Yannick Khayati

Founder / Validation Lead

Say ‘hi’ to Cosmos Collective, where experimentation meets innovation. We help innovation teams tackling all their assumptions via rapid experimentation. 

We developed an approach that allows us to test any business idea or concept within a period of 3 months. 

The 🔑 is finding the right sequence of experiments in order to test (read: tackle) all your riskiest assumptions asap. 

In our track, the user / customer is centralized. We take your idea outside of the corporate walls & turn it into real-market data asap. 

Are you ready to jump on the validation train? 🚄

Full house for another AI Agent for Marketers Masterclass. 🚀

We're teaching AI Agents for different marketing purposes in 3 different (levels of) tools: 

1️⃣ EASY: Content repurposing agent via Relevance AI
2️⃣ MEDIUM: Building a marketing assistant that does research etc through n8n
3️⃣ HARD: A lead generation agent with Claude Code

But more importantly, we provide a reusable and repeatable framework to build an agent for (almost) all of your use cases. 

Step-by-step explanation & demo's. 

DM me if you want more info about upcoming dates.

Yannick  Khayati

Organizing the biggest AI conference for marketers in Belgium.

"Who do you follow in AI x Marketing to stay ahead of the curve?"

This is the number one question people ask me after every masterclass.

It makes sense. LinkedIn is currently filled with clickbait and AI bros. Finding signal in the noise is almost a full-time job.

I did that job for you.

The image below contains the specific voices, newsletters, and builders I actually trust. They only share valuable & actionable tips regarding AI x marketing. 

Save the image and start curating your feed. 

If you are ready to move from "following" to "implementing," I can help.

We go deep on this in the AI Agent Masterclass.

DM me if you want more info, the next one is on March 11.

RIP static lead magnets 🪦

Last week, we hosted another video shoot to create promo material for our upcoming webinars (5 of them 🤯).

Here is a sneak peek of one of the videos where we hosted a funeral for the lead magnet. Someone told me that advertising videos need to be a little cringe, right? 

Anyway, we're hosting a session where we teach you to build interactive lead magnets with AI, without any technical knowledge required. 

You can already sign up via the link here => https://lnkd.in/eNkhFm9P 

More webinars (and cringe videos) are coming your way really soon.

Webinar - Creating interactive lead magnets with Lovable, Google AI studio & Claude.

Free, live & you actually build something.

That's the pitch for our next 3 webinars on AI for marketers.

When was the last time you left a webinar with something actually built?

We run it differently. You follow along, you create live, you walk away with a working tool or asset in your hands.

3 free sessions coming up on AI for marketers. Spots are limited (why is hosting webinars so expensive btw? 😂)

March 24 - Building your own marketing tools with AI  - https://lnkd.in/eK39cxuG 

April 7 - 5 must have AI skills to stay relevant as a marketer - https://lnkd.in/eWjB87-X

April 28 - Creating interactive lead magnets using AI - https://lnkd.in/eNkhFm9P

Hey you! You know who you are. 

Comment 'guilty' to receive this starter pack.

This is not a roast. This is a mirror.

AI for Marketers Day 2026 is officially less than 3 months away.

We sold nearly half the tickets in two weeks after announcing the event. 

I am grateful for the support. 🙏🫶

But this pace signals something specific about the market. Marketers are not buying tickets because they enjoy conferences (or maybe a little 🥳). They are buying because they are overwhelmed. 

AI is moving fast. The noise is driving us crazy. 

You do not need more tools. You need a filter. 

On May 28 in Mechelen, we are providing that filter. 32 speakers. 4 stages. 

You build your own agenda based on the questions & challenges you have. 

Here are some of the interesting topics we are covering:

Maxime Verstrepen will explain what happens to the IP of the assets you create with AI. 
Nick Van Walleghem will teach you how to build your own marketing assistants with Clawbot. 
Jean Bonnenfant is showing us what growth marketing is like in the age of AI. 
Vince Buyssens is showing us how they build their own marketing tools at Loop, using AI. 
...

The Early Bird rate is €299, but prices might increase soon.

Lock in your 200 euro discount via https://lnkd.in/eGqHgYwa

AI is impacting marketing, period. 

Michael Humblet called me with a proposition.

He wanted to co-host a session on the future of B2B content.
I didn't hesitate: "Yes!"

Here is why this matters right now:

The barrier to create (B2B) content is almost zero.
That means the volume of noise is endless.

If you are just using AI to write posts, you are already behind.

We need to talk about adaptation.
We need to talk about what happens when custom tool costs collapse and everyone creates their own toolstack.

We are going live on March 13.

Come hang out with us and fix your B2B content strategy.

Link in the comments.

Agents don't replace marketers. They replace the work marketers hate doing.

Most marketers are still doing manually what agents can do on autopilot.

Heavy lifting 🏋️

Not because they don't believe in AI. Because they don't know where to start.

