Yannick Khayati

AI for Marketers

Founder & AI Trainer

Growth Secrets

Earlier this year, I decided to go back to my number one passion: growing companies through experimentation. 

Offering two types of workshops for marketing teams of ambitious companies:

Need to rethink your marketing strategy? ➡️ Marketing Vision Day
Need marketing and growth ideas that go outside of the box? ➡️ Growth Marketing Workshop

Founder & Podcast Host

Karel de Grote-Hogeschool

Guest Lecturer

Glowi

🚀 Entrepreneur in Residence | Digitalization Kickstarter | Growth Marketing Enthusiast 🚀

🌱 Digitalization Kickstart: Hired by the visionary founders of Glowi, my mission is to spearhead the digitalization efforts within the organization. I identify opportunities to streamline processes, optimize efficiency, and embrace emerging technologies to drive growth and innovation.

💡 Lowering Operational Friction: A key responsibility is to keep and make the organization as lean as possible. By meticulously assessing the entire organization, I identify friction points and bottlenecks, leading to strategic interventions that enhance productivity and reduce unnecessary complexities.

📈 Growth Marketing Implementation: I work closely with the Marketing Manager to lower acquisition costs through growth marketing strategies. By deploying data-driven experiments, I optimize campaigns, target audiences, and marketing channels to maximize ROI and achieve sustainable growth.

🏠 Elevating Household Help Perception: I take pride in upgrading the perception of household help, aiming to transform the role into a valued and respected profession. By leveraging strategic communication and digital initiatives, I contribute to fostering a positive narrative around household help.

💻 Digital Projects Management: My expertise lies in conceiving and executing digital projects that align with Glowi's strategic objectives. I lead cross-functional teams, leveraging the points of friction I identified, to kickstart internal digital initiatives that drive efficiency and effectiveness.

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🔹 Achievements in my first three months 🔹

🔬 Boosting Experimentation
📊 Revamped Experimentation Framework
🚀 Taking the leap into big strategic projects
🧹 Boosted marketing approach for in-house spinoff
🤖 Full assessment of Marketing Automation needs
🔍 Marketing Audit for low hanging fruit

Entrepreneur in Residence 💡

Board of Innovation

🚀 Marketing Specialist | AI Content & Funnel Builder | Inbound Lead Generation 🚀

🎯 Driving Inbound Leads: My main focus is to develop and execute data-driven content strategies that establish Board of Innovation as a thought leader on the topic of Creative AI. By crafting compelling content that resonates with our target audience, we aim to attract and engage potential clients, leading them through the marketing funnel towards conversion. We use Hubspot to capture and nurture our leads. 

📝 Content Creation: I love crafting captivating stories! We create high-quality and engaging AI content, including articles, blogs, case studies, webinars, reports and social media assets. By leveraging the power of AI, we can deliver relevant and personalized content that speaks directly to our audience's pain points and interests.

🔍 Funnel Building: Building an effective marketing funnel is the heart of my work. I strategize, design, and optimize funnels to maximize lead generation and conversion rates. By implementing various marketing (automation) and AI tools, we ensure the funnels are efficient and aligned with our business objectives.

🤝 Social Selling: I believe in the power of social networks to connect with potential clients authentically. Through engaging and value-driven interactions, we establish meaningful relationships, nurturing leads and converting them into loyal customers.

💡 Paid Advertising (LinkedIn): As LinkedIn is a prime platform for our B2B audience, I lead paid advertising efforts to maximize our visibility and reach. I analyze campaign performance, adjust targeting, and optimize ad content to achieve optimal results and ROI.

My favorite quote about this role? "SEO is no longer something you do anymore, it's what happens when you do everything right".

AI guy 🧠 - Funnel builder

Equals Three

As an Entrepreneur in Residence, I take immense pride in leveraging my extensive network built over the past decade as an agency founder. My mission is to facilitate organic growth for E3 by making strategic connections, nurturing relationships, and building highly effective marketing funnels to attract inbound leads.

🔹 My Role 🔹

💼 Leveraging My Network: Drawing upon my vast network of contacts, I play a vital role in expanding Equals Three's reach and influence within the industry. By identifying sales opportunities and potential partnerships, I ensure that E3 remains at the forefront of strategic collaborations.

