Youssef El Kaddioui

Scalelist

www.scalelist.com

High-ticket sales teams use Scalelist to get daily updates on their prospects, so they can engage at the perfect moment, build stronger relationships, and secure deals before competitors.

Founder & CEO

The Scalelab

www.thescalelab.com

The Scalelab is a lead generation agency helping B2B sales teams hit their sales targets, by generating warm leads for them, week after week, month after month. All through cold call, cold email and LinkedIn.

Companies we help have following 3 problems:
- Rely mostly on inbound to grow which hit a ceiling
- Sales/Marketing teams are stretched too thin
- And have limited outbound experience

They have following 3 goals:
- Generate consistent revenue from outbound
- Reach out to the right people in the right companies at the right time
- Feed their CRM with relevant contacts for future marketing

We come in as a first layer of prospection to help them succeed with outbound using:
- Cold calling
- Cold emailing
- Linkedin lead generation

If this sounds like what you need
=> DM for more info or reach out to youssef@thescalelab.com

Mettā

Manage Mettā, Nest Management's entrepreneur and startup hub in Hong Kong up to its closure on July 31st, 2019 and handover process thereafter.

Acting General Manager

Responsible for expanding Nest and Mettā.

1/ Grow Mettā, Nest Management's entrepreneur and startup hub:
- Growth to 1000 members in Hong Kong
- 3x revenue from B2B sales (events, accelerator programs, deal sourcing services and advisory)
- Hosted "Venture Hours" in collaboration with Alibaba's entrepreneur fund (6 sessions, 36 startups, 15 VC investors)
- Managed team of 6 people

Notable personalities taking part in Mettā activities: Vitalik Buterin, Gary Vaynerchuk

2/ Corporate accelerator programs across Asia, Middle East and Africa
- Companies: AIA, DBS Bank, Infinity Motors, Fedex...
- Dealsource series A+ startups to join the programs (32 participating startups in total)
- Operational support throughout the programs
- Investor relations
- Pitch training for investor demo days
- 10 million USD raised by startups

Innovation Partner

Web Summit, Collision, RISE, SURGE, MoneyConf

As investor associate I was responsible for:
- Evaluating market trends and generate deal-flow.
- Performing thorough due diligence on some of the most promising startups in the world.
- Acquiring a deep understanding of best investment practices in top tier VCs.
- Expanding personal network to the full range of venture capital investors (from LP to Angels including VC/PE).
- Support fundraising startups by connecting them to the world's leading venture capital investors across all our events.
- 10,000+ individual startup/investor meetings arrange over the course of 2 years and 7 major events.

=> This resulted in startups collectively raising over $1 Billion.

We also organised Venture (venture.websummit.com) the largest gathering of venture capital investors in the world.

Investor Associate

Offtrackr

Developing and commercialising a portable speaker that is water, shock, dust resistant and usable with multiple accessories suitable for extreme sports such as biking, skating, sailing, climbing and also running.

Founder - Sales and Marketing Director

Google

Associate Account Strategist

Amazon Web Services

Sales Development Representative

Deutsche Bahn Management Consulting

Junior Consultant

French Federation of University Sports

Sports Association President

Unibail-Rodamco

Marketing Assistant

Co-Founder & CEO

www.scalelist.com

Create your email lists from LinkedIn.

Rik Renzenbrink

1 LinkedIn strategy involving everyone at the company | All our knowledge available for Free @ academy.wildbos.com | Co-Founder

Ever scrolled past a LinkedIn post and felt an immediate connection with the brand? 

That could be YOUR company. 

The challenge? 

You've mastered your product, you're conquering your industry, but the digital noise on LinkedIn is drowning out your voice. 

Isn't it frustrating, knowing the power of LinkedIn, yet being hamstrung by limited resources and time?

Imagine for a moment, if you could bypass this obstacle. Visualize your brand with an expansive, engaged audience—a sea of industry professionals, hanging onto your every word, eager to become your clients.

Enter Wildbos. 

We're more than just content creators; 

We're your bridge to that dream. 

With our expertly crafted branded content for LinkedIn, we take businesses like yours from 'just another company' to 'THE company' everyone's talking about. 

