Yannick Khayati

AI for Marketers

Founder & AI Trainer

Growth Secrets

Earlier this year, I decided to go back to my number one passion: growing companies through experimentation. 

Offering two types of workshops for marketing teams of ambitious companies:

Need to rethink your marketing strategy? ➡️ Marketing Vision Day
Need marketing and growth ideas that go outside of the box? ➡️ Growth Marketing Workshop

Founder & Podcast Host

Karel de Grote-Hogeschool

Guest Lecturer

Glowi

🚀 Entrepreneur in Residence | Digitalization Kickstarter | Growth Marketing Enthusiast 🚀

🌱 Digitalization Kickstart: Hired by the visionary founders of Glowi, my mission is to spearhead the digitalization efforts within the organization. I identify opportunities to streamline processes, optimize efficiency, and embrace emerging technologies to drive growth and innovation.

💡 Lowering Operational Friction: A key responsibility is to keep and make the organization as lean as possible. By meticulously assessing the entire organization, I identify friction points and bottlenecks, leading to strategic interventions that enhance productivity and reduce unnecessary complexities.

📈 Growth Marketing Implementation: I work closely with the Marketing Manager to lower acquisition costs through growth marketing strategies. By deploying data-driven experiments, I optimize campaigns, target audiences, and marketing channels to maximize ROI and achieve sustainable growth.

🏠 Elevating Household Help Perception: I take pride in upgrading the perception of household help, aiming to transform the role into a valued and respected profession. By leveraging strategic communication and digital initiatives, I contribute to fostering a positive narrative around household help.

💻 Digital Projects Management: My expertise lies in conceiving and executing digital projects that align with Glowi's strategic objectives. I lead cross-functional teams, leveraging the points of friction I identified, to kickstart internal digital initiatives that drive efficiency and effectiveness.

--

🔹 Achievements in my first three months 🔹

🔬 Boosting Experimentation
📊 Revamped Experimentation Framework
🚀 Taking the leap into big strategic projects
🧹 Boosted marketing approach for in-house spinoff
🤖 Full assessment of Marketing Automation needs
🔍 Marketing Audit for low hanging fruit

Entrepreneur in Residence 💡

Board of Innovation

🚀 Marketing Specialist | AI Content & Funnel Builder | Inbound Lead Generation 🚀

🎯 Driving Inbound Leads: My main focus is to develop and execute data-driven content strategies that establish Board of Innovation as a thought leader on the topic of Creative AI. By crafting compelling content that resonates with our target audience, we aim to attract and engage potential clients, leading them through the marketing funnel towards conversion. We use Hubspot to capture and nurture our leads. 

📝 Content Creation: I love crafting captivating stories! We create high-quality and engaging AI content, including articles, blogs, case studies, webinars, reports and social media assets. By leveraging the power of AI, we can deliver relevant and personalized content that speaks directly to our audience's pain points and interests.

🔍 Funnel Building: Building an effective marketing funnel is the heart of my work. I strategize, design, and optimize funnels to maximize lead generation and conversion rates. By implementing various marketing (automation) and AI tools, we ensure the funnels are efficient and aligned with our business objectives.

🤝 Social Selling: I believe in the power of social networks to connect with potential clients authentically. Through engaging and value-driven interactions, we establish meaningful relationships, nurturing leads and converting them into loyal customers.

💡 Paid Advertising (LinkedIn): As LinkedIn is a prime platform for our B2B audience, I lead paid advertising efforts to maximize our visibility and reach. I analyze campaign performance, adjust targeting, and optimize ad content to achieve optimal results and ROI.

My favorite quote about this role? "SEO is no longer something you do anymore, it's what happens when you do everything right".

AI guy 🧠 - Funnel builder

Equals Three

As an Entrepreneur in Residence, I take immense pride in leveraging my extensive network built over the past decade as an agency founder. My mission is to facilitate organic growth for E3 by making strategic connections, nurturing relationships, and building highly effective marketing funnels to attract inbound leads.

🔹 My Role 🔹

💼 Leveraging My Network: Drawing upon my vast network of contacts, I play a vital role in expanding Equals Three's reach and influence within the industry. By identifying sales opportunities and potential partnerships, I ensure that E3 remains at the forefront of strategic collaborations.

🤝 Matchmaking Expertise: At Equals Three, I am the resident matchmaker, expertly connecting the dots between potential clients and our talented team. By understanding the needs and aspirations of both parties, I orchestrate introductions that foster mutually beneficial relationships.

