Yannick Khayati

Founder / Validation Lead

Say ‘hi’ to Cosmos Collective, where experimentation meets innovation. We help innovation teams tackling all their assumptions via rapid experimentation. 

We developed an approach that allows us to test any business idea or concept within a period of 3 months. 

The 🔑 is finding the right sequence of experiments in order to test (read: tackle) all your riskiest assumptions asap. 

In our track, the user / customer is centralized. We take your idea outside of the corporate walls & turn it into real-market data asap. 

Are you ready to jump on the validation train? 🚄

AI in marketing is growing up. 
So is AI for Marketers Day. 

In less than 67 hours, we open early bird tickets for AI for Marketers Day 2026.

Last year was a first edition. Strong talks, a great location, a packed room.
But let’s be honest. AI has matured. And so have we.

We learned a lot from the first edition. What worked. What didn’t. What deserved more depth.

That’s why this year we’re going bigger where it matters.
32+ talks instead of 14.
Across 4 stages.
More perspectives. 

We’re still curating a few final stories for this edition, specifically around:
- AI & marketing in heavily regulated industries
- The marketing org chart of the future. Humans, teams, agents
- AI-powered GTM that actually drives pipeline
- Fully autonomous marketing engines. What’s real, what breaks, what’s next
- ...

If you’re building in one of these areas. Or know someone who is a great speaker on one of these topics. My DMs are open.

Early birds go live Thursday at 9 in the morning.

Yannick  Khayati

Organizing the biggest AI conference for marketers in Belgium.

Average-skilled marketers are about to get stuck in the dead-zone.

Here’s the cold reality:

If you can only do what everyone else does (but slightly better), AI is coming for your paycheck.

The top 1% are leveraging AI to become  growth generating machines.
The bottom 35% are only using ChatGPT to write generic emails.

The middle? That’s the danger zone.

To survive, you need to extend your skillset vertically. You need to become an AI marketer.

I’ve made a list of 18 ways to escape the dead-zone and build your own AI stack.

Most marketers look at this list and see "too much tech."
Smart marketers see 18 ways to increase their value.

Stop waiting for permission to upgrade your marketing activities.

If you want the shortcut, I’m teaching exactly how to build these workflows.

Next week I’ll be hosting a free webinar, let’s see if I can win over your trust. 

We skip the theory. We build systems.

Sign up via this link: https://lnkd.in/evPnyPni

I tested 100+ AI tools in 2025. 

The marketing playbook has changed. In 2026, I’m using tools to help me build, automate, and scale.

I’m currently going all-in on these 8 tools to run my own business.

The gap between "using AI" and "building an AI-native business" is widening. This stack is how we bridge it. 

PS: hosting a webinar on the 10 most asked questions during my AI trainings. You can join via this link ➡️ https://lnkd.in/evPnyPni

One of my 2026 resolutions:

Share more short, practical marketing thoughts I actually believe in.

Starting with these 12.

PS: I've built a webinar around the 10 FAQs marketers ask me all the time during my AI masterclasses. You can sign up for free via this link: https://lnkd.in/evPnyPni

Questions, struggles, confusions, misconceptions, ... 

Nailing AI in marketing can be pretty hard. 

I've helped 1,000+ marketers to extend their skillset with AI tools / skills. 

In my first 12 months as an AI trainer, the same questions kept coming back. 

1️⃣ Where do I start? 
2️⃣ What's your favorite workflow?
3️⃣ Why are there so many tools, how do you pick the right ones? 
....

I decided to build a webinar around the 10 most asked questions during my masterclasses.

If AI still feels confusing, let me change that in an hour. 

Save your seat => https://lnkd.in/evPnyPni

I just mapped out my 2026 plan and let's be honest ...

The current tool stack is broken... It's too much.

Most marketers are drowning in "AI slop." They are subscribing to 25 different tools to do 3 things. It’s inefficient & expensive.

I’m obsessed with high-margin, calm businesses. To get there, the tech needs to grow up.

Here is my "AI Wishlist for 2026", the 14 specific things I need to see exist to make marketing human-scale again. 

The future of marketing isn't about working harder. It's about building systems that let you be creative while the AI do the repetitive work.

I’m teaching exactly how to leverage these shifts in my AI Masterclass for Marketers.

Tickets for February 12 online & new dates coming soon: https://aiformarketers.eu/ 

P.S. Which tool on this list would save you the most time? Let me know below.

My 2026 AI wishlist as a marketer

Stop trying to outsource your creativity to a machine.

It’s lazy. And frankly, it shows.

I see it every day: marketers treating ChatGPT like a magic vending machine. Insert prompt, get strategy, copy-paste, publish. 

The result? 

A tsunami of average. 

Here is the hard truth I tell everyone in my trainings:

AI is an incredible thought partner. It is a terrible taste-maker.

It can give you 50 variations of a headline in 10 seconds. It can summarize a 30-page report in a blink. It can structure your messy thoughts into a cohesive outline.

But it cannot tell you which idea will actually make a human being feel something.

