Pixel Happy Studio

I strip away the unnecessary so potential clients see what’s most important — the work you do and the value you provide.

Beautiful design is only one part of the puzzle. I integrate design with clear, SEO optimized copy that builds on your strengths and helps you succeed online.

I enjoy seeing my clients do well with their work. I want your website to make you happy, knowing it’s an authentic expression of who you are and the work you do.

WordPress Web Design + Branding + Content 

You’ve poured your heart and soul into starting and running a successful business

But being self-employed is hard. You need a website to showcase your brand and connect with your ideal client, but you’re unsure where to start.

Imagine a world where your only marketing task is to pique interest and drive visitors to your website.

With strategic design, copy that connects, and intentional branding, your website can do the rest — effortlessly growing your business while you focus on what you love.

👋Hi, I'm Yael. I’ve been creating meaningful online experiences for close to 20 years. I’ve seen lots of trends come and go but one thing has remained constant — the absolute necessity to create meaning and connection for the visitor who lands on your website.

And you do this with well crafted words and visuals. Which just happens to be my specialty.

I can help you:

✅ Launch your first website to establish an online presence.
✅ Clarify your message to enhance user understanding.
✅ Write user-focused website copy to clearly communicate your identity and offerings.
✅ Revamp an old website to improve its effectiveness.
✅ Integrate systems to streamline business operations.

My Proven, Holistic Method

1. Clarify Your Message & Values

We dive deep to uncover who you are, what drives your work, and how to communicate that authentically. Together, we’ll define your brand values and craft a message that resonates with your ideal client and aligns with your mission.

2. Write Your Copy

I support and guide you as you bring your message to life, so potential clients immediately understand how you can help them. Your site will show in relevant search results and visitors to your site will quickly understand what you do and how you can help them. 

3. Finally, the design!

I bring it all together in a beautiful and engaging website. Every design element, image, and word carefully chosen to reflect your brand, values, and message.

Your website becomes a powerful tool to attract your dream clients and grow your impact.

4. Launch & Grow

I provide the tools and knowledge you need to manage your WordPress website, ensuring you can easily update content and expand your online reach

I’m also here to ensure your website continues to work for you. Clients on active hosting and maintenance plans gain access to resources and support to help you maximize your online presence and achieve your goals.         

feeling like we might be a good fit? DM or email me directly at hello@pixelhappy.co 

Website: www.pixelhappy.co

Yael Reinhardt-Matlsiah

Tim Fullerton

Find Out Podcast

Co-Founder and Co-Host

Fullerton Strategies

For over 20 years, I’ve led in-house marketing and branding teams for high profile organizations in all sectors. I worked on the first Obama presidential campaign, then as a political appointee in the U.S. government, where I harnessed the power of social media early when I started the first cabinet-level instagram, the wildly popular Department of the Interior account. I’ve also had experience at the state level, where I was the Chief Digital Officer for the State of New York. I’ve led campaigns for nonprofits like Oxfam and Everytown for Gun Safety. 

And most recently, I built the content marketing program at WeWork into a revenue-driving machine. 

So why Fullerton Strategies?

Very few – if any! – marketers today have the broad range of experience that I do. With this level of expertise, a passion for building effective strategies and campaigns, and a love of working directly with people to improve their businesses, I decided it was time to start my own digital marketing consultancy. With a consulting format, the options are endless. I’m able to develop and implement innovative, new ideas for my clients, and work in partnership with them to create bespoke marketing plans for all their unique needs. It’s a win-win. 

What can Fullerton Strategies do for me?

Whatever you need! There are many ideas listed in the Services section of this website, but different organizations have different needs. I’d love to partner directly with you to help address your most pressing marketing challenges in ways that work best for you and your unique company. Don’t hesitate to reach out to discuss how I might be able to help.

Here’s to an amazing start – and of course, please reach out if you want to be on this journey with us!

President & Chief Executive Officer

Fullerton Strategy Group

Chief Taking a Break Officer 

WeWork

Oversee Global Content, Social Media, wework.com, Email, CRM, and App teams.

Vice President - Content & Channel Marketing

•	Lead global social media and member communications teams consisting of 23 digital strategists, content creators, videographers and designers across four continents.

•	Create vision and goals for content across multiple platforms that builds brand awareness and drives desk sales.

•	Oversee strategy and content development for WeWork’s two major annual events — Summit and Summer Camp.

•	Designed the organizational structure for the social media and member communications teams to maximize staff talents and improve efficiency and productivity.

