20+ Years of Experience...... 
Entrepreneurial executive driving business growth leading cross-functional teams in marketing, sales and operations across successful B2B, B2C and B2B2C inbound and outbound strategies.

Business Development and Partnerships with Fortune 100 Companies....... 
Proven record at developing new business and alliances with key decision makers in government, SMB, F100 and Inc500 segments yielding high returns. Skilled at identifying new markets.

National Marketing Campaign Execution........ 
Proficient in developing national marketing strategies leveraging technology to fuel growth and double-digit results across all KPIs in digital, traditional and integrated multi-channel campaigns.  Strategies include CRM & Automation, Email Marketing, Content Marketing, Demand and Lead Generation, Social Media, Paid Search & Advertising, Earned Media, SEO, Telemarketing, Tradeshows & Conferences, Direct Mail, Affiliate Marketing and Referral Marketing.

Effective Brand Positioning.......  
Development of brand identity and compelling key messages communicating unique value proposition that resonates with target market segments across all touch points and journeys amplifying brand awareness, driving engagement and increasing ROI.

Thirteen Year Track - Business & Life Coaching.......  
Developed sustainable groups for the improvement of life skills and emotional intelligence.  Achieved 400+ members and expansion to LATAM.  Architected entrepreneurship program mentoring 200+ CEOs in starting, marketing and launching their ventures.

Specialties: 
• Pushing past revenue plateaus with actionable strategies for growth
• Combining digital and traditional programs with automation to build awareness & revenues
• Build and execute sustainable go-to-market strategies
• Implement, measure and monitor sales initiatives to achieve targeted goals

Yesenia Otero

People & Culture related Consulting for organisations.
Coaching: Work to help clients especially top performers across mindset, career and leadership verticals based on need. Enable them to harness their potential by providing the right tools & techniques and support them as a performance coach.

Mindset, Career & Leadership Coach for High Performing Executives

Traders Central

Traders Central is a fast growing remote-first Fin-tech startup based in Canada. 
Key responsibilities include developing best in class people processes across talent attraction, development  & employee engagement including coaching employees and managers and employee engagement surveys for identifying action areas for improvement regularly.

People and Culture Consultant

Virtual Internships

Virtual Internships is a global leading Edtech startup connecting companies and interns around the world through remote internships. Virtual Internships was featured on BBC and won Top 100 Euro Edtech Start-up. We partner with universities and foundations that are doing their best to help their students to enhance global employability.

Company Placement Manager

Eurofins

Key responsibilities: Overseeing overall HR function for the India & Middle East region including recruitment, compensation & benefits, organisation policies in line with local laws, optimize organisation design and building a performance driven culture.

Director HR-India & Middle East

Godrej Consumer Products Limited

As Business HR led people agenda for India Marketing and Global functions : Global Design,Innovation,Exports, Communication Design &  Research & Development (R&D).

Responsibilities included providing overall leadership, coaching and guidance by partnering in areas of  talent acquisition, engagement, career development, succession planning, retention, training, leadership development, compensation, and benefits. Coaching business leaders and functional heads on people management, motivating and engaging teams.

Key projects : Streamline and revamp talent acquisition practices for the partnering functions and strategies for attracting and hiring niche skills including launching campus program for Graduate trainees, Marketing & Quality organisation restructuring ; design & roll out of functional competencies for Marketing organisation & career development plan/ programs ; developed technical career path and competency framework for R&D.

Senior HR Business Partner

HR Business Partner for Global Exports, SAARC countries & Centre of Expertise for Management Trainee Program and Great place to Work Practices & Audit. Responsibilities included Internal Employee Engagement surveys and external Best Employer Surveys (Aon Hewitt Best Employer, Great Place to Work survey) across India & SAARC supported by team of 3 team members. Led HR for SAARC countries and led setting up practices for Hiring, resourcing, organisation development and optimize structure based on business priorities and plans.
Achievements: 
SAARC employee engagement score moved from 50% in 2014 to 91% score in 2016
Developed innovative and insight led practices for Campus program (NPS of 81%) a
GCPL featured in Aon Best Employer Study as one of the best employers in the country

Deputy General Manager-HR

Colgate Palmolive

Key Projects: Led Pan Asia Talent Development projects including conceptualisation, design and implementation of Asia Early in Career Leadership Program Design ; Roll out of EVP survey and  facilitate EVP development for Asia subsidiaries ; Developed scope and draft design for Asia Learning Academy.

Assistant Manager- Human Resources

Led Sales HR for West India, responsible for end to end HR processes for Sales team. Key responsibilities included: Talent Acquisition, Manpower planning, On boarding for faster productivity & designing HR policies & processes for the Sales Team

Key projects: Development Sales Graduate program for effective onboarding of sales interns. Design & implementation of Sales training program for merchandisers.

Sales HR Manager-West India

Led Training & Development (Functional & behavioural), Employee Relations & Engagement, Performance Management & Change Management for the Factory consisting of 350 associates (Blue & White collared employees)

Key project:· Launched and Implemented Revised Performance Management System for Associates by applying Change Management Principles·

Area Leader-Training & Development

One year rotation program across Sales, Operations, Sales HR, Manufacturing and Corporate HR.

Achievements
Won YCMAD Award (Chairman’s You Can Make a Difference Award) twice in the first year which is the highest award at country level

Business Leadership Associate (Human Resources)

Ashlesha is a People & Culture specialist as well as a  mindset, career & leadership coach based in Vienna, Austria. A Psychology enthusiast, she has more than 12 yrs of corporate experience at various levels in the field of Human Resources. She has experience working in large multinational organisations and startups across geographies in Asia & Europe. Passionate Human Resource professional with 12+ years of overall HR experience & 8+ years of experience in multinational FMCG organisations such as Colgate- Palmolive & Godrej Consumer Products limited across countries leading teams in person & virtually. Adept in strategy and implementation of best practices across people processes as an HR business partner. Skilled in employee engagement, performance management, recruitment, compensation & benefit, succession planning processes in line with organisation objectives. 
She thrives in co-creating, driving and delivering the talent agenda in complete sync with the business needs and reality.

She holds  Masters degree in Human Resource Management from Tata Institute of Social Sciences & a Post Graduate diploma in General Management from University of California, USA (UCLA) where she studied with some of the best minds in the continent.

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