☀️ Yara A.

B2B Clarity Wordsmith l Content & Copy for B2B SaaS l MarTech, HR, Edtech l Speak your clients' language

Does this ring a bell?

Your SaaS product solves real problems, but prospects struggle to understand what you do or why it matters.

Your messaging is buried in technical language. Case studies take too long to produce. Content exists, but sales cannot use it confidently.

The result is longer sales cycles, stalled deals, and buyers who do not fully “get it.”

👉 That's the problem I solve.

I'm a B2B SaaS content strategist and writer, helping teams turn complex products into clear, buyer-ready communication that supports sales and revenue decisions. 

With 7+ years of experience, I've written and developed web copy, landing pages, case studies, white papers, articles, brochures, and thought leadership content for complex and regulated products. Over time, my role expanded beyond execution into shaping how content supports buyer understanding, proof, and decision-making across the funnel.

Today, my work sits at the intersection of content, buyers, and marketing goals. I support content strategy through execution, insight, and clarity,  using writing as a tool rather than the end goal.

𝗪𝗵𝗮𝘁 𝗜 𝗢𝗳𝗳𝗲𝗿:

 ✓ 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: High-converting Web Copy, Landing Pages, and Brochures that turn complex features into business value.
  ✓ 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: High-impact Case Studies, White Papers, and Articles that provide the proof-of-concept needed to win institutional trust.
  ✓ 𝗕𝗶𝗹𝗶𝗻𝗴𝘂𝗮𝗹 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 (𝗘𝗡/𝗔𝗥): Translation and localizations ensuring your content is authoritative and accurate across both English and Arabic audiences.

📈 𝗥𝗲𝘀𝘂𝗹𝘁𝘀: 
I've helped clients simplify complex fintech products into clear messaging that supports sales. 
I’ve also created thought leadership content that positioned leaders as trusted voices and developed marketing materials that strengthened their market presence.

💬 What clients say:

🔥 Her ability to simplify complex ideas into engaging content is remarkable. She consistently demonstrated attention to detail, collaboration, and dedication.

🔥 She managed to translate my unorganized thoughts and expertise into meaningful services and formulated them with an impactful approach.

🔥 She developed impactful web copy, articles, brochures, newsletters, and filled award applications that made us finalists at international events.

If your product is strong but difficult to explain, I can help you make it clear.
💬 DM me or book a call.

Member

69% of B2B buyers do most of their research before talking to sales.
They want proof they can verify.

But in many sectors, that proof cannot be shared.
Client names are confidential. Dashboards are restricted. NDAs block the rest.

So I asked experts in aviation, fintech, healthcare, SaaS, pharma, and security how deals still close when public case studies are off limits.

Three patterns came up again and again:

• risk reduction matters more than logo walls
• anonymised stories still work without brand names
• people and process become the proof

The thread is simple: what buyers can verify matters more than what vendors can publicly show.

You can find the full breakdown below.
https://lnkd.in/depBnqX7 

𝘞𝘩𝘦𝘯 𝘤𝘢𝘴𝘦 𝘴𝘵𝘶𝘥𝘪𝘦𝘴 𝘢𝘳𝘦 𝘰𝘧𝘧 𝘭𝘪𝘮𝘪𝘵𝘴, 𝘸𝘩𝘢𝘵 𝘮𝘢𝘵𝘵𝘦𝘳𝘴 𝘮𝘰𝘴𝘵 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦: 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘤𝘳𝘦𝘥𝘦𝘯𝘵𝘪𝘢𝘭𝘴, 𝘵𝘦𝘢𝘮 𝘤𝘳𝘦𝘥𝘪𝘣𝘪𝘭𝘪𝘵𝘺, 𝘰𝘳 𝘱𝘳𝘰𝘤𝘦𝘴𝘴 𝘵𝘳𝘢𝘯𝘴𝘱𝘢𝘳𝘦𝘯𝘤𝘺?

Yara Abboud

B2B SaaS Content/Copywriter |FinTech, HRtech/ I help turn complex messaging into revenue -ready content | Case Studies, Guides & Blog Posts

What Actually Works When Proof Cannot be Shared In many B2B sectors, the proof that usually convinces buyers cannot be shared. Client names are confid

Open article: Closing B2B Deals Without Case Studies by Yara Abboud • 7 min read

If you’ve ever rewritten the same piece of content twice…

You don’t need a better writer.
You need better alignment before writing.

I’ve built a simple 1-page question framework
that I now use before every article, post, or asset.

It forces clarity on:
• purpose
• audience
• angle
• outcome

Before a single word is written.

No fluff.
No 5-page briefs.
Just the questions that actually matter.

If you want it,
comment “QUESTIONS” and I’ll DM it to you.

P. S: Connect with me first so that I can DM you. 

#contentmarketing #contentstrategy
#b2bmarketing #copywriting
#marketingtips #writingtips
#contentcreation #marketingstrategy

B2B SaaS Content | I help turn complex messaging into revenue-ready content

B2B SaaS founders and marketers don’t need more content ideas.

