I help Web3 founders and DeFi brands grow through full-stack marketing, thought leadership, and content that drives adoption and community growth.

→ Full-Stack Marketing: Brand positioning, messaging architecture, and product marketing that turns complex tech into clear value.

→ Ghostwriting & Thought Leadership: Deep-dive interviews turned into high-impact content that positions you as the top voice in your space.

→ Speaker & Educator: Teaching service providers how to run professional, scalable operations—not side hustles.

Book a call via my Featured section, email yomigerardofficial@gmail.com, or DM me to scale your personal brand or business.

Yomi Gerard

You're currently living in answered prayers.

It's easy to forget that where you are now is probably something you once prayed for. 

The constant pressure to outperform your peers — or your past achievements — can overwhelm us, making it easy to get caught in a rat race of warped significance.

→ Image 1 — Me at 18, right before/after leaving my parents' home.

→ Image 2 — 2021, working as a Social Media Manager at TravelTank, a travel agency in Lagos, Nigeria.

→ Image 3 — 2023, I left my newly rented apartment to follow God's instructions and move to a new city 

— Northern Nigeria — where I knew absolutely no one. (I had just one Facebook friend there, and we'd never even met in person.)

→ Image 4 — Just last week, I recorded a couple of new TikTok videos. Feel free to check them out — link in the comments! 👇


Today, I want you to pause and recount just how far you've come. 

Acknowledge that God has been good, and that you are making steady progress.


Good?


Deal wondrously 💙

Yomi  Gerard

Web3 Marketing Leader | Ghostwriter for DeFi Founders | Turning crypto founders and brands into market leaders

How do I respond without getting emotional?
I slept in a church auditorium for 2 years.

It was within that period I met Daniel Nnam — he can verify this story.

In 2019, I left my parents as a teenager, eager to see the world. But before that, I had worked many jobs:

→ Grade 9 — attempted working in a shoemaking shop
→ 2016 — taught Nursery 1 & 2 at a small school, earning ₦8,000 monthly
→ 2017 — worked as a waiter at a fast food/bakery, until I was laid off for refusing to tell a lie
→ 2018 — taught at a senior secondary school; English, Economics, and Government across JSS 1–3 and SS 1–3
→ 2020 — worked in a pure water factory, sometimes walking 2 hours to get to work

Then everything changed.

That same 2020:

→ I quit the factory and went into writing
→ My pastor gave me my first ghostwriting job — I earned about 2x my factory salary
→ I was introduced to LinkedIn and landed my first client, who paid me $1 per 1,000 words

I was writing 3,000 words a day to make $3. (But that's a story for another post.)

→ Later that year, I got my first client who paid me $100 — I was balling 😂

I haven't looked back since. 

The road hasn't been smooth, but it's definitely worth the sail.

So how do I stay locked in?

I just show up the next day. That's kinda it. 

Determine to show up the next day. Those days turn into months, and months into years. 

And then you look back and realise you've actually been consistent — with so much to show for it.

No matter what you're going through —

Remember, this is still day one.



Deal wondrously 💙

On the 30th of January, 2023, 

my life changed completely.

I had just moved to Jos. 

I left everything I had in Lagos — my newly acquired apartment, my church, my relationships — and moved to a place where I knew no one. 

No family. No close friends. I was completely alone.

But soon after, one friend became two, then three, then more than enough. 

It wasn't sudden. It was gradual.

Your experience on LinkedIn might feel similar right now.

You post and it's crickets. 

Maybe you're a social media manager, so you use your clients' accounts to like and comment (I've been there 😭) and it still amounts to 3 likes and 3 comments after 12 hours.

You're watching others celebrate new milestones and you can't relate yet.

Don't lose heart.

As long as you:

- Post good content targeted at the right people
- Engage strategically
- And do it long enough

The results will come.

In the meantime, enjoy your weekend. Rest, re-strategize and go again next week. 

