Yannick Khayati

Founder / Validation Lead

Say ‘hi’ to Cosmos Collective, where experimentation meets innovation. We help innovation teams tackling all their assumptions via rapid experimentation. 

We developed an approach that allows us to test any business idea or concept within a period of 3 months. 

The 🔑 is finding the right sequence of experiments in order to test (read: tackle) all your riskiest assumptions asap. 

In our track, the user / customer is centralized. We take your idea outside of the corporate walls & turn it into real-market data asap. 

Are you ready to jump on the validation train? 🚄

AI in marketing is growing up. 
So is AI for Marketers Day. 

In less than 67 hours, we open early bird tickets for AI for Marketers Day 2026.

Last year was a first edition. Strong talks, a great location, a packed room.
But let’s be honest. AI has matured. And so have we.

We learned a lot from the first edition. What worked. What didn’t. What deserved more depth.

That’s why this year we’re going bigger where it matters.
32+ talks instead of 14.
Across 4 stages.
More perspectives. 

We’re still curating a few final stories for this edition, specifically around:
- AI & marketing in heavily regulated industries
- The marketing org chart of the future. Humans, teams, agents
- AI-powered GTM that actually drives pipeline
- Fully autonomous marketing engines. What’s real, what breaks, what’s next
- ...

If you’re building in one of these areas. Or know someone who is a great speaker on one of these topics. My DMs are open.

Early birds go live Thursday at 9 in the morning.

Yannick  Khayati

Organizing the biggest AI conference for marketers in Belgium.

Average-skilled marketers are about to get stuck in the dead-zone.

Here’s the cold reality:

If you can only do what everyone else does (but slightly better), AI is coming for your paycheck.

The top 1% are leveraging AI to become  growth generating machines.
The bottom 35% are only using ChatGPT to write generic emails.

The middle? That’s the danger zone.

To survive, you need to extend your skillset vertically. You need to become an AI marketer.

I’ve made a list of 18 ways to escape the dead-zone and build your own AI stack.

Most marketers look at this list and see "too much tech."
Smart marketers see 18 ways to increase their value.

Stop waiting for permission to upgrade your marketing activities.

If you want the shortcut, I’m teaching exactly how to build these workflows.

Next week I’ll be hosting a free webinar, let’s see if I can win over your trust. 

We skip the theory. We build systems.

Sign up via this link: https://lnkd.in/evPnyPni

I tested 100+ AI tools in 2025. 

The marketing playbook has changed. In 2026, I’m using tools to help me build, automate, and scale.

I’m currently going all-in on these 8 tools to run my own business.

The gap between "using AI" and "building an AI-native business" is widening. This stack is how we bridge it. 

PS: hosting a webinar on the 10 most asked questions during my AI trainings. You can join via this link ➡️ https://lnkd.in/evPnyPni

One of my 2026 resolutions:

Share more short, practical marketing thoughts I actually believe in.

Starting with these 12.

PS: I've built a webinar around the 10 FAQs marketers ask me all the time during my AI masterclasses. You can sign up for free via this link: https://lnkd.in/evPnyPni

Stop trying to outsource your creativity to a machine.

It’s lazy. And frankly, it shows.

I see it every day: marketers treating ChatGPT like a magic vending machine. Insert prompt, get strategy, copy-paste, publish. 

The result? 

A tsunami of average. 

Here is the hard truth I tell everyone in my trainings:

AI is an incredible thought partner. It is a terrible taste-maker.

It can give you 50 variations of a headline in 10 seconds. It can summarize a 30-page report in a blink. It can structure your messy thoughts into a cohesive outline.

But it cannot tell you which idea will actually make a human being feel something.

That is your job.

In a world where content is commoditized, "taste" is the only moat you have left. 

Taste is knowing when the AI is hallucinating a "best practice" that is actually a cliche.
Taste is deleting the three paragraphs that sound "professional" but mean nothing.
Taste is injecting the personal story that a model trained on 2021 data simply doesn’t have.

Use AI to do the heavy lifting. Use your brain to do the heavy thinking.

If you treat AI as a replacement for your own intellect, you are racing to the bottom.

If you treat it as a sparring partner to sharpen your own point of view? That is where the leverage lives.

I’ve spent the last year training 1000+ marketers on exactly this nuance. And I noticed the same roadblocks coming up over and over again.

So I decided to compile them.

Next week, I’m hosting a webinar covering the 10 most asked questions from my AI trainings.

You can grab a free spot here => https://lnkd.in/evPnyPni

Questions, struggles, confusions, misconceptions, ... 

Nailing AI in marketing can be pretty hard. 

I've helped 1,000+ marketers to extend their skillset with AI tools / skills. 

In my first 12 months as an AI trainer, the same questions kept coming back. 

1️⃣ Where do I start? 
2️⃣ What's your favorite workflow?
3️⃣ Why are there so many tools, how do you pick the right ones? 
....

I decided to build a webinar around the 10 most asked questions during my masterclasses.

If AI still feels confusing, let me change that in an hour. 

Save your seat => https://lnkd.in/evPnyPni

I just mapped out my 2026 plan and let's be honest ...

