Yuri Kruman

Career Strategist

HR, Talent & Systems

Current projects: 

1) partnering as AI x L&D and HR SME with top 5 AI labs (FAANG), top EdTech and other clients through Mercor, micro1 and Hurix to build, evaluate and improve AI-driven courses, highly specialized prompts and rubrics.

2) Running (successful) AI pilots for mid-size firms to build, evaluate and improve AI-driven tech stacks for HR, L&D and enterprise AI transformation.

Led more than 30 HR transformation projects for venture-backed startups, PE-owned firms, and mid-market companies

Provided interim CHRO and CLO support for organizations with headcounts ranging from 50 to 2,500 employees

Designed and implemented HR tech stacks including ATS (BreezyHR, Greenhouse), LMS (Trainual, LearnUpon), and engagement platforms (CultureAmp, Glint)

Delivered enterprise L&D programs with adoption rates over 90 percent, supporting manager and high-potential development

Managed HRIS configuration, onboarding flows, and performance systems aligned to organizational KPIs

Coached over 1,300 startup and Fortune 500 executives on leadership development, internal communication, and team strategy

Created HR analytics dashboards and scorecards using Power BI and PeopleBox to track engagement, retention, and performance metrics

Managed $300K+ HR and/or L&D budgets

Fractional CHRO / CLO, Strategic HR Advisor, CHRO Coach (AI, M&A)

The Wharton School

Guest lecturer for the Wharton CHRO program and CHRO Coach (AI, M&A)

Session: HR’s Midlife Crisis: AI, Grit and Irreverence

Guest Lecturer

HR.com

Advisory Board Member - The Future of Learning Technologies 2025

TM Forum

Built a company-wide, three-tiered L&D program for 300+ employees focused on universal, manager, and high-potential tracks

Delivered trainings via Butter.us and LearnUpon LMS with 100 percent staff satisfaction ratings

Redesigned performance management framework to incorporate L&D outcomes as 20 percent of evaluation

Coached all high-potential and managerial staff in 1-on-1 and cohort formats

Implemented internal communications plan to improve information flow, event cadence, and leadership transparency

Conducted full HR tech audit and helped lead HiBob implementation and configuration

Partnered with internal HR team to build workforce development metrics and analytics infrastructure

Developed custom training content based on proprietary leadership development methodologies

Managed $150K L&D budget

Interim CHRO / CLO (Consultant)

Lattice

Exciting news! I've joined the Winter 2025 Cohort of Lattice's Certified Fractional HR People Leader Program! This initiative is all about enabling strategic partners to effectively meet their clients' People Management needs.

What makes this adventure special?

 I'll be part of a diverse array of professionals united by the shared ambition of cultivating a thriving fractional HR business.

 The program offers clear and organized opportunities to confront business challenges, using Lattice to solve our clients' most critical issues.

 There are countless opportunities to engage with peers, learn from one another, and forge meaningful relationships.

If your team is in need of additional help or if you'd be interested in connecting with Lattice let me know! I can't wait to get started on this exciting journey and soon you’ll see my face amongst these talented Fractional HR People Leaders: https://bit.ly/4eVQjgl

Certified Fractional People Leader Program (Winter 2025 Cohort)

GCE Strategic Consulting

Yuri’s specialties include HR M&A Integration, Benefits, Payroll and Compliance, HR Tech Stack Builds, Performance Management, High Performer Retention, Team and C-Suite Coaching, Building L&D Programs and People Analytics.

His industry-leading HR consulting, L&D and DEI work has been recognized by multiple industry awards and has impacted many thousands of executives and staff. He advises enterprises, VCs and PE funds on HR Tech, GTM and product strategy, as well as strategic HR. Yuri has mentored 100s of founders and executives through Google for Startups, Venture for America, Crew Capital, Innovation Channel, Alchemist and other networks and accelerators.

HR Practice Area Leader / Fractional CHRO

Touro University

Currently teaching or have taught:
* Digital Marketing
* Principles of Marketing
* Consumer Behavior

Adjunct Professor

Technion - Israel Institute of Technology

Managed executive communications, media relations, and crisis communications for a global research university.
	•	Produced content for international campaigns, increasing media placements by 40% and enhancing the university’s global reputation.
	•	Trained faculty and leadership in media engagement and public speaking.

