Yannick Khayati

AI for Marketers

Founder & AI Trainer

Growth Secrets

Earlier this year, I decided to go back to my number one passion: growing companies through experimentation. 

Offering two types of workshops for marketing teams of ambitious companies:

Need to rethink your marketing strategy? ➡️ Marketing Vision Day
Need marketing and growth ideas that go outside of the box? ➡️ Growth Marketing Workshop

Founder & Podcast Host

Karel de Grote-Hogeschool

Guest Lecturer

Glowi

🚀 Entrepreneur in Residence | Digitalization Kickstarter | Growth Marketing Enthusiast 🚀

🌱 Digitalization Kickstart: Hired by the visionary founders of Glowi, my mission is to spearhead the digitalization efforts within the organization. I identify opportunities to streamline processes, optimize efficiency, and embrace emerging technologies to drive growth and innovation.

💡 Lowering Operational Friction: A key responsibility is to keep and make the organization as lean as possible. By meticulously assessing the entire organization, I identify friction points and bottlenecks, leading to strategic interventions that enhance productivity and reduce unnecessary complexities.

📈 Growth Marketing Implementation: I work closely with the Marketing Manager to lower acquisition costs through growth marketing strategies. By deploying data-driven experiments, I optimize campaigns, target audiences, and marketing channels to maximize ROI and achieve sustainable growth.

🏠 Elevating Household Help Perception: I take pride in upgrading the perception of household help, aiming to transform the role into a valued and respected profession. By leveraging strategic communication and digital initiatives, I contribute to fostering a positive narrative around household help.

💻 Digital Projects Management: My expertise lies in conceiving and executing digital projects that align with Glowi's strategic objectives. I lead cross-functional teams, leveraging the points of friction I identified, to kickstart internal digital initiatives that drive efficiency and effectiveness.

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🔹 Achievements in my first three months 🔹

🔬 Boosting Experimentation
📊 Revamped Experimentation Framework
🚀 Taking the leap into big strategic projects
🧹 Boosted marketing approach for in-house spinoff
🤖 Full assessment of Marketing Automation needs
🔍 Marketing Audit for low hanging fruit

Entrepreneur in Residence 💡

Board of Innovation

🚀 Marketing Specialist | AI Content & Funnel Builder | Inbound Lead Generation 🚀

🎯 Driving Inbound Leads: My main focus is to develop and execute data-driven content strategies that establish Board of Innovation as a thought leader on the topic of Creative AI. By crafting compelling content that resonates with our target audience, we aim to attract and engage potential clients, leading them through the marketing funnel towards conversion. We use Hubspot to capture and nurture our leads. 

📝 Content Creation: I love crafting captivating stories! We create high-quality and engaging AI content, including articles, blogs, case studies, webinars, reports and social media assets. By leveraging the power of AI, we can deliver relevant and personalized content that speaks directly to our audience's pain points and interests.

🔍 Funnel Building: Building an effective marketing funnel is the heart of my work. I strategize, design, and optimize funnels to maximize lead generation and conversion rates. By implementing various marketing (automation) and AI tools, we ensure the funnels are efficient and aligned with our business objectives.

🤝 Social Selling: I believe in the power of social networks to connect with potential clients authentically. Through engaging and value-driven interactions, we establish meaningful relationships, nurturing leads and converting them into loyal customers.

💡 Paid Advertising (LinkedIn): As LinkedIn is a prime platform for our B2B audience, I lead paid advertising efforts to maximize our visibility and reach. I analyze campaign performance, adjust targeting, and optimize ad content to achieve optimal results and ROI.

My favorite quote about this role? "SEO is no longer something you do anymore, it's what happens when you do everything right".

AI guy 🧠 - Funnel builder

Equals Three

As an Entrepreneur in Residence, I take immense pride in leveraging my extensive network built over the past decade as an agency founder. My mission is to facilitate organic growth for E3 by making strategic connections, nurturing relationships, and building highly effective marketing funnels to attract inbound leads.