Deal wondrously 💙

If you plan to close a client this March, you need to stop asking.

Contrary to popular opinion, asking is not what gets you clients. Showing you can do the job is.

It's been a while since I shared tips like this — and honestly, it's because people take advice and run with it without taking the time to understand it.

Sometime last year I shared some of my most effective pitching strategies in great detail here on LinkedIn. 

And guess what? 

People still came to my DMs to ask questions I had already answered in the post.

So before you read any further — if you won't take the time to study this, iterate, and implement, stop reading here. 📍

I only share what has worked for me, so you can trust that everything here has been tested and proven.


Here's how to move from asking to showing:

1. Come prepared.

Do your homework. Identify a gap in their business or personal brand that you can fill without being handheld. 

→ You are coming to solve a problem — talk like it.

2. Demonstrate expertise.

Not a 1,000-word pitch deck — something simple like:

"I helped XYZ achieve ABC in X months through THIS and THAT, and I'd love to do the same for you. I've already put my thoughts together in a document — can I send it over?"
 
Simple and effective.

3. Let your profile do the talking.

The biggest disconnect happens when someone is impressed by your outreach, checks your profile, and finds inconsistency. 

→ Optimize your profile for whatever you're pitching.

3. Respect boundaries. 

If they don't reply, give it a few days or weeks before following up. 

→ If they say no, let it be — and focus on nurturing the relationship instead.


TL;DR: 

Stop asking for the job. Come prepared, show proof of your work, clean up your profile, and respect boundaries. That's what closes clients.


Stop begging clients to take a chance with you, and start showing them how you solve their problems. 


If you found this helpful, repost so others can learn too. 💙


What has worked for you? Share below so others can learn as well.


Deal wondrously. 💙

You're ignoring the most expensive feedback you'll ever get 

— and it's free.

This was me for the longest time — what you call vanity metrics are real, living people reacting and responding to your content. 

That's pure feedback worth thousands of dollars.

But you're not paying attention. That's why you're not growing.

Here's what that meant for me:

- It carried credibility, especially posts with specific advice (I only share what has worked for me — and this right here, works)

- The right people couldn't find me because I wasn't speaking to them or engaging them strategically through content and comments

- It sparked conversations (because I had been sharing opinions that challenged the norm)

- My content was valuable, but my hook didn't reflect that

- It was doable — it contained practical, actionable advice

- It closed with a TL;DR for skimmers

- It had bite-sized bullet points

- It was natural and human


After I started listening, here's what changed:

- CEOs, ecosystem leaders, and more people in my space connected with me

- My engagement increased significantly

- Clients understood my positioning

- My follower growth spiked


Go back and conduct a thorough assessment of your content and comments. When you do, pay close attention to:

→ Which posts had the most engagement
→ Which posts had the most shares
→ Which posts had the most saves — and why
→ Which posts sparked the most conversations
→ Which posts got you the most followers

The answer to your growth lies there.


Deal wondrously 💙

No one talks about how painful it is to really 'lock in'

You have to put your body and mind through an insane amount of pressure.

It reminds me of my JAMB days. (For those outside Nigeria, JAMB is the entrance examination we write to gain admission into university.)

While I was preparing, electricity was as inconsistent and uncertain as a rainbow. 

So I had to read under the street lamp right in front of our building — sometimes till past 11pm, sitting by the gutter concrete slab, directly under the light.

I was eaten by mosquitoes 😅

But I had no other choice.

It was during those nights that a few friends and I finished whole textbooks long before the exams. 

Did it pay off? 

Well, I ended up being the highest scoring student in my set for JAMB. If I remember correctly 😅

So if you're reading this and you're putting in the work, staying locked in — well done. 

I pray God blesses your effort with success. That your hard work pays off and becomes visible to the world.

In the meantime, I need to get back to work.


Gotta stay locked in 😄


Deal wondrously 💙

It's builder/job szn right now.

There is opportunity in every market cycle. 