They need a better way to decide:
 – which ideas actually matter
 – which angles will land
 – and what to create next (without spinning in circles)

After taking CXL content strategy, I turned the thinking framework into a GPT.
Not a tool.
Not a system.
An ideation strategy partner.

Inside this GPT, you get:
→ Clarity on who to target and what content actually supports revenue
 → Help defining a focused USP and content mission
 → Buyer insight grounded in real sales triggers and objections
 → Content ideas mapped to funnel stage + next sales step
 → Guided thinking to plan and organize content decisions (not just brainstorm)

This isn’t for writing posts faster.
It’s for deciding what’s worth writing at all.
Want it?

1️⃣ Comment “Bot”
2️⃣ Send me a connection request (otherwise I can’t DM it)

I’ll send it over.

B2B SaaS Content | Fintech- HRtech | I help turn complex messaging into revenue-ready content

𝗧𝗵𝗲 𝗯𝘂𝘆𝗶𝗻𝗴 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗺𝗼𝘀𝘁 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗕𝟮𝗕 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗻𝗲𝘃𝗲𝗿 𝗮𝗻𝘀𝘄𝗲𝗿

Paul DeMott, CTO at Helium SEO, once said:

“The real buying question is not ‘Who have you helped?’ but ‘Will you help me avoid going to jail?’”

That line explains why so much B2B content underperforms in regulated and confidential industries.

Most messaging is built to answer:
• What does this product do?
• How impressive are the results?

But buyers are silently asking something else:
• What happens if this fails?
• Who is exposed?
• Can I justify this decision internally if things go wrong?

When client names, dashboards, and case studies can’t be shared, buyers don’t become less demanding.
They become more risk-aware.

This is why polished success stories often fall flat.
They don’t reduce uncertainty.

What works instead:
• Clear explanation of decision logic
• Honest discussion of constraints
• Visible ownership and accountability

When content answers the real buying question, trust forms — even without proof.

That’s the difference between content that gets read and content that gets believed.

𝗧𝗵𝗲 𝗯𝘂𝘆𝗶𝗻𝗴 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 𝗺𝗼𝘀𝘁 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗕𝟮𝗕 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗻𝗲𝘃𝗲𝗿 𝗮𝗻𝘀𝘄𝗲𝗿


Case Study ≠ Customer Success Story.

Most B2B teams use them like they’re the same thing…

…and then wonder why content doesn’t move deals.

Here’s the difference (and when to use each):

📌 𝘊𝘢𝘴𝘦 𝘚𝘵𝘶𝘥𝘪𝘦𝘴

A case study is proof.

It answers:

 • What was the problem?
 • What did we do?
 • What changed? (ideally measurable)

You use case studies when your buyer is thinking:

“Show me this works for someone like me.”

Perfect for:

 • late-stage prospects
 • sales enablement
 • deal acceleration
 • procurement /decision makers who need evidence

📌 Customer Success Stories

A success story is belief.

It answers:

 • What did the customer feel before?
 • What changed in their reality?
 • What’s different now?

You use success stories when your buyer is thinking:

“Do I trust these people?”

Perfect for:

t𝘰𝘱-𝘰𝘧-𝘧𝘶𝘯𝘯𝘦𝘭 𝘤𝘰𝘯𝘵𝘦𝘯𝘵
𝘣𝘳𝘢𝘯𝘥 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨
𝘸𝘢𝘳𝘮𝘪𝘯𝘨 𝘶𝘱 𝘤𝘰𝘭𝘥 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦𝘴
𝘴𝘰𝘤𝘪𝘢𝘭 𝘱𝘳𝘰𝘰𝘧 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘥𝘦𝘦𝘱 𝘵𝘦𝘤𝘩𝘯𝘪𝘤𝘢𝘭 𝘥𝘦𝘵𝘢𝘪𝘭

👉 Simple rule

Success stories = warm the audience
Case studies = convert the audience

Both belong in a B2B content mix.

But not at the same moment.

𝘞𝘩𝘢𝘵 𝘥𝘰 𝘺𝘰𝘶 𝘶𝘴𝘦 𝘮𝘰𝘳𝘦 𝘳𝘪𝘨𝘩𝘵 𝘯𝘰𝘸 𝘪𝘯 𝘺𝘰𝘶𝘳 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨/𝘴𝘢𝘭𝘦𝘴 𝘤𝘰𝘯𝘵𝘦𝘯𝘵: 𝘤𝘢𝘴𝘦 𝘴𝘵𝘶𝘥𝘪𝘦𝘴 𝘰𝘳 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘴𝘵𝘰𝘳𝘪𝘦𝘴? 👇

𝙇𝙖𝙣𝙙-𝙖𝙣𝙙-𝙚𝙭𝙥𝙖𝙣𝙙 is one of the most effective growth models in B2B FinTech.

But most people only understand it at a surface level.

Here’s what it actually means.

𝗟𝗮𝗻𝗱

A FinTech platform enters a company by solving one specific, low-friction problem.

In spend management, that’s usually:

• corporate cards
• expense tracking

Fast to adopt.
Easy to justify.
Low internal risk.


That’s how the product gets in.


