The Acceleration Guy - GTM Leader

** I do not accept cold invites without personalized message or context. **

Having helped more than 21000 students land jobs and internships, Yogi currently heads the GTM in Europe and India for Amaze.

Previous at Canva, enabled exponential growth at Canva by setting up their Campus Ambassador Program , Set up Innovative Engaging events and Institutional Partnerships with Colleges, Schools, Coworking Spaces, Incubators, and Accelerators.

Before as the founder of StartupSurge he has organised events to help startups to capture and polish their ventures

Some of our Coveted Events Have been

1. Mega Internship Fair 2017- Bangalore (1300+ Students, 83 Startups and 490+Openings).
2. NthPreneur, Unlocking Layers of Entrepreneurship a Summit to help discern the layers involved in setting up your venture.
3. Design-A-Thon, The hack-a-thon for design community.
4. City wide Job and Internship fairs at Bangalore, Namakkal, Karur. (Over 50000 students impacted)

You can email him at yogix@hey.com

Yogi Gnanavel

SpotDraft

Associate Product Manager

GrowthX

GrowthX Fellow

Stealth Mode

A microservices marketplace built for the next billion young users who will avail 90% of skilled/professional services via the Internet. 
Paused by the founder upon reconsidering budget, market, and opportunity.

Impact:
• Researched market and competition.
• Designed and A/B tested end-to-end user flows.
• Experimented with ad copies and digital communication.
• Launched 6+ new microservice categories, leading to a 40% increase in engagement.
• Defined and presented success criteria for vendors and maintained communities to build trust.
• Streamlined category to payment procedure reducing user drop-offs by 25%.

Experimenting and building from scratch

Product Manager

Lenskart.com

• Built and designed a 0-1 referral program with design, engineering,
• Launched with specific GTM strategies with marketing and sales.
• Onboarded multiple affiliates ensuring robust API integrations to drive revenue and decrease CAC. resulting increase of 25 orders/day.
• Built comms strategy and integrated tools like Clevertap, and Appsflyer 
• Implemented GA event instrumentation to track user behavior and gather insights.
• Implemented in-app gamification to reduce cart abandonment


Research->Implement->Learn

Accenture

• Developed and maintained a fraud detection dashboard and APIs for a global bank incorporating GRC principles using SQL, and Python to save up to 30% of the time
• Automated daily and monthly reports for an energy corporation using MS Automate and Python saving time of 12 resources/run & 80% efficient output generation.
• Led a team of 3 developers to build a recognition platform, featuring a user-friendly
dashboard, a points-based reward system, and a marketplace for redeeming rewards.

Developing robust solutions to save time and effort.

Software Engineer

The Contemporary

• Co-founded a sustainable design-centric serve-ware and table-ware brand that originated out of the love of food and design.
• Catered to eateries with a capacity of 70-130 people.
• Managed end-to-end sourcing of raw materials, design, customer acquisition, monetization, logistics, and communication.
• Generated a positive cash flow.

Designing, manufacturing, and selling on loop with 1000 other things.

Co-Founder

Jaipur Rugs

• Researched to increase user reach via campaigns, and content
• Gathered user insights through understanding users on the ground level (manufacturers in villages), and at user interaction points (store, airport stall, client visits, collaborations)
• Worked with international designers and gained wide market knowledge
• Researched various factors for expanding an international vertical for the brand.

Research and Marketing

Vamika Silver

• Responsible for real-time user interaction via online and offline modes
• Accountable for supply inventory
• Responsible for ideation of online reach and acquisition

User Engagement

While working as a software engineer, I realized something was missing. I loved technology, but I lacked an understanding of the broader context—the origin and purpose of the work I was doing. I wanted to know the 'why', conceptualize the 'what', figure out the 'how', and ultimately measure 'success or failure'. Research and curiosity led me to product management.

I’ve contributed significantly to the acquisition, engagement, and design of products at various stages, from early development to maturity. Moving forward, I see myself continuously in a learn->execute loop.


Off work
I enjoy reading and hold a postgraduate degree in English Literature.
I practice yoga, travel, and dance.
I'm passionate about education and environmental health, and I encourage those around me to support these causes.

taplio

The Battle

Yogi Gnanavel

Apoorva S.

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