Youssef El Kaddioui

Scalelist

www.scalelist.com

High-ticket sales teams use Scalelist to get daily updates on their prospects, so they can engage at the perfect moment, build stronger relationships, and secure deals before competitors.

Founder & CEO

The Scalelab

www.thescalelab.com

The Scalelab is a lead generation agency helping B2B sales teams hit their sales targets, by generating warm leads for them, week after week, month after month. All through cold call, cold email and LinkedIn.

Companies we help have following 3 problems:
- Rely mostly on inbound to grow which hit a ceiling
- Sales/Marketing teams are stretched too thin
- And have limited outbound experience

They have following 3 goals:
- Generate consistent revenue from outbound
- Reach out to the right people in the right companies at the right time
- Feed their CRM with relevant contacts for future marketing

We come in as a first layer of prospection to help them succeed with outbound using:
- Cold calling
- Cold emailing
- Linkedin lead generation

If this sounds like what you need
=> DM for more info or reach out to youssef@thescalelab.com

Mettā

Manage Mettā, Nest Management's entrepreneur and startup hub in Hong Kong up to its closure on July 31st, 2019 and handover process thereafter.

Acting General Manager

Responsible for expanding Nest and Mettā.

1/ Grow Mettā, Nest Management's entrepreneur and startup hub:
- Growth to 1000 members in Hong Kong
- 3x revenue from B2B sales (events, accelerator programs, deal sourcing services and advisory)
- Hosted "Venture Hours" in collaboration with Alibaba's entrepreneur fund (6 sessions, 36 startups, 15 VC investors)
- Managed team of 6 people

Notable personalities taking part in Mettā activities: Vitalik Buterin, Gary Vaynerchuk

2/ Corporate accelerator programs across Asia, Middle East and Africa
- Companies: AIA, DBS Bank, Infinity Motors, Fedex...
- Dealsource series A+ startups to join the programs (32 participating startups in total)
- Operational support throughout the programs
- Investor relations
- Pitch training for investor demo days
- 10 million USD raised by startups

Innovation Partner

Web Summit, Collision, RISE, SURGE, MoneyConf

As investor associate I was responsible for:
- Evaluating market trends and generate deal-flow.
- Performing thorough due diligence on some of the most promising startups in the world.
- Acquiring a deep understanding of best investment practices in top tier VCs.
- Expanding personal network to the full range of venture capital investors (from LP to Angels including VC/PE).
- Support fundraising startups by connecting them to the world's leading venture capital investors across all our events.
- 10,000+ individual startup/investor meetings arrange over the course of 2 years and 7 major events.

=> This resulted in startups collectively raising over $1 Billion.

We also organised Venture (venture.websummit.com) the largest gathering of venture capital investors in the world.

Investor Associate

Offtrackr

Developing and commercialising a portable speaker that is water, shock, dust resistant and usable with multiple accessories suitable for extreme sports such as biking, skating, sailing, climbing and also running.

Founder - Sales and Marketing Director

Google

Associate Account Strategist

Amazon Web Services

Sales Development Representative

Deutsche Bahn Management Consulting

Junior Consultant

French Federation of University Sports

Sports Association President

Unibail-Rodamco

Marketing Assistant

Co-Founder & CEO

www.scalelist.com

Create your email lists from LinkedIn.

Mobkoi

• Lead 8x Sales people across APAC [from Juniors to Director] on 3 key markets: AU - SG - HK.
• Assessment of the Sales team. Needed to restructure the team to drive results. 
• Coach and shape the Sales Team to achieve an annual revenue target of 8 figures across APAC. Growth +36% first quarter, +10% second quarter (Vs. same Q. y-1).
• Operate as a hands-on Commercial Director (key deals, major accounts, strategic Sales initiatives).
• Optimize internal processes for Sales and cross-functional efficiency. [I have a clear understanding of how works (Ad-Tech) business]
• Represent the company at industry events (more in 2025) and online via content creation. 
• Build Sales roadshow (AU, HK). Plan + deliver. 
• Operate in an individual contributor capacity with new high-potential prospects.

Commercial Director Asia-Pacific (APAC)

Commercial Director South East Asia (SEA)

Sales Director Singapore

Unruly

Senior Sales Manager

Senior Client Service Manager & Data Lead Australia

Teads.tv

Sales Manager

Mobvalue

Wavemaker

Digital Media Project Manager

aufeminin Groupe

Digital Account Manager

Havas Media Group

Assistant Head of external and internal Communication

Craft Mobile Ads that deliver 5x better outcomes (and beyond) | Mobile Ads-expert | Quality Advertising expert | Elevate Brand online presence.

Hey there! 👋🏻 I'm Baptiste, or you can call me Bap’. 

If you're here, chances are we've crossed paths in the AdTech/Media-Marketing realm. 
Welcome aboard! 🚀

For the past 14 years, I've been navigating on what I call the Golden Triangle (Brand - Agency - AdTech solutions) - helping Fortune 500 giants and smaller gems via the different companies I’ve worked for (in Paris, Sydney, Singapore).

I’m leading commercial growth at MOBKOI across APAC, bringing innovative Ad-solutions to brands to elevate their online presence.

If you
- Want to learn how I get results,
- Need case studies,
- Brainstorm industry topics/AdTech projects or more,
- Discuss Sales, Growth mindset, and how to scale in APAC.

Contact me or follow this page.

I will share insights on branding and advertising effectiveness, as well as thoughts I gathered from experiences and conversations with CMOs, brand managers, agency leads/directors/planners, and the talented folks in my network.

+ I will document my journey in my role of Commercial Director APAC (Leading a team of 8 people)


baptiste.graffin@mobkoi.com
baptiste.graffin@gmail.com
+65 9627 1702.

Baptiste Graffin

taplio

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