Yannick Khayati

AI for Marketers

Founder & AI Trainer

Growth Secrets

Earlier this year, I decided to go back to my number one passion: growing companies through experimentation. 

Offering two types of workshops for marketing teams of ambitious companies:

Need to rethink your marketing strategy? ➡️ Marketing Vision Day
Need marketing and growth ideas that go outside of the box? ➡️ Growth Marketing Workshop

Founder & Podcast Host

Karel de Grote-Hogeschool

Guest Lecturer

Glowi

🚀 Entrepreneur in Residence | Digitalization Kickstarter | Growth Marketing Enthusiast 🚀

🌱 Digitalization Kickstart: Hired by the visionary founders of Glowi, my mission is to spearhead the digitalization efforts within the organization. I identify opportunities to streamline processes, optimize efficiency, and embrace emerging technologies to drive growth and innovation.

💡 Lowering Operational Friction: A key responsibility is to keep and make the organization as lean as possible. By meticulously assessing the entire organization, I identify friction points and bottlenecks, leading to strategic interventions that enhance productivity and reduce unnecessary complexities.

📈 Growth Marketing Implementation: I work closely with the Marketing Manager to lower acquisition costs through growth marketing strategies. By deploying data-driven experiments, I optimize campaigns, target audiences, and marketing channels to maximize ROI and achieve sustainable growth.

🏠 Elevating Household Help Perception: I take pride in upgrading the perception of household help, aiming to transform the role into a valued and respected profession. By leveraging strategic communication and digital initiatives, I contribute to fostering a positive narrative around household help.

💻 Digital Projects Management: My expertise lies in conceiving and executing digital projects that align with Glowi's strategic objectives. I lead cross-functional teams, leveraging the points of friction I identified, to kickstart internal digital initiatives that drive efficiency and effectiveness.

--

🔹 Achievements in my first three months 🔹

🔬 Boosting Experimentation
📊 Revamped Experimentation Framework
🚀 Taking the leap into big strategic projects
🧹 Boosted marketing approach for in-house spinoff
🤖 Full assessment of Marketing Automation needs
🔍 Marketing Audit for low hanging fruit

Entrepreneur in Residence 💡

Board of Innovation

🚀 Marketing Specialist | AI Content & Funnel Builder | Inbound Lead Generation 🚀

🎯 Driving Inbound Leads: My main focus is to develop and execute data-driven content strategies that establish Board of Innovation as a thought leader on the topic of Creative AI. By crafting compelling content that resonates with our target audience, we aim to attract and engage potential clients, leading them through the marketing funnel towards conversion. We use Hubspot to capture and nurture our leads. 

📝 Content Creation: I love crafting captivating stories! We create high-quality and engaging AI content, including articles, blogs, case studies, webinars, reports and social media assets. By leveraging the power of AI, we can deliver relevant and personalized content that speaks directly to our audience's pain points and interests.

🔍 Funnel Building: Building an effective marketing funnel is the heart of my work. I strategize, design, and optimize funnels to maximize lead generation and conversion rates. By implementing various marketing (automation) and AI tools, we ensure the funnels are efficient and aligned with our business objectives.

🤝 Social Selling: I believe in the power of social networks to connect with potential clients authentically. Through engaging and value-driven interactions, we establish meaningful relationships, nurturing leads and converting them into loyal customers.

💡 Paid Advertising (LinkedIn): As LinkedIn is a prime platform for our B2B audience, I lead paid advertising efforts to maximize our visibility and reach. I analyze campaign performance, adjust targeting, and optimize ad content to achieve optimal results and ROI.

My favorite quote about this role? "SEO is no longer something you do anymore, it's what happens when you do everything right".

AI guy 🧠 - Funnel builder

Equals Three

As an Entrepreneur in Residence, I take immense pride in leveraging my extensive network built over the past decade as an agency founder. My mission is to facilitate organic growth for E3 by making strategic connections, nurturing relationships, and building highly effective marketing funnels to attract inbound leads.

🔹 My Role 🔹

💼 Leveraging My Network: Drawing upon my vast network of contacts, I play a vital role in expanding Equals Three's reach and influence within the industry. By identifying sales opportunities and potential partnerships, I ensure that E3 remains at the forefront of strategic collaborations.

🤝 Matchmaking Expertise: At Equals Three, I am the resident matchmaker, expertly connecting the dots between potential clients and our talented team. By understanding the needs and aspirations of both parties, I orchestrate introductions that foster mutually beneficial relationships.

📊 Building High-Performing Marketing Funnels: As part of the growth strategy, I am instrumental in constructing marketing funnels that captivate and engage potential clients. With a data-driven approach, I optimize these funnels to drive inbound leads, ultimately fueling E3's exponential growth.

