fractional HR business.

 The program offers clear and organized opportunities to confront business challenges, using Lattice to solve our clients' most critical issues.

 There are countless opportunities to engage with peers, learn from one another, and forge meaningful relationships.

If your team is in need of additional help or if you'd be interested in connecting with Lattice let me know! I can't wait to get started on this exciting journey and soon you’ll see my face amongst these talented Fractional HR People Leaders: https://bit.ly/4eVQjgl

Certified Fractional People Leader Program (Winter 2025 Cohort)

GCE Strategic Consulting

Yuri’s specialties include HR M&A Integration, Benefits, Payroll and Compliance, HR Tech Stack Builds, Performance Management, High Performer Retention, Team and C-Suite Coaching, Building L&D Programs and People Analytics.

His industry-leading HR consulting, L&D and DEI work has been recognized by multiple industry awards and has impacted many thousands of executives and staff. He advises enterprises, VCs and PE funds on HR Tech, GTM and product strategy, as well as strategic HR. Yuri has mentored 100s of founders and executives through Google for Startups, Venture for America, Crew Capital, Innovation Channel, Alchemist and other networks and accelerators.

HR Practice Area Leader / Fractional CHRO

Touro University

Currently teaching or have taught:
* Digital Marketing
* Principles of Marketing
* Consumer Behavior

Adjunct Professor

Technion - Israel Institute of Technology

Managed executive communications, media relations, and crisis communications for a global research university.
	•	Produced content for international campaigns, increasing media placements by 40% and enhancing the university’s global reputation.
	•	Trained faculty and leadership in media engagement and public speaking.

Head of Communications, PR and Social Media

PR and Communications Manager

Ideapress Publishing

FORBES “Top 21 Books to Read in 2021.” 
USA TODAY "Top 20 book fueling readers to upgrade their personal and professional lives"
Featured in ENTREPRENEUR

- Selected as a Best Book Award Finalist (Self-Help General category) at the 2022 American Book Fest
--
ORDER HERE (AMAZON): https://www.amazon.com/gp/product/B08SNR89QF/ref=dbs_a_def_rwt_bibl_vppi_i1

Author - "Be Your Own Commander-in-Chief"

Commander-in-Chief Media Group

We empower brands, humans and organizations to create and scale fast growth using their greatest asset: their people and origin stories.

COMMANDER-IN-CHIEF PODCAST:

Guests to date include:

Hillel Fuld, Israel's Unicorn Whisperer
Adam Singolda, CEO of Taboola (Nasdaq-traded)
Omer Keilaf, CEO of Innoviz (Nasdaq-traded)
Ronni Zehavi, CEO of HiBob (HR Tech Unicorn)
Didier Elzinga, CEO of CultureAmp (HR Tech Unicorn)

Apply to be a guest here: https://www.cicmediagroup.com/guest
--
Our book: "BE YOUR OWN COMMANDER-IN-CHIEF"
Amazon: https://amzn.to/3GIUR9e

Podcast and Newsletter Creator

I help high-growth companies and global enterprises scale effectively by designing AI-powered people systems, building enterprise L&D programs, and integrating culture, compliance, and strategy across HR functions.

As a 3x interim/fractional CHRO and CLO, I have led over 30 large-scale HR transformation projects across healthcare, tech, financial services, and professional services. My work includes end-to-end HR tech implementations, M&A HR integrations, L&D strategy, employer branding, internal communications, and executive coaching.

Key achievements:

Led 12 full-cycle HR M&A integrations for firms ranging from 120 to 2,500 employees

Built and delivered multi-tiered L&D programs for organizations with up to 1,000 employees

Designed and implemented HR tech stacks, including ATS, LMS, engagement platforms, and performance systems

Boosted Glassdoor ratings from 2.7 to 4.3 through EVP and comms strategy

Increased project completion rate by 45 percent through internal comms system redesign (ClickUp, Slack)

Delivered over $1 million in HR consulting value over the past three years

Coached more than 2,200 executives at organizations including Danone, Medtronic, Flatiron Health, and Ariel Investments, Goldman Sachs, Citigroup, Morgan Stanley and many other Fortune 500, FAANG and other tech firms.

Tools: BreezyHR, Greenhouse, Workday, SuccessFactors, HiBob, SAP, CultureAmp, Glint, 15Five, Trainual, Docebo, LearnUpon, Obrizum, ClickUp, Power BI, SQL, PeopleBox

Let’s connect if you are scaling your people function, building L&D programs, preparing for M&A, or undergoing HR digital transformation.

Executive Board Member/Contributor

- Conducted comprehensive audit of HR function, Performance Management, Learning and Development, Internal Communication
- Co-built HR operating plan as part of larger organizational operating plan
- Built out 3-tiered L&D program (High Potentials, Managers, Universal) in LearnUpon using proprietary materials based on my books
- Designed and co-implemented internal communication plan
- Delivered trainings on Butter.us platform 
- Coached all High Potentials and Managers 1-on-1
- Coached HR team on strategic initiatives 
- Achieved 100% rating for value from all staff, to date on all trainings delivered 
- Helped redesign Performance Management function to include L&D as 20% of performance management
- Helped with HiBob configuration and rollout

Yuri Kruman 🇮🇱

Independent Consultant

Content Marketing Consulting & Career Break

Mars Media Group

- Revamped new website messaging and user journey design through strategic content optimization, resulting in a 40% increase in lead generation.
- Implemented targeted content campaigns for specific buyer preferences, leading to a 25% conversion rate increase for product demos.
- Consistently produced high-quality content across various formats (blogs, articles, case studies, press releases), achieving a 20% average user engagement rate.
- Presented market research findings on industry trends to executive leadership, influencing a strategic shift in product development that yielded a 5% market share gain.
- Managed the company's LinkedIn page, growing followers by 30% and achieving a 15% engagement rate through curated content and social listening.
- Worked closely with the creative team to revamp website landing pages, contributing to a 12% improvement in bounce rate and a 7% increase in average session duration.
- Developed and implemented a website maintenance checklist, minimizing downtime by 15% and streamlining internal communication around web issues.
- Created compelling presentation materials and media kits for both internal and external stakeholders, leading to a 20% increase in project funding approval rates.