•	To date, more than doubled Instagram, Facebook, and LinkedIn followers by developing more dynamic, platform-specific content highlighting WeWork’s unique stories.

•	Improved member experience by developing and expanding platforms to distribute relevant content.

Global Head of Social Media and Member Communications

State of New York

•	Directed digital strategy and innovation for New York State; built the Governor’s first ever digital engagement team from the ground up.

•	Tripled Twitter followers and doubled Facebook followers in less than a year by using relevant national moments to promote the governor’s agenda.

•	Increased yearly NY.gov visitors by 4.3 million by creating more accessible services for the public.

•	Led digital development and rollouts for all policy initiatives, including New York State Paid Family Leave, free college for middle class New Yorkers, the Second Avenue Subway opening. Oversaw messaging and execution during rapid response moments, such as the Charlottesville protests, the Trump administration travel ban, announcement of the U.S. leaving the Paris Climate Accord, and the Federal Communications Commission’s net neutrality decision.

•	Created unique public engagement opportunities, including the inaugural State of New York Craft Beer Challenge, which grew the state’s email list by 15 percent and garnered dozens of earned media hits.

•	Produced videos that were shared hundreds of thousands of times and viewed over 20 million times.

Chief Digital Officer

Everytown for Gun Safety

•	Developed and executed all national advocacy/fundraising campaigns for organization’s 3.5 million members; managed a social media team responsible for outreach to two million followers through various platforms.

•	Established the organization’s first digital fundraising strategy, including launching first monthly giving strategy; more than doubled the 2015 online fundraising goal.

•	Project managed organization’s first distributed online tool to enable supporters to engage directly with corporate and political decision makers.

National Digital Campaigns Director

U.S. Department of the Interior

•	Established the Department’s first digital strategic plan to advance the DOI mission and broaden awareness and engagement with programs, including over 400 national parks. 

•	Built strategic partnership between the White House and federal agency partners to revamp www.recreation.gov as part of the White House Travel and Tourism Initiative; resulted in new interactive content and mobile trip-planning tools. 

•	Recruited and built a digital team from the ground up; also managed internal communications staff, consultants, and the Department-wide web council. Oversaw all aspects of day-to-day activities, including budgeting, staff development, and strategic planning.

•	Initiated several innovative projects to directly engage the public, including an annual crowd-sourced Valentine’s Day video and the Instagram MonuMeet, an opportunity for the audience to attend the historic re-opening of the Washington Monument.

Director of Digital Strategy

Alliance for Climate Protection

•	Oversaw a team of six to develop and execute fundraising, advocacy, and social media strategy around engaging with the Alliance’s 5.4 million online members. 

•	Increased online giving by more than 30 percent over previous year by developing new year-end online fundraising campaign.

•	Managed major rebranding and redesign of ACP’s three websites during a six-week timeframe.

New Media Director

Oxfam America

•	As first Online Communications Manager, initiated, developed, and oversaw first social-networking and email strategy, as well as advocacy and fundraising; managed staff of 2 as well as consultants.

•	Increased online fundraising from 2 percent to 10 percent of organization’s budget and more than tripled online supporter base in less than 3 years.

Online Communications Manager

Obama for America

•	Oversaw all 50 states’ email campaigns; responsible for ensuring up to 40 emails per day had consistent messaging and approach, and were appropriately tailored for each diverse audience.

•	Coordinated with graphic design, social media, mobile, video, and analytics teams to produce content.

•	Developed online strategy for efficient and effective volunteer recruitment and rapid response at the state level.

State/Regional Email Manager

President & CEO - Fullerton Strategies. Ex WeWork, Obama Admin, New York State and more

I am a senior executive with over two decades of experience in marketing strategy for global audiences at fast-paced, dynamic organizations. I founded Fullerton Strategies, a marketing consultancy that helps clients tell powerful stories and develop innovative content across a broad suite of content platforms.

My expertise spans web content, new media, social media, email, CRM, and app marketing, as well as political, advocacy, and public sector communications. I have led in-house marketing and branding teams for high profile organizations such as WeWork, the Obama Administration, the State of New York, and Everytown for Gun Safety. I am a collaborative, creative leader who builds agile, forward-thinking teams with a culture of high performance and continuous mentoring and development. My mission is to help clients achieve their goals by delivering impactful, engaging, and data-driven marketing solutions.

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The Battle

Yael Reinhardt-Matlsiah

Tim Fullerton

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