𝗘𝘅𝗽𝗮𝗻𝗱

Once trust is established, the platform grows into adjacent workflows inside the same account:

• approvals and spend controls
• accounts payable
• procurement
• travel spend
• accounting and ERP integrations


The product moves from “tool” to system.
This isn’t theory.
It shows up in revenue.

The success of land-and-expand is measured by 𝗡𝗲𝘁 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 (𝗡𝗥𝗥).

NRR above 100% means a company earns more from existing customers year over year — even without adding new ones.

In B2B SaaS, anything above 120% NRR is considered best-in-class
(Source: McKinsey research on B2B tech growth)

Now look at spend-management FinTech.

Payhawk reported 173.5% NRR in 2024, driven by customers expanding from cards and expense automation into accounts payable, procurement, travel, and finance orchestration workflows
(Source: The FinTech Times)

That’s land-and-expand working at scale.

This is why so many B2B FinTech platforms follow the same entry path:

Land through one narrow use case.
Expand across finance operations.

But the model has a 𝙝𝙞𝙙𝙙𝙚𝙣 𝙧𝙞𝙨𝙠.

If buyers define the platform by the landing feature, expansion depends less on product quality…
…and more on whether marketing reframes what the platform actually is early enough.

Not because the model fails.
But because perception gets locked in too soon.

𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢 𝘍𝘪𝘯𝘛𝘦𝘤𝘩 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘵𝘩𝘢𝘵 𝘳𝘦𝘭𝘪𝘦𝘴 𝘰𝘯 𝘭𝘢𝘯𝘥-𝘢𝘯𝘥-𝘦𝘹𝘱𝘢𝘯𝘥, 𝘺𝘰𝘶𝘳 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘩𝘢𝘴 𝘵𝘰 𝘥𝘰 𝘮𝘰𝘳𝘦 𝘵𝘩𝘢𝘯 𝘦𝘹𝘱𝘭𝘢𝘪𝘯 𝘧𝘦𝘢𝘵𝘶𝘳𝘦𝘴. 𝘐𝘵 𝘩𝘢𝘴 𝘵𝘰 𝘴𝘩𝘢𝘱𝘦 𝘩𝘰𝘸 𝘣𝘶𝘺𝘦𝘳𝘴 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘪𝘻𝘦 𝘺𝘰𝘶 𝘧𝘳𝘰𝘮 𝘥𝘢𝘺 𝘰𝘯𝘦.

#FinTech #B2BMarketing #Messaging #SaaS #FinTechMarketing

B2B attribution is broken.

Buyers:
• Read an article
• Ask ChatGPT
• Google the brand
• Talk to sales
• Come back weeks later

By the time they convert, content looks invisible.

This is why last-click attribution massively undercounts content’s impact.

The fix isn’t perfection — it’s multi-touch thinking:
• What content appeared early?
• What answered objections?
• What shortened the sales cycle?

When founders only look at first or last touch, they systematically undervalue content — and defund it right before it compounds.

If content influences the journey, it deserves credit.

𝘏𝘰𝘸 𝘤𝘰𝘯𝘧𝘪𝘥𝘦𝘯𝘵 𝘢𝘳𝘦 𝘺𝘰𝘶 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶𝘳 𝘢𝘵𝘵𝘳𝘪𝘣𝘶𝘵𝘪𝘰𝘯 𝘮𝘰𝘥𝘦𝘭 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘴 𝘳𝘦𝘢𝘭𝘪𝘵𝘺?

#B2BMarketing #ContentMarketing #Attribution #RevenueMarketing #FounderPerspective #BuyerJourney

When I review B2B SaaS content, I start with one question:

𝗪𝗵𝗮𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝘂𝘆𝗲𝗿 𝗺𝗮𝗸𝗲?

Not:

 • what keywords it targets
 • how long it is
 • how polished it sounds

Buyers don’t read content casually.

They read it while:

 • comparing options
 • anticipating internal objections
 • trying to reduce the risk of being wrong

If a piece doesn’t clearly support one decision moment, it usually underperforms.

That’s why I pressure-test content by asking:
→ what stage is the buyer in?
→ what risk are they trying to reduce right now?

When those answers aren’t clear, the content usually isn’t either.

If you’re stuck on this with a specific piece of content, DM me and tell me what decision your content is meant to support.

𝗪𝗵𝗮𝘁 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗶𝘀 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗯𝘂𝘆𝗲𝗿 𝗺𝗮𝗸𝗲?

Anonymized case studies don’t fail because names are missing.

They fail because:

 • The problem is vague
 • The approach is abstract
 • The outcome lacks context

Jeff Gapinski, CMO & Founder at Huemor, put it simply:
“Instead of showing who we helped, we show what we helped them overcome.”

Specific thinking builds trust.
Names don’t.

𝗪𝗵𝘆 𝗺𝗼𝘀𝘁 𝘀𝗽𝗲𝗻𝗱-𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘀𝗼𝘂𝗻𝗱𝘀 𝗶𝗱𝗲𝗻𝘁𝗶𝗰𝗮𝗹

Open five spend-management websites.

You’ll see the same promises:

• visibility
• control
• automation
• time saved

Different companies.
Same language.