📊 Building High-Performing Marketing Funnels: As part of the growth strategy, I am instrumental in constructing marketing funnels that captivate and engage potential clients. With a data-driven approach, I optimize these funnels to drive inbound leads, ultimately fueling E3's exponential growth.

🔝 Enhancing Commercial Striking Force: E3 boasts a talented team, and my role is to add a commercial edge to their already exceptional capabilities. I provide the striking force needed to seize opportunities, expand our market presence, and deliver outstanding results to our clients.

💼 Roundtable Dinners and Beyond: Hosting roundtable dinners and exclusive events, I foster a conducive environment for open dialogue and collaboration among industry leaders. These engagements not only strengthen existing relationships but also open doors to new business prospects.

Entrepreneur in Residence - Professional networker

Cosmos Collective

Head of Academy

Say ‘hi’ to Cosmos Collective, where experimentation meets innovation. We help innovation teams tackling all their assumptions via rapid experimentation. 

We developed an approach that allows us to test any business idea or concept within a period of 3 months. 

The 🔑 is finding the right sequence of experiments in order to test (read: tackle) all your riskiest assumptions asap. 

In our track, the user / customer is centralized. We take your idea outside of the corporate walls & turn it into real-market data asap. 

Are you ready to jump on the validation train? 🚄

Founder / Validation Lead

Validation / Experiment Lead

thewave

Member Of The Board Of Advisors

The Growth Revolution

The Growth Revolution is a Global  Growth Agency. We offer workshops, consultancy & projects all focused on Growth & Conversion Rate Optimization. As an agency we service both startups & corporates. At your service!

Growth Expert - Managing Partner

Yannick  Khayati

Sliding into the last workweek of 2025, be like ...

With 4 AI trainings in the last week of the year, I can tell it's a very busy one. 

PS: If you're looking to extend your marketing skillset with AI skills in 2026, get in touch.

Organizing the biggest AI conference for marketers in Belgium.

“This AI trainer thing is getting out of hand.” - my accountant

I’ve tested 100+ (AI) marketing tools in 2025, it’s insane…. I know. 

Here are the ones I’m currently sticking with. 

What’s missing on my list?

Wispr Flow
Chat GPT plus
Gemini 3 Pro
Lovable Labs
Plug&Pay
Framer
Miro
Notion AI 
Tella
Perplexity
Superhuman Mail
Granola
Gamma
Riverside FM
Clay
Linkedin Premium
n8n
Weavy
Canva Pro
Skool 

PS: Every month I’m hosting at least one AI for Marketers Masterclass. January 2026 sessions are already full, let me know if you want to learn these tools in February.

OpenAI is quietly building an ad business inside ChatGPT.

People are spotting things like “ads feature,” “search ad,” and “bazaar content” in the latest beta build of the Android app. 

It looks like ads will show up mainly around search and product recommendations, similar to Google’s AI Overviews and Perplexity’s sponsored prompts. This could let OpenAI give free users more features while keeping paid plans ad-free.

Exciting times ⏳

PS: Are you a marketer that doesn't know where to start implementing AI? I'm hosting my final AI for Marketers Masterclass of the year on December 18. I only have two tickets left. ➡️ www.aiformarketers.eu

Naval recently said something that’s stuck with me: “UI is pre-AI.” 

It made me rethink how we interact with software today.

Most interfaces still force humans to speak the computer’s language:
Navigate tabs
Click buttons
Fill out forms

But with AI, it could be the other way around, right?

A future UI could be:
Conversational
Context-aware
Invisible, even predictive
Autonomous?

It shifts from “where do I click?” to “what do I want?”
From navigation to intention.

I’m not sure I 100% agree with everything Naval meant, but it’s a hell of a thought experiment.

PS: Are you a marketer that doesn't know where to start implementing AI? I'm hosting my final AI for Marketers Masterclass of the year on December 18.  ➡️ www.aiformarketers.eu

First year as an AI trainer is almost in the books. 🙏

I tried to do a Spotify Wrapped for my first year as an AI x Marketing trainer.

Here’s what I learned:

- People will ask which AI tool is “the best” until the end of time.
- Venues will always lie about their WiFi.
- Marketers don’t have a tech problem. They have a workflow problem.
- So many marketing teams don't have a strategy, but just do random acts of marketing.
- ...