🔝 Enhancing Commercial Striking Force: E3 boasts a talented team, and my role is to add a commercial edge to their already exceptional capabilities. I provide the striking force needed to seize opportunities, expand our market presence, and deliver outstanding results to our clients.

💼 Roundtable Dinners and Beyond: Hosting roundtable dinners and exclusive events, I foster a conducive environment for open dialogue and collaboration among industry leaders. These engagements not only strengthen existing relationships but also open doors to new business prospects.

Entrepreneur in Residence - Professional networker

Cosmos Collective

Head of Academy

Say ‘hi’ to Cosmos Collective, where experimentation meets innovation. We help innovation teams tackling all their assumptions via rapid experimentation. 

We developed an approach that allows us to test any business idea or concept within a period of 3 months. 

The 🔑 is finding the right sequence of experiments in order to test (read: tackle) all your riskiest assumptions asap. 

In our track, the user / customer is centralized. We take your idea outside of the corporate walls & turn it into real-market data asap. 

Are you ready to jump on the validation train? 🚄

Founder / Validation Lead

Validation / Experiment Lead

thewave

Member Of The Board Of Advisors

The Growth Revolution

The Growth Revolution is a Global  Growth Agency. We offer workshops, consultancy & projects all focused on Growth & Conversion Rate Optimization. As an agency we service both startups & corporates. At your service!

Growth Expert - Managing Partner

Yannick  Khayati

Sliding into the last workweek of 2025, be like ...

With 4 AI trainings in the last week of the year, I can tell it's a very busy one. 

PS: If you're looking to extend your marketing skillset with AI skills in 2026, get in touch.

Organizing the biggest AI conference for marketers in Belgium.

“This AI trainer thing is getting out of hand.” - my accountant

I’ve tested 100+ (AI) marketing tools in 2025, it’s insane…. I know. 

Here are the ones I’m currently sticking with. 

What’s missing on my list?

Wispr Flow
Chat GPT plus
Gemini 3 Pro
Lovable Labs
Plug&Pay
Framer
Miro
Notion AI 
Tella
Perplexity
Superhuman Mail
Granola
Gamma
Riverside FM
Clay
Linkedin Premium
n8n
Weavy
Canva Pro
Skool 

PS: Every month I’m hosting at least one AI for Marketers Masterclass. January 2026 sessions are already full, let me know if you want to learn these tools in February.

OpenAI is quietly building an ad business inside ChatGPT.

People are spotting things like “ads feature,” “search ad,” and “bazaar content” in the latest beta build of the Android app. 

It looks like ads will show up mainly around search and product recommendations, similar to Google’s AI Overviews and Perplexity’s sponsored prompts. This could let OpenAI give free users more features while keeping paid plans ad-free.

Exciting times ⏳

PS: Are you a marketer that doesn't know where to start implementing AI? I'm hosting my final AI for Marketers Masterclass of the year on December 18. I only have two tickets left. ➡️ www.aiformarketers.eu

Naval recently said something that’s stuck with me: “UI is pre-AI.” 

It made me rethink how we interact with software today.

Most interfaces still force humans to speak the computer’s language:
Navigate tabs
Click buttons
Fill out forms

But with AI, it could be the other way around, right?

A future UI could be:
Conversational
Context-aware
Invisible, even predictive
Autonomous?

It shifts from “where do I click?” to “what do I want?”
From navigation to intention.

I’m not sure I 100% agree with everything Naval meant, but it’s a hell of a thought experiment.

PS: Are you a marketer that doesn't know where to start implementing AI? I'm hosting my final AI for Marketers Masterclass of the year on December 18.  ➡️ www.aiformarketers.eu

First year as an AI trainer is almost in the books. 🙏

I tried to do a Spotify Wrapped for my first year as an AI x Marketing trainer.

Here’s what I learned:

- People will ask which AI tool is “the best” until the end of time.
- Venues will always lie about their WiFi.
- Marketers don’t have a tech problem. They have a workflow problem.
- So many marketing teams don't have a strategy, but just do random acts of marketing.
- ...

My 2025 numbers:

🧠 1,247 marketers trained
🧰 172 tools tested
☕ 14 open masterclasses
🧯 23 in-house fire-drills disguised as AI workshops 

2026 goal:

Make AI boring.
Make AI normal.
Make AI part of every marketing team’s daily output.

AI for Marketers Wrapped

If your ads aren’t converting, STOP tweaking your targeting. 

It’s probably not your settings.
It’s not your audience.

It’s your creative.

Here’s the truth after looking inside 100+ ad accounts:

The biggest bottleneck in performance is not enough creative volume.

When CTRs drop and CPLs spike, most marketers panic and dive deep into the platform:
➡️ Tweak settings
➡️ Expand audiences
➡️ Rebuild funnels

But 9 times out of 10?
The creative is the problem.
Or worse, there’s just not enough of it.


