Fractional CMOs for Tech Companies | Head of Marketing at @ O-CMO | Digital Marketing & Communication Strategy

Fractional CMO & co-founder at O-CMO, Inc. with 10+ years of experience in B2B tech.

𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐰𝐢𝐭𝐡:
→ GTM strategy for tech and service companies: positioning, value props, ICPs, service offering
→ Hypothesis testing & marketing experiments — from cold outreach sequences to multi-channel B2B campaigns
→ Content strategy & messaging for complex B2B or SaaS: pillars, tone of voice, team mentoring
→ Auditing lead flow from marketing to sales: ICP, messaging, qualification, CRM setup (CRO flair)
→ Reviewing website or channel messaging to fix clarity and conversion
→ Building repeatable marketing systems that teams can actually run

𝐖𝐡𝐚𝐭 𝐈 𝐛𝐫𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐚𝐛𝐥𝐞:

→ 10+ years in B2B tech, SaaS, and outsourcing, from content production to CMO-level strategy.
→ A GTM methodology used with 50+ clients at O-CMO and turned into a full video course (see profile link)
→ Background in content and communications, translating complex systems into customer-oriented messaging
→ Marketing and content team leadership with proven frameworks for scaling output
→ Cross-cultural expertise — fluent in 5 languages, used to bridging context and nuance


👉 Always up for a virtual coffee with founders who need direction and marketers who want community. DM.

Yuliia Shvetsova

The Word on Record

Founder of The Word on Record, a full-service agency offering ghostwriting, content writing, copywriting, and social media strategy. Skilled in crafting impactful communications and specializing in content for social good and positive impact. Passionate about helping brands tell authentic, compelling stories that drive engagement and inspire change.

Founder

The Travel Maestro

Social Media Marketing Manager

Conscious Marketing Movement

As PR and Content Development lead at Conscious Marketing Movement, I build content around our podcast to engage and grow our audience. I drive PR efforts to expand our reach and raise brand awareness, using mission-driven storytelling to amplify the impact of CMM's message.

PR and Content Development 

European Women on Boards (EWOB)

Managed weekly and monthly newsletters, curated valuable insights for members and drove engagement. Crafted event descriptions and supported event organization to ensure seamless experiences.

Community Content Manager & Development Programs Coordinator

Whispli

Believing strongly in the power of people's voices, in this position, I was responsible for curating and developing content, as well as devising and implementing various strategies, and supervising international press and public relations. I was the international key spokesperson and media contact for the company.

International Communications

GIVEATS

Translated the French app into English and Spanish

Translator

Swimmy

Planned and organized social media campaigns, wrote and translated the newsletter, was a direct contact for journalists to share Swimmy's story and helped the planification and study of markets to open the business in other countries.

Communications Manager

Middlebury College

Worked for an American based university in the center of Paris for three summers (June 2017 - 2019), this program is specifically in French. The job consisted of aiding professors in sending emails and preparing for their courses, communicating with students about schedules and activities based outside of class. Was responsible for aiding students in cases of emergency. Responsible for photography and updating the website, Instagram and Facebook pages.

Program Assistant

Tippecanoe County Prosecutor's Office

Assisted as an advocate for victims to ensure their needs were addressed within the community and criminal justice system. Reviewed claim forms submitted by victims. Worked with law enforcement officials and prosecutors on the status of the cases and acted as a liaison between victims, witnesses and Deputy District Attorneys. In many cases, I translated documents and performed “informal” interpreting duties for both prosecutors and Deputy District Attorneys.

Victim Advocate Intern

Helping purpose-driven CEO's, founders and coaches find their voice and leave an impact through words | Multilingual content writer and speaker 🇺🇸 🇪🇸 🇫🇷 🇮🇹 | Mental Health Advocacy | Gender Equality | Travel

Tango through life, tell stories for a living, and somehow I still trip over my words. ✨

I believe in the power of storytelling, whether it’s growing a brand’s voice, building an engaged community, or crafting narratives that inspire action. With a background in PR, content strategy, and social media marketing, I specialize in helping travel brands and mission-driven organizations elevate their presence and connect with their audience authentically.

From managing international PR campaigns to curating compelling content, my work revolves around building meaningful connections. Whether it’s crafting engaging newsletters, securing media coverage, or amplifying a brand’s mission, I have always loved bringing stories to life.

I have experience & translating:
- Articles
- Blog posts
- Newsletters
- Press releases 
- Social media posts
- Websites

✊ As a survivor of SA at university, I've started Echoes Across Borders to raise awareness around gender-based violence on campuses across the EU - specifically on foreign students. No student should feel alone in raising their voice about gender-based violence.

taplio

The Battle

Yuliia Shvetsova

Verónica Lawson Vilches

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