🤝 Matchmaking Expertise: At Equals Three, I am the resident matchmaker, expertly connecting the dots between potential clients and our talented team. By understanding the needs and aspirations of both parties, I orchestrate introductions that foster mutually beneficial relationships.

📊 Building High-Performing Marketing Funnels: As part of the growth strategy, I am instrumental in constructing marketing funnels that captivate and engage potential clients. With a data-driven approach, I optimize these funnels to drive inbound leads, ultimately fueling E3's exponential growth.

🔝 Enhancing Commercial Striking Force: E3 boasts a talented team, and my role is to add a commercial edge to their already exceptional capabilities. I provide the striking force needed to seize opportunities, expand our market presence, and deliver outstanding results to our clients.

💼 Roundtable Dinners and Beyond: Hosting roundtable dinners and exclusive events, I foster a conducive environment for open dialogue and collaboration among industry leaders. These engagements not only strengthen existing relationships but also open doors to new business prospects.

Entrepreneur in Residence - Professional networker

Cosmos Collective

Head of Academy

Say ‘hi’ to Cosmos Collective, where experimentation meets innovation. We help innovation teams tackling all their assumptions via rapid experimentation. 

We developed an approach that allows us to test any business idea or concept within a period of 3 months. 

The 🔑 is finding the right sequence of experiments in order to test (read: tackle) all your riskiest assumptions asap. 

In our track, the user / customer is centralized. We take your idea outside of the corporate walls & turn it into real-market data asap. 

Are you ready to jump on the validation train? 🚄

Founder / Validation Lead

Validation / Experiment Lead

thewave

Member Of The Board Of Advisors

The Growth Revolution

The Growth Revolution is a Global  Growth Agency. We offer workshops, consultancy & projects all focused on Growth & Conversion Rate Optimization. As an agency we service both startups & corporates. At your service!

Growth Expert - Managing Partner

Yannick  Khayati

Sliding into the last workweek of 2025, be like ...

With 4 AI trainings in the last week of the year, I can tell it's a very busy one. 

PS: If you're looking to extend your marketing skillset with AI skills in 2026, get in touch.

Organizing the biggest AI conference for marketers in Belgium.

“This AI trainer thing is getting out of hand.” - my accountant

I’ve tested 100+ (AI) marketing tools in 2025, it’s insane…. I know. 

Here are the ones I’m currently sticking with. 

What’s missing on my list?

Wispr Flow
Chat GPT plus
Gemini 3 Pro
Lovable Labs
Plug&Pay
Framer
Miro
Notion AI 
Tella
Perplexity
Superhuman Mail
Granola
Gamma
Riverside FM
Clay
Linkedin Premium
n8n
Weavy
Canva Pro
Skool 

PS: Every month I’m hosting at least one AI for Marketers Masterclass. January 2026 sessions are already full, let me know if you want to learn these tools in February.

OpenAI is quietly building an ad business inside ChatGPT.

People are spotting things like “ads feature,” “search ad,” and “bazaar content” in the latest beta build of the Android app. 

It looks like ads will show up mainly around search and product recommendations, similar to Google’s AI Overviews and Perplexity’s sponsored prompts. This could let OpenAI give free users more features while keeping paid plans ad-free.

Exciting times ⏳

PS: Are you a marketer that doesn't know where to start implementing AI? I'm hosting my final AI for Marketers Masterclass of the year on December 18. I only have two tickets left. ➡️ www.aiformarketers.eu

Naval recently said something that’s stuck with me: “UI is pre-AI.” 

It made me rethink how we interact with software today.

Most interfaces still force humans to speak the computer’s language:
Navigate tabs
Click buttons
Fill out forms

But with AI, it could be the other way around, right?

A future UI could be:
Conversational
Context-aware
Invisible, even predictive
Autonomous?

It shifts from “where do I click?” to “what do I want?”
From navigation to intention.

I’m not sure I 100% agree with everything Naval meant, but it’s a hell of a thought experiment.

PS: Are you a marketer that doesn't know where to start implementing AI? I'm hosting my final AI for Marketers Masterclass of the year on December 18.  ➡️ www.aiformarketers.eu

First year as an AI trainer is almost in the books. 🙏

I tried to do a Spotify Wrapped for my first year as an AI x Marketing trainer.

