20+ Years of Experience...... 
Entrepreneurial executive driving business growth leading cross-functional teams in marketing, sales and operations across successful B2B, B2C and B2B2C inbound and outbound strategies.

Business Development and Partnerships with Fortune 100 Companies....... 
Proven record at developing new business and alliances with key decision makers in government, SMB, F100 and Inc500 segments yielding high returns. Skilled at identifying new markets.

National Marketing Campaign Execution........ 
Proficient in developing national marketing strategies leveraging technology to fuel growth and double-digit results across all KPIs in digital, traditional and integrated multi-channel campaigns.  Strategies include CRM & Automation, Email Marketing, Content Marketing, Demand and Lead Generation, Social Media, Paid Search & Advertising, Earned Media, SEO, Telemarketing, Tradeshows & Conferences, Direct Mail, Affiliate Marketing and Referral Marketing.

Effective Brand Positioning.......  
Development of brand identity and compelling key messages communicating unique value proposition that resonates with target market segments across all touch points and journeys amplifying brand awareness, driving engagement and increasing ROI.

Thirteen Year Track - Business & Life Coaching.......  
Developed sustainable groups for the improvement of life skills and emotional intelligence.  Achieved 400+ members and expansion to LATAM.  Architected entrepreneurship program mentoring 200+ CEOs in starting, marketing and launching their ventures.

Specialties: 
• Pushing past revenue plateaus with actionable strategies for growth
• Combining digital and traditional programs with automation to build awareness & revenues
• Build and execute sustainable go-to-market strategies
• Implement, measure and monitor sales initiatives to achieve targeted goals

Yesenia Otero

People Leader | COO | CRO | CEO | Creating Efficiency | Accelerating Growth & Revenue | Satisfying Customers | Change Management | GTM Strategy | Fintech | Capital One | ING | AutoNation | Founder

Strategic FinTech and enterprise software executive with 15+ years of experience leading revenue, operations, and transformation initiatives across global markets. Currently serving as Global Head of Alliances & Partnerships for the Banking, Financial Services & Insurance (BFSI) vertical at one of the world’s largest software firms, where I lead global GTM strategy, scale high-performing partner ecosystems, and accelerate partner-led revenue growth.

With deep general management experience and a doctorate in Organizational Change & Leadership, I bring a systems-level mindset to operational scale, cross-functional execution, and change leadership. I’ve led global teams through digital transformation, operating model redesigns, and go-to-market alignment initiatives that have delivered meaningful gains in market share, cost efficiency, and customer success.

My leadership is grounded in data-driven decision making, collaborative execution, and a relentless focus on building resilient, scalable, and customer-aligned operating models. I work best where strategy meets execution, partnering with product, sales, and customer teams to unlock sustained growth and value creation.

✶ Key Focus Areas:

COO & CRO Readiness | GTM Strategy | Partner-Led Revenue Growth

FinTech & BFSI Market Strategy | RevOps | Strategic Alliances

Organizational Design | Operating Model Transformation | Scalable Systems

Cross-Functional Leadership | Global Team Enablement | Execution Excellence

Executive & Board Stakeholder Alignment | Inclusive Culture Building

Ed.D. in Organizational Change & Leadership (USC) | MBA (WSU) | B.B.A in Management & Marketing (UK)

Let’s connect if you’re scaling revenue engines, modernizing operating models, or shaping the future of financial services.

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The Battle

Yesenia Otero

Robert Younger

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