🔹 My Role 🔹

💼 Leveraging My Network: Drawing upon my vast network of contacts, I play a vital role in expanding Equals Three's reach and influence within the industry. By identifying sales opportunities and potential partnerships, I ensure that E3 remains at the forefront of strategic collaborations.

🤝 Matchmaking Expertise: At Equals Three, I am the resident matchmaker, expertly connecting the dots between potential clients and our talented team. By understanding the needs and aspirations of both parties, I orchestrate introductions that foster mutually beneficial relationships.

📊 Building High-Performing Marketing Funnels: As part of the growth strategy, I am instrumental in constructing marketing funnels that captivate and engage potential clients. With a data-driven approach, I optimize these funnels to drive inbound leads, ultimately fueling E3's exponential growth.

🔝 Enhancing Commercial Striking Force: E3 boasts a talented team, and my role is to add a commercial edge to their already exceptional capabilities. I provide the striking force needed to seize opportunities, expand our market presence, and deliver outstanding results to our clients.

💼 Roundtable Dinners and Beyond: Hosting roundtable dinners and exclusive events, I foster a conducive environment for open dialogue and collaboration among industry leaders. These engagements not only strengthen existing relationships but also open doors to new business prospects.

Entrepreneur in Residence - Professional networker

Cosmos Collective

Head of Academy

Say ‘hi’ to Cosmos Collective, where experimentation meets innovation. We help innovation teams tackling all their assumptions via rapid experimentation. 

We developed an approach that allows us to test any business idea or concept within a period of 3 months. 

The 🔑 is finding the right sequence of experiments in order to test (read: tackle) all your riskiest assumptions asap. 

In our track, the user / customer is centralized. We take your idea outside of the corporate walls & turn it into real-market data asap. 

Are you ready to jump on the validation train? 🚄

Founder / Validation Lead

Validation / Experiment Lead

thewave

Member Of The Board Of Advisors

The Growth Revolution

The Growth Revolution is a Global  Growth Agency. We offer workshops, consultancy & projects all focused on Growth & Conversion Rate Optimization. As an agency we service both startups & corporates. At your service!

Growth Expert - Managing Partner

Yannick  Khayati

Sliding into the last workweek of 2025, be like ...

With 4 AI trainings in the last week of the year, I can tell it's a very busy one. 

PS: If you're looking to extend your marketing skillset with AI skills in 2026, get in touch.

Organizing the biggest AI conference for marketers in Belgium.

“This AI trainer thing is getting out of hand.” - my accountant

I’ve tested 100+ (AI) marketing tools in 2025, it’s insane…. I know. 

Here are the ones I’m currently sticking with. 

What’s missing on my list?

Wispr Flow
Chat GPT plus
Gemini 3 Pro
Lovable Labs
Plug&Pay
Framer
Miro
Notion AI 
Tella
Perplexity
Superhuman Mail
Granola
Gamma
Riverside FM
Clay
Linkedin Premium
n8n
Weavy
Canva Pro
Skool 

PS: Every month I’m hosting at least one AI for Marketers Masterclass. January 2026 sessions are already full, let me know if you want to learn these tools in February.

OpenAI is quietly building an ad business inside ChatGPT.

People are spotting things like “ads feature,” “search ad,” and “bazaar content” in the latest beta build of the Android app. 

It looks like ads will show up mainly around search and product recommendations, similar to Google’s AI Overviews and Perplexity’s sponsored prompts. This could let OpenAI give free users more features while keeping paid plans ad-free.

Exciting times ⏳

PS: Are you a marketer that doesn't know where to start implementing AI? I'm hosting my final AI for Marketers Masterclass of the year on December 18. I only have two tickets left. ➡️ www.aiformarketers.eu

Naval recently said something that’s stuck with me: “UI is pre-AI.” 

It made me rethink how we interact with software today.

Most interfaces still force humans to speak the computer’s language:
Navigate tabs
Click buttons
Fill out forms

But with AI, it could be the other way around, right?

A future UI could be:
Conversational
Context-aware
Invisible, even predictive
Autonomous?

It shifts from “where do I click?” to “what do I want?”
From navigation to intention.