My 2025 numbers:

🧠 1,247 marketers trained
🧰 172 tools tested
☕ 14 open masterclasses
🧯 23 in-house fire-drills disguised as AI workshops 

2026 goal:

Make AI boring.
Make AI normal.
Make AI part of every marketing team’s daily output.

AI for Marketers Wrapped

If your ads aren’t converting, STOP tweaking your targeting. 

It’s probably not your settings.
It’s not your audience.

It’s your creative.

Here’s the truth after looking inside 100+ ad accounts:

The biggest bottleneck in performance is not enough creative volume.

When CTRs drop and CPLs spike, most marketers panic and dive deep into the platform:
➡️ Tweak settings
➡️ Expand audiences
➡️ Rebuild funnels

But 9 times out of 10?
The creative is the problem.
Or worse, there’s just not enough of it.


Now here’s the good news:
AI tools have completely changed this game.

Tools like Weavy, Inku, and Artlist let you:
Multiply your output
Generate ad variants at scale
Test faster, fail faster, win faster

And the quality? It’s getting scary good.

I recently saw a workflow that looked like science fiction:
	1.	Swipe a great ad to swipe file (Foreplay) → triggers an AI agent
	2.	Agent brainstorms 10+ ad concepts for your exact niche
	3.	Synthetic users test & rate them
	4.	Winning concepts get turned into 10-20 high-quality ad versions via AI tools

This is happening right now.

Most marketers are still playing checkers.
But AI is playing chess.

PS: Are you a marketer that doesn't know where to start implementing AI? I'm hosting my final AI for Marketers Masterclass of the year on December 18. ➡️ www.aiformarketers.eu

The Body Transformation Coach

We specialise in helping busy professionals shed unwanted body fat, build muscle, and regain body confidence. We provide fully certified online exercise training plans, nutrition e-books, healthy living e-books, and a coaching app to clients looking for online personal training and nutrition support.

In person 12-week 'shadow system' coaching and personal training is available with Mark Bryce both locally and internationally - price proposals are provided upon successful applications - please see our website for more info.

Online coaching ('Ultimate Accountability for high performers') is also available on an application only process.

https://www.motivatemegroup.com/btc

Company Owner

MotivateME

MotivateME has evolved over the past few years - it actually started as a free Facebook group that I put together following my success in a bodybuilding show! I have always been passionate about health and fitness and I love to help other people with reaching body confidence. 

However overtime MotivateME has become an official brand that we can stand behind and scale to serve people on a global basis.

This includes the launch of our leading-edge training app, and accountability coaching app and we have also partnered with a global wellness brand to help provide our MotivateME clients with tailor made nutrition and supplements.

If you are all about wholefood nutrition and creating lasting results, we've evolved our signature systems to make sure our clients have everything they need to succeed.

This will allow us to work with people across the global and meet our clients with specific services to help release body fat, increase lean muscle, elevate energy levels and improve overall health & wellbeing both physically and mentally.

Online Personal Trainer and Wellness Coach

Qualified Personal Trainer NVQ Level 2 & 3

WeTalkWellbeing

Working alongside WeTalkWellbeing as an associate in the Corporate Wellness space.

We offer to work in a 1-1 capacity, in a group setting or following the digital courses from our subscription service.

My area of expertise is helping people improve their nutrition, exercise efficiently and break the diet mentality and adapt the mindset for lasting change.

https://www.wetalkwellbeing.com/coaching

Nutrition & Fitness Associate

Responsible for all Desktop Support and Application Packaging across all LV= site. As the IT landscape continues to evolve my job is to ensure my team evolve the technology and the way LV= use it. My vision is to move towards Any Device, Any Time, Anywhere and to allow our customers to be truely mobile and hardware agnostic.
Successes to date include:
1. Created a new role for an EUC Technologist to look for ways to leverage new technology, ensuring we have a End User Computing strategy and roadmap to drive us towards our vision.
2. Reducing reoccurring incidents by 23% throughout 2012 - 2013.
3. Introduction of an application knowledgebase to streamline the way we package applications.
4. Created a career roadmap the help people within CIO take that next step in their career.
5. Won a CIO Innovations award.
6. Setup a Level 1 - 3 Desktop Support Analyst roles to create career progression within the role.

