Paychex

District Business Manager, Retirement Sales

National Business Advisor & HCM/PEO Consultant

Business & Retirement Consultant

AvanzeCorp

Led teams in areas of Operations, Branding, Marketing and Business Development creating organizational blueprints, identifying new markets, optimizing value proposition and leading digital, traditional and new media market positioning strategies for corporate start-ups and mid-sized companies.

•	Increased revenue and client portfolio by >35% y-o-y
•	Cultivated alliances with F100 organizations and key leaders in government to include: Next Era/FPL, 
        BB&T, Publix, Ford, Allstate, American Airlines 
•	Developed branding and integrated marketing strategies for SMBs & franchise owners of AAA, 
         Quizno’s, Allstate, StateFarm, Blimpie, ChemDry, JiffyLube, Subway  
•	Client awards included top 250 in Inc5000 list for America’s Fastest Growing Companies.
•	Crafted an SMB economic development program & received County proclamation for job creation 
•	Mentored 250+ CEOs on the  implementation of operational, marketing and sales methodologies  
•	Managed global cross-functional team of 15+  and outsourced vendors in brand identity, key message development & journey mapping as well as website optimization, CRM & Automation, Email Marketing, Content Marketing, Demand and Lead Generation, Social Media, Paid Search & Advertising, Earned Media, SEO, Telemarketing, Tradeshows & Conferences, Direct Mail, Affiliate Marketing, Referral Marketing and KPIs. 	Recruited, trained and managed offshore teams and call centers in Philippines and Bangladesh

CEO and Head Consultant

Genesis Broadcasting Network

Led Operations, Marketing and Sales for a non-profit broadcasting station.

•	Managed all facets of marketing, programming and communication strategy 
•	Repositioned brand increasing online audience by >200% and revenues by double-digit growth
•	Identified new markets and launched 5 products yielding high returns and cash inflow
•	Developed the marketing campaigns of SMBs and F100 alike including American Airlines, Chic-Fil-A, Ford
•	Led a cross-functional 14-member team delivering revenue growth and new customer acquisition 
•	Constructed & implemented marketing dashboard and intranet real-time reporting system
•	Developed & led subscription magazine including design, content, distribution, sales & subscribers
•	Increased brand awareness with the use of traditional and digital media including content, print, email, social media, paid ads, earned media, direct mail, tradeshows, door to door campaigns and partnership based initiatives.

GM, Head of Operations, Marketing & Business Development

Department of Social and Family Affairs

•	Managed 100+ case work services for adults, children and youth 
•	Maintained medical, physical, social and psychological plans.  
•	Provided one-on-one and individual coaching  to families, children and youth 
•	Investigated &  evaluated any allegations of abuse &/or neglect
•	Made recommendation to state on petitions within workload and child custody hearings
•	Interviewed and assessed homes for placement of children.  
•	Developed treatment plans alongside mental health professionals and supportive services   
•	Provided appropriate referrals and community resources for case members.  
•	Supervised legal visitations and volunteer workers.  
•	Maintained extensive file records, notations and state mandated procedures.

Social Worker

20+ Years of Experience...... 
Entrepreneurial executive driving business growth leading cross-functional teams in marketing, sales and operations across successful B2B, B2C and B2B2C inbound and outbound strategies.

Business Development and Partnerships with Fortune 100 Companies....... 
Proven record at developing new business and alliances with key decision makers in government, SMB, F100 and Inc500 segments yielding high returns. Skilled at identifying new markets.

National Marketing Campaign Execution........ 
Proficient in developing national marketing strategies leveraging technology to fuel growth and double-digit results across all KPIs in digital, traditional and integrated multi-channel campaigns.  Strategies include CRM & Automation, Email Marketing, Content Marketing, Demand and Lead Generation, Social Media, Paid Search & Advertising, Earned Media, SEO, Telemarketing, Tradeshows & Conferences, Direct Mail, Affiliate Marketing and Referral Marketing.

Effective Brand Positioning.......  
Development of brand identity and compelling key messages communicating unique value proposition that resonates with target market segments across all touch points and journeys amplifying brand awareness, driving engagement and increasing ROI.

Thirteen Year Track - Business & Life Coaching.......  
Developed sustainable groups for the improvement of life skills and emotional intelligence.  Achieved 400+ members and expansion to LATAM.  Architected entrepreneurship program mentoring 200+ CEOs in starting, marketing and launching their ventures.

Specialties: 
• Pushing past revenue plateaus with actionable strategies for growth
• Combining digital and traditional programs with automation to build awareness & revenues
• Build and execute sustainable go-to-market strategies
• Implement, measure and monitor sales initiatives to achieve targeted goals

Yesenia Otero

Jon Spiesman

Freeing Execs to work ON their business instead of IN their business.

You finally have time set for that romantic dinner date with your spouse.  Her favorite location, the smell of butter, garlic, and wine wafting from the kitchen as you imagine a plate of Veal Parmigiano.  The maitre’d seats you and you open the menu as you feel a familiar buzz from your jacket pocket….
Your phone ringing.  It's work…again.

You missed another of your son’s soccer games.  His dejected gaze at his shoes when you explain, it carves at your soul.  That look from your wife….all too familiar.  

You can see that your strategy is outdated, opportunities laying lonely on the table like those magazines articles you keep meaning to read.  

You just need time…you need to get ahead of a few things.  You need freedom to work on your business, not stuck feeling trapped in your business.

You sacrificed much to build your business.  You deserve success….you also deserve to live your life and enjoy what you have built, not be a slave to it.  You can regain your treasured personal time, you can pursue those business opportunities and catalyze the next level of growth.

If you recognize yourself here….there is hope.  You grew your business career one block at a time…the way out of this situation is the same….to grow out of it. 

I use proven coaching frameworks to target measurable improvement areas for your leadership.  True organizational change starts through courageous change with senior leaders like you.  I’m so confident in this process that I offer a results guarantee.  You will see measurable improvement or you don't pay.  What do you have to lose?

Managing Owner

"Culture eats strategy for breakfast" - Peter Drucker.  I help leaders intentionally build the culture of their organizations and exceed their goals.  Tala Peak Leadership works with leaders to analyze their situation and create a specific plan to shift the culture of the organization and create measurable results.

taplio

The Battle

Yesenia Otero

Jon Spiesman

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