I’m not sure I 100% agree with everything Naval meant, but it’s a hell of a thought experiment.

PS: Are you a marketer that doesn't know where to start implementing AI? I'm hosting my final AI for Marketers Masterclass of the year on December 18.  ➡️ www.aiformarketers.eu

First year as an AI trainer is almost in the books. 🙏

I tried to do a Spotify Wrapped for my first year as an AI x Marketing trainer.

Here’s what I learned:

- People will ask which AI tool is “the best” until the end of time.
- Venues will always lie about their WiFi.
- Marketers don’t have a tech problem. They have a workflow problem.
- So many marketing teams don't have a strategy, but just do random acts of marketing.
- ...

My 2025 numbers:

🧠 1,247 marketers trained
🧰 172 tools tested
☕ 14 open masterclasses
🧯 23 in-house fire-drills disguised as AI workshops 

2026 goal:

Make AI boring.
Make AI normal.
Make AI part of every marketing team’s daily output.

AI for Marketers Wrapped

If your ads aren’t converting, STOP tweaking your targeting. 

It’s probably not your settings.
It’s not your audience.

It’s your creative.

Here’s the truth after looking inside 100+ ad accounts:

The biggest bottleneck in performance is not enough creative volume.

When CTRs drop and CPLs spike, most marketers panic and dive deep into the platform:
➡️ Tweak settings
➡️ Expand audiences
➡️ Rebuild funnels

But 9 times out of 10?
The creative is the problem.
Or worse, there’s just not enough of it.


Now here’s the good news:
AI tools have completely changed this game.

Tools like Weavy, Inku, and Artlist let you:
Multiply your output
Generate ad variants at scale
Test faster, fail faster, win faster

And the quality? It’s getting scary good.

I recently saw a workflow that looked like science fiction:
	1.	Swipe a great ad to swipe file (Foreplay) → triggers an AI agent
	2.	Agent brainstorms 10+ ad concepts for your exact niche
	3.	Synthetic users test & rate them
	4.	Winning concepts get turned into 10-20 high-quality ad versions via AI tools

This is happening right now.

Most marketers are still playing checkers.
But AI is playing chess.

PS: Are you a marketer that doesn't know where to start implementing AI? I'm hosting my final AI for Marketers Masterclass of the year on December 18. ➡️ www.aiformarketers.eu

Jaguar Transit

Pioneering the world's first on-demand InsurTech platform for high-value secure logistics, transforming how valuable assets move globally. Architected and launched a cloud-native platform that secured regulatory approvals across ASEAN, GCC, and North America markets while attracting backing from major insurance groups and institutional investors. The platform maintains 99.8% uptime while processing millions in daily transaction value, built on a microservices architecture that enabled global scale from Day 1.

Under this technology leadership, Jaguar Transit evolved from concept to market leader through implementation of zero-trust security architecture meeting stringent compliance requirements, establishment of DevSecOps culture that reduced deployment time by 60%, and creation of real-time tracking systems with instant insurance coverage capabilities. Successfully scaled engineering teams across three continents while maintaining startup agility, introduced Agile methodologies that improved delivery velocity, and built strategic partnerships with global insurance carriers and technology vendors that accelerated market

Head of Information Technology

JA ASSURE

Driving digital transformation for Southeast Asia's innovative InsurTech provider through the launch of 9+ industry-first insurance products that revolutionized coverage for medical professionals and SMEs. Spearheaded development of DoctorShield and Clinic Indemnity platforms that digitized medical professional insurance, making coverage accessible at scale, while also creating HaxSafe, a specialized cyber insurance platform addressing emerging security threats for small and medium enterprises.

The transformation journey involved optimizing cloud infrastructure to achieve 15% cost reduction while scaling operations 3x, implementing automated underwriting systems that reduced policy issuance time from days to minutes, and building comprehensive data analytics platforms providing real-time business intelligence. Established enterprise architecture supporting multi-product, multi-market operations, led adoption of AI/ML technologies for risk assessment and fraud detection, and created an API ecosystem enabling seamless partner integrations that expanded distribution channels across the region.