This isn’t because the products are identical.

It’s because the category evolved the same way.

Spend-management platforms are defined as unified systems that bring together corporate cards, expenses, approvals, accounts payable, and reporting.
That is the category definition.
(𝘚𝘰𝘶𝘳𝘤𝘦: 𝘉𝘳𝘦𝘹 𝘴𝘱𝘦𝘯𝘥-𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘤𝘢𝘵𝘦𝘨𝘰𝘳𝘺 𝘰𝘷𝘦𝘳𝘷𝘪𝘦𝘸)

Here’s where messaging breaks.

Buyers mentally categorize the product based on how they first understand it.

Cards.
Expenses.
Another finance tool.

So marketing explains features.

While buyers are actually deciding categories.

And when every platform tries to describe a broad, unified system, the safest option becomes generic outcomes.

Research shows that how a product is framed shapes buyer perception and purchase intent — even when capabilities are similar.
(𝘚𝘰𝘶𝘳𝘤𝘦: 𝘢𝘤𝘢𝘥𝘦𝘮𝘪𝘤 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩 𝘰𝘯 𝘧𝘪𝘯𝘵𝘦𝘤𝘩 𝘱𝘰𝘴𝘪𝘵𝘪𝘰𝘯𝘪𝘯𝘨 𝘢𝘯𝘥 𝘣𝘶𝘺𝘦𝘳 𝘱𝘦𝘳𝘤𝘦𝘱𝘵𝘪𝘰𝘯)

That’s why spend-management messaging converges.

Not because teams lack creativity.

But because they’re answering:
“What does this do?”

Instead of:
“Why should I change how we operate?”

This isn’t a product problem.
It’s a positioning problem.

Positioning is the mental shortcut buyers use to understand:
• what category you’re in
• what problem you truly solve
• and why you’re worth changing existing behavior for

When that shortcut is unclear, buyers assume interchangeability long before sales ever enters the conversation.

𝘐𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘢 𝘍𝘪𝘯𝘛𝘦𝘤𝘩 𝘱𝘭𝘢𝘵𝘧𝘰𝘳𝘮 𝘢𝘯𝘥 𝘺𝘰𝘶𝘳 𝘮𝘦𝘴𝘴𝘢𝘨𝘪𝘯𝘨 𝘧𝘦𝘦𝘭𝘴 𝘴𝘢𝘧𝘦 𝘣𝘶𝘵 𝘴𝘵𝘶𝘤𝘬, 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘶𝘴𝘶𝘢𝘭𝘭𝘺 𝘸𝘩𝘦𝘳𝘦 𝘵𝘩𝘦 𝘪𝘴𝘴𝘶𝘦 𝘴𝘵𝘢𝘳𝘵𝘴.

#FinTech #B2BMarketing #Positioning #ProductMarketing #SaaSMarketing #GoToMarket #CategoryDesign

When positioning is unclear, buyers assume interchangeability long before sales ever enters the conversation.

𝗦𝗮𝗳𝗲𝘁𝘆 𝗯𝗲𝗮𝘁𝘀 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗶𝗻 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝘁𝗶𝗮𝗹 𝗕𝟮𝗕

Angelina Losik, Head of Content at Innowise, said something that reframes how trust is built in confidential industries:

“It’s often not the polished success story that closes the deal — but how safe the decision feels.”

This is where a lot of B2B content misses the mark.

Most content is designed to impress:
• Big outcomes
• Clean narratives
• Confident claims

But buyers in regulated and confidential environments aren’t looking for inspiration.
They’re looking for reassurance.

They’re asking:
• What happens if this fails?
• Who owns the risk?
• Can I defend this decision internally?

When logos and metrics can’t be shared, buyers pay close attention to how you think:
• How problems are framed
• Whether constraints are acknowledged
• How tradeoffs are explained

That internal logic becomes the substitute for the case study.

If you’re responsible for how your company explains value in a high-risk buying environment, this question matters.

When results can’t be shared, most teams panic.

They assume the problem is a lack of proof. In reality, it’s a lack of visible thinking.

Buyers don’t need the final number. They need to understand:

 • How decisions are made
• What assumptions are tested
• How high risk scenarios are handled
• Where judgment comes in

This is what “showing the work” actually means.

- Not dense technical specs.
- But clear, buyer-facing explanations of how the work is done.

Most teams already do this thinking internally. They just don’t translate it into writing.

If you’re trying to turn internal process into clear, credible B2B content, DM me.

Why “Thought Leadership” Is a Terrible Goal for SaaS Content

“Thought leadership” sounds impressive.

But it’s a terrible content goal.
Buyers don’t wake up thinking:
 “I hope this SaaS brand has an interesting opinion.”

They want:
 – clarity
 – reassurance
 – proof they’re making the right decision

Most “thought leadership”:
 – avoids specifics
 – dances around problems
 – optimizes for likes, not trust

 Real SaaS content does one thing well:
 It helps buyers decide.
 Less hot takes.
 More clarity.

If your content sounds smart but doesn’t move deals forward, this is usually why.

Agree or disagree?