Head of Communications, PR and Social Media

PR and Communications Manager

Ideapress Publishing

FORBES “Top 21 Books to Read in 2021.” 
USA TODAY "Top 20 book fueling readers to upgrade their personal and professional lives"
Featured in ENTREPRENEUR

- Selected as a Best Book Award Finalist (Self-Help General category) at the 2022 American Book Fest
--
ORDER HERE (AMAZON): https://www.amazon.com/gp/product/B08SNR89QF/ref=dbs_a_def_rwt_bibl_vppi_i1

Author - "Be Your Own Commander-in-Chief"

Commander-in-Chief Media Group

We empower brands, humans and organizations to create and scale fast growth using their greatest asset: their people and origin stories.

COMMANDER-IN-CHIEF PODCAST:

Guests to date include:

Hillel Fuld, Israel's Unicorn Whisperer
Adam Singolda, CEO of Taboola (Nasdaq-traded)
Omer Keilaf, CEO of Innoviz (Nasdaq-traded)
Ronni Zehavi, CEO of HiBob (HR Tech Unicorn)
Didier Elzinga, CEO of CultureAmp (HR Tech Unicorn)

Apply to be a guest here: https://www.cicmediagroup.com/guest
--
Our book: "BE YOUR OWN COMMANDER-IN-CHIEF"
Amazon: https://amzn.to/3GIUR9e

Podcast and Newsletter Creator

I help high-growth companies and global enterprises scale effectively by designing AI-powered people systems, building enterprise L&D programs, and integrating culture, compliance, and strategy across HR functions.

As a 3x interim/fractional CHRO and CLO, I have led over 30 large-scale HR transformation projects across healthcare, tech, financial services, and professional services. My work includes end-to-end HR tech implementations, M&A HR integrations, L&D strategy, employer branding, internal communications, and executive coaching.

Key achievements:

Led 12 full-cycle HR M&A integrations for firms ranging from 120 to 2,500 employees

Built and delivered multi-tiered L&D programs for organizations with up to 1,000 employees

Designed and implemented HR tech stacks, including ATS, LMS, engagement platforms, and performance systems

Boosted Glassdoor ratings from 2.7 to 4.3 through EVP and comms strategy

Increased project completion rate by 45 percent through internal comms system redesign (ClickUp, Slack)

Delivered over $1 million in HR consulting value over the past three years

Coached more than 2,200 executives at organizations including Danone, Medtronic, Flatiron Health, and Ariel Investments, Goldman Sachs, Citigroup, Morgan Stanley and many other Fortune 500, FAANG and other tech firms.

Tools: BreezyHR, Greenhouse, Workday, SuccessFactors, HiBob, SAP, CultureAmp, Glint, 15Five, Trainual, Docebo, LearnUpon, Obrizum, ClickUp, Power BI, SQL, PeopleBox

Let’s connect if you are scaling your people function, building L&D programs, preparing for M&A, or undergoing HR digital transformation.

Executive Board Member/Contributor

- Conducted comprehensive audit of HR function, Performance Management, Learning and Development, Internal Communication
- Co-built HR operating plan as part of larger organizational operating plan
- Built out 3-tiered L&D program (High Potentials, Managers, Universal) in LearnUpon using proprietary materials based on my books
- Designed and co-implemented internal communication plan
- Delivered trainings on Butter.us platform 
- Coached all High Potentials and Managers 1-on-1
- Coached HR team on strategic initiatives 
- Achieved 100% rating for value from all staff, to date on all trainings delivered 
- Helped redesign Performance Management function to include L&D as 20% of performance management
- Helped with HiBob configuration and rollout

Yuri Kruman 🇮🇱

Gil Erlich

Erlich Enterprises

•	Delivered strategic growth and turnaround consulting for businesses in manufacturing, healthcare, technology, and professional services.
•	Partnered with executive teams to identify inefficiencies, improve profitability, and scale operations.
•	Achieved 12%-18% performance improvements through data-driven KPIs, SOP implementation, and strategic alignment.
•	Secured Fortune 1000 clients, expanded market reach, and designed scalable revenue strategies.