Content Marketing & Comms Manager

RemoServ

- Created and implemented a content strategy for the company's brand.
- Oversaw content for landing pages and email marketing/ promotional campaigns.
- Directed SEO-optimized content creation and publication that aligns with the brand’s voice, goals, and audience.
 - Contributed articles to external websites for organic content promotion and PR advancement.
 - Boosted followers, built/maintained customer relationships, and grew online engagement through social media networking and sales promotions.
 - Managed all content distribution and promotion channels, including a blog and social media accounts.
 - Collaborated with other company departments, such as advertising and sales, to tie in content with brand promotion.
 - Tracked content progress, and campaign performance, monitored KPIs, and made website improvements when necessary, with SEO Moz and Analytics.
 - Used social media channels such as Facebook, Twitter, Pinterest, and Instagram to share articles, and campaigns, and inform customers on new products and sales.
- Manage content planning and preparation with an editorial calendar.

Head of Content

Culture Trip

• Edited global articles for tone, structure, grammar, and formatting, contributed to a 15% increase in online traffic within 8 months.
•  Applied SEO best practices to increase online traffic, resulting in a 20% improvement in search engine rankings within 1 year.
• Generated 25% improvement in campaign effectiveness by utilizing CMS and implementing tagged links for easy tracking.

Content Writer/Community Manager

ClickSoftware

• Responsible for maintaining and updating the company's knowledge information.
• Edited and revised technical documents.
• Migrated content to the company's newest platform.
• Used CMS tools for migrating web content.

Senior Technical Editor

Smooth Promotions

- Worked with clients to create a social media strategy that collaborated with marketing, PR, and advertising campaigns, researching competitors, and trends in clients’ industries.
- Written business-related articles and blog posts.
- Managed multiple social media accounts for clients.
- Scheduled blog posts and articles on Hootsuite to be published and shared on Facebook, Twitter, LinkedIn, etc.
- Implemented digital marketing strategies to promote products or services via social media.
- Maintained full accountability for websites including optimization of user funnels, content generation, and lead generation.
- Analyzed and reported social media actions on a monthly basis for successes and new opportunities.

Blogger/Social Media Manager

Hatunot Blog

- Identified the company's public relations goals by developing and implementing strategies to maintain the company's public image.
- Managed calendars (content, events, press releases, etc.)
- Suggested innovative ideas in brainstorming sessions.
- Drafted and designed different types of PR content.
- Wrote and distributed detailed press releases, promotional social media posts, and fact sheets.
- Edited and proofread press releases, videos and presentations.
- Maintained contact databases and mailing lists with updates.
- Cultivated strong relationships with media outlets and journalists to ensure efficient communication and maximum coverage.

PR& Marketing Coordinator (commission based)

Adrecom 

- Responsible for preparing writing and editing content for various websites.
- Managed content and maintenance of blogs, articles, and websites.
- Used CSM portal to write, edit and upload articles, blog posts, videos, and product descriptions for different websites.
- I taught myself the intricacies of metadata, learned the principle of SEO, and familiarized myself with content management.

Content Manager

University of the People

Admissions/Payment Coordinator

Emunim

I've held private sessions in English for school age students. I covered topics on vocabulary, reading/writing comprehension, introduction to essay writing,grammar, and spelling.

English Instructor

Full Funnel Content Marketing Strategist | Content that targets and converts your ICP | I help B2B brands increase their ROI by 75% with scalable content | Digital Enthusiast | Wife and mother of 2 adorable children

I don’t just produce content.

I also build systems that drive growth, scale trust, amplify demand, and close the gap between message and market.

With 10 years of success across strategy, ideation, creation, and execution, I help:

►  Tech startups break into competitive markets by building lean, scalable content engines from scratch. At Remoserv, I led content development for a core product pillar that hit 100% of revenue goals two years in a row, thus driving a 31% sales lift and 65% growth in inbound traffic through optimized messaging, SEO, and tight cross-functional collaboration.

►  Established brands and enterprises maintain visibility, relevance, and brand authority across regions. At Mars Media Group, I grew organic traffic by 40%, increased regional engagement by 28% through geo-targeted content, and boosted qualified leads by 10% through optimized product demo campaigns.

Whether it’s entering a new market or staying top-of-mind in a saturated one, my process combines:

✳️ Strategic clarity (ICP mapping, content ops, narrative development)
✳️ Cross-functional alignment (sales, product, design, dev)
✳️ Execution that moves the business (content that informs, converts, and scales)

I work best in teams that value:

✔️ Strategic thinking over surface-level output.

✔️ Long-term brand-building over short-term fixes.

✔️ Content as a revenue lever, not a checkbox.


I ask tough questions, surface blind spots, and build content strategies that work, not just for search engines, but for buyers.

Currently open to my next in-house opportunity leading content strategy at a forward-thinking tech company.

If your content is the blind spot in your GTM, or if your team is producing but not converting, drop me a line.

taplio

The Battle

Yuri Kruman 🇮🇱

Haviva Karon

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