We've empowered B2B organizations, illuminating their brand stories, enhancing their employer branding, and most importantly—turning passive readers into loyal, paying clients.

Ready to make that leap? It's simple. Schedule an intake with us and let's unveil the potential your brand has been waiting for.

Co-Founder

By creating branded content for LinkedIn, we help companies increase their brand awareness, improve their employer branding and convert readers into paying clients.

Your offer isn’t being rejected.


It’s being ignored.

It’s because confusion kills conversions.

A vague headline…
No clear next step…

An “innovative” solution no one understands…

That’s how companies lose sales without even knowing it.

You don’t need better ads.
You need clarity.

→ Who is it for?
→ What’s the next step?
→ What problem do you solve?

If your company page doesn’t answer those in under 5 seconds, people bounce.

No objection.
No feedback.

Just gone.

The fix is easy: 

Clarity > Creativity.
Confidence > Confusion.

Check the carousel for a breakdown of the Ambiguity Effect - and how to write offers people actually act on.

And if your company page needs a makeover?

You know where to find us.

ambiguity_effect

Content isn’t your closer.

It’s your runway.

People try to sell in the comments.
Or post content that sounds like a pitch deck.

But that’s not how trust works.
The best content doesn’t push.

It prepares.

It helps future buyers name their problem
before they even realise they have one.

It earns attention before intent.
Familiarity before the DM.
Trust before timing.

The mistake is waiting until someone’s “ready to buy” to start showing up.
By then, someone else already earned the trust you should’ve been building.

The real strategy behind high-ticket content is not urgency.

It’s patience, consistency, and showing up early.

Your DM isn’t ignored. 
It’s under review.

They click your name.
They skim your last few posts.
They decide - in seconds - if you’re worth a reply.

Automation used to get you meetings.
Today it gets you researched.

Win the research.

Make your profile a landing page, not a CV.
Lead with a headline that says who you help and how - not “Sales Manager.”
Show proof in public - one valuable post a week beats seven forgettable ones.

Then send a DM that feels like an invitation, not a pitch.

Do this and your outreach isn’t “cold.”

It’s familiar.
It’s earned.

We’ve watched teams get recognised at trade shows because their content did the introduction.

That’s the bar now.

In the video, I break down the checkpoints.

Set this as policy, not preference.

If your replies die at the research step, rebuild the path - now.

Everyone obsesses over new client acquisition.

But the smartest growth often comes from three overlooked levers:

1. Retention → Staying visible reminds current clients why they picked you.
2. Expansion → Content educates them on services they didn’t even know you offered.
3. Reactivation → Dormant followers re-engage when they see proof you’re still solving relevant problems.

The best part : 

These levers reduce your cost of acquisition and increase lifetime value - without adding a single cold lead.

Ask yourself:

What’s one capability your current clients don’t know about that you should be posting this week?

Same bottle of water.

At the shop: €0,99.
On a plane: €4,99.

What changed?

Not the product.

The context.

Your positioning matters more than your offer.

Sell from the wrong place, and you’re a commodity.
Sell from the right place, and you’re a premium.

Stop obsessing over “what you sell.”

Start focusing on where and how you sell it.

That’s the real multiplier.

If your offer feels expensive, the problem might not be the price.

It might be what it’s being compared to.

Pricing is never processed in a vacuum.
Buyers are always anchoring your offer to something:

→ A cheaper freelancer they regret hiring
→ A premium agency that overpromised
→ The time they’ve wasted trying to do it themselves

You can’t control their past.
But you can shape what they compare you to
by being intentional with how you frame your offer.

→ Reference the alternatives
→ Show the value before the price
→ Lead with contrast - not just cost

Because the first number someone sees: 
It defines what fair looks like from that point forward.

You don’t need to lower your price.
You need to raise your reference point.

We just dropped a carousel on how smart pricing is all about smart framing.

If your conversions are stalling, this is where to start.

anchoring_effect_carousel

The first 4 months were dead silent.


No likes.
No comments.

No clients.

But we showed up anyway.

We don’t post for approval.
We post to build.

A reputation.
A pipeline.
A future.

This is what most people get wrong about LinkedIn.

They treat it like a slot machine

Post → Wait for dopamine → Quit.

