EMPA - Data & Management Consulting

Senior Consultant

KPMG

As a specialist at KPMG, I advance AI innovations in taxation, develop MVPs through Design Thinking, and strategically lead prototype development for future-oriented solutions.

Specialist

DatafabriQ

As CTO at DatafabriQ, I led the technological direction, built the backend MVP, and coordinated an external team for rapid frontend development.

Chief Technology Officer

cognaize

As a Data Scientist at cognaize, I shaped the technology by developing advanced ML models in Python and enhanced the platform for effective extraction of information from unstructured data.

Data Scientist

ZDF Digital Medienproduktion GmbH

As a working student Data Scientist at ZDF Digital, I significantly contributed to the company's success by developing Machine Learning algorithms for recommendation systems and Computer Vision projects.

TechQuartier

As a Backend Developer, I realized an event-carpooling platform, significantly contributing to its success and third-place finish in a start-up competition by establishing a seamless backend infrastructure and integrating it via REST-API.

TechTalent

Johannes Gutenberg-University Mainz

As a Research Student Assistant in the EUFOOT project, I analyzed the impact of international football events on European identity and presented the findings through an R-Shiny app I developed.

Research Assistnat

Knatsch.com

As a Mediator at Knatsch.com, I facilitated a more harmonious collaboration between parties through effective conflict resolution and open communication.

Mediator

Unstructured data is everywhere—hiding in emails, buried in SharePoint, scattered across OneDrive. Without the right approach, it remains just that: unstructured, unoptimized, and underutilized. 

I help businesses unlock the hidden value in their unstructured data by applying proven strategies for metadata management, automation, and governance. My expertise lies in making sense of vast amounts of information — turning chaos into clarity, risk into compliance, and data into insight.

With a strong focus on OneDrive, SharePoint, and Exchange metadata, I work with organizations to:
→ Classify, tag, and structure unstructured data for better findability and compliance.
→ Enhance governance & security, ensuring sensitive information is properly managed.
→ Extract actionable insights, empowering businesses to make data-driven decisions.

If your organization is struggling with unstructured data management, let’s connect. I’d love to discuss how we can turn your data into a strategic asset.

Yannik Suhre

Click Analytic

Recently raised our pre-seed round 🎉 
Identify the right creators using the most advanced Influencer AI tool. 
Helped +3,000 marketers & business owners generate results with creators.

Founder 

Click Digital

Click Digital is a growth-focused influencer marketing agency. 
Leveraging data, creativity & technology to implement strategic initiatives for brands & businesses.

Founder

skyn ICELAND

Kick off Skyn ICELAND's first influencer campaigns and global strategy. 
Generating +280,000 impressions in 2 months & growing their most important sales day by 900% YOY

Influencer Marketing Expert - Consultant

Université de Neuchâtel

Influencer Marketing - Guest Speaker

O2 Management

Managed day-to-day relationships and built brand deals for international athletes, and multi-million influencers.

Sports Marketing Partnerships & Athlete Talent Manager

Creative Artists Agency

•	Worked with the sports sales division at one of the most influential talent representation company.
•	Conducted research and commercial analysis with the sponsorship sales team for both right-holders and talent clients.
•	Completed reports across a diverse range of industries and regions for key clients in tennis and Formula One.
•	Engaged in a research of the naming rights sponsors for the Six Nations Rugby tournament by conducting a detailed analysis.
•	Initiated contact with several French leading businesses for the Six Nations Rugby tournament. 
•	Helped develop sports consulting strategies for a leading whisky brand.
•	Generated sale leads by identifying prospective partners and sourcing key executive contacts for talent clients such as Nico Rosberg.
•	Participated in various meetings both with clients and industry leaders to understand CAA’s corporate philosophy and structure.

Sports Partnerships

AdmiRate SARL

•	Co-Created and managed a start-up with a university-based social digital concept which had the objective to facilitate communication and encounters between students in order to meet and nurture new social bonds.

•	Secured investments of $30k from diverse angel investors, which allowed us to hire independent contractors in Montreal, Canada to develop and design our project as well as to organize a professional a photo-shoot for our marketing campaign.

•	Worked closely with the development team to deliver the most marketable product.

•	Built a marketing campaign through various channels, such as traditional, digital and social media based online and including insights from data analysis with Google analytics to promote the website and build a following.

co-CEO and co-founder

Padawan Group

•	Worked on commercial / marketing team of an online classified advertising company, managing 22 websites worldwide increasing sales and advertising performance of the Swiss and French markets.

•	Created digital social media strategy for the Swiss market through posting entertainment content for Facebook and Twitter accounts.

•	Managed Google Adwords to build pay per click campaign and drive user acquisition. Analyzed and compared monthly reports from data retrieved from Google Analytics.

•	Participated in face to face / Skype / phone interviews with potential employees candidates. 

•	Engaged in CRM strategies to understand and improve the websites issues.

•	Participated in the mobile application trial period for the French market.

•	Opportunity to learn of other department’s specificities of developing an emerging business.

Internship

Société Générale

•	Worked for a French multinational banking and financial services company. 

•	Conducted initial securities screening while gaining familiarity with Bloomberg and providing initial investment recommendations for stocks in industries based on said research. 

•	Analyzed and arranged a client portfolio’s using Excel and Bloomberg services for international clients. 

•	Attended daily conferences with different market experts on suitable investments and market trends as well as with international clients.

Founder @ClickAnalytic | Building the largest creator database +250M | Demystifying Influencer Marketing for DTC businesses

In the last 6 years, I helped international & local DTC brands successfully generate tangible results with influencers. Recently raised $600k to build the largest creator database & AI platform 🚀

I often share cool tactics, case-study of clients, and handy tools! 😎 😉

Want to generate immediate results while working with creators?