This is not the time to burn liquidity buying rugs and feeding devs — find something tangible to build.

- Build your personal brand
- Learn a skill and get good at it
- Get a job, contribute to a vision and mission
- Build a product, sell something, and help change people's lives

This isn't the time to hunt for the next big airdrop.

Don't get left out.

Something has changed about my LinkedIn.

In the last 3 months, 3 major types of people have been connecting with me:

1. Founders (in crypto, AI and Web3)
2. Ecosystem leaders
3. Senior marketing professionals

So how did I get here?

It's simple:

- I create content to attract my ideal clients.

→ I talk about their problems, the solutions, my experience solving them, and how the industry is responding.

- I join and contribute to conversations.

→ I comment strategically — sharing thoughtful responses under posts where a high number of my prospects are already engaged.

- I actively connect with people I'd like to work with.

→I send 3–5 connection requests per day, sometimes more, all targeted at my ideal audience.

One thing to note: none of this works if your positioning is unclear or your profile doesn't reflect it.

LinkedIn is a game. The algorithm may change, but the rules stay the same.


Deal wondrously 💙

My follower count increase by over a hundred. I already drafted my 7k milestone speech before I realised what was happening crying 😭

I was so pumped 😂

Award-winning personal branding & business coach | Founder of Link Up Community (67 countries) | Teaching you how to build a trusted brand & profitable business

Looks like LinkedIn offices had a weekend party!

Everyone's LinkedIn got translated to German!

Or was it Portuguese? No, wait... Japanese?

Oh, random follower growth? 1K overnight?

The people you've blocked? Forget it, yo.

Seems like bugs have taken over Linky.

Luckily, I haven't posted in five days.

I was in Slovakia... Giving keynotes.

Then hosted 6 hours of workshop.

Came back, and I laughed HARD!

Anything else I missed? Tell me.

What other bug happened? 😂

Were you lucky with 0 bugs?

P.S. Happy Monday, friends.

DigiPrism Marketing Consultancy

www.digiprism.in | monalisa@digiprism.in | support@digiprism.in

A Tiny Background:

The backdrop was a generic IT Company. The time was between the end-2011 to mid-2015. The industry was going gaga over Marketing Automation, Behavioural Marketing, Context-Rich Systems, The Internet of Things & Co-Marketing teends, We too made the most out of it & Made our team the ‘Best Performing Team: Digital Marketing Innovation’ for consecutive 3 years. Then you know, that feeling when in spite of everything going marvelously well, you feel like you are born for something else? Yes; exactly that feeling struck us. We resigned; We Started DIGIPRISM: India’s First Industry-Specific Digital Marketing Agency.

Where we are now:

5 years fast-forward; 40+ tycoons have believed us with their businesses. We learned the way of enriching our knowledge with OnlineMarketing trends & Innovative Technologies. At the same time, we enabled global enterprises to unleash the potential of the digital world. Our motto was to make them reimagine their business values to drive velocity. We feel pride in breaking through our growth plateau and striking out the digitally imbalanced world. Today, we have become one of the most comprehensive consultancies with a full suite of digital offerings-

→ Digital Marketing
→ SEO
→  SEM
→  Penalty management
→  Content marketing
→  PPC
→  Link building
→  Graphic designing
→  Web design
→  Software testing
→  Software and app development
→  Business consultation and more...

Digital Marketing Director

DCPL TECH

Digital Marketing Expert

Researching industry-related topics (combining online sources, interviews, and studies)
Writing a clear marketing copy to promote our products/services
Prepare well-structured drafts using Content Management Systems
Proofread and edit blog posts before publication
Submit work to editors for input and approval
Coordinate with marketing and design teams to illustrate articles
Conduct simple keyword research and use SEO guidelines to increase web traffic
Promote content on social media
Identify customers’ needs and gaps in our content and recommend new topics

Content Writer

7890919225 | www.digiprism.in | monalisa@digiprism.in

DigiPrism Marketing Consultancy is a full-service digital marketing and software development agency dedicated to driving brand growth through omnichannel marketing and customer engagement. As experts in performance marketing, we deliver ROI-focused campaigns that enhance brand authority and foster long-term business growth.

