Paychex

District Business Manager, Retirement Sales

National Business Advisor & HCM/PEO Consultant

Business & Retirement Consultant

AvanzeCorp

Led teams in areas of Operations, Branding, Marketing and Business Development creating organizational blueprints, identifying new markets, optimizing value proposition and leading digital, traditional and new media market positioning strategies for corporate start-ups and mid-sized companies.

•	Increased revenue and client portfolio by >35% y-o-y
•	Cultivated alliances with F100 organizations and key leaders in government to include: Next Era/FPL, 
        BB&T, Publix, Ford, Allstate, American Airlines 
•	Developed branding and integrated marketing strategies for SMBs & franchise owners of AAA, 
         Quizno’s, Allstate, StateFarm, Blimpie, ChemDry, JiffyLube, Subway  
•	Client awards included top 250 in Inc5000 list for America’s Fastest Growing Companies.
•	Crafted an SMB economic development program & received County proclamation for job creation 
•	Mentored 250+ CEOs on the  implementation of operational, marketing and sales methodologies  
•	Managed global cross-functional team of 15+  and outsourced vendors in brand identity, key message development & journey mapping as well as website optimization, CRM & Automation, Email Marketing, Content Marketing, Demand and Lead Generation, Social Media, Paid Search & Advertising, Earned Media, SEO, Telemarketing, Tradeshows & Conferences, Direct Mail, Affiliate Marketing, Referral Marketing and KPIs. 	Recruited, trained and managed offshore teams and call centers in Philippines and Bangladesh

CEO and Head Consultant

Genesis Broadcasting Network

Led Operations, Marketing and Sales for a non-profit broadcasting station.

•	Managed all facets of marketing, programming and communication strategy 
•	Repositioned brand increasing online audience by >200% and revenues by double-digit growth
•	Identified new markets and launched 5 products yielding high returns and cash inflow
•	Developed the marketing campaigns of SMBs and F100 alike including American Airlines, Chic-Fil-A, Ford
•	Led a cross-functional 14-member team delivering revenue growth and new customer acquisition 
•	Constructed & implemented marketing dashboard and intranet real-time reporting system
•	Developed & led subscription magazine including design, content, distribution, sales & subscribers
•	Increased brand awareness with the use of traditional and digital media including content, print, email, social media, paid ads, earned media, direct mail, tradeshows, door to door campaigns and partnership based initiatives.

GM, Head of Operations, Marketing & Business Development

Department of Social and Family Affairs

•	Managed 100+ case work services for adults, children and youth 
•	Maintained medical, physical, social and psychological plans.  
•	Provided one-on-one and individual coaching  to families, children and youth 
•	Investigated &  evaluated any allegations of abuse &/or neglect
•	Made recommendation to state on petitions within workload and child custody hearings
•	Interviewed and assessed homes for placement of children.  
•	Developed treatment plans alongside mental health professionals and supportive services   
•	Provided appropriate referrals and community resources for case members.  
•	Supervised legal visitations and volunteer workers.  
•	Maintained extensive file records, notations and state mandated procedures.

Social Worker

20+ Years of Experience...... 
Entrepreneurial executive driving business growth leading cross-functional teams in marketing, sales and operations across successful B2B, B2C and B2B2C inbound and outbound strategies.

Business Development and Partnerships with Fortune 100 Companies....... 
Proven record at developing new business and alliances with key decision makers in government, SMB, F100 and Inc500 segments yielding high returns. Skilled at identifying new markets.

National Marketing Campaign Execution........ 
Proficient in developing national marketing strategies leveraging technology to fuel growth and double-digit results across all KPIs in digital, traditional and integrated multi-channel campaigns.  Strategies include CRM & Automation, Email Marketing, Content Marketing, Demand and Lead Generation, Social Media, Paid Search & Advertising, Earned Media, SEO, Telemarketing, Tradeshows & Conferences, Direct Mail, Affiliate Marketing and Referral Marketing.

Effective Brand Positioning.......  
Development of brand identity and compelling key messages communicating unique value proposition that resonates with target market segments across all touch points and journeys amplifying brand awareness, driving engagement and increasing ROI.

Thirteen Year Track - Business & Life Coaching.......  
Developed sustainable groups for the improvement of life skills and emotional intelligence.  Achieved 400+ members and expansion to LATAM.  Architected entrepreneurship program mentoring 200+ CEOs in starting, marketing and launching their ventures.

Specialties: 
• Pushing past revenue plateaus with actionable strategies for growth
• Combining digital and traditional programs with automation to build awareness & revenues
• Build and execute sustainable go-to-market strategies
• Implement, measure and monitor sales initiatives to achieve targeted goals

Yesenia Otero

Parikh Ventures LLC

Aligned and improved clients' (ranging from Amazon, Walmart, Chewy) day to day operational effectiveness to achieve their long term strategic goals. Analyzed current challenges at hand, identified trends & opportunities for growth, and designed strategies that aligned with and ensured operations are optimized to meet strategic objectives.

●	Implemented operational improvements for 50+ managers with strategies that ranged in best practices for frontline leadership to up C-Suite leadership.

●      Improved team engagement by over 50% in 1 month through insights gained from implementing and monitoring weekly data that drove strategic approaches.

●      Drove cross functional alignment across departments and operational improvements that led to the business being top 1% in their district.

●	Turned around an org that was missing SLAs to achieving 100% of KPI metrics.

Strategy & Operations Consultant

XPO Logistics, Inc.

