Pixel Happy Studio

I strip away the unnecessary so potential clients see what’s most important — the work you do and the value you provide.

Beautiful design is only one part of the puzzle. I integrate design with clear, SEO optimized copy that builds on your strengths and helps you succeed online.

I enjoy seeing my clients do well with their work. I want your website to make you happy, knowing it’s an authentic expression of who you are and the work you do.

WordPress Web Design + Branding + Content 

You’ve poured your heart and soul into starting and running a successful business

But being self-employed is hard. You need a website to showcase your brand and connect with your ideal client, but you’re unsure where to start.

Imagine a world where your only marketing task is to pique interest and drive visitors to your website.

With strategic design, copy that connects, and intentional branding, your website can do the rest — effortlessly growing your business while you focus on what you love.

👋Hi, I'm Yael. I’ve been creating meaningful online experiences for close to 20 years. I’ve seen lots of trends come and go but one thing has remained constant — the absolute necessity to create meaning and connection for the visitor who lands on your website.

And you do this with well crafted words and visuals. Which just happens to be my specialty.

I can help you:

✅ Launch your first website to establish an online presence.
✅ Clarify your message to enhance user understanding.
✅ Write user-focused website copy to clearly communicate your identity and offerings.
✅ Revamp an old website to improve its effectiveness.
✅ Integrate systems to streamline business operations.

My Proven, Holistic Method

1. Clarify Your Message & Values

We dive deep to uncover who you are, what drives your work, and how to communicate that authentically. Together, we’ll define your brand values and craft a message that resonates with your ideal client and aligns with your mission.

2. Write Your Copy

I support and guide you as you bring your message to life, so potential clients immediately understand how you can help them. Your site will show in relevant search results and visitors to your site will quickly understand what you do and how you can help them. 

3. Finally, the design!

I bring it all together in a beautiful and engaging website. Every design element, image, and word carefully chosen to reflect your brand, values, and message.

Your website becomes a powerful tool to attract your dream clients and grow your impact.

4. Launch & Grow

I provide the tools and knowledge you need to manage your WordPress website, ensuring you can easily update content and expand your online reach

I’m also here to ensure your website continues to work for you. Clients on active hosting and maintenance plans gain access to resources and support to help you maximize your online presence and achieve your goals.         

feeling like we might be a good fit? DM or email me directly at hello@pixelhappy.co 

Website: www.pixelhappy.co

Yael Reinhardt-Matlsiah

How Solos Scale

Each week, we share a new framework, concept, or example of how solopreneurs are scaling from $25,000 to $50,000+ per month

Co-Founder & Co-Host

Cut the Fluff

Cut the Fluff offers training and coaching to solopreneurs and founders looking to grow their reputation and business with content (social, newsletter, blog)

Founder

Beam Content 💡

Fractional Managing Editor

Grizzle | B2B Organic Growth Agency

Head of Content

Managing Editor

Realized I could use my writing & editing skills to make money via writing for B2B SaaS companies. AKA, learned what the hell content marketing was and how to write SEO-optimized blogs.

Freelance Content Writer & Editor

VIPKid

-Taught English to kids in China in short 25 minute blocks via an online platform
-Engaged the young students through innovative tactics to enhance their learning experience

English Second Language Teacher

Aekthaweewit School

-Modernized all official promotional content for the school’s robust programs
-Curated 50+ Grammar games to boost excitement about learning
-Taught the intricacies of the English Language to 100+ non-native speakers over the course of 2 years

English Teacher

LevelUp

-Spearheaded the creation of an internal IKB outlining 50+ tasks and processes relating to PM responsibilities
-Redesigned external product documentation to increase customer engagement
-Wrote several key specifications illustrating dozens of use cases and intended functionality for new and custom features

Senior White Label Technical Project Manager

-Managed the app design, development, testing and release process for our White Label clients
-Acted as a liaison between our clients and our internal team of designers and developers to effectively communicate needs
-Worked closely with our account management team to guarantee our concurrent work-streams followed a seamless timeline from kick-off to launch

White Label Technical Project Manager

B.GOOD

-Designed, built, and managed a new line of business that grew from $0 to $700,000 USD in sales over 4 years
-Drove aggressive annual sales growth with a record high of 50% year over year
-Designed effective web collateral to generate awareness of our program

Events & Catering Director

I share writing & editing lessons so entrepreneurs & founders can attract + convert high-value clients | Edited 3M+ words | Former Head of Content | Running on seltzer 🤩

I help solopreneurs and founders turn their scattered expertise into content that actually drives business. AKA, I get you out of the "recognition gap."