Infrastructure Support Manager

During my 6 month secondment as IT Service Delivery Manager my responsibilities were to manage the relationship between CIO and the business. Each month I would produce the monthly scorecards and discuss all P1 - P4 incidents that affected the customer. I was responsible for capturing any challenges the business face and managing them through to completion. I spent time onsite with the customer to understand any problems they face and looking for service improvement opportunities.
Successes in the role:
1. Improving customer satisfaction scores by managing the customers expectations and providing regular updates.
2. Developed a way to capture the health status of our core applications.
3. After any major incidents I would look for ways to reduce the risk of reoccurance.
4. Managing to resolve a long standing application performance issue by spending a week with the customers and being the focal point for the 3rd Party Supplier and our Network team.

IT Service Delivery Manager

Managing all Desktop support analysts across all LV= UK regional sites. Driving forward innovation and ensuring my team deliver above and beyond expectation. Looking at every opportunity to reduce the reoccurring incident through problem management and clear objectives.

Successes to date:
1. Implemented a central knowledgebase system.
2. Pitched an VC solution using iPads and gained approval.
3. Assisted in various programmes such as Raising the bar, Engage and Culture Champions.
4. Helped break down barriers between the different functions within CIO.
5. Worked with various workstreams to get the right level of documentation to support the business such as Lessons Learnt, Policies and Procedures.
6. Aligning all the remote sites to work as one team collectively.

Regional IT Manager (Managing multiple sites across the UK)

Lifestyle Services Group

Managing a team of 1st and 2nd line support and ensure a high level of customer satisfaction, whilst delivering above expectation of SLA's.

Reduced call volumes by 30% in the first 6 months.
Introduced a new Service Desk tool (BMC Remedy) to help apply ITIL best practices.
Restructured the Service Desk to ITIL standards.
Managing four Service Desk analysts and two Desktop Support analysts.
Scoped and managed the implementation of Siebel CRM and provided documentation, training and support to both Service Desk and Desktop services.
Developing documentation and a knowledge database within Remedy.
Managing SLA’s with the persistent attitude to exceed expectations month on month.

IT Support Manager

Integreon

Providing Technical Support for over 850 users for within the Law sector. The contract end June 18th 2010.

IT Support  (TEMP CONTRACT)

Morses Club Limited

My task was to present the board with 3 options alongside my IT Director and produce pros and cons for an in-house solution, in-house and partly outsourced and a complete one stop outsourced solution. 

Had to project manage and deliver a 120 laptop role-out whilst not affecting user downtime. This was required to move them off the old London-Scottish domain onto the newly created Morses domain. This project was completed successfully and to schedule.

My last challenge at Morses Club Limited was moving the infrastructure and technical support to a third party. I transferred all knowledge and documentation across to the third party which then lead to my redundancy.

Service Improvement / Project Analyst (TUPE from LSB)

London Scottish Bank

•  Implemented a new Online Purchase Order form to replace the old paper based system. 
•  Analysing statistics and identifying service improvement opportunities.
•  Preparing proposals and plans for implementing process improvements.
•  Implementation of proposals and providing KPI’s to measure the success.
•  Working alongside Project Managers using Prince2 methodologies to deliver new key projects whilst ensuring a high level of service is maintained through regular communication and training for the Service Delivery Team.
•  Scoped and managed the Outsource of IT support for 700 field agents using mobile devices to a 3rd party.
•  Provided documentation, training and desk side support to the outsourced support team supporting our mobile estate. 
•  Primary contact for the ongoing management of the 3rd party supplier, conducting service reviews and monitoring performance.

Service Improvement / Project Analyst

Managed a 2nd line support team of eight analysts; 
ensuring calls met their SLA's, improving staff performance and development, producing KPI reports for senior management, providing regular reviews, presenting team meetings, interviewing candidates, dealing with grievances and working with the team to meet project deadlines set by the business.

Provided 2nd line support to 2000+ users across multi-site environment.
Assisted in project management, integrating new systems and services into the business. This included producing business process diagrams, creating support documentation and providing training to Technical Support.
Supported 600+ mobile PDA users connecting via GPRS / Edge.
Supported applications such as Windows 2000 & XP, Citrix, MS Office suites, MS Outlook, IBM Client Access Express, Lotus Notes, Natwest Bankline, Trent, Coda, McAfee Virus Scan, Netop remote control and many other Be-Spoke applications.
Administration of back-end applications such as Citrix Management Console, RSA Admin, Soti, Safeboot Encryption, Windows 2000 / 2003 server, MS Exchange 2000 and Active Directory. 
Provided consultancy to our clients on hardware recommendations.
I worked alongside the Project Manager and successfully geared up IT Support to relocate 300 users phased over 4-week period.
Troubleshoot a range of hardware and networking issues.
Managed a large rollout of 150 laptops over the course of a weekend.