Haniffa Pte Ltd

Transformed a 60-year heritage retail brand through comprehensive digital modernization, bridging traditional commerce with cutting-edge digital innovation. Architected an omnichannel platform that seamlessly integrated e-commerce, ERP, POS, and warehouse management systems, achieving 40% increase in digital revenue within 12 months while enabling real-time inventory visibility across operations in Singapore and Malaysia.

This transformation encompassed migration of legacy systems to a cloud-first architecture, implementation of PCI DSS compliant payment infrastructure ensuring secure transactions, and establishment of 24/7 monitoring systems achieving exceptional uptime. The initiative successfully positioned this heritage brand as a competitive digital-first retailer across ASEAN markets, reduced operational costs through strategic automation, and enhanced customer experience through personalized shopping features and data-driven insights.

Head of Technology

Servion Global Solutions

Delivered enterprise-scale cisco contact center solutions for Fortune 500 clients including ANZ Bank, MYER Australia, Idea Cellular, and Tata DoCoMo, managing platforms that handled 800,000+ daily customer interactions with 99.9% uptime across 5 data centers and 2 NOCs. Led a cross-functional team of 58 professionals across multiple regions, establishing ITIL-aligned processes that improved incident resolution while supporting a combined user base of over 1 million customers.

The role encompassed both technical excellence and strategic leadership, including negotiation of vendor contracts achieving substantial cost reductions, implementation of automation initiatives that significantly reduced manual operations, and design of comprehensive disaster recovery strategies minimizing potential downtime costs. Developed and mentored junior engineers achieving strong promotion rates, established SOPs and best practices that became standard across the organization, while consistently exceeding SLAs and maintaining strong client relationships that led to multi-year contract renewals.

Techincal Team Lead

Embera Technologies PVT LTD

Built foundation in infrastructure management and operational excellence through hands-on system administration for mission-critical business applications. Designed and implemented network solutions that substantially improved system connectivity, established proactive monitoring systems that dramatically reduced mean time to resolution, and created comprehensive documentation standards that were adopted company-wide. This formative experience developed deep technical expertise in troubleshooting, performance optimization, and infrastructure resilience that became the cornerstone for future leadership roles.

System Administrator

Head of Technology @ Jaguar Transit | Technology Strategy

Technology executive with 17+ years architecting and scaling enterprise platforms across Insurance, Financial Services, Retail, Telecom, and Secure Logistics. Bringing rare depth in both executive leadership and hands-on technical expertise – having delivered multimillion-dollar transformation programs, led cross-regional teams of engineers, and built cloud-first, security-driven solutions with measurable business impact.

Currently Head of Technology at JA Secure and JA Assure, pioneering Jaguar Transit – the world's first on-demand InsurTech platform for high-value secure logistics, now operating across ASEAN, GCC, and North America with backing from major insurance groups, government funding agencies, and institutional investors. Spearheaded the launch of 9+ InsurTech products including DoctorShield and Clinic Indemnity (transforming digital coverage for medical professionals), HaxSafe (specialized cyber insurance for SMEs), and ClinicProperty – platforms processing large daily transactions with 99.8% uptime, collectively serving thousands across Southeast Asia.

Technical expertise encompasses multi-cloud architecture (AWS Professional Certified, Azure, GCP, Alibaba), cybersecurity frameworks (ISO 27001, NIST, PCI DSS, GDPR), Agile program management (PRINCE2, ITIL), and enterprise infrastructure transformation. Consistently delivering measurable impact: 40% revenue growth through digital transformation, 15% cost optimization while scaling 3x, and 60% faster deployments through DevSecOps implementation.

Building high-performing global teams that balance innovation with operational excellence. From modernizing 60-year heritage brands to launching greenfield InsurTech platforms processing millions daily, the focus remains constant: technology as business accelerator, not constraint.

Certified across Cloud Architecture (AWS Solutions Architect Professional, Microsoft Azure), Cybersecurity (ISC², CompTIA Security+), and Project Leadership (PRINCE2 Agile, ITIL). Active contributor to tech ecosystem through mentorship and strategic advisory.

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