That is your job.

In a world where content is commoditized, "taste" is the only moat you have left. 

Taste is knowing when the AI is hallucinating a "best practice" that is actually a cliche.
Taste is deleting the three paragraphs that sound "professional" but mean nothing.
Taste is injecting the personal story that a model trained on 2021 data simply doesn’t have.

Use AI to do the heavy lifting. Use your brain to do the heavy thinking.

If you treat AI as a replacement for your own intellect, you are racing to the bottom.

If you treat it as a sparring partner to sharpen your own point of view? That is where the leverage lives.

I’ve spent the last year training 1000+ marketers on exactly this nuance. And I noticed the same roadblocks coming up over and over again.

So I decided to compile them.

Next week, I’m hosting a webinar covering the 10 most asked questions from my AI trainings.

You can grab a free spot here => https://lnkd.in/evPnyPni

AI skills are becoming a baseline expectation in every marketing role.

Generalist does not mean average by default. 

That's what I told 144 marketers during my webinar about the 10 most asked questions during my AI trainings. 

Next week, I'm hosting another free session where we build 3 workflows together. 

Not signed up yet? Here's the link. ➡️ https://lnkd.in/eJuMHyuc

Shane Hagan

Marketing Gig

AI (Artificial Intelligence) Marketing Consultant

Helping businesses see the future with (AI) artificial intelligence and machine learning in all things marketing. Below are 8 reasons why why AI is the future of Marketing 

Personalization: AI can analyze customer data and create personalized marketing messages, making them more effective and engaging.

Predictive modeling: AI can predict customer behavior and preferences, which allows businesses to anticipate and respond to changes in the market.

Automation: AI can automate repetitive tasks, such as data entry and analysis, freeing up time for more strategic marketing efforts.

Cost savings: AI can help businesses to be more efficient and effective in their marketing efforts, leading to cost savings and increased revenue.

Analyzing big data: AI can process and analyze large amounts of data, which would be impossible for humans to do manually.

Identifying patterns: AI can identify patterns and trends in customer behavior, which can inform marketing strategies and improve targeting.

Real-time insights: AI can provide real-time insights into customer behavior, allowing businesses to quickly respond to changes in the market.

Optimizing campaigns: AI can optimize marketing campaigns, such as by adjusting ad targeting, to achieve better results.

Owner

Marketing Gig provides free impartial advice to business owners and managers on how best to move forward with their online marketing.

How do we do this?

By creating a marketing strategy that will help you move forward no matter what your desired outcome is.

Put simply, the marketing strategy sets out your business goals, including who your ideal customers are and how you can reach them. It’s your plan of action and the blueprint to the marketing activity you will do in the coming months and years to grow your business.

This marketing strategy will show you where your potential customers hang out and how to plop your business right down in front of these hungry buyers.

The Marketing Strategy is based on your business and the environment you operate in and includes:

*Competitor analysis (We reverse engineer what your competitors are doing successfully)
*We find out where your potential customers are hanging out online and show you how to get your business in front of them.
*We show you the adverts that are already winning in your niche 
*We show you the best approach to getting your business in front of new customers without spending a fortune.

Once you receive the marketing strategy you have a few options:
1. Move forward and implement the marketing strategy yourself.
2. Reach out to our network of expert digital marketers for quotes.
3. Ask us to project manage the full process for you from start to finish, allowing you to get back to running your business and taking care of all the new sales that are coming in.

No matter what you choose you will be armed with the right strategy to move forward.

Communications Consultant

Automate Your Sales & Marketing

Creating an Marketing System that will run on autopilot using the power of AI

This is not about opening ChatGPT and using whatever it spits out. 

AI can be amazing if you train it properly. What I do is train AI on all aspects of your business.

I  train AI on your product/services, your customers and their pain points, your company vision, writing style, even its tone of voice.

I  train AI on your competitors and what they are doing that works in terms of marketing, content creation, SEO, and customer service.

Nothing is left to chance, I train AI as you would any new sales & marketing employee.

Once trained, it’s only then do we put it to work for your business.

I build out an AI Marketing system that will create amazing content for your social media platforms and post it automatically for you all on autopilot, using the best hashtags, descriptions and time of posting to get the maximum amount of eyeballs on it.

Not only that, you are going to need a way to handle all the leads and traffic coming from your new marketing system.

So I will build you a team of  AI Sales Agents for your Facebook & Instagram DMs, we even create an AI Sales Agent for your website.

These AI Sales agents are not only trained on all aspects of your business, but they are also trained on the art of selling and how to ask the right questions to qualify your prospects and bring them to a call to action. (All done like it’s a human on the other end)

We all know that as soon as a prospect gets in touch with your business the faster you respond to them, the more likely they will buy from you.

With these AI Sales agents you have a sales team working for your business 24/7 

Send me a message iif you would like to know more about getting this set up in your business

taplio

The Battle

Yannick Khayati

Shane Hagan

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The Battle

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Shane Hagan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yannick Khayati's LinkedIn Performance

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