Now here’s the good news:
AI tools have completely changed this game.

Tools like Weavy, Inku, and Artlist let you:
Multiply your output
Generate ad variants at scale
Test faster, fail faster, win faster

And the quality? It’s getting scary good.

I recently saw a workflow that looked like science fiction:
	1.	Swipe a great ad to swipe file (Foreplay) → triggers an AI agent
	2.	Agent brainstorms 10+ ad concepts for your exact niche
	3.	Synthetic users test & rate them
	4.	Winning concepts get turned into 10-20 high-quality ad versions via AI tools

This is happening right now.

Most marketers are still playing checkers.
But AI is playing chess.

PS: Are you a marketer that doesn't know where to start implementing AI? I'm hosting my final AI for Marketers Masterclass of the year on December 18. ➡️ www.aiformarketers.eu

Redefining How You Scale with Talented, Affordable, Offshore Dedicated Virtual Staff from the Philippines (Marketing, Sales, Operations, Finance, Personal Tasks and More)

Brad Stevens is a lifetime entrepreneur and the Founder/CEO of Outsource Access, an offshore business process outsourcing and virtual assistant company in the Philippines growing to 500 employees in 4 years serving 75+ industries across all business functions with 8 global or national awards.  He walks-the-walk with expertise on scaling, automation, outsourcing and high-performance virtual teams. He also co-founded 1-ON-1 connections that is the only private label software platform providing connections at scale for member organizations and conferences. 

Heis also a global speaker in 12 countries, runs the Automate & Delegate Podcast, launched VA’s Give Back aligned to the United Nations Sustainable Development Goals and has a published TEDx talk with 230,000+ views. He champions agility and believes in building a powerhouse culture with people-centric programs to inspire employees from within to realize their full potential. He has been featured in Inc Magazine and is also a member of the Global Entrepreneurs’ Organization (EO) and the Young Presidents’ Organization (YPO) 

For his philanthropic efforts in launching Virtual Assistants Give Back, a documentary film was made about his firm and he was selected to run a think-tank on Economic Growth at the United Nations headquarters. 

Brad graduated from the Wharton Business School with Finance and Marketing Concentrations and completed a Harvard Business School Executive Ed Program on Inspiring Entrepreneurial Strategy. He was also selected to participate in the EO Entrepreneurial Masters Program at MIT Endicott House and the Global Leadership Academy in Washington, DC.

☛☛ Get a Vetted and Trained Virtual Assistant?  https://outsourceaccess.com/process/
☛☛ Engage Brad to Speak for Your Organization?  https://bradstevenstraining.com/

About Outsource Access
Outsource Access helps entrepreneurial businesses realize their potential. We are a fully-managed virtual staffing firm with offers in the United States and the Philippines supporting companies in operations, marketing, finances, sales, HR, and executive support. Our signature vetting and assessment process ensures an outstanding fit between Clients and our team for a long-term sustainable experience.  Created by a US entrepreneur frustrated by the shortcomings of other outsourcing firms, Outsource Access is redefining how businesses scale with cost-effective, comprehensive and reliable service. To see a video that explains our process including behind-the-scenes footage of our team in the Philippines visit:   https://outsourceaccess.com/process/

Brad Stevens

I had no idea one hire would change the entire trajectory of my career.

In this conversation with Thomas Fox of Compliance Podcast Network, I share how I hired someone with no VA experience who later became the COO of a 500 plus team.

She learned fast, took ownership, and grew at a remarkable pace. By supporting her and investing in her development, that early partnership became the foundation of what later became Outsource Access in 2019.

It reinforced something I believe deeply: when you invest in people, they often rise far beyond expectations.

Entrepreneurs'​ Organization EOS Worldwide YPO
#InnovationInCompliance #LeadershipJourney #PeopleFirst #OutsourceAccess #BradStevens

CEO at Outsource Access: Talented, Affordable, Staff from the Philippines supporting SMB’s in 75+ industries including franchisors and franchisees (500 staff: Marketing, Sales, Operations, Finance, Exec Admins and More)

Worried a VA might not fully “get” your operations?

Mitch’s experience with @JCB Insurance Solutions, working with John Breckenridge, is a perfect example of what happens when leaders give clarity and consistent guidance. 

She started in admin, then grew into graphics, CRM, and student experience—all because her client invested in her growth.

This is exactly what happens when founders delegate with intention—you unlock real capability and growth.

Join us live on December 12, 1PM EST.

Entrepreneurs'​ Organization YPO EOS Worldwide
#OutsourceAccess #BradStevens #Leadership #SmartScaling #Entrepreneurship #BusinessGrowth #YPO #EO #VirtualAssistants #OutsourcingAndAI

How Outsourcing and AI Works for Banking Industry

Do you worry your VA will not grow with your business?

