Jimmy Kim

Founder @ Sendlane, Co-Host of ASOM Pod

📖 Read our content on eComEmailMarketer.com
📺 Watch our podcast on YT: Send It! Podcast
🎪 I host 1,000+ people IRL every year at Commerce Roundtable
📚 I have a 25+ hour course and community
👻 We have a database of 1,500,000+ top emails from the top Shopify stores 
🚀 I help B2B businesses get more targeted traffic, awareness and leads 
📍 Find me on X @yojimmykim
🤝 Book time with me on MentorPass

I post on social with learnings and insights based on my 17+ years as a seasoned digital marketer, specializing in lifecycle marketing, Email and SMS Marketing, Content, and Retention Marketing in eCommerce, DTC, and retail.

CEO & Founder

Started as an internal tool in 2013…became a business in Aug 2017.

Unified email & sms (soon Reviews!) for eCommerce

Remote Company. Backed by Five Elms Capital (Series A & B) and Zing Capital (seed) 

Netflix spent $17 billion buying content last year.
YouTube spent $0.

YouTube's revenue: $31.5 billion
Netflix's revenue: $33.7 billion

Almost identical. 
Completely opposite strategies.

Here's what Netflix figured out too late:

People don't want more content. 

They want more REASONS to talk about content.

YouTube doesn't make anything. 

But their algorithm makes sure you're always watching something your friends are watching too.

Netflix makes everything. But you're watching alone.

The difference:

YouTube's top 10 videos get shared 4 million times each.
Netflix's top 10 shows get shared 400,000 times each.

10x difference.

Because YouTube's content is participatory. Netflix's content is passive.

You don't just watch MrBeast. You talk about whether you could survive his challenges.

You don't just watch Squid Game. 

You... watch Squid Game.

Netflix finally learned this with Wednesday:

They didn't spend more on marketing. They created a dance that could be replicated.

That dance got posted 3 million times on TikTok.

Earned media value: $187 million.

Cost to create the dance: $0.

The lesson:

Content isn't valuable because it's expensive. It's valuable because it's shareable.

For your brand:

- Stop creating perfect videos nobody shares
- Start creating templates people can remake
- Give people a reason to tag their friends|
- Make your thing participatory, not just consumable

A skincare brand tested this:

Old content: "Here's our founder's story" (47 shares)
New content: "Tag someone who needs to hear this" with a relatable struggle (12,400 shares)

Same budget. 
260x more reach.

Your content doesn't need to be better.

It needs to be easier to participate in.

Marketer of 18+ Years, 4x Founder. Former DTC/Retailer & SaaS Founder. Newsletter. Podcast. Commerce Roundtable

Dan Melnick

We partner with your brand and help you increase profit margins by 25% with personalized AI and Blockchain solutions.

I’ve been in the entrepreneurship world since 2011, first building my own businesses, then helping others grow theirs. In 2019, I expanded into software development, creating the tools and systems founders need to scale.

In 2022, I launched Zing with a simple vision: to help brands scale by providing the marketing and software development support they need. Flexible, results driven, and truly collaborative.

Since then, we’ve helped brands like:

Ferguson Farms, achieved 100 percent growth in just one year

Joeydolls, boosted ROAS by 500 percent in four months

Eight Hours, increased ROAS by 69 percent in four months

Worked alongside Noah Kagan at AppSumo

Our clients say it best:

“I was impressed. I almost never make these testimonials, but Dan and Zing are the team I will keep recommending.” – Noah Kagan, AppSumo

“It works really well to have an in-house team we can scale up and down with.” – Daniel Black, Glass Media

“With Zing, it’s good news all around and above all else we’ve got happy customers.” – Mike Ferguson, Ferguson Farms

We also host a podcast, Think Big with Dan and Qasim, where we share insights on business, growth, and building something bigger. Check it out on YouTube.

If you’re looking to scale your brand, I’d love to connect and explore how we can help you grow.

CEO & Co-Founder

3 January reminders I’m keeping:

1️⃣ People don’t buy when you’re ready.
They buy when they’re ready.
Your job is to be visible and clear when that moment happens.

