Fractional CMOs for Tech Companies | Head of Marketing at @ O-CMO | Digital Marketing & Communication Strategy

Fractional CMO & co-founder at O-CMO, Inc. with 10+ years of experience in B2B tech.

𝐈 𝐜𝐚𝐧 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐰𝐢𝐭𝐡:
→ GTM strategy for tech and service companies: positioning, value props, ICPs, service offering
→ Hypothesis testing & marketing experiments — from cold outreach sequences to multi-channel B2B campaigns
→ Content strategy & messaging for complex B2B or SaaS: pillars, tone of voice, team mentoring
→ Auditing lead flow from marketing to sales: ICP, messaging, qualification, CRM setup (CRO flair)
→ Reviewing website or channel messaging to fix clarity and conversion
→ Building repeatable marketing systems that teams can actually run

𝐖𝐡𝐚𝐭 𝐈 𝐛𝐫𝐢𝐧𝐠 𝐭𝐨 𝐭𝐡𝐞 𝐭𝐚𝐛𝐥𝐞:

→ 10+ years in B2B tech, SaaS, and outsourcing, from content production to CMO-level strategy.
→ A GTM methodology used with 50+ clients at O-CMO and turned into a full video course (see profile link)
→ Background in content and communications, translating complex systems into customer-oriented messaging
→ Marketing and content team leadership with proven frameworks for scaling output
→ Cross-cultural expertise — fluent in 5 languages, used to bridging context and nuance


👉 Always up for a virtual coffee with founders who need direction and marketers who want community. DM.

Yuliia Shvetsova

Sasha Izotova

O-CMO - Fractional CMOs & Dedicated Marketing Teams for Tech Companies

Fractional Head of Content

Axellerato | Lead Generation Partner

- Developed monthly content strategies for industrial clients; improved their brand visibility and engagement.
- Led a team to create diverse content formats such as blog posts, LinkedIn updates, and videos.
- Managed inbound marketing campaigns from concept to execution; generated and nurtured leads.
- Optimized content distribution across various channels to maximize reach and engagement.
- Analyzed campaign performance using KPIs and competitors.
- Implemented SEO techniques, including link-building processes and on-page optimization, bringing 200,000+ monthly traffic to the website.
- Organized and co-hosted webinars, managed all aspects from promotion to lead generation.
- Directed email marketing initiatives, created effective outreach sequences and automations.
- Managed Facebook Ads campaigns, overseeing everything from creative&technical development to execution.

Content Strategist

GetMentioned

- Managed the agency's LinkedIn presence, created content, and engaged the LinkedIn community.
- Grew Founder’s LinkedIn network from 10K to 24K, 2M+ impressions in 90 days.
- Created posts for the agency’s weekly newsletter about link-building. Grew audience from scratch to ~1,000.
- Controlled the creation of high-quality and engaging content, including articles, blog posts, infographics, and optimized it for search engines.
- Led a team of writers and a designer; edited and optimized the articles they produced on a monthly basis.
- Participated in course creation and pre-launch processes (PR). It was one of my greatest achievements in this role as I created a link-building course.
- Initiated collaborations and partnerships with the biggest industry leaders.
- Explored new formats and approaches to content creation using AI too.

Head of Content

Head Outreach Manager

Upwork

Outreach Specialist

Creative Copywriter

Impulsar

- Assisting and execution of marketing campaigns - locally and globally;
- Worked on achievement of the main goal of the company to get sponsorship to grow the production of the software;
- Helped the Head of Marketing to organize local events such as round-ups, discussions, live broadcasting on media etc.

Marketing Assistant Internship

🔳 just a curious marketer who always tests | highly personalized social selling for B2B

Head of Content | 6+ years in inbound marketing

I've worked across a wide range of channels, from outreach and link-building to SEO, social selling, PR, personal branding, podcasts, video production, copywriting, and paid ads.

You could say I’ve worn a lot of marketing hats but I believe in testing, learning, and repeating until it works.

Let’s build something that gets people talking about you.

taplio

The Battle

Yuliia Shvetsova

Sasha Izotova

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