We specialize in SEO optimization, social media marketing, PPC campaigns, content marketing, and CRM solutions, ensuring comprehensive digital advertising solutions that lead to impactful lead generation and conversion rate optimization (CRO). Our web and mobile app development team provides custom UX/UI design, website development, and backend systems to support seamless digital experiences.
DigiPrism serves a range of industries, from B2B marketing and retail to the apparel and healthcare sectors, offering tailored e-commerce solutions and data migration software marketing. Our tech solutions for startups and SaaS product marketing are designed to meet the unique needs of each client, emphasizing product-market fit and sustainable growth.

Our growth hacking strategies leverage real-time analytics, consumer behaviour analysis, and data-driven insights to ensure each campaign resonates deeply with the target audience. We prioritize brand loyalty, market expansion, and customer trust building to create impactful customer journeys that go beyond just marketing.
In software development, we offer a suite of services including custom software solutions, API development, frontend optimization, and CRM integration. Our use of industry-leading tools like Google Analytics, HubSpot, and other SEM tools enables us to create KPI dashboards that provide clients with actionable data and measurable results.

As a leading digital marketing agency based in India, particularly in Bangalore, we aim to be the best digital marketing and marketing consultancy with affordable and high ROI marketing solutions. Our sustainable business model ensures we deliver high-impact, conversion-driven digital strategies that resonate with clients and their customers, creating brand loyalty and fostering long-term relationships.

Monalisa Chowdhury

I wasted months chasing influencers for my clients.

And the irony? We were ignoring the most powerful one they already had access to — themselves.

For the longest time, I treated influencer marketing the way everyone does. Budgets. Negotiations. Creator lists. Follow-ups. For new startups, that process is draining. They don’t always have deep pockets. They don’t always have brand recall. And they definitely don’t have space for expensive experiments.

But they do have LinkedIn.

When I started pushing my clients to write consistently — not viral hooks, not recycled advice — just real experiences from their journey, honest lessons, behind-the-scenes thinking — something shifted.

People didn’t just react.
They responded.
They trusted.

Founders started getting inbound messages. Teams began receiving thoughtful comments. Conversations slowly turned into collaborations. Without running a single influencer campaign, they were building influence.

And LinkedIn works differently.

People don’t come here to escape.
They come here to grow.

If a founder shows up with clarity and honesty, their network becomes distribution. Their comments become credibility. Their DMs become warmer than any cold outreach.

That’s influencer marketing — without calling it that.

For startups, this changes everything. They don’t need someone with half a million followers. They need trust within their niche. They need relevance, not reach.

The biggest shift I now tell every client is simple:
Stop trying to look impressive. Start trying to be useful.

Don’t wait until you “make it” to start sharing. The journey builds more influence than the announcement ever will.

LinkedIn isn’t just a platform.

It’s the most accessible influencer network your startup already has.

Co-Founder DigiPrism Marketing Consultancy | Top 100 Women Entrepreneurs by Zee News | Digital Marketing Expert | Brand Building | Social Media

If you’re a startup founder posting consistently but getting zero leads, this is for you.

You’re showing up.
You’re being consistent.
You’re following all the “content tips.”

And still… nothing.

No serious inquiries.
No meaningful DMs.
Just likes from other founders who are also not buying anything.

Here’s the uncomfortable truth I’ve seen over and over again:

You’re creating content.
But you’re not creating demand.

Most early-stage founders use social media like a diary.

“New milestone achieved.”
“Great team meeting today.”
“Excited for what’s coming.”

That’s fine for visibility.
But visibility does not equal revenue.

Your audience is silently asking one question every time they see your post:

“How does this help me?”