Most messaging problems are not copy problems.

They’re alignment problems inside the team.

In B2B FinTech especially, unclear messaging is usually a symptom, not the cause.

According to ContentWired buyers rely heavily on signals of credibility, consistency, and transparency when evaluating FinTech vendors, long before they talk to sales

Here’s what’s usually happening behind the scenes 👇

Marketing doesn’t fully trust:
→ the product is differentiated enough
→ the positioning will hold up under scrutiny

Sales doesn’t fully trust:
→ the messaging reflects real objections
→ the claims will survive a compliance conversation

Leadership doesn’t fully trust:
→ how much to say vs how much to hide
→ whether transparency will help or hurt deals

So everyone plays it safe.

And “safe” messaging becomes:
→ vague
→ generic
→ over-polished
→ impossible to remember

Ironically, research shows clarity and specificity increase trust in regulated markets — not ambiguity. (Source: B2Bmarketingworld.com)

The fix isn’t “better copy”.

It’s internal alignment on:
→ what risks you actually solve
→ what constraints you really have
→ what you’re confident defending in front of a buyer

Once teams trust the truth…

The copy gets simple.
The message gets sharp.
And buyers feel it.

Question for you:

𝘞𝘩𝘦𝘳𝘦 𝘥𝘰 𝘺𝘰𝘶 𝘵𝘩𝘪𝘯𝘬 alignment 𝘣𝘳𝘦𝘢𝘬𝘴 𝘥𝘰𝘸𝘯 𝘮𝘰𝘴𝘵 𝘪𝘯𝘴𝘪𝘥𝘦 𝘺𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 : 𝘱𝘳𝘰𝘥𝘶𝘤𝘵, 𝘴𝘢𝘭𝘦𝘴, 𝘰𝘳 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱?

#B2BMarketing #FinTech  #Positioning #Messaging #GoToMarket #Trust
 #Leadership #SalesAndMarketing #B2BSaaS #alignment

Most messaging problems are not copy problems but internal alignment ones.

Aline Chirinian is #hiring. Know anyone who might be interested?

𝗪𝗵𝗮𝘁 𝗜 𝗟𝗲𝗮𝗿𝗻𝗲𝗱 𝗙𝗿𝗼𝗺 𝗪𝗿𝗶𝘁𝗶𝗻𝗴 𝗦𝗮𝗮𝗦 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗧𝗵𝗮𝘁 “𝗟𝗼𝗼𝗸𝗲𝗱 𝗚𝗼𝗼𝗱” 𝗯𝘂𝘁 𝗗𝗶𝗱𝗻’𝘁 𝗪𝗼𝗿𝗸

Early on, I thought good SaaS content meant:

 – clean copy
 – smart phrasing
 – confident tone

So I wrote content that looked polished.

And still didn’t do much.

 • No clear signal.
 • No strong positioning.
 • No reason for a buyer to care now.

That’s when I realized something important:

Writing wasn’t the problem.
Direction was.

Once I started asking:
 → Who is this actually for?
 → What decision is this content supporting?
 → What happens after someone reads this?

The quality of the content improved immediately.

Not because I wrote better sentences.
But because I wrote with intent.

That shift completely changed how I approach SaaS content today.

Bernard Gilbert Massaad is #hiring. Know anyone who might be interested?

I spill LinkedIn Tea ♨ Social Media Updates | Top 200 Female Creator Worldwide 🌍 | LinkedIn Writing Coach

[Sponsorships + speaking : linkedintea@fatimakhan.co]

Most people struggle on LinkedIn. I help you dominate it.

I'm a LinkedIn coach & trainer building a 6-figure consulting business. 

I help coaches, consultants and B2B founders: 

- Create scroll-stopping LinkedIn profiles.
- Content that gets weekly inbound leads.
- Leverage AI to grow their presence. 

More about me:

+Top 10 LinkedIn growth expert globally - Favikon. 
+Top 100 LinkedIn female creators worldwide - Favikon. 
+Top 24 Marketers to follow in 2024 - Girls in Marketing.
https://www.favikon.com/blog/top-linkedin-experts-uk

https://www.favikon.com/blog/top-linkedin-experts-uk

Here's how I can help you:

1. Join 6,000+ legends getting my weekly newsletter. 

https://linkedin-tea.kit.com/7c05eb478b

2. Get my LinkedIn playbook to start growing on LinkedIn

(30-days templates, DM scripts, Inbound funnel guide & more)

https://linkedin-tea.kit.com/products/30-linkedin-post-templates

3. Follow me here for daily LinkedIn tea. 

(scroll up and hit the bell icon)

4. Join my private LinkedIn community.

(DM me "CLUB", I'll send you the details)

Fatima Khan

9 types of LinkedIn posts you should create:

(Save this for your next content day)

1. Educational Posts → Teach your niche
2. Personal Stories → Share your journey
3. Carousels → Step-by-step guides
4. Contrarian Takes → Challenge opinions
5. Behind-the-Scenes → Show the real you
6. Listicles → Quick, scannable value
7. Social Proof → Showcase your wins
8. Engagement Posts → Start conversations
9. Repurposed Content → Maximize your content

LinkedIn's algorithm loves variety, and so does your audience.