Here’s what I learned:

- People will ask which AI tool is “the best” until the end of time.
- Venues will always lie about their WiFi.
- Marketers don’t have a tech problem. They have a workflow problem.
- So many marketing teams don't have a strategy, but just do random acts of marketing.
- ...

My 2025 numbers:

🧠 1,247 marketers trained
🧰 172 tools tested
☕ 14 open masterclasses
🧯 23 in-house fire-drills disguised as AI workshops 

2026 goal:

Make AI boring.
Make AI normal.
Make AI part of every marketing team’s daily output.

AI for Marketers Wrapped

If your ads aren’t converting, STOP tweaking your targeting. 

It’s probably not your settings.
It’s not your audience.

It’s your creative.

Here’s the truth after looking inside 100+ ad accounts:

The biggest bottleneck in performance is not enough creative volume.

When CTRs drop and CPLs spike, most marketers panic and dive deep into the platform:
➡️ Tweak settings
➡️ Expand audiences
➡️ Rebuild funnels

But 9 times out of 10?
The creative is the problem.
Or worse, there’s just not enough of it.


Now here’s the good news:
AI tools have completely changed this game.

Tools like Weavy, Inku, and Artlist let you:
Multiply your output
Generate ad variants at scale
Test faster, fail faster, win faster

And the quality? It’s getting scary good.

I recently saw a workflow that looked like science fiction:
	1.	Swipe a great ad to swipe file (Foreplay) → triggers an AI agent
	2.	Agent brainstorms 10+ ad concepts for your exact niche
	3.	Synthetic users test & rate them
	4.	Winning concepts get turned into 10-20 high-quality ad versions via AI tools

This is happening right now.

Most marketers are still playing checkers.
But AI is playing chess.

PS: Are you a marketer that doesn't know where to start implementing AI? I'm hosting my final AI for Marketers Masterclass of the year on December 18. ➡️ www.aiformarketers.eu

Medical Expert Consulting Group

Medical Expert Consulting is a regional platform service provider. It provides independent medical examinations, peer reviews, case management, document management, record retrieval, and related services. 

Its independent medical examination services include agreed medical examination (AME), qualified medical examination (QME), physical capacity examination (PCE), functional capacity examination (FCE), surgical opinion, partial permanent disability (PPD), and expert testimony. The company’s peer review services comprise medical record, nurse file review, and radiology review services. 

Further, the company provides workers' compensation services, such as medical necessity reviews, peer file reviews, return-to-work negotiations, and case management solutions. 

It serves insurance and legal industries, third-party administrators, self-insured parties, and state agencies internationally.

Executive Chairman

Omdutt Group

Sustainable impact investing/operating businesses in developing countries. Currently work in Africa, UAE, Mauritus and India.

Chief Executive Officer

North West University

Extraordinary Professor of Practice: Leadership, mentorship, AI and Machine Learning - TELIT-SA, Faculty of Economic and Management Sciences

Extraordinary Professor

Virtual Advisory Board (VAB)

The VAB community was created to connect top talented senior professionals across the globe to engage with CEO's/Chairmen of different industries and sectors to address their business challenges. 

Our community value proposition is to have a personalized and exclusive boutique platform for our advisors and clients.

Global Advisory Board Member

SA Veterans Investments Group

www.saveterans.co.za The SA Veterans Investments Group is one of South Africa’s first dedicated military veterans investment companies.  The company is a 100% black military veteran owned, managed and operated Level 1 BB-BEE company.

As a designated 100% black military veteran company, it is ideally positioned as strategic investment and transactional partner, in terms of the South African Preferential Procurement Policy Framework Regulations, 2017.

Chairman

Tholwana tsa Lerato

In a world that is dominated by Machine Learning, Artificial Intelligence, Robotics and unicorns (billion dollar start up valuations), there are still those that struggle to find clean water, daily food, and cannot sustain themselves, their families and their communities.

Tholwana tsa lerato (The fruits of Love) is a dedicated Sustainable Community Development implementation organisations. It is part social enterprise, part training and development organisation.

True long term sustainable value can only be created when doctors, lawyers, engineers, and leading business professionals roll up their sleeves to create value in the communities.