If your content doesn’t answer that clearly, consistently, and directly — they scroll.

I’ve worked with founders who were posting 4–5 times a week and still not generating a single lead. The shift didn’t come from posting more.

It came from changing the conversation.

Instead of talking about themselves, they started talking about: – The mistakes their customers make
– The hidden costs of inaction
– The risks nobody is addressing
– The exact outcomes they deliver

When the content moved from “look at us” to “this is your problem,” engagement changed. DMs changed. Sales conversations started.

Content should create tension.
It should make the reader feel understood.
It should make inaction uncomfortable.

If your posts are safe, generic, and overly polished, they might look good.

But they won’t sell.

Stop asking, “How do I get more reach?”
Start asking, “Am I clearly speaking to a real problem?”

Because leads don’t come from consistency alone.

They come from relevance.

If you’re a startup founder who hates selling, this is for you.

You know you need visibility.
You know you should talk about your product.
You know sales won’t magically happen.

But every time you try to promote yourself, it feels uncomfortable.

Too salesy.
Too self-centered.
Too desperate.

So you hold back.

You post “informative” content.
You avoid direct offers.
You talk around the problem instead of naming it.

I see this all the time with smart, capable founders.

They believe in their product.
But they feel awkward talking about it.

Here’s the truth:

If you don’t communicate your value clearly, the market assumes there isn’t much.

Early-stage startups don’t fail because they oversell.
They fail because they under-communicate.

There’s a difference between being pushy and being clear.

Pushy says, “Buy now.”
Clear says, “If you’re struggling with this, here’s how we solve it.”

Most founders are not too aggressive.

They’re too subtle.

And subtle doesn’t bring sales.

If you genuinely believe in what you’re building, then speaking about it confidently isn’t ego.

It’s responsibility.

Because silence doesn’t build demand.

Clarity does.

If you don’t know what your competitors are doing online, you’re marketing blind.

This is something most early-stage founders ignore.

They focus only on their own posts.
Their own ads.
Their own website.

But the market doesn’t compare you to yourself.

It compares you to alternatives.

Competitive analysis in digital marketing is not copying.
It’s clarity.

When we audit competitors for startups, we don’t just look at design.

We look at: – What promises they’re making
– What pain points they’re highlighting
– What kind of testimonials they’re showing
– What ads they’re repeatedly running

Patterns tell stories.

If three competitors are all pushing “affordable,” and you’re positioning yourself as “premium,” that’s strategic.

If everyone is shouting discounts, and no one is speaking about quality, that’s an opportunity.

But if you don’t study the space, you don’t know whether you’re different or just another option.

And here’s the real risk.

You might think your messaging is strong.
But if five others are saying the same thing, you’re invisible.

Digital marketing is not happening in isolation.

It’s happening in a crowded feed.

Before increasing budgets or posting more, spend time observing.

What is everyone saying?
What are they avoiding?
Where are the gaps?

Because smart marketing isn’t just about speaking loudly.

It’s about speaking differently.

If you’re posting on social media without a clear content strategy, you’re just staying busy — not building demand.

Most startup founders confuse activity with progress.

They post because they know they “should.”
They share trends.
They repost industry news.
They celebrate small milestones.

And then they wonder why nothing moves.

No inbound leads.
No serious inquiries.
No consistent growth.

Here’s what’s usually missing — intention.

Social media for early-stage startups is not about looking active.
It’s about building authority around one clear problem.

But instead of owning one space, founders talk about everything.

One day it’s culture.
Next day it’s motivation.
Then a random industry stat.
Then a product photo.

There’s no narrative. No positioning. No repetition.

And repetition is what builds memory.

When someone lands on your profile, they should immediately know: This person stands for this.
They solve this.
They talk about this consistently.

That’s content strategy.

Not posting daily.
Not chasing trends.
Not copying viral formats.

Strategy is choosing a core message and repeating it in different ways until the market remembers you for it.