2️⃣ “We’ll fix it later” compounds.
Tech debt. Process debt. People debt.
Everything shows up eventually, usually at the worst time.

3️⃣ Momentum is fragile.
One slow approval cycle. One delayed launch. One unclear decision.
That’s sometimes all it takes to stall growth.

CEO & Co-Founder @ Zing | 100+ Brands Scaled | Marketing + Dev That Unlocks Growth Systems

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It's Sunday. I'm working. 

I took yesterday off. I'm Jewish, so I call it Shabbos. If you're Christian, you probably take today instead. The label doesn't matter. What matters is the math.

G-d didn't create us to rest on day six and seven. He created rest for the seventh day. One day. Not a weekend. Not two days of brunch and Netflix and "recharging." One day to shut it down completely, then back to the mission.

If you're a founder building something real, you don't get a weekend. You get a Sabbath. Six days of work. One day of rest. That's the deal.

I know the productivity bros will say you need seven. The hustle culture kids will say sleep when you're dead. Both are wrong. One day is sacred. Two days is lazy.

The best founders I know treat Saturday or Sunday like a full stop, not a comma. No Slack. No email. No "just checking in." Then they show up Monday ready to burn the house down while everyone else is shaking off their two-day hangover.

One day off makes you desperate to protect it. Two days makes you soft.

What's your one day?

Brands try to scale before they’re understood. They push ads, content, channels…

But buyers don’t convert because they’re confused, not uninterested.

Marketing works best when the message lands fast:
- What is it?
- Who’s it for?
- Why should I care?

When that clicks, everything else performs better.

Q1 planning is when most brands stack another $10K/month in SaaS subscriptions and call it "growth."

I watched a $3M DTC brand do exactly this last January. They added a personalization tool, a new analytics stack, and a retention platform. By March they were bleeding $18K/month in software fees and had zero technical assets to show for it.

Here's the math they missed.

When you rent your tech stack, you rent your competitive advantage. Every tool you bolt on is a line item that multiplies as you scale. Worse, it's IP you don't own and can't sell.

The brands that get acquired at 4-5x revenue instead of 2x have one thing in common: proprietary systems.

3 moves to make in Q1 that change your valuation:

1. Build one core tool in-house.
Pick the system that differentiates you. Maybe it's your inventory predictor, your customer scoring model, or your fulfillment logic. Build it once. Own it forever. Your margins jump immediately and your multiple jumps at exit.

2. Audit every subscription by replacement cost.
If a tool costs $500/month, that's $6K/year and $30K over five years. Could you build a lean version for $15K that you own outright? The answer is usually yes, and that asset goes on your balance sheet.

3. Document your IP like you're selling tomorrow.
Because you might be. Clean documentation, clean code, clean processes. Buyers pay premiums for assets they can transfer, not dependencies they inherit.

↳ Building in-house isn't about being cheap. It's about owning the things that make you valuable.

Most founders optimize for this quarter's P&L. The ones who win optimize for their exit multiple.

What are you building this quarter that you'll actually own?

Early on, I avoided marketing because I didn’t want to “waste money.”

What I didn’t realize was that I was wasting time instead.

The biggest shift for me was realizing that people can’t choose you if they don’t see you.

🎙️ New Episode Alert: Grounded in Purpose: With Natasha Mena Phyrillas, Founder

In this episode of "Think Big with Dan and Qasim", we sit down with Natasha Mena, founder of Rokhz, a groundbreaking footwear brand blending fashion, function, and wellness. 

https://lnkd.in/gQkiWAHf

Open video: Grounded in Purpose: With Natasha Mena, Founder | Think Big With Dan and Qasim on youtube.com

Grounded in Purpose: With Natasha Mena, Founder | Think Big With Dan and Qasim

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The Battle

Jimmy Kim

Dan Melnick

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taplio

The Battle

Jimmy Kim

Dan Melnick

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jimmy Kim's LinkedIn Performance

Performance ScoreDan Melnick's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJimmy Kim's LinkedIn Performance