Key Projects:
•	Reversed double-digit attrition for a 250K sq. ft. community center, achieving 20% YoY growth.
•	Developed eCommerce strategies that increased listing accuracy by 25% and rankings by 27%.

Founder + Managing Director

Stealth Mode: Realtime Bioburden Analyzer

•	Leading commercialization of a cutting-edge bioburden detection system tailored to the world’s most critical water safety needs.
•	Positioned technology for adoption across industries requiring real-time, fail-safe particulate detection.
•	Collaborating with cross-functional teams to define go-to-market strategy and secure industry partnerships.

Chief Commercial Officer (CCO)

Boat Disposers

•	Established a premier, environmentally focused boat removal service spanning the U.S. eastern seaboard.
•	Streamlined logistics to improve operational efficiency and profitability, enabling scalable growth.
•	Forged partnerships with marinas, salvage yards, and property owners to deliver tailored disposal solutions.

Business Partner

Swiss Precision Active Inc.

CopperActive fabric provides 99.9% continuous antibacterial protection with natural wicking properties. It reduces the presence of Staphylococcus Aureus, Klebsiella Pneumonia, e-coli, and MRSA. CopperActive organic materials and patented fiber structure are lighter, softer, wrinkle-resistant, UV-protecting, and minimize fabric-skin contact, offering excellent wear and protection with clothing/uniforms, linens, towels, headwear, flexion points (gloves, elbow/knee sleeves, socks), and undergarments for critical industry segments, including:
- First Responders
- Food Preparation/Production
- Hospice
- Hospitality
- Hospitals
- Medical Centers
- Military
- Nursing Homes
- Pharmaceutical
- School Uniforms
- Senior Living Facilities
- Sports/Team Apparel

Independent Contractor

Yes I Can 

Special Education (SEIT/SETSS) and Related services
•	Oversaw operations for two organizations (YesI Can Services and Triumph Behavior Support) with combined revenues exceeding $80M and 1,600+ employees.
•	Implemented AI-driven dashboards, improving enrollment forecasting and reducing audit discrepancies by 31%.
•	Streamlined workflows to enhance productivity by 12% and improve employee engagement by 22%.

Chief Operating Officer

Triumph Behavior Support

Mental Health Services
Special Education (SEIT/SETSS) and Related services
• Oversaw 1600+ personnel and managed $80M+ in revenues.
• Created predictive dashboards through enrollment data analytics.
• Architected generative AI framework, reducing audit issues by 31%.
• Enhanced engagement and alignment by 22% through tiered performance reviews.
• Improved efficiency and productivity by 12% by streamlining workflows.

Machrus 

•	Spearheaded organizational restructuring, reducing $20M in excess inventory and cutting shipping costs by 19%.
•	Expanded global operations, integrating ERP systems to enable data-driven decision-making.
•	Built scalable supply chain and distribution processes to support international growth.

Chief Operating Officer - EOS Integrator | eCommerce - Drop Ship Wholesale Distribution

EXOS

ERLICH ENTERPRISES ON-SITE PROJECT: Restructure of Membership and Services Department of aging 250K S.F. non-profit community center with 10K+ members experiencing steady annual double-digit membership attrition.
• Completed restructuring and recruitment for the department, which included enacting new SOPs for team and staff members to achieve efficiency, quality output, and uniformity of performance while reducing miscommunication and failure to comply with company/client policies.
• Improved pipeline generation, data governance, and KPI metrics for managing the availability, usability, and integrity of this data in enterprise systems and tracking organization productivity, which led to a full rebound in sales performance:
     ✓achieving new member acquisition goals of consistent double-digit growth (within three months)
     ✓increase in sales conversions by 18.5%
     ✓lowest attrition with highest new acquisitions in over three years (+20% YOY)
• Maximized scheduling efficiencies, saving 25% of dedicated member services hours/pay.
• Launched three key lead generation value-added programs internally and with local, regional, and national retail accounts.