Early-stage marketing isn’t about variety.

It’s about clarity.

Because when your content feels random, your brand feels replaceable.

If you’re getting leads but they’re all “just asking for price,” your lead quality is broken.

And this is usually a funnel problem — not a sales problem.

I’ve seen startups celebrate lead volume.

“50 leads this week.”
“100 inquiries this month.”

But when you dig deeper, most of those conversations end the same way.

“What’s the cost?”
“Oh, okay… we’ll get back to you.”

And they never do.

Here’s what’s really happening.

Your lead generation is attracting interest — not intent.

This usually happens when: – Your ads talk about features, not outcomes.
– Your content attracts a broad audience, not a specific one.
– Your landing page doesn’t qualify who it’s actually for.

So you end up with people who are curious… not committed.

Lead generation is not about getting more names into your CRM.

It’s about attracting the right psychology.

Sometimes, when we tighten targeting, make messaging more specific, or clearly state pricing ranges upfront, lead numbers drop.

But conversions go up.

That’s not a loss.
That’s refinement.

Early-stage founders often chase volume because it feels like momentum.

But real momentum is when your sales calls feel easier.
When prospects already understand your value.
When price isn’t the first and only question.

Better marketing doesn’t always mean more leads.

Sometimes it means fewer — but better ones.

If your website isn’t converting, your marketing is leaking.

You can run ads.
You can post daily.
You can collaborate with influencers.

But if your website doesn’t convert, all that effort just creates traffic… not revenue.

Most startup founders treat the website like a brochure.

Beautiful design.
Fancy animations.
Long paragraphs about vision and mission.

But when a potential customer lands there, they’re not looking for your story.

They’re asking three simple questions:

What exactly do you do?
Is this for me?
Why should I trust you?

And if those answers are not clear within seconds, they leave.

I’ve audited startup websites where the problem wasn’t traffic. It wasn’t ads. It wasn’t even pricing.

It was confusion.

The headline was vague.
The offer was buried.
The call-to-action was soft.

“Learn more.”
“Explore.”
“Discover.”

No urgency. No clarity. No direction.

A startup website doesn’t need to be impressive.

It needs to be decisive.

Clear headline.
Clear problem.
Clear solution.
Clear next step.

That’s conversion rate optimisation at its most basic level.

Before you increase your ad budget, fix your landing page.

Because more traffic to a weak website doesn’t grow sales.

It just increases bounce rate.

If you’re a startup founder struggling with low sales despite “doing marketing,” this is for you.

Most founders think they have a traffic problem.

They say: “We need ads.” “We need better creatives.” “We need more reach.”

But after working closely with early-stage businesses, I’ve realised something uncomfortable.

It’s rarely a traffic problem.

It’s a clarity problem.

When I ask a founder, “What exactly do you do?”
The answer is usually long. Complicated. Trying to sound impressive.

When I ask, “Who exactly is this for?”
The answer becomes even broader. “Startups.” “Businesses.” “Everyone who needs this.”

And that’s where sales quietly die.

If people don’t immediately understand: – What you do
– Who it’s for
– Why you’re different

They don’t convert.

You can run ads.
You can post daily.
You can redesign your website.

But confusion doesn’t convert. Clarity does.

I’ve seen founders double their response rate not by increasing budget, but by simplifying their positioning. One clear sentence. One defined audience. One strong promise.

That’s it.

Marketing doesn’t fail because you lack tools.
It fails because your message is diluted.

Before you spend on reach, fix resonance.

Because more traffic to a confusing offer just means more people leaving.

And no ad campaign in the world can save unclear positioning.

If you’re spending money on ads without knowing your numbers, this is for you.

I’ve seen founders say with confidence,
“We’re running Meta ads.”
“We’ve boosted posts.”
“We’re doing Google.”

But when I ask one simple question —
“What’s your cost per acquisition?”

There’s no clear answer.