The current tool stack is broken... It's too much.

Most marketers are drowning in "AI slop." They are subscribing to 25 different tools to do 3 things. It’s inefficient & expensive.

I’m obsessed with high-margin, calm businesses. To get there, the tech needs to grow up.

Here is my "AI Wishlist for 2026", the 14 specific things I need to see exist to make marketing human-scale again. 

The future of marketing isn't about working harder. It's about building systems that let you be creative while the AI do the repetitive work.

I’m teaching exactly how to leverage these shifts in my AI Masterclass for Marketers.

Tickets for February 12 online & new dates coming soon: https://aiformarketers.eu/ 

P.S. Which tool on this list would save you the most time? Let me know below.

My 2026 AI wishlist as a marketer

AI skills are becoming a baseline expectation in every marketing role.

Generalist does not mean average by default. 

That's what I told 144 marketers during my webinar about the 10 most asked questions during my AI trainings. 

Next week, I'm hosting another free session where we build 3 workflows together. 

Not signed up yet? Here's the link. ➡️ https://lnkd.in/eJuMHyuc

Healthcare - Leadership - Innovation | Executive Chairman: Emoyamed Hospital | Extraordinary Professor - NWU | CEO: Omdutt Group | Selected in 2021 as a YGL - WEF

𝗘𝘅𝘁𝗿𝗮𝗼𝗿𝗱𝗶𝗻𝗮𝗿𝘆 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗼𝗿 | 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗟𝗲𝗮𝗱𝗲𝗿 | 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 | 𝗠𝗲𝗱𝗶𝗰𝗼-𝗹𝗲𝗴𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝘁

Innovative leader in healthcare strategy and leadership in the business of healthcare, with extensive experience in advising billion-rand CEOs as a strategy advisor and serving as a former hospital executive chairman. As an Extraordinary Professor of Practice at the Faculty of Economic and Management Sciences, I focus on Leadership, AI, Machine Learning, and Mentorship, driving sustainable results and fostering the next generation of leaders in healthcare.

I have overseen more than 25,000 personal injury claims, providing expertise in optimizing processes and ensuring fair outcomes. My background as a former Non-Executive Director of a significant state-owned entity has equipped me with strong governance and strategic oversight skills.

𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗛𝗼𝘀𝘁
Business Report Insights with Prof Terrence Kommal in partnership with INL Business Report newspaper

- Guide discussions on key trends and insights impacting the business landscape

𝗙𝗼𝗿𝗺𝗲𝗿 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗖𝗵𝗮𝗶𝗿𝗺𝗮𝗻
- Led strategic initiatives to enhance operational efficiency and improve patient care, working closely with executive teams to implement business strategies.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 𝘁𝗼 𝗕𝗶𝗹𝗹𝗶𝗼𝗻-𝗥𝗮𝗻𝗱 𝗖𝗘𝗢𝘀

- Provided strategic guidance to CEOs of multi-billion-rand healthcare organizations, focusing on business growth, operational excellence, and healthcare innovations.

𝗙𝗼𝗿𝗺𝗲𝗿 𝗡𝗼𝗻-𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
State-Owned Entity  

- Contributed to strategic direction and governance for a R45 billion entity, focusing on healthcare initiatives and policy development.

Former 𝗖𝗵𝗮𝗶𝗿𝗽𝗲𝗿𝘀𝗼𝗻/𝗠𝗲𝗺𝗯𝗲𝗿
HPCSA's Road Accident Fund Appeals Tribunal, Pretoria Committee  

- Provided leadership on appeals related to road accident claims, enhancing the fairness and efficiency of the claims process.

𝗞𝗲𝘆 𝗦𝗸𝗶𝗹𝗹𝘀

- Healthcare Strategy
- Leadership in Healthcare Business
- Strategic Advisory for CEOs
- Medico-Legal Expertise
- Personal Injury Claims Management
- Strategic Planning
- Managed Healthcare
- Medical Law/Negligence
- Policy Development
- Team Leadership


𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀

- Young Global Leader (YGL) of the World Economic Forum selected in 2021 recognized for contributions to global healthcare leadership initiatives.
- Featured leader on the November 2012 cover of "Public Sector Manager" Magazine,

Prof. Terrence Kommal

🚀 Is South Africa on the brink of a healthcare revolution? 🚀

In a nation where health outcomes are often dictated by wealth, the National Health Insurance (NHI) Act promises a future where quality care is a right, not a privilege. But as we delve into this transformative proposal, are we prepared for the complexities it brings?

Join me in exploring the potential of the NHI Act through insights from a seasoned medical doctor and professor. 

This video sheds light on the critical balance between noble intentions and the realities of implementation.
🔍 What does true social solidarity look like in healthcare? 

How can we ensure equitable access without overwhelming our existing systems?

Let’s engage in this vital conversation about the future of healthcare in South Africa!

🎥 Watch the full video to learn more and share your thoughts in the comments.

#NHIAct #HealthcareRevolution #SocialSolidarity #EquitableAccess #HealthForAll #SouthAfrica #HealthcareTransformation #FutureOfHealthcare

Prof. Terrence  Kommal

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