Director, Membership Sales & Services | Project Hire | Health, Fitness & Wellness

Genie

ERLICH ENTERPRISES HYBRID PROJECT: Develop go-to-market and revenue strategies, and secure initial client roster for enterprise business P/SaaS startup featuring mixed realities and image recognition cloud-based applications for retail and interior design verticals.
• Elevated startup to rev gen status in the first two months by closing a six-figure deal and 12+ logos during the pre-launch phase.
• Presented value proposition offering directly to leading C-Suite retailers/logos (e.g., Lowe’s, Reebok).
• Qualified, hired, led, and mentored sales and support teams, including external independent reps.
• Sourced and helped secure Board Advisory and post-seed VC and Angel investments exceeding $1M.
• Contributed to developing marketing, long-term strategic vision, and product roadmap.
• Defined Go-to-Market sales strategy, processes, revenue programs, and scalability structure.
• Formulated scalability by vertical segment with the development of field sales structure.

VP, Sales & Strategic Partnerships | Project Hire | Software (P/SaaS)

Pro Martial Arts Franchise Corp

ERLICH ENTERPRISES ON-SITE PROJECT: Develop and expand programs to increase new membership and retention and decrease attrition in the Martial Arts franchise business that focuses on the lifelong character development of children.
• Instituted member upgrade programs, instructor “playbook,” and personnel relationship buy-in, growing member retention by 94%, profits by 41%, sales conversions by 23%, and achieving annual new member acquisition goals in six months.
• Improved scheduling efficiency that slashed operational redundancy, saving 10% of total personnel hours.

Director, Sales & Programs | Project Hire | Health, Fitness & Wellness

Chief Operating Officer | Leading the Change | Driving Business Forward | Passionately Curious | Connector of People & Possibilities | The Solution You Need

Transformational COO Who Turns Operational Challenges Into Nine-Figure Success Stories

I architect transformations that deliver extraordinary results. With 20+ years of proven leadership, I’ve guided organizations from startup through nine-figure exits, achieving 50% revenue growth even in declining markets and expanding operations to 40+ countries.

Proven Track Record:
• Nine-Figure Exit: Led Aqua Products to successful multi-hundred million dollar acquisition
• Revenue Growth: Achieved 50% growth during Great Recession while industry declined 35%
• Global Expansion: Scaled operations across 40+ countries with sustainable growth strategies
• Cost Optimization: Reduced operating costs by 7-19% while improving quality and efficiency
• Team Leadership: Successfully managed 1,600+ personnel across multi-state, multi-site operations

Core Expertise:
• Operational Excellence: Implemented lean methodologies reducing complaints by 32% and returns by 9%
• Strategic Partnerships: Secured national agreements with Amazon, Costco, Lowe’s, and other major retailers
• Strategic Partnership Excellence:
• CEO Advisory Role: Served as strategic right-hand to multiple CEOs, providing vision-to-execution guidance
• Board-Level Impact: Trusted partner to C-suite executives and boards across diverse industries
• EOS Integration: Applied EOS framework as Integrator, achieving 80%+ Rocks completion through strategic alignment
• Cultural Leadership: Drove organizational restructuring and cultural transformation initiatives

Recent Impact at Triumph Behavior Support & Yes I Can Services:
• Guided $80M+ revenue organization with 1,600+ personnel across multiple states
• Implemented AI-generated content overlays improving report accuracy
• Created predictive dashboards using Power BI driving strategic growth insights
• Introduced performance rewards programs boosting engagement and productivity by 9%

Industries & Proven Results:
Behavioral Health • Education • eCommerce • SaaS • Manufacturing • Consumer Goods • Distribution

My Unique Value:
As the trusted right-hand to multiple CEOs, I excel at translating vision into execution while serving as strategic advisor, operational implementer, and cultural catalyst. Whether advising C-suite executives or stepping into operational leadership roles, I bridge the gap between strategy and results.

Ready to transform your operations?
Let’s discuss how I can help drive your next level of growth. Schedule a complimentary consultation: https://calendly.com/erlichenterprises/intro-consulting-15minsfree-session

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Yuri Kruman 🇮🇱

Gil Erlich

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