Mix it up. Test what works. 
Double down on your winners.

---
Which type do you like the most? 👇 
(Me = probably listicles)

Found it useful? ♻️ Repost it for your network.
---

P.S. Join me & Charlie spilling LinkedIn tea this wednesday: https://lnkd.in/e8Xu6nsj

I spill LinkedIn Tea ♨ Helping 100+ founders use AI and LinkedIn to grow their businesses online

How to spend 1hr on LinkedIn the right way.

(To grow your personal brand in 2026)

✅ 20 min: Writing

- Share 1 insight, lesson or tip for your audience.
- Add a CTA or ask a question at the end.
- Keep it simple and skimmable.

✅ 30 min: Engagement

- 15 min before your post: engage with others.
- 15 min after you post: reply to all comments.
- This boosts reach + builds real relationships.

✅ 10 min: Connecting

- Send 5-10 targeted connection requests.
- Start warm convos, not cold sales.
- Follow up with value, not a pitch.

All you need is 60 minutes a day:

→ Daily visibility
→ Consistent brand building

And it doesn't even have to be daily.

3x/week is good enough to grow a top 1% brand.

[Save this to post for next time]

---
P.S. How much time do you spend on LinkedIn daily?

10 copywriting tips for your LinkedIn posts:

(Save this for your next content day)♻️

1. Hook in the First Line → Stop the scroll
2. Write How You Talk → Sound human, not bot
3. Keep It Short & Scannable → Respect their time
4. Use the 1-3-1 Method → Hook → 3 points → CTA
5. Speak to ONE Person → "You" > "Everyone"
6. Add Numbers & Data → Build instant credibility
7. Use Power Words → Trigger emotion & action
8. End with a Clear CTA → Tell them what to do
9. Leverage Social Proof → Show you're trusted
10. Optimize for Mobile → Most scroll on phones

Great copywriting isn't about fancy words.

It's about being clear + making your reader feel something. 

Master these 10 tips and watch your posts perform.

---
P.S. Which tip is your favorite here? 👇
---

📌 Want my cheat sheets swipe file?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

The Complete LinkedIn Content System:

(Save this ♻️ it's your A-Z guide)

 1. Formatting Rules → Make it skimmable
 2. Writing Framework → The 1-3-1 method
 3. Post Types → Rotate 9 formats for variety
 4. CTA Types → End every post with a direction
 5. Best Times to Post → Tue-Thu, mornings & lunch
 6. Hook Formulas → 6 templates that stop the scroll
 7. Engagement Strategy → 15 min before, 30 min after
 8. Analytics → Track what matters, ignore the noise
 9. Content Calendar → Plan your week in 1 hour
10. Repurposing → One idea = multiple posts
11. Content Pillars → Pick 3-5 topics you own
12. Content Tools → Your creator toolkit

- 3 years of LinkedIn growth. 
- 1000s of hours of learning.
- 100s of posts published.

All packed into 1 image.

Save this. Study it. Use it.

Learn the best LinkedIn strategies here: 
↳ https://lnkd.in/ePsWVbJY

---
P.S. Which section do you find the most useful? [1-12]

9 LinkedIn mistakes killing your growth.

(And how to fix each one)

❌Posting without a hook:
Your first line = 80% of your success
✅Bold statement, number, or question

❌Writing walls of text
→ Nobody reads paragraphs on LinkedIn
✅Short sentences. White space. Lists.

❌Posting and ghosting
→ The algorithm rewards engagement
✅Comment 15 mins before/after posting

❌No clear niche
→ Target everyone = reach no one
✅3-5 content pillars and stick to them

❌Selling too early
→ Trust comes before transactions
✅ Give value first. Sell later.

❌Ignoring your profile
→ Your profile is your landing page
✅Headline = I help [who] [do what] [how]
✅Banner = Mission statement, social proof, CTA
✅Featured section = Contact information + offer

❌No Call-To-Action (CTA):
→ You're losing attention or sale!
✅End with a question or clear next step

❌Inconsistent posting
→ Sporadic posts confuse the algorithm
✅Post 3-5x per week 

❌Copying others
→ Your voice is your competitive edge
✅Study others, but sound like yourself

Q: What's the most common mistake you see? [1-9]

---
📌 Want my cheat sheets swipe file?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

80% of LinkedIn advice won't help you grow.

Here's the 20% that will. ↓

Most people obsess over the wrong things:
- Perfect posting times
- Hashtag strategies
- Chasing virality

Meanwhile, the top 1% focus on 8 things that actually move the needle.

