20+ Years of Experience...... 
Entrepreneurial executive driving business growth leading cross-functional teams in marketing, sales and operations across successful B2B, B2C and B2B2C inbound and outbound strategies.

Business Development and Partnerships with Fortune 100 Companies....... 
Proven record at developing new business and alliances with key decision makers in government, SMB, F100 and Inc500 segments yielding high returns. Skilled at identifying new markets.

National Marketing Campaign Execution........ 
Proficient in developing national marketing strategies leveraging technology to fuel growth and double-digit results across all KPIs in digital, traditional and integrated multi-channel campaigns.  Strategies include CRM & Automation, Email Marketing, Content Marketing, Demand and Lead Generation, Social Media, Paid Search & Advertising, Earned Media, SEO, Telemarketing, Tradeshows & Conferences, Direct Mail, Affiliate Marketing and Referral Marketing.

Effective Brand Positioning.......  
Development of brand identity and compelling key messages communicating unique value proposition that resonates with target market segments across all touch points and journeys amplifying brand awareness, driving engagement and increasing ROI.

Thirteen Year Track - Business & Life Coaching.......  
Developed sustainable groups for the improvement of life skills and emotional intelligence.  Achieved 400+ members and expansion to LATAM.  Architected entrepreneurship program mentoring 200+ CEOs in starting, marketing and launching their ventures.

Specialties: 
• Pushing past revenue plateaus with actionable strategies for growth
• Combining digital and traditional programs with automation to build awareness & revenues
• Build and execute sustainable go-to-market strategies
• Implement, measure and monitor sales initiatives to achieve targeted goals

Yesenia Otero

DUCK LIMITED

Product Innovator & Customer Servant

DILL CO LTD

DSN Marketing & Business Consult

● Helping SMEs with financial recordkeeping, financial statements preparation, invoicing, customer accounts statements and more using automated excel templates.

● Performing customer search and market research support service's to identify qualified leads and opportunities for business.

● Ensuring that my SMEs client’s are in compliance with regulatory standards such as annual renewals and filings of returns including business registration via the Registrar of companies.

● Developed and assisted in managing client's social media platforms and websites.

● Helped a beauty and fragrance brand in Takoradi to develop and implement a digital advertising campaign that resulted in a 3X ROAS.

● Partnered with an external auditing firm which made it easy to register limited liability companies for client's remotely.

Business Consultant

GlobalShala

Participated in a 4 weeks virtual internship to identify and analyse GlobalShala social media platforms with focus on finding actionable digital marketing solutions for the benefits of the organisation. 

Collaboratively engaged with a global team to discuss on weekly assignments as well as provided solutions towards the successful completion of the group assignments within the defined timeframe.

Performed social media audit for GlobalShala and provided strategic digital marketing solutions with focus on accessing the business internal and external strengths, weaknesses, opportunities and threats.

Performed an audience research in order to identify and map GlobalShala target audience's using industry best practices and tool's such as the customer persona tool.

Digital Marketing Analyst 

Entrepreneurship & Innovation Consultant 

National Board for Small Scale Industries (NBSSI)

● Assisted with the Rural Enterprise Program (REP) client data entries and retrievals using the REP database software.

● Collaborated with two (2) enterprises to develop business plans. 

● Collaboratively worked with the business advisory head and the secretary to facilitate enterprise formalization to over sixty (60)  selected businesses. 

● Led two (2) NABCO trainees to the field on business counselling and follow-up.

Marketing And Business Development Officer

● Collaborated with the technical team to provide skills training  to over one hundred (100) women on packaging and  groundnut processing. 

● Collaborated with the business advisory head to provide group formation and management training to four (4)  community farmer groups. 

● Provided business counselling and follow-up to one hundred (100) SME's. 

● Collaborated with the Business Advisory Head and the  Secretary to conduct SMEs needs assessment and market research support services. 

DALEX FINANCE & LEASING COMPANY LTD

● Provided marketing and clients support services with focus on receiving and answering clients queries in a professional manner in order to maintain and or generate new leads for the organisation.

● Facilitated client’s access to Dalex Finance loan instruments within the institution credits policies and timelines.  

● Worked hand in hand with the entire sales team to  achieve quarterly sales targets.

Field Sales Consultant

eazzysocial

● Participated in several workshops and seminars in the  club including the 2017 Campus Digital Revolution  Summit Captioned; ‘Developing Positive Disregard  for Traditional Marketing’ at the FBMS Theatre,  Koforidua Technical University. 

● Awarded a Certificate of participation by Gad Ocran,  Senior Digital and Training Consultant at Eazzysocial.

Club Member

Marketer|<>|Growth Strategist|<>| Certified Digital Marketing Associate|<>| Entrepreneur|<>|Social Advocate

As I embark on a mission to revolutionize the SaaS and ERP landscape with DILL CO., I'm driven by faith and an insatiable passion for innovation and disruption. The entrepreneurial ecosystem is ripe for transformation, and I'm eager to ignite this change, fostering growth and progress that will leave a lasting impact.

taplio

The Battle

Yesenia Otero

Dobe Samuel Naa-eru

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