Directly managed a team of 40+ employee, 6 exempt managers, and 6 nonexempt leaders. Collaborated with global cross functional teams to design and execute a strategy to implement a new Warehouse Management System across the entire Healthcare enterprise. Tracked and presented weekly progress to the President of Supply Chain and conducted quarterly business reviews with executive leadership and client. Drove process improvement for day to day operational excellence in order to achieve long term strategic objectives.

●	Efficiently developed and managed operations, policies, and processes to optimize and improve KPIs by 50%. 

●	Effectively reorganized segmentation strategy for facility with 78,000 SKUs and record count strategy to achieve 100% cycle count completion in 3 months to pass 2 audits.

●	Designed and implemented customized reports to monitor KPIs for feedback and analysis for the newly implemented WMS.

●	Led the process mapping, documentation, creation of SOPs, and training for implementation of new WMS.

●	Scheduled and rolled out hardware deployment and training for 250+ employees on new WMS and processes.

General Manager

Iron Mountain

Directly managed a team of 80+ employees, 3 exempt managers, and 5 nonexempt leaders. Drove cross functional initiatives and operational alignment at an organizational level. Partnered with Product, Marketing, Strategy, Sales, and CX to grow from 4 markets to 31 markets post joint venture. Partnered with Product and IT to develop a knowledge database for all teams. 

●	Partnered with Director of Quality to develop 12 new KPIs, design and monitor dashboards to monitor performance, capture feedback, and personalize KPIs based on market specific relevance. 

●	Drove significant annual savings (over $300K or 85% YoY) in concessions from quality defects through improved handling processes, successful delivery, and inventory accuracy all within 98-99%. 

●	Established inventory categorization strategy for oversized freight and loose stowing items which helped increase storage utilization by 36%.

●	Mentored and developed 2 direct reports into leadership and management level roles.

Senior Operations Manager

MakeSpace

Directly managed a team of 60+ employees, 2 exempt managers, and 4 nonexempt leaders. Led programs with cross functional teams to improve processes, products, and strategy. Collaborated with executive leadership to develop documentation, training, implementation, and standardization for all aspects of Operations. Oversaw $12MM P&L for NY and NJ markets. 

●	Partnered with the Product team to develop 2 apps and a WMS website that played a key role in joint venture.

●	Increased productivity 400% (from 30 UPH to 120 UPH) and drove significant annual savings (over $500K YoY) to come ahead of target goal through headcount restructuring, streamlining processes and improving quality defects.

●	Oversaw and executed project to insource operations and eliminate 3PL inefficiencies. Expanded 75k sq ft to over 500k sq ft. This added 2MM cu ft of physical storage space and increased daily capacity by 50%. 

●	Saved company $600k through the implementation of a zoning strategy for field team that improved lean practices by eliminating travel time, idle labor, and disruptive delinquencies.

●	Created and implemented a demand planning product to assist in forecasting workload and headcount scheduling.

●	Mentored and developed 3 direct reports into leadership and management level roles.

Amazon

Directly managed a team of 500+ employees, 3 exempt managers, and 10 nonexempt leaders in a 1.1MM sq ft facility. Drove operational efficiencies through optimizing processes, systems, and cross functional collaboration with teams in order to achieve long term strategic goals. .

●	Drove initiative for defect injection reduction that collaborated with UI/UX teams, product teams, and senior leadership which led to process improvements and reducing quality defect by 73% year over year.

●	Designed project to reconfigure 6 floors of 1.1 sq ft facility for 8000+ associates which led to an increased 23,000 cu ft of storage, 80% productivity YoY, 66% safety incidents YoY, and 70% quality YoY.

●	Designed, documented, and implemented onboarding and training program for new hires reducing learning curve by 75%, from 4 weeks to 1 week to hit KPI goal. Program was adopted region wide.

●	Mentored and developed 12 direct reports into leadership and management level roles

Operations Manager

Area Manager II

Area Manager

I help first time managers in Ops 🦺 close the gap from a lack of training and support.

Professionally:

10 years of experience leading teams to drive operational improvements by designing and implementing frameworks, processes, and systems at startups and enterprise companies like Amazon, XPO Logistics, and Iron Mountain. Skilled in collaborating with cross functional teams to drive alignment, coordination, and execution on initiatives with stakeholders. Proven track record of designing data-driven and scalable processes, streamlining bottlenecks, and developing KPIs to monitor data for actionable insights. Drove efficiencies that led to operational increases of over 80%, proprietary product development, WMS implementation, 7x market growth to scale nationwide, and a successful joint venture.

𝐒𝐤𝐢𝐥𝐥𝐬: Operations Management, Operational Excellence, E-commerce, Management, Leadership, Coaching & Mentoring, Cross-functional Leadership, Collaboration & Coordination, Interpersonal Skills, Stakeholder Management, Process Improvement, Continuous Improvement, Strategic Planning, Program/Project Management, Product Operations, Communications, Data Analysis, OKRs / KPIs, Problem Solving, P&L Management

𝐓𝐨𝐨𝐥𝐬: MS Office Suite, Google Suite, Looker, Asana, Slack, MS Teams, Trello, Sharepoint, Notion, Canva, Calendly, Zoom, Active Campaign, Dropbox

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Personally: 

I've been lucky enough to live on both coasts (NJ and Cali) but I'll always be a Jersey guy at heart. I enjoy photography (have even done friends' weddings) and video games (huge Zelda fan). Oh and I'm a foodie - I can out eat my wallet which can be a problem.

Let's connect!

taplio

The Battle

Yesenia Otero

Pathik Parikh

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