Youssef El Kaddioui

Starting my career as a sales at Amazon Web Services and Google, followed by Venture Capital, I excel at building and scaling high-growth B2B companies by architecting intelligent, repeatable Go-To-Market engines.

After founding and successfully exiting my first company, I'm now scaling my second, a B2B AI SaaS platform for the SME market.

My focus is on creating operational excellence that drives measurable revenue growth.

My Track Record as a GTM Builder:
✓ Founding & Exiting: Built and sold The Scalelab, a B2B outbound agency. Now scaling Scalelist towards $1M ARR.
✓ GTM Architecture: Designed and executed strategies generating over $150M in sales pipeline for high-growth FinTechs & SMEs.
✓ AI-Powered Sales Ops: Implemented AI across the sales stack to optimize everything from forecasting and territory planning to automated prospecting and pipeline reviews.
✓ Team Leadership & Enablement: Recruited, mentored, and led high-performing AE teams to exceed revenue targets. Codified my methods in a sales course used by 1000+ reps globally.
✓ Being recognized as a Forbes 30 under 30 honoree.

I am passionate about leveraging data and AI to solve complex revenue challenges and operate with the high-horsepower, founder-led intensity required to win in today's market.

Specialties: Go-To-Market (GTM) Strategy, Sales Operations, AI Integration, B2B SaaS, FinTech, Founder-Led Sales.

Co-Founder & CEO

www.scalelist.com

Create your email lists from LinkedIn.

Youssef Kaddioui

Keyword.com

Product Marketing Specialist

Winddle

- Multi-channel lead generation strategy - 25 sales opportunities with a €45,000 ACV
- Produced content: customer cases, press releases, blog articles, interviews, LinkedIn posts
- Created nurturing campaigns to increase lead engagement and lead scoring
- Developed a tech stack to enhance the productivity of the marketing and sales teams

Head of Marketing

Zeppto

- CRM management comprising >12,000 contacts and implemented lead generation campaigns - 15 contracts signed
- Defined segmentation, positioning, and user personas through market research studies
- Redesigned the website and migrated from Wix to Webflow in collaboration with a digital agency
Managed and optimized SEA campaigns on Google, Facebook, and LinkedIn
- Worked cross-functionally with sales and product teams to influence product roadmap

Marketing Manager

J2 Retail Management

- Boosted the stores's sales to Top 3 across Canada
- Created and implement numerous planograms to minimize waste space and better attract numerous customers 
- Developed and maintain a portfolio of clients by offering personalized styling services

Brand Representative for Jones New York

Speed-XM

- Manage the Folgers tour team across Quebec to promote their new line of coffee
- Manage inventory and stockpiling and booking accommodations for the tour team
- Engage with event managers and ensure best placement for our stands

Brand Ambassador

McGill Political Science Students'​ Association

- Translate emails, documents, as well as interviews from English into French 
- Translate student essays into French for the McGill Journal of Political Studies

Translator

United Nations

Usher

A marketing enthusiast with 6 years of experience working in B2B SaaS.

Areas of expertise:
- Podcasting 
- GTM strategies
- Content
- SEO
- Data analysis
- Product marketing

Currently Product Marketing Specialist at Keyword.com

🗣️ Always open to chat about anything related to marketing/sales/SEO

Benjamin Thornton

Recently had the pleasure of talking to Jules Davies from Scalerrs about how smart agencies are winning with SEO (Search Everywhere Optimization 😉) beyond Google, across places like Reddit, YouTube, and AI search. 

Not a new topic by any means, but one that is certainly difficult to navigate as an agency. 

But done right, it can be extremely lucrative — Scalerrs just passed $2M ARR 💵

Episode drops soon 👀

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Youssef Kaddioui

Benjamin Thornton

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The Battle

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