Mitch’s work with JCB Insurance Solutions and John Breckenridge shows what happens when leaders support rather than overload. 

She moved into graphics, CRM, admin, and student experience tasks because her client guided her and encouraged her development.

This is how capability grows and bottlenecks disappear.

Catch the full conversation: December 12, 1 PM EST.

Outsource Access Entrepreneurs'​ Organization EOS Worldwide YPO
#OutsourceAccess #BradStevens #Leadership #SmartScaling #Entrepreneurship #BusinessGrowth #YPO #EO #VirtualAssistants #OutsourcingAndAI

Missed the live session today?

Watch this space for a replay of my Restaurant365 webinar soon! 

In 30 minutes, I break down how operators are using Restaurant365 Virtual Assistants to eliminate back-office bottlenecks and unlock real ROI from the platform.

In the replay, I walk through:
• 1,200-invoice processing workflows
• 3 percent margin lift strategies
• POS reconciliation improvements
• Core Restaurant365 features often overlooked
• How leaders gain 80 hours back each month

If you want a cleaner, more profitable operation, this replay is worth watching.

Outsource Access Entrepreneurs'​ Organization EOS Worldwide YPO
#Restaurant365 #RestaurantOperators #Leadership #VirtualAssistants #OutsourceAccess #R365Training

Still not maximizing your Restaurant365 system?

Today, I’ll be hosting a 30-minute webinar showing how Restaurant365 Virtual Assistants from Outsource Access help operators streamline workflows, improve accuracy, and increase margins.

We’ll cover:
• Processing 1,200 invoices monthly with reduced hiring costs
• Achieving 3 percent margin improvements
• Reconciling multiple POS systems inside R365
• Giving leadership back 80 hours every month
• Activating key Restaurant365 features for stronger decisions

If you're scaling locations or want sharper financial control, this will be worth your time.

Outsource Access Entrepreneurs'​ Organization EOS Worldwide YPO
#Restaurant365 #R365 #RestaurantOperators #RestaurantFinance #OutsourceAccess

Staff turnover should not stop your operations.

I see many restaurants struggle when the person managing Restaurant365 leaves or is overloaded. 

During our webinar on December 10 at 2 PM EST, I'll show how District Taco (18 locations) maintained full R365 execution through redundancy and outsourced support. Their workflows stayed uninterrupted, and their teams regained confidence in the system.

Entrepreneurs'​ Organization EOS Worldwide YPO
#BradStevens #R365 #Continuity #RestaurantLeadership

Founders often ask me whether VAs actually have the skills their business needs.

After supporting so many entrepreneurs, I have seen a clear pattern. Most businesses do not require highly specialized expertise. They need someone who learns quickly, communicates well, and can adapt to shifting priorities. Those qualities outperform technical skills every single time.

At Outsource Access, we take a deep look at the role during discovery, understand what matters most in your workflow, and match you with talent who naturally fits those needs.

This is how we set founders up to scale with confidence.
Click the first comment to watch the full video.

Outsource Access Entrepreneurs'​ Organization EOS Worldwide YPO 
#OutsourceAccess #BradStevens #Leadership #SmartScaling #Entrepreneurship #BusinessGrowth #YPO #EO #VirtualAssistants #OutsourcingAndAI

Teams should not have to absorb the pressure of operational gaps.

I often see restaurants where internal staff are overloaded with invoice processing, reporting, and multi-location coordination. 

During our webinar on December 10 at 2 PM EST, I’ll share how District Taco (18 locations) lifted that burden with outsourced R365 execution, restoring efficiency and reducing internal stress.

Entrepreneurs'​ Organization EOS Worldwide YPO 
#BradStevens #TeamEfficiency #R365 #RestaurantLeadership

Building culture that lasts.

Reflecting on our growth since 2019, I’m proud that Outsource Access has become a people-first organization with 500 employees in just four and a half years.

For me, culture sets the stage, retention, engagement, and employee satisfaction all stem from how we treat our people. It’s central to success and to changing the perception of offshore outsourcing companies.

Check the first comment to catch the full conversation on In Compliance with Thomas Fox of Compliance Podcast Network to hear more about scaling with culture and people at the center.

Entrepreneurs'​ Organization EOS Worldwide YPO
#BradStevens #Leadership #CultureMatters #InnovationInCompliance #TomFoxPodcast

taplio

The Battle

Yannick Khayati

Brad Stevens

Followers

Posts

Engagements

Likes

Performance ScoreYannick Khayati's LinkedIn Performance

Performance ScoreBrad Stevens's LinkedIn Performance

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taplio

The Battle

Yannick Khayati

Brad Stevens

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Yannick Khayati's LinkedIn Performance

Performance ScoreBrad Stevens's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreYannick Khayati's LinkedIn Performance