They know what they’re spending.
They don’t know what they’re earning.

Paid ads are not marketing.
They are amplification.

If your funnel is unclear, ads will only make the confusion expensive.

This is what usually happens in early-stage startups:

You run ads.
You get clicks.
You see traffic.

It feels like progress.

But: – The landing page isn’t sharp.
– The offer isn’t strong.
– There’s no proper follow-up.

So leads drop off. Money gets wasted. And slowly, you start saying, “Ads don’t work for us.”

Ads are not the problem.

Unmeasured ads are.

If you’re spending on performance marketing, you should clearly know: – Cost per lead
– Conversion rate
– Cost per acquisition

If you don’t, you’re not running campaigns.

You’re guessing.

Digital marketing becomes powerful when it becomes measurable.

Because once you understand your numbers, growth stops feeling like luck.

It becomes strategy.

If you’re not retargeting, you’re losing the warmest leads you already paid for.

Most startup founders focus only on getting new traffic.

New clicks.
New visitors.
New leads.

But they completely ignore the people who already showed interest.

Someone visited your website.
Someone clicked your ad.
Someone watched 75% of your video.

And then… nothing.

No follow-up ad.
No reminder.
No second touchpoint.

That’s not just a missed opportunity.
That’s wasted intent.

Retargeting is one of the simplest, most powerful parts of digital marketing — and yet early-stage startups rarely set it up properly.

Instead, they keep pouring money into cold audiences.

Cold traffic is expensive.
Warm traffic converts.

When someone has already interacted with your brand, they don’t need education from scratch. They need reinforcement.

A reminder.
A testimonial.
A stronger offer.
A clearer call to action.

I’ve seen startups reduce cost per acquisition significantly just by building a basic retargeting layer.

No complex funnel.
No massive budget.

Just showing up again in front of people who already raised their hand once.

Digital marketing is not only about reach.

It’s about follow-up.

Because most people don’t buy the first time they see you.

But they might buy the third.

If you actually show up again.

Are you a founder with little to no money for digital marketing… but still expected to bring sales online?

I meet this version of a founder almost every week.

They think they need everything before they begin.

A full website.
A branding agency.
Paid ads.
Influencers.
Automation tools.
A social media team.
A content calendar for six months.

And because they can’t afford all of it, they delay everything.

Here’s the truth I’ve learned working with early-stage startups:

You don’t need a lot to start digital marketing.
You need focus.

Most founders don’t have a marketing budget problem.
They have a priority problem.

If money is tight, start small. Very small.

One clear offer.
One clear audience.
One platform.

That’s it.

You don’t need to be everywhere. You need to be relevant somewhere.

I’ve seen startups generate their first consistent online sales with nothing more than: – A simple landing page (not a fancy website)
– Organic LinkedIn or Instagram content
– Manual DMs and conversations
– Clear messaging

No heavy ad spends. No dramatic launches.

Digital marketing at an early stage is not about scale. It’s about validation.

Can people understand what you do?
Do they trust you enough to respond?
Are they willing to pay?

Until that is clear, adding more tools only creates noise.

Founders often want to look “ready.”
But what actually matters is being responsive.

Talk to your audience.
Refine your pitch.
Improve your positioning.
Repeat.

You build momentum first.
Then you build machinery.

If you’re low on budget right now, don’t be discouraged. It might actually force you to build the right foundation.

Start small.
Stay consistent.
Let revenue fund growth.

Digital marketing doesn’t reward the most equipped startup.

It rewards the most focused one.

taplio

The Battle

Yomi Gerard

Monalisa Chowdhury

Followers

Posts

Engagements

Likes

Performance ScoreYomi Gerard's LinkedIn Performance

Performance ScoreMonalisa Chowdhury's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Yomi Gerard

Monalisa Chowdhury

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yomi Gerard's LinkedIn Performance

Performance ScoreMonalisa Chowdhury's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYomi Gerard's LinkedIn Performance