Chairman Of The Board

EMOYAMED HOSPITAL

World Economic Forum

Each year the World Economic Forum selects 100 of the world’s most distinguished leaders under the age of 40, who are tackling the world’s most complex challenges with innovative approaches.

https://www.weforum.org/press/2021/03/here-s-how-tomorrow-s-african-leaders-will-improve-the-world
https://www.weforum.org/press/2021/03/ygl-class-2021

Young Global Leader

Road Accident Fund

Appointed by the Minister to the Board as one of only four new NED after approval by the Cabinet of the South African Government. I was indeed humbled by the honoured of providing leadership and oversight to an almost R 45 billion Entity.

Committee's served on:

-Risk and Ethics
-HR and Remuneration
-Operations and IT

Non Executive Director (Member) of the Board

Ayush Healthcare- Medical Experts (Medico-legal consulting)

Chairman and then CEO

Healthcare - Leadership - Innovation | Executive Chairman: Emoyamed Hospital | Extraordinary Professor - NWU | CEO: Omdutt Group | Selected in 2021 as a YGL - WEF

𝗘𝘅𝘁𝗿𝗮𝗼𝗿𝗱𝗶𝗻𝗮𝗿𝘆 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗼𝗿 | 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲 𝗟𝗲𝗮𝗱𝗲𝗿 | 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁 | 𝗠𝗲𝗱𝗶𝗰𝗼-𝗹𝗲𝗴𝗮𝗹 𝗲𝘅𝗽𝗲𝗿𝘁

Innovative leader in healthcare strategy and leadership in the business of healthcare, with extensive experience in advising billion-rand CEOs as a strategy advisor and serving as a former hospital executive chairman. As an Extraordinary Professor of Practice at the Faculty of Economic and Management Sciences, I focus on Leadership, AI, Machine Learning, and Mentorship, driving sustainable results and fostering the next generation of leaders in healthcare.

I have overseen more than 25,000 personal injury claims, providing expertise in optimizing processes and ensuring fair outcomes. My background as a former Non-Executive Director of a significant state-owned entity has equipped me with strong governance and strategic oversight skills.

𝗣𝗼𝗱𝗰𝗮𝘀𝘁 𝗛𝗼𝘀𝘁
Business Report Insights with Prof Terrence Kommal in partnership with INL Business Report newspaper

- Guide discussions on key trends and insights impacting the business landscape

𝗙𝗼𝗿𝗺𝗲𝗿 𝗛𝗼𝘀𝗽𝗶𝘁𝗮𝗹 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗖𝗵𝗮𝗶𝗿𝗺𝗮𝗻
- Led strategic initiatives to enhance operational efficiency and improve patient care, working closely with executive teams to implement business strategies.

𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗔𝗱𝘃𝗶𝘀𝗼𝗿 𝘁𝗼 𝗕𝗶𝗹𝗹𝗶𝗼𝗻-𝗥𝗮𝗻𝗱 𝗖𝗘𝗢𝘀

- Provided strategic guidance to CEOs of multi-billion-rand healthcare organizations, focusing on business growth, operational excellence, and healthcare innovations.

𝗙𝗼𝗿𝗺𝗲𝗿 𝗡𝗼𝗻-𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗗𝗶𝗿𝗲𝗰𝘁𝗼𝗿
State-Owned Entity  

- Contributed to strategic direction and governance for a R45 billion entity, focusing on healthcare initiatives and policy development.

Former 𝗖𝗵𝗮𝗶𝗿𝗽𝗲𝗿𝘀𝗼𝗻/𝗠𝗲𝗺𝗯𝗲𝗿
HPCSA's Road Accident Fund Appeals Tribunal, Pretoria Committee  

- Provided leadership on appeals related to road accident claims, enhancing the fairness and efficiency of the claims process.

𝗞𝗲𝘆 𝗦𝗸𝗶𝗹𝗹𝘀

- Healthcare Strategy
- Leadership in Healthcare Business
- Strategic Advisory for CEOs
- Medico-Legal Expertise
- Personal Injury Claims Management
- Strategic Planning
- Managed Healthcare
- Medical Law/Negligence
- Policy Development
- Team Leadership


𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁𝘀

- Young Global Leader (YGL) of the World Economic Forum selected in 2021 recognized for contributions to global healthcare leadership initiatives.
- Featured leader on the November 2012 cover of "Public Sector Manager" Magazine,

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The Battle

Yannick Khayati

Prof. Terrence Kommal

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The Battle

Yannick Khayati

Prof. Terrence Kommal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yannick Khayati's LinkedIn Performance

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