But the game isn’t attention.

It’s trust.
And trust takes time.

Not with hacks. Not with AI vomit.

With strategy, storytelling
and systems that work over the long haul.

This clip with Nick Broekemasays it all

If you’re serious about building something real here

Stay tuned.

Everyone wants LinkedIn to work yesterday.

But you can’t rush trust.

For most businesses, it takes months before content turns into clients.

Sure, you’ll occasionally land someone fast. But most of your ideal buyers?

They’ll watch you quietly.

• They’ll see your posts explain something they care about.
• You’ll end up on their shortlist without even knowing it.
• They’ll remember your examples because they relate.

And when their timing and budget line up
you’re the first call they make.

That’s the game.

Not : 

“How do I close this week?”. 

But : 

“How do I get on the shortlist for when they’re ready?”.

A lot of smart CEOs think:

"Everyone already knows me in this industry."

And maybe that’s true.

But being known
isn’t the same as being remembered.

Or respected.
Or relevant.

Familiarity doesn’t close deals.
Trust, clarity, and repetition do.

That’s what consistent content builds
Not vanity. Not reach.

Strategic visibility.

In a small industry, it’s not about making noise.

It’s about being the first name they think of when it matters.

B2B buyers don’t buy when you want them to. 

And if they don’t know you exist before that moment? 

You’re not even in the conversation.

Most companies focus all their energy on selling to people already looking for a solution. 

But the real game is won long before that.

Because buyers go through a journey:

→ First, they don’t even realise they have a problem.
→ Then, they start to feel the pain but don’t know how to fix it.
→ Finally, they look for solutions - and go with the one they already trust.

That trust isn’t built at the finish line. 
It’s built at the start.

The brands that win are the ones guiding buyers before they’re ready to buy.

They create content that educates, challenges, and sticks.

So when the time comes to make a decision, there’s no decision to make.

Are you showing up early enough?

People don’t buy specs. 

They buy stories.

Most businesses talk about what they do.

The smart ones talk about what it means for their customers.

Because people don’t want storage. 
They want music anywhere.

They don’t want software. 
They want more productivity.

They don’t want consulting. 
They want business growth.

If your marketing isn’t landing, ask yourself:

Are you selling features?

Or are you selling the dream?

Your buyer isn’t looking for a new truth.

They’re looking for proof they were right.

That’s why “we’re the best” falls flat 

And “people like you achieved X” lands. 

It’s confirmation bias. 
Humans trust what matches their beliefs and ignore what doesn’t.

Use it ethically, then earn the right to stretch their thinking.

Start by mirroring their worldview in plain language.

Name the value they already hold.
(“speed over features,” “quality over price”).

Show receipts that fit that belief.
(named example, specific outcome).

Only then introduce the next step you want them to take.

Run this field drill over 7 days:

List 3 beliefs your ICP already holds. 

Pick one.

Publish one post in this structure: 

belief → receipt (named example) → next step.

DM 10 warm connections who engaged with a simple “worth a quick compare-notes call?”

Measure only three things: 

Saves, qualified replies, and booked calls from existing connections.

If those lift vs. last week. 

Roll the structure across the team and keep the language bank.

confirmation_bias_carousel

“Only 1 spot left.”


And suddenly, everyone wants it.

That’s the Scarcity Principle in action.

When something becomes limited, our brain lights up.

We don’t want it - we need it.

But here’s the thing...

Scarcity only works if what you're offering is actually valuable.

A boring newsletter with “only 100 seats”?
→ Still boring.

A mediocre offer with a deadline?
→ Still mediocre.

Scarcity doesn’t fix bad messaging.

It amplifies what’s already there.

→ A strong offer + scarcity = urgency.
→ A weak offer + scarcity = desperation.

If you’re gonna use scarcity, make sure the thing you’re offering is worth fighting for.

Or else?

You’re just the last lukewarm soda on the shelf.

taplio

The Battle

Youssef El Kaddioui

Rik Renzenbrink

Followers

Posts

Engagements

Likes

Performance ScoreRik Renzenbrink's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Youssef El Kaddioui

Rik Renzenbrink

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rik Renzenbrink's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreRik Renzenbrink's LinkedIn Performance