CGL Group

We run a portfolio of different direct-to-consumer e-commerce brands that solve various problems. After building rapport and understanding the market we turn the products into an experience for the customer. Our team has clear SOPs that are proven to work to help us maintain the level you expect when ordering online.

Co-Founder

Ahold Delhaize

Having the honor to lead one of the teams at Albert Heijn Distribution Center Mechanisation. The first mechanized and biggest distribution center of Albert Heijn.

Main responsibilities:
- Responsible for 50+ employees.
- Communicating with Vanderlande International (contractor of the equipment).
- Make sure the logistical part runs smoothly (300 stores get their products daily, over 200.000 products every single day).
- Close contact with the Shiftleader who is responsible for the process systems.

Characteristics
- Acknowledgment, appreciation and giving due credit.
- Making hard decisions
- Motivating others
- Problem-solving
- Quick adoption of changing environments

Operational Team Leader

Cruden Media

Helping coaches, info-product & service-based businesses to grow their business through the following:

- Building sales funnels and opt-in lead pages
- Marketing consultancy 1-on-1 (digital marketing)

There is so much to discover behind the traditional way of marketing. Let me help you!

Founder

Running own e-commerce stores selling products online.
Running Facebook ads for businesses.
Marketing consultancy for different businesses.

Social Tweak

Client Manager

BESTSELLER

One of the main tasks was creating new financial reports for the e-commerce controlling team, such as daily sales performances and sales indicators in order to obtain a better understanding of what drives revenue. Furthermore, I was involved in controlling the monthly actuals vs. budgeted costs of all the e-commerce departments, discussing the outcomes during regular meetings.

During my stay I have achieved a good understanding of the KPI's (Key performance Indicators) that drive the online business, different business models and financial accounting and controlling itself. As a financial controller I was continuously working on understanding how to optimize different KPI's in order to be more profitable without losing client satisfaction. In addition, I have also developed interpersonal skills such as planning, researching and communicating with employees on different levels and in different situations.

E-commerce Financial Accounting and Controlling Intern

If you do not know where you are going, you will and up exactly there (where?). If you fail to plan, you plan to fail. If you have no specific goals, you will get no specific results.
- David C.

Yannick Cruden

Skift

Journalist

Art Is For Everyone

•	Researched and wrote compelling feature articles for Inside Gibraltar magazine, focusing on life and business within the local community.
	•	Conducted in-depth interviews with artists, gallery owners, and cultural figures to spotlight creative initiatives and emerging talent.
	•	Collaborated with the editorial team to align content with the magazine’s mission of showcasing life in Gibraltar across culture, business, housing, and lifestyle.
	•	Delivered high-quality, on-deadline stories that helped increase community engagement and reader interest in the arts sector.
	•	Demonstrated the ability to report remotely and work independently while maintaining strong communication with the magazine’s editorial team

Contributing Writer

I develop tailored strategies and plans to meet the specific needs of businesses. This includes market research, analyze competitor strategies, and develop a data-driven marketing plan aligned with your objectives.


My goal is to define clear, measurable marketing goals aligned with my clients overall business strategy (e.g., brand awareness, lead generation, sales growth). While determining the most effective marketing channels to reach your target audience, such as social media, email marketing, content marketing, paid advertising, etc.

I create diverse content strategies to attract, engage, and convert your target audience. This might involve creating content calendars, outlining content types, and establishing brand voice and tone. 

I aim to create compelling and consistent messaging that resonates with your target audience and reflects your brand identity.

By tracking and analyzing content performance metrics, I make data-driven improvements to optimize engagement and effectiveness.

My strategic planning and performance analysis ensure that the content meets the needs of my clients and provides valuable information to their audience

Marketing Strategist

Amazing Things Media

At Amazing Things Media, I specialize in crafting engaging scripts that resonate across platforms like YouTube, Snapchat, and Facebook. My role involves:

1. Innovative Script Development: 

Creating compelling scripts for diverse segments, including reality TV, celebrity gossip, WWE, and drama, ensuring each piece aligns with our target audience and brand style.

2. Versatile Storytelling: 

Demonstrating adaptability by seamlessly transitioning between genres, tailoring my writing to meet the specific needs of each project.

3. Engagement-Focused Narratives: 

Authoring scripts that capture and hold the audience's attention, driving higher viewer retention and engagement.

4. Quality Elevation: 

Actively participating in creative meetings, bringing insights that elevate the overall quality and impact of our content.

Scriptwriter

I am a freelance copywriter and content writer for numerous brands, although my primary specialty lies within the health niche. I've created content and copies for companies inclusive in the Saas, Personal Growth & Development, Pets, Marketing, and Real Estate niches.

I develop content specifically tailored to embody the needs of these companies while simultaneously feeding their target audience with all the information they need for proper engagement.