✅ THE 20% THAT DRIVES 80% OF RESULTS:

𝟭. Strong Hooks
→ First line = 80% of your post's success

𝟮. Carousels & Infographics
→ 1.9x better reach

𝟯. Engage Before & After Posting
→ 15 mins each side

𝟰. Consistency 3-5x/week
→ Trains the algorithm

𝟱. One Clear Niche
→ Be known FOR something

𝟲. Thoughtful Comments
→ Opinions > "Great post"

𝟳. Optimized Profile
→ Headline + Banner + Featured

𝟴. Reply to Every Comment
→ First hour matters most

❌ THE 80% THAT DOESN'T MATTER:

𝟭. Perfect Posting Times
→ Content > timing

𝟮. Hashtags
→ Won't save bad posts

𝟯. Video Content
→ Reach dropped 200%

𝟰. Chasing Virality
→ Consistency wins

𝟱. Posting 2x+ Daily
→ Diminishing returns

𝟲. Engagement Pods
→ It's a pretend network

𝟳. Editing Profile Daily
→ Optimize once

𝟴. Copying Others
→ Your voice = your edge

Save this. Apply it. Watch what changes. ♻️ 

---
P.S. Which 1 do you think is the most important? (1-8)

7 storytelling frameworks to build your personal brand.

(Save this for your next content day)

Most LinkedIn posts get scrolled past.

Not because they lack value.
But because they lack structure.

Here are 7 frameworks the best creators use ↓

𝟭. The Origin Story
→ Before: The problem you faced
→ Turning Point: What shifted everything
→ Now: Why you help others solve it

𝟮. Before-After-Bridge
→ Before: The problem or struggle
→ After: The transformation or result
→ Bridge: How you got there

𝟯. What, So What, Now What
→ What: What happened
→ So What: Why it matters
→ Now What: What's the next step

𝟰. SLAY Framework (Lara Acosta)
→ S - Story: Start with a personal story
→ L - Lesson: Share the insight you learned
→ A - Actionable: Give practical steps
→ Y - You: End with a question to your reader

𝟱. Problem-Agitate-Solve (PAS)
→ Problem: State the pain point
→ Agitate: Twist the knife (make it real)
→ Solve: Offer the solution

𝟲. The Failure-to-Lesson Arc
→ I failed at X
→ Here's what I learned
→ Now I do Y instead

𝟳. The Contrast Story
→ "Most people do X"
→ "I did Y instead"
→ "Here's what happened"

The difference between forgettable and shareable?

Structure.

Pick one framework.
Write your next post with it.
Watch engagement change.  

---
P.S. Which framework is your favorite here? ♻️
---

📌 Want my cheat sheets swipe file?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

The Ultimate LinkedIn Hook Writing Cheatsheet.

Try these 8 Hook types to stop the scroll:

1. Emotional Hooks
→ Tap into shared struggles
→ Example: "I almost quit everything last week"

2. Personal Reveal Hooks
→ Show vulnerability
→ Example: "The truth about my 1st year in business"

3. Polarizing Hooks
→ Challenge core beliefs
→ Example: "Not everyone deserves a personal brand"

4. Pattern Interrupt Hooks
→ Break the usual scroll flow
→ Example: "Stop posting content like this"

5. Specific Hooks
→ Give a clear scenario
→ Example: "I made €7,800 from one post"

6. Contrarian Hooks
→ Share uncommon advice
→ Example: "More content isn’t the answer"

7. Data-Driven Hooks
→ Use facts & numbers for credibility
→ Example: "The best post format in 2025 is…"

8. Question-Based Hooks
→ Spark curiosity with a question
→ Example: "What do I post on LinkedIn?"

Hook Best Practices:
☑ Keep it 1 line, short & punchy
☑ Use 7–10 words ideally
☑ Numbers grab attention
☑ Always open a loop

Save this list and test different styles in your next post.

Shoutout to my friend Marina Panova for creating this post with me.

♻️ Repost it for your network

---
Q: Which hook type is your favorite here? (1-8)
---

📌 Want a high-res PDF of this cheat sheet?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

9 psychological tricks to be a better writer.

(How to turn readers into buyers)

Words don't sell. Psychology does.

1. Framing Effect 
→ 90% recover sounds better than 10% don’t.

2. Anchoring Bias 
→ $199 crossed out. $99 feels cheaper.

3. Social Proof Bias 
→ “27.8M users” > “many people use it.”

4. Bandwagon Effect 
→ “Everyone’s switching…” > “You should switch…”

5. Affordability Illusion 
→ $239/year vs. “$1/day” = same, but feels lighter.

6. Contrast Effect 
→ $200 glasses look cheap next to $600 ones.

7. Endowment Effect 
→ People value more what feels like theirs.

8. Scarcity Effect 
→ “Only 3 left” > “Full stock available.”

9. Rule of 3 
→ People pick the middle when given 3 options.

Copywriting is psychology in disguise.

Use it wisely and ethically. 

Save or repost this for your next post. ♻️

---
Q: Which one is your favorite here? [1-9]
---

📌 Want a high-res PDF of this cheat sheet?
Try my free newsletter: https://lnkd.in/e3JYUQaY
You'll get this cheat sheet + more for free.

Want to grow on LinkedIn in 2026? 

Start with these 5 rules:

(Save this post for later) ♻️

1. Be specific with your content
→ Every post should speak to 1 person on 1 topic.

2. Make your posts skimmable
→ White space, short sentences, bullets.

3. Post consistently, not constantly
→ 3x/week > 7 rushed, half-baked posts.

4. Your comments > your content
→ Comments are FREE visibility. 

5. Position your profile like a landing page
→ Clear headline, offer, CTA.

Don’t make people guess what you do.
Spell it out for your readers.