Follow me to get everything you need & more

- My Linkedin Page
- My Company Blog

My Saas Business / the largest creator database: https://www.clickanalytic.com/

Paul Boulet

Instagram just launched the Oscars of creators 🎬🔥

It’s called Rings.
Their first-ever award for creators...

Only 25 people in the world will get it.

No applications. No hashtags. No brand collabs.
Just pure creativity.

Winners get:
💍 A real ring designed by Grace Wales Bonner
✨ A gold badge around their stories & posts
🎨 Custom profile background colors
🎥 And priority placement in the feed

Judged by icons like Spike Lee, Marc Jacobs, Pat McGrath & Eva Chen.

Instagram says it’s to “celebrate creators who push culture forward.”
Which basically means: creativity is the new currency.

Here’s what that means for marketers 👇
✅ The algorithm is rewarding style again / not just output.
✅ “Safe” content won’t stand out. Risky, bold, emotional content will.
✅ You’ll start seeing a new wave of “award-style” creators / the ones brands will fight to work with.

But here’s the catch:
When only 25 creators get crowned… everyone else will start chasing that validation.

My take → Instagram just gamified creativity.
Not with money ; but with status.

And status changes everything.

Would you rather work with a “Ring” creator for prestige / or 10 niche ones who actually drive sales?


#creatoreconomy #influencermarketing #instagram

$10M in 48 hours 🛍️

That’s how fast Rhode (by Hailey Bieber) exploded at Sephora 🔥 

Here’s the story that every creator-first marketer should read 👇

In September 2025, Rhode launched in Sephora US & Canada.

Result? Over $10 million in beauty retail sales within the first two days. 

Around 40% of those buyers were new to Sephora (not just repeat customers).

And the brand pulled in roughly 2% of all skincare sales at Sephora during that window
-> placing it among the retailer’s top ten skincare brands almost overnight. 

Here’s what made Rhode such a standout 📌

1️⃣ Creator-first brand DNA
Hailey leveraged her global influence to build a viral brand before retail. 
From limited drops to “glazed doughnut skin” storytelling, Rhode’s marketing leaned heavily on her personal brand and creator networks. 

2️⃣ Minimal SKUs, maximal focus
The brand launched with three hero products (Peptide Glazing Fluid, Barrier Restore Cream, Peptide Lip Treatment). 
Focus enabled velocity, social buzz, and perfect shelf/stage timing. 

3️⃣ Retail debut = cultural moment
Sephora didn’t just list Rhode -> they promoted it as the brand to watch. 
In-store activations, social media, limited editions, hype culture. It created FOMO and turned launch day into event day.

4️⃣ Seamless DTC → Retail switch
Rhode built its base via online, pop-ups, and creator content. 
Then used retail to scale. 
The brand that started lean and personal now plays big-league retail. 

What this means for creators & brand teams:

👉 Your personal brand isn’t just marketing. It can be the business.
👉 To make a launch like this work, you need social credibility and retail execution.
👉  Limited SKUs + strong story + creator network = high-speed brand growth.

Retail isn’t legacy anymore ❌ 
-> it’s the big play after the creator build.

If you’re a brand, creators matter not just for content, hey matter for product velocity and culture creation.

Want the full blueprint of how Rhode executed this 
(with creators, campaign strategy, performance metrics)?

Comment “Rhode ebook” and I’ll send you the FULL case study I wrote 👇


#beauty #ecommerce #marketing

Instagram just changed (again) 📲

Did you also get the new navigation bar?

-> Adam Mosseri recently announced a new UI update: new tabs, new navigation order (Home → Reels → DMs → Search → Profile), and more emphasis on Reels + messaging.

+ I recently came across a preview by Lia Haberman of the new benchmark study from Metricool x HypeAuditor.

Both confirm what many social teams are feeling: the way creators and brands grow on Instagram is shifting fast.

Here's what matters:

1️⃣ Prioritize DMs.
→ DMs are becoming the new feed.
→ Instagram’s UI test places Reels second tab and DMs third: they’re doubling down.

💡 Tips: If you don’t have a Broadcast Channel yet, create one today. It's a great way to magnify DMs.

2️⃣ Keep posting Carousels + Stories.
→ They’re still your audience’s daily rhythm.
→ Habit loops > algorithms.

💡 The Metricool study shows Carousels build depth and retention as accounts scale -> the bigger the account, the more Carousels outperform Reels (see table below)

3️⃣ Use Reels for Reach.
→ They’re not for followers, they're for discovery.
→ Treat every Reel like someone’s first time meeting your brand.

Reels still dominate reach for smaller accounts (<50K followers). But as your audience grows (50K+), Carousels now quietly lead the reach game.

Email hasn’t changed in five years.
Social changes every quarter.

The creators and brands who win don’t complain ; they adapt faster than the platforms do.

✨ Takeaway:
In 2025, your content mix should look like this:
📩 Broadcasts for loyalty
🖼️ Carousels for connection
🎥 Reels for reach
(Save this if you’re reworking your holiday content strategy)

👀 Curious: what’s driving better performance for you right now:
Reels or Carousels?

taplio

The Battle

Yannik Suhre

Paul Boulet

Followers

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Performance ScorePaul Boulet's LinkedIn Performance

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taplio

The Battle

Yannik Suhre

Paul Boulet

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Paul Boulet's LinkedIn Performance

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Performance ScorePaul Boulet's LinkedIn Performance