Pixel Happy Studio

I strip away the unnecessary so potential clients see what’s most important — the work you do and the value you provide.

Beautiful design is only one part of the puzzle. I integrate design with clear, SEO optimized copy that builds on your strengths and helps you succeed online.

I enjoy seeing my clients do well with their work. I want your website to make you happy, knowing it’s an authentic expression of who you are and the work you do.

WordPress Web Design + Branding + Content 

You’ve poured your heart and soul into starting and running a successful business

But being self-employed is hard. You need a website to showcase your brand and connect with your ideal client, but you’re unsure where to start.

Imagine a world where your only marketing task is to pique interest and drive visitors to your website.

With strategic design, copy that connects, and intentional branding, your website can do the rest — effortlessly growing your business while you focus on what you love.

👋Hi, I'm Yael. I’ve been creating meaningful online experiences for close to 20 years. I’ve seen lots of trends come and go but one thing has remained constant — the absolute necessity to create meaning and connection for the visitor who lands on your website.

And you do this with well crafted words and visuals. Which just happens to be my specialty.

I can help you:

✅ Launch your first website to establish an online presence.
✅ Clarify your message to enhance user understanding.
✅ Write user-focused website copy to clearly communicate your identity and offerings.
✅ Revamp an old website to improve its effectiveness.
✅ Integrate systems to streamline business operations.

My Proven, Holistic Method

1. Clarify Your Message & Values

We dive deep to uncover who you are, what drives your work, and how to communicate that authentically. Together, we’ll define your brand values and craft a message that resonates with your ideal client and aligns with your mission.

2. Write Your Copy

I support and guide you as you bring your message to life, so potential clients immediately understand how you can help them. Your site will show in relevant search results and visitors to your site will quickly understand what you do and how you can help them. 

3. Finally, the design!

I bring it all together in a beautiful and engaging website. Every design element, image, and word carefully chosen to reflect your brand, values, and message.

Your website becomes a powerful tool to attract your dream clients and grow your impact.

4. Launch & Grow

I provide the tools and knowledge you need to manage your WordPress website, ensuring you can easily update content and expand your online reach

I’m also here to ensure your website continues to work for you. Clients on active hosting and maintenance plans gain access to resources and support to help you maximize your online presence and achieve your goals.         

feeling like we might be a good fit? DM or email me directly at hello@pixelhappy.co 

Website: www.pixelhappy.co

Yael Reinhardt-Matlsiah

Aftershoot 

Aftershoot is a fast-growing innovative AI photo culling and editing tool. As the social media manager, I steer our brand’s presence across multiple platforms— Instagram, Facebook (Page & Group), Threads, LinkedIn, and X. 

My day-to-day involves:

- Crafting compelling content
- Engaging actively with our community
- Strategizing our social media approach
- Moniter trends and analytics to make decisions
- Support overall brand marketing and content function

My job isn't just posting content. 

I aim to cultivate a strong community by sparking conversations, responding to feedback, and building relationships. Whether it’s through product updates, educational content, or light-hearted memes, my role is to create a space where photographers can learn, share, and grow together.

In short, I make social media a fun place our target audience to hang out and push the boundaries of AI, one post at a time!

Social Media Manager

Contensify | B2B SaaS Content Marketing

After gaining 2+ years of experience in DTC, I pivoted to B2B with this role at Contensify. 

I handle thought leadership content for CEOs, CMOs, Co-Founders and founders of B2B SaaS businesses. This includes:

1. Conducting a social media audit by deep diving into what are the gaps in their socials, and how can be improved to align it with their brand image and ICP.
2. Creating a personal branding strategy and optimising their LinkedIn profile.
3. Connecting with stakeholders across C-suite, sales and support to create laser-focused audience segments.
4. Creating relevant thought leadership content for their socials which builds value and knowledge by taking a stand on industry trends.
5. Probably the most important, is actively engaging with the community on the content, and across groups.
6. Lastly, tracking the key performance indicators (KPIs) closely, creating bi-monthly reports to optimize the strategy for better results.

Social Media Specialist

EdLighten Consulting

By focusing on an effective content strategy, I was able to organically increase leads from 15 to 102 in just 2 months.

While I juggle everything from creating comprehensive buyer persons to editing graphics – I'm responsible for a bunch of tasks. 
Here are some of them:

1. Defining content pillars and KPIs for every social channel.
2. Providing guidelines and edited creatives and copy for paid advertisements.
3. Creating content systems on tools like Trello to ensure consistency and transparency.
4. Developing a content calendar that aligns with brand goals making strategic recommendations based on trend observations. 
5. Supporting and collaborating with the core team to ensure cohesive brand messaging and visual consistency across all platforms.

Let's talk numbers:
• 1600% organic increase in leads in 2 months on Instagram 
• 124K+ accounts reached in 1 month 
• 250+ new followers  

Overall I make sure that there is a clear path to the goal that aligned with our brand vision, not just obsessing over likes but ensuring it brings in more leads.

Content Manager

Pearl It Up

With no background in business or marketing, I successfully built a strong e-commerce handmade accessory brand and closed the first year of business with INR 7-fig sales.

I wear many hats in the company, here are some of them:

1. Creating an end-to-end marketing strategy
2. Planning future products and market research
3. Ensuring we don't go broke - so taking care of finances
4. Taking regular customer feedback so we can make products that people actually love.
5. Figuring out the right vendors and suppliers along with creating a logistics system that worked.
 
