Fractional CMOs for Tech Companies | Head of Marketing at @ O-CMO | Digital Marketing & Communication Strategy

Fractional CMO & co-founder at O-CMO, Inc. with 10+ years of experience in B2B tech.

𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐰𝐢𝐭𝐡:
→ GTM strategy for tech and service companies: positioning, value props, ICPs, service offering
→ Hypothesis testing & marketing experiments — from cold outreach sequences to multi-channel B2B campaigns
→ Content strategy & messaging for complex B2B or SaaS: pillars, tone of voice, team mentoring
→ Auditing lead flow from marketing to sales: ICP, messaging, qualification, CRM setup (CRO flair)
→ Reviewing website or channel messaging to fix clarity and conversion
→ Building repeatable marketing systems that teams can actually run

𝐖𝐡𝐚𝐭 𝐈 𝐛𝐫𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐚𝐛𝐥𝐞:

→ 10+ years in B2B tech, SaaS, and outsourcing, from content production to CMO-level strategy.
→ A GTM methodology used with 50+ clients at O-CMO and turned into a full video course (see profile link)
→ Background in content and communications, translating complex systems into customer-oriented messaging
→ Marketing and content team leadership with proven frameworks for scaling output
→ Cross-cultural expertise — fluent in 5 languages, used to bridging context and nuance


👉 Always up for a virtual coffee with founders who need direction and marketers who want community. DM.

Yuliia Shvetsova

AnyforSoft

Chief Revenue Officer (CRO)

Yaroslav Lehenchuk - Fractional CMO, Marketing Advisor.

As a Fractional CMO & Growth Advisor, I help b2b, service IT companies build efficient marketing & brand which generates revenue.

Fractional CMO, Marketing Advisor

O-CMO.agency

We're on a mission to provide businesses with a nimble and budget-friendly alternative to in-house teams. Our dedicated marketing experts, each with over 5 years of specialist experience in tech service and product marketing, are here to help you shine. These superstars can be hard to come by in the marketplace, especially if you're looking to hire in-house, and they can be a bit pricey.

Founder & CEO

O-CMO - B2B Marketing Consultancy

A place where you can hire a top marketing executive in less than 48 hours.
We provide access to a wide pool of senior-level talents that businesses can hire fast at a fraction of the cost to drive their business revenue and accelerate growth.

Founder, CEO & CRO

Fractionals United

Fractionals United is the leading global community for Fractional Leaders.

Member

Django Stars

As Head of Revenue, I've united Sales Business Analysis Business Development & Marketing under one revenue organization.
With the new team, we have standardized sales processes and got ISO certification on processes.
In 2020 during the Covid-19 crisis, we have increased revenue by 20% compared to 2019 and launched 2 new service lines. 
Improved the quality of engagement between business and delivery departements.

Head of Revenue

I am in charge of all marketing processes such as research, ICP, user journey/experience mapping, strategy, hiring, budgeting, launching campaigns, reporting etc.
- I have formed team of 7 people in-house and 10+ freelancers I am working with at the moment.
- I have developed & implemented a successful inbound marketing strategy which has brought 300+ high-quality leads from target industries with a budget range from 100k to 1mln in 2019
- We have developed a new website & blog with 50k+ monthly visits from scratch.
- To help sales team convert more leads my team has developed and started executing some sales processes: lead qualification, lead nurturing, BPMN, CRM guide and sales reporting.

Head Of Marketing

Product Tribe

Initially developed as an internal project of Django Stars, Product Tribe is an educational blog about Product Development & Growth.
From the outset I created a concept of a project including its idea/vision, concept, name, structure, content strategy. Then I  hired a community manager, a content editor (both in-house), a designer, and copywriters (freelancers) to help me execute a content strategy.  10 months later the project was given up by Django Stars due to  priority changes and reassigned to me as an owner A year after it was sold.

Owner

Rightconversions.eu

SaaS for E-commerce which helps convert more visitors into customers using fully customized widgets, triggered emails & SMS.
- We were the first startup in Ukraine based on this technology with such a feature-set.
- Attracted major e-commerce market players as our first customers:  Yves Rocher, MTI group (brands Samsung, Lenovo, Panasonic, Loreal, Garnier), База Автозвука, Abo.ua, skidka.ua

CEO/CoFounder

Startup Trips

Startup travel agency. We organized business trips to Poland for Ukrainian tech-entrepreneurs and startup teams. The project was launched together with HubRaum by Deutsche Telecom, Krakow technopark, and Krakow's Local Government.

Founder

Aquamotosnow PL

- Registered a limited liability company (LLC)
- Made market & competitors research
- Developed a polish-language version of an online-store
- Organized supplies of the first  batch of goods
- Participated as an exhibitor in the boat show where met the first partners.

taplio

The Battle

Yuliia Shvetsova

Yaroslav Lehenchuk - Fractional Marketing Services for B2B

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