Using tools such as Sharethrough Headline Analyzer, Hemingway Editor, Grammarly, Facebook Ads Library, Swiped.co, etc I am able to create the perfect blend of content and copies that are both educative and persuasive.

Freelance Copywriter

Self Employed

As a YouTube Scriptwriter for the entertainment industry, my main role is to create exciting content for our channel that covers everything from reality TV, celebrity gossip, pop culture, and more. I work with whatever team I'm with to ensure that the scripts I write are informative, engaging, and well-researched while staying true to our brand and target audience.

Some of the roles I play include staying up-to-date with the latest trends in the entertainment industry, pitching ideas for videos, writing and revising scripts, and collaborating with other team members to make sure our content strategy is cohesive and effective.

Youtube Scriptwriter

Evopure

As a dedicated creative strategist and content writer, I had the privilege of contributing my skills and passion to Evopure, a company committed to enlightening people about the potential of fungi, particularly how mushrooms can profoundly support individuals' health in various ways.

With a strong focus on engaging storytelling, I conceptualized captivating campaigns that captivated our target audience, sparking their curiosity and interest in exploring the untapped power of these extraordinary organisms.

Creating compelling content was at the heart of my responsibilities, as I poured my creative energies into crafting persuasive copy for diverse marketing materials. My aim was to effectively communicate how mushrooms could become an essential element in enhancing overall well-being.

To ensure the utmost effectiveness of our campaigns, I diligently conducted market research, staying updated with industry trends, customer preferences, and competitor strategies. This invaluable knowledge enabled me to tailor our messaging in a way that deeply resonated with our audience, highlighting how mushrooms could serve as a cornerstone of their health journey.

Content writer and Strategist

Screen Rant

Outside being a copywriter and content writer, I'm a big lover of all things reality TV and I enjoy everything it has to offer. As such I'm a freelance writer for the well-known entertainment website Screenrant. I cover news centered around various reality TV shows and celebrities. I've also worked as a reality TV scriptwriter for a good number of reality-TV-based YouTube channels.

Author

Livingston Research

I work as an academic freelance writer for the globally recognized education company Livingtson Research. During my time in Livingston research I've created dozens of academic themed content for over 50+ people and counting in at least 3 different continents. 

I assist students ranging from high school to university level in crafting top quality academic essays, course materials, research papers, thesis and so on.  I primarily specialize in assiting persons within the science and health related fields.

Academic Writer

Rizpremium Global Empire

As a creative strategist and copywriter for Rizpremium, I played a vital role in developing effective marketing campaigns to attract and retain customers. During my time at Rizpremium, I carried out the following duties:

1. Developing marketing strategies: I was responsible for developing marketing strategies that aligned with the company's business goals, target audience, and brand image.

2. Conceptualizing campaigns: I conceptualized campaigns and developed creative ideas aimed at engaging potential customers and persuading them to invest in the company's properties.

3. Creating engaging content: I created compelling and persuasive copy for a variety of marketing materials, including brochures, websites, social media posts, blog posts, and advertisements.

4. Conducting market research: I stayed up-to-date with market trends both on and off social media, customer preferences, and competitor strategies to ensure the company's marketing campaigns are effective and relevant.

5. Collaborating with other teams: I worked closely with other teams such as design, marketing, and sales to ensure that all marketing materials aligned with the company's messaging and goals.

Overall I played a critical role in developing and executing marketing campaigns that effectively reach and engage potential real estate customers.

Creative Strategist & Copywriter

Marketing Strategist💫Working alongside busy entrepreneurs to write copy, handle marketing strategy, and optimize funnels for conversion.

Over the past few years, I’ve worked as a copywriter and content writer, helping businesses craft messages that truly resonate and convert. 

But something always pulled me deeper into the world of marketing, though I couldn’t quite put my finger on what it was.

Maybe it was the psychology...

Maybe it was the strategy...

Or maybe it was the power of great storytelling to build meaningful brands...

Whatever it was, in 2023, it finally pushed me to leap beyond writing and fully embrace marketing in all its crazy, dynamic forms, and I haven’t looked back since.

Since then, I’ve worked with dozens of brands. 

From businesses unsure of how to effectively communicate with their audience, to those looking to build an audience from scratch, and even those with a strong following but struggling to turn that audience into loyal buyers.

If any of this sounds like you, welcome, you’re in the right place. 

There are several ways I can help (check out my featured section), but if you’re not ready to commit just yet, or you’re still figuring out what you need, I’ve got something for you.

Twice a week, I send out free emails packed with actionable strategies to help you market yourself effectively and connect with your audience.

So you can join other entrepreneurs in building a brand that’s authentically YOU—your values, your goals, your story.

And no, this isn’t just another random, boring newsletter. 

Think of it as your personal marketing toolkit, designed to help you grow your brand on your terms.

Sign up here: https://beyondthehustle.kit.com

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The Battle

Yannick Cruden

Clara Awuse

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