This hands-on approach has allowed me to gain comprehensive knowledge and insight into the intricacies of running a venture.

Most of all I focus on building a genuine community of pearl lovers. This has led to:

• 0 to 20,000 Instagram followers
• 100% of our sales via organic channels
• 2M+ impressions in 6 months after launch
• Working with the top Indian fashion influencers 

After 2+ years of running Pearl It Up, we have received 2500+ orders and 500+ happy customer reviews.

Co-Founder

A City Girl's Closet 

This blog was started in 2016 as a little experiment of my 19-year-old college student version who wanted to explore the world of style and fashion. 

Fast forward to a couple of years later, I realised fashion is so much more to me than just the “clothes I wear.” It is a form of self-expression and art that helps me become confident with the outfit I wear. This blog has given me various opportunities such as collaborating with big brands like H&M, working with magazines like Street Style Spotlight.

A City Girl’s Closet is my little attempt to inspire you to challenge your clothing comfort zone and try new styles while finding your most authentic self and pushing the boundaries at the same time.

Owner

QPLEXUS PRIVATE LIMITED

I manage 2 brands in Qplexus - Idarzee (luxury Indian clothing boutique) and Urbanista (premium audio products from Sweden).

For Idarzee, I built a digital marketing strategy from the ground up which resulted in: 
• 400% increase in followers
• 1M+ impressions in 90 days organically on Instagram
• 80k+ website impressions within 12 months of launching

For Urbanista, I created content that aligned with the voice of the global brand. This led to a:
• 0.5% CTR for Facebook and Instagram ads
• 10k+ website impressions within 3 months of launching 
• Working with top Indian tech and gaming influencers in the country

Overall, I focused on data-driven insights, a deep understanding of the Indian consumer, and impactful storytelling with the content strategy.

Digital Marketing Manager

I have worked with multiple $10,000M revenue US clients, been a part of a team of over 150 employees, created hundreds of work papers, confidently presented my views in front of highly experienced people, worked through tight deadlines and above all learned how to ask the right kind of questions. 

With this enriching experience, I developed a solid foundation in teamwork, analytical, communication, and problem-solving skills. 

Some of my responsibilities included:
• Conducting financial statements audits on both private and publicly traded clients in various industries, but my core client was in the USA transportation industry.
• Developing and adjusting audit plans based on risk assessment of the client/audit areas. Managing team activities and delegating assignments to ensure timely issuance of audit reports.
• Paying extra attention to detail and with an ability to use initiative and maintain confidentiality at all times.
• Reviewing and analysing data in consolidated financial statements and SEC filings, including 8K, 10K and 10Q.

Assurance Lead Associate

• Performing multiple full rounds of external and substantive auditing and developing audit procedures.
• Accounts and work papers such as Revenue, AR, AP, Cash & Bank 
• Understanding and evaluating internal controls related to assigned audit areas
• Identifying and documenting material variances based on defined threshold and documenting facts and findings from the data provided

Assurance Associate

Social Media Marketer for B2B brands | Personal Branding Expert for C-suite Execs & Founders | Social Media & Content Strategist | Co-Founder at Pearl It Up

If you think posting "Read our latest blog post" or "Here's a case study" with a commercialised fancy graphic will create product demand and engagement... you couldn't be more wrong. 

Social media in 2024 is all about:

👉🏼 Building a community of people who love your product
👉🏼 Focusing on founder-led growth by leaning into thought leadership
👉🏼 Humanizing your brand and developing genuine relationships with your stakeholders

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Hey there! I'm Khyati, a social media marketer who helps B2B tech startups thrive on social media with content, strategy & systems that work.

Currently, I'm working as a Social Media Manager at Aftershoot, where I craft data-driven strategies across Instagram, Facebook, LinkedIn, Threads, X and our 14K+ member Facebook Group.

What sets me apart? 

With 4+ years of experience in social media, I've got a knack for spotting trends early (thanks to my obsession with internet pop culture!) and turning them into opportunities for brands. 

Each social channel has nuances, and I know how to tailor content that feels native to each platform while staying true to the brand voice.

I don't just create content, I craft experiences that make the audience stop, smile, and share. 

What results have I achieved before? (FYI - these are all organic)

🚀 Instagram - Scaled my e-comm brand from 0 to 20K followers in 11 months
🚀 LinkedIn - Hit post impressions to 12K+ in 1 month for a B2B SaaS brand 
🚀 Threads - Increased followers by 22% in 1 month for a tech company

What can you expect from me?

I love sharing all things social media here - actionable insights, latest trends, honest takes on what's working (and what's not), proven strategies and behind-the-scenes in a life of a social media manager at a tech startup. 

Whether you're a fellow SMM, a startup founder, or just curious about B2B marketing, there's something here for you. 

Let's navigate the constantly changing world of social media together... and have some fun along the way! 😍

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When I'm not creating content, you'll find me exploring coffee shops around the city. Always up for a virtual coffee chat about marketing, socials, or anything in between!

Send me a DM or email at khyatisethi.work@gmail.com. Let's connect! 🌻

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The Battle

Yael Reinhardt-Matlsiah

Khyati Sethi

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