Here are the 6 agents I'd build first if I were starting from scratch today:

1️⃣ Research Agent - tracks competitors, handles social listening, ...
2️⃣ Reporting Agent - turns data into decks & live reports with AI insights automatically.
3️⃣ Content Agent - keeps your articles ranking without touching them, also great for updating outdated blogs automatically. 
4️⃣ Social Media Agent - schedules, repurposes, ...
5️⃣ Lead Scoring Agent - personalizes follow-ups at 1:1 scale (I love this for my webinars).
6️⃣ Campaign Ideation Agent - connects performance data to new ideas.

The stack isn't the hard part. Knowing what problem to point each agent at is.

That's exactly what we cover in our next AI Agent Masterclass for Marketers.

If you want to leave with a working agent setup (not just slides and theory), the next dates are May 21 & June 10, DM for more info. 🎯

BINGO! 

How many can you check off?

Most companies aren't slow on AI because of technology.

They're slow because of politics, fear, and processes designed to delay decisions.

The AI taskforce that never ships anything. 
The legal review that takes 6 months. 
Your colleagues all using any LLM (expect Copilot) with their private email.
You adding confidential company data in your private GPT. 
... 

Sounds familiar?

Tag someone who got BINGO 👇

My friends staged an intervention. I turned it into a webinar.

AI was supposed to give us more free time. Instead I'm building till midnight daily. 

Testing tools nobody asked for, and explaining prompts at the dinner table.

The trap is real. More power, more possibilities, more stuff you feel like you have to build.

The good news? If you want to learn how to actually build your own marketing tools with AI - without losing your mind in the process - join me and Nick Van Walleghem live tomorrow.

🎙 Building your own marketing tools with AI 
📅 Tuesday March 24 | 12:00-13:00 CET 
https://lnkd.in/eK39cxuG

Massive thanks to Yeni, Ken & Peter for the class acting. 🫶

Healthcare - Leadership - Innovation | Executive Chairman: Emoyamed Hospital | Extraordinary Professor - NWU | CEO: Omdutt Group | Selected in 2021 as a YGL - WEF

𝗘𝘅𝘁𝗿𝗮𝗼𝗿𝗱𝗶𝗻𝗮𝗿𝘆 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗼𝗿 | 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗟𝗲𝗮𝗱𝗲𝗿 | 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 | 𝗠𝗲𝗱𝗶𝗰𝗼-𝗹𝗲𝗴𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝘁

Innovative leader in healthcare strategy and leadership in the business of healthcare, with extensive experience in advising billion-rand CEOs as a strategy advisor and serving as a former hospital executive chairman. As an Extraordinary Professor of Practice at the Faculty of Economic and Management Sciences, I focus on Leadership, AI, Machine Learning, and Mentorship, driving sustainable results and fostering the next generation of leaders in healthcare.

I have overseen more than 25,000 personal injury claims, providing expertise in optimizing processes and ensuring fair outcomes. My background as a former Non-Executive Director of a significant state-owned entity has equipped me with strong governance and strategic oversight skills.

𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗛𝗼𝘀𝘁
Business Report Insights with Prof Terrence Kommal in partnership with INL Business Report newspaper

- Guide discussions on key trends and insights impacting the business landscape

𝗙𝗼𝗿𝗺𝗲𝗿 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗖𝗵𝗮𝗶𝗿𝗺𝗮𝗻
- Led strategic initiatives to enhance operational efficiency and improve patient care, working closely with executive teams to implement business strategies.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 𝘁𝗼 𝗕𝗶𝗹𝗹𝗶𝗼𝗻-𝗥𝗮𝗻𝗱 𝗖𝗘𝗢𝘀

- Provided strategic guidance to CEOs of multi-billion-rand healthcare organizations, focusing on business growth, operational excellence, and healthcare innovations.

𝗙𝗼𝗿𝗺𝗲𝗿 𝗡𝗼𝗻-𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
State-Owned Entity  

- Contributed to strategic direction and governance for a R45 billion entity, focusing on healthcare initiatives and policy development.

Former 𝗖𝗵𝗮𝗶𝗿𝗽𝗲𝗿𝘀𝗼𝗻/𝗠𝗲𝗺𝗯𝗲𝗿
HPCSA's Road Accident Fund Appeals Tribunal, Pretoria Committee  

- Provided leadership on appeals related to road accident claims, enhancing the fairness and efficiency of the claims process.

𝗞𝗲𝘆 𝗦𝗸𝗶𝗹𝗹𝘀

- Healthcare Strategy
- Leadership in Healthcare Business
- Strategic Advisory for CEOs
- Medico-Legal Expertise
- Personal Injury Claims Management
- Strategic Planning
- Managed Healthcare
- Medical Law/Negligence
- Policy Development
- Team Leadership


𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀

- Young Global Leader (YGL) of the World Economic Forum selected in 2021 recognized for contributions to global healthcare leadership initiatives.
- Featured leader on the November 2012 cover of "Public Sector Manager" Magazine,

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Prof. Terrence Kommal

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The Battle

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Prof. Terrence Kommal

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yannick Khayati's LinkedIn Performance

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