2nd Line IT Support Team Manager

Osborne Clarke

•  Provided 1st / 2nd line support to 900+ users. Received on average over 200 calls per day with a 70% plus fix rate, and providing a prompt 15-minute response to each call in a professional manner.
•  Supported software such as Windows 95 / 98 / NT4 / 2000, MS Office 95 / 2000, iManage, MS Outlook, MS Exchange 5.5, Internet Explorer, Carpe Diem, and other law applications with the help of Remote Desktop.
•  Supported hardware such as laptops, desktops, printers, digital senders, network devices and other hardware peripherals.
•  Network troubleshooting and providing alternative solutions
•  Troubleshooting RAS issues.

1st Line Support - Promoted to 2nd Line Support Analyst

Granada Entertainments

•  Maintained the Membertrack system, this controlled all the health clubs. Membertrack is a Be-Spoke application, which was developed for all Granada’s Health and Fitness clubs throughout the UK.
•  Provided helpdesk support for all 90 Granada health and fitness clubs, supporting hardware and software issues. Involved working on a busy helpdesk, taking calls and providing email support with a 95% plus first time fix rate. Also included support within ISDN lines, routers, hubs, workstations, (hardware and software) and networked printers.
•  Provided desktop support to all staff located on-site.
•  Supported data transfer via ISDN using FTP, data containing accounts information
•  Performed regular health checks throughout the sites, using PC Anywhere.

Technical Support

The Fat Loss Coach For Busy Men Aged 30+ looking to release unwanted Body Fat & Build Muscle and sustain it FOREVER! Are you next? CLICK 'I'M READY' TO BOOK A FREE 15 MINUTES CONSULTATION⬇️

Are you struggling to maintain a healthy lifestyle while running a successful business? 

If so, I can help you establish a healthy balance in the midst of the chaos.

As someone who has spent 16 years working in a high-pressure corporate environment, I understand the importance of time and the difficulty of making healthy choices while on-the-go. 

That's why I'm here to help you create new, healthy habits that fit into your busy schedule.

My approach is all about balance, not radical changes that are impossible to sustain. 

I want to help you achieve your long-term health goals in a way that works for you and your lifestyle.

If you're looking for a quick fix, I'm not the right fit. But if you're ready for a permanent change that's both effective and enjoyable, let's work together to make it happen.

Because when you feel good, it shows in your business and personal relationships. 

My goal is for you to feel confident and proud of your body, not just for how it looks, but for how it feels.

Whether you're a beginner or looking to take your fitness to the next level, I have a proven method that can help you achieve success anywhere, anytime.

Ready to take the first step towards a healthier you? 

Schedule a complimentary health consultation and let's come up with a game plan.

Option 1 - Schedule your complimentary health consultation: ⬇️

https://calendly.com/d/dmt-zzc-fb4

Option 2 - Call me directly on +44 (0)745 6677226

Mark Bryce

Denmark just did the unthinkable.
And honestly, I think they are spot on.

They have proposed a ban on social media for anyone under 15.

It sounds drastic. But look at the reality.

Imagine handing your 12-year-old the keys to a Ferrari, pointing them towards the M1, and simply saying "Drive responsibly."

You wouldn’t do it. The engine is too powerful. The environment is too fast. And they simply don't have the reflexes to handle it yet.

Yet, that is exactly what we do with smartphones.

We hand developing brains an algorithmic supercomputer designed by the world's smartest engineers to keep them hooked, and we hope for the best.

We have been running a global experiment on our children. 
The results are in. And they aren't pretty.

Adolescents who spend more than 3 hours per day on social media face double the risk of experiencing poor mental health, including depression and anxiety.

DOUBLE.

Denmark isn't being "anti-tech". They are being pro-childhood.

They are prioritising real-world play over doom-scrolling.

They are choosing sleep over notification anxiety.

They are valuing identity over engagement metrics.

It is a bold move to put mental health above corporate interests. But someone had to draw the line.

Do you think 15 is the right age limit, or is this government overreach?

I help busy professionals release belly fat, build muscle and regain confidence whilst establishing lasting lifestyle change.

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The Battle

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Mark Bryce

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The Battle

Yannick Khayati

Mark Bryce

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yannick Khayati's LinkedIn Performance

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