Keep repeating it until the message sticks.

Growth = Strategy × Consistency × Clarity

---
P.S. What would you add to the list? ⬇︎

I spill LinkedIn Tea ♨ Helping 100+ founders use AI and LinkedIn to grow their online businesses

This part of ChatGPT is criminally underused.

It’s called the GPT Store.

Instead of prompting, use these for specific results.

These 7 GPTs are the best I've used for LinkedIn:

1. Pinned Comment GPT
→ Get comment ideas to boost your own posts
→ Pinned comments = more engagement

2. Carousel Creator GPT
→ Turn raw ideas into swipe-worthy carousels
→ Copy ideas for each slide

3. ICP-GPT
→ Helps you define your ideal audience
→ The most underrated unlock for better content

4. Headline-GPT
→ Struggling with your LinkedIn headline?
→ This GPT helps your write it right

5. LinkedIn Assistant
→ Get profile tips + growth insights
→ Like having a personal brand coach 

6. Hook Generator GPT
→ Get 10–20 bold, viral-ready hooks in seconds
→ Tested formats, optimized for scroll-stopping

7. PAS Copywriter GPT
→ Write PAS copy that actually converts
→ Perfect for posts, emails, and landing pages

These aren’t random GPTs.

They are built for LinkedIn use. 

Explore them. Save them

♻️ REPOST if this helps you.

---
Comment “GPT” and I’ll send you direct links to all 5.
---

Have you used any GPTs on ChatGPT before?

7 Best LinkedIn GPTs

Most people are succeeding at jobs they hate.

(And they don't even realize it).

I was one of them.

Good at my job. Just not happy IN it.

And that's the trap for high-performers:

- You're too successful to quit.
- Too scared to fail at something new.
- Too responsible to risk the paycheck.

So you stay.

Not because you love it.
But because you are scared to leave. 

- The dream sits in your head.
- The bills sit on your desk.
- And nothing changes.

What if money wasn't the issue?

Stan is giving one creator $100,000.

Not a loan. Not an investment.

A full year of living expenses paid, so you can build.

(5 runners-up get $10K each)

It's called the Dare to Dream challenge.

Here’s how you can enter it:

1. Record a 2-min video about your dream.
2. Post it to a public Insta or TikTok account
3. Use #StanDareToDream26 & tag @stanforcreators
4. Submit your entry by Jan 31.

If you've been waiting for the "right time" - this is it.

Enter here → https://lnkd.in/eW3AX5tC

---
♻️ Repost to spread the word.
---

P.S. What would you build if money wasn't an issue?

3 years ago, I had 0 clue how to make $1 online.

Today, I'm running 2 “online” businesses.

I figured it out the hard way:

- Worked double shifts - 14hr days.
- Invested my savings into my dream.
- Took a painfully low-paying job as backup.
- Posted for months before anyone noticed.
- Said “yes” to every free work just to learn.

Just me, my laptop, and a lot of hope.

I wish I knew about Stan's Dare to Dream challenge.

Because the hardest part wasn't the work.

It was showing up with no proof it’d pay off.

Imagine if someone had said:

"Here's $100,000. Your salary and living costs are covered for a year. Just go build."

That's exactly what Stan is offering right now.

If you’re where I was: ambitious, uncertain…
But ready to bet on yourself

THIS IS FOR YOU → https://lnkd.in/eW3AX5tC

- Record a 2-min video about your dream.
- Post it to a public Insta or TikTok account 
- Use #StanDareToDream26 & tag @stanforcreators
- Submit your entry by Jan 31.

And you can win $100k to build your dream. 

That’s it.
Now is your chance.

---
Not sure what your dream is?
Ask yourself: “what you’d build if money wasn't an issue”
---

♻️ Repost to spread the word.

P.S. Do you have ideas sitting in your notes app? 
(Be honest)

[Waitlist: https://lnkd.in/ePsWVbJY]

🚨Doors officially close today at 5pm GMT. 

What members have done in 30 days:

☑︎ 100k impressions in 28 days
☑︎ 5k followers in four weeks
☑︎ Three new clients closed

What's inside:

✦ Templates behind 40M+ views
✦ ~10 hours of pre-recorded training
✦ AI systems and prompts I use daily
✦ Daily feedback on your actual content
✦ Weekly live coaching with me and Charlie
✦ Private community + quarterly London meetups

Join here → https://lnkd.in/eDs-ny7Q

P.S. The next 10 people to repost ♻️ this and sign up get a 30-minute onboarding call with me.

taplio

The Battle

☀️ Yara A.

Fatima Khan

Followers

Posts

Engagements

Likes

Performance Score☀️ Yara A.'s LinkedIn Performance

Performance ScoreFatima Khan's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

☀️ Yara A.

Fatima Khan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}☀️ Yara A.'s LinkedIn Performance

Performance ScoreFatima Khan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance Score☀️ Yara A.'s LinkedIn Performance