If you're stuck in the recognition gap, your content probably isn't making people think "Holy sh*t, I need to work with this person."

I've been there.

After 4.5 years as Head of Content, I went solo and made every mistake in the book — scattered messaging, feast-or-famine revenue cycles, content that got likes but zero leads, relying on referrals like my business depended on it (cuz it did).

Then I had my 'aha!' moment: Stop trying to be known for everything. Own one specific problem. Become the obvious solution to a problem I can articulate better than anyone else.

What I do now:

📈 How Solos Scale: Podcast, newsletter, and 2:1 coaching with Nick Bennett for solos stuck in the recognition gap and are keen to scale from $20K to $50K+ per month

🥊 Content Sparring: 1:1 coaching for seasoned solos who want to co-create launch content that moves people to buy your course, product, book, or service

📚 Courses: The MP3 Content Engine, Hooked on Writing Hooks, Content Editing 101, and Launch Content Playbook

The results speak for themselves:

→ Built a 90K+ social audience in 3 years
→ Sold multi-six figures in courses to 2100+ students
→ Helped clients land $45K deals and scale to multi 6-figure businesses

My philosophy: Your expertise and the way you frame the problem you solve is your edge — let's package it into something people can't scroll past.

✉️ Weekly insights: Cut the Fluff newsletter, How Solos Scale podcast 
🎯 Work with me: 2:1 How Solos Scale, 1:1 Content Sparring 
📖 Resources: MP3 Content Engine + courses

ericaschneider.me | howsolosscale.com

Erica Schneider

(Dims lights, lights candle, takes deep breath.)

Oh hi. My name is PERFORMATIVE VULNERABILITY POST. I'm about to hold up a mirror to your pain, then give you a warm cup of tea and hold space for your vulnerability.

Ready?

Let's begin.

You're feeling TYPE OF WAY about WIDELY RELATABLE STRUGGLE that you've been too afraid to admit out loud.

And that's okay. Really. It is.

(Wafts candle.)

Because RELATABLE STRUGGLE is actually REFRAMED AS POSITIVE TRAIT.

Here's what I want you to know:

You're not alone.
PARAGRAPH BREAK
You're not behind.
PARAGRAPH BREAK
You're exactly where you need to be.
PARAGRAPH BREAK

Now let me share a story about MY MILD INCONVENIENCE that taught me PROFOUND BUSINESS LESSON.

Plot twist: The lesson is just "keep going" but I'm going to take 400 words to tell you that.

Still here? Good.

Because here's the thing no one talks about: THING EVERYONE TALKS ABOUT.

So take a breath. You've got this.

(Makes deep eye contact.)

And if you need support, I encourage you to LOOK WITHIN and SIT WITH WHY.

But not for too long! Because I've created a SUSPICIOUSLY CONVENIENT OFFER that solves exactly this problem.

Is waiting a moment longer something you can afford?

DM me HEALING EMOJI if this resonated.

(End scene)

Offer design & content for scaling solopreneurs | Co-Founder @ Duo Consulting | Running on seltzer 🤩

Last night, I deactivated Instagram. I'm thoroughly exhausted by dopamine scrolling my life away, and Insta seems to get me the worst. 

I don't get sucked into LinkedIn the same way. Haven't opened Facebook in years. Forgot about Twitter when it got insane.

But Instagram was genuinely helpful for things like parenting hacks, giggling at stupid dog videos, seeing what true crime documentaries are coming up next month, keeping up with general culture vibes.

Until a few months ago, something shifted. 

Was it me? Stuff I started to click on? 

Was it the algo? Baiting me into rage?

Is it the general state of the world? Divided and angry and apocolyptic?

Probably all of the above. 

I noticed that when I logged on, I'd started to look at my feed with one eye open.

Am I going to see some horrible thing happening in the world that's going to throw me into an anxious doom cycle for the next few hours?

Or am I going to see a lovely parent therapist person giving me a genius strategy for helping my toddlers deal with their big emotions?

The unknowing became too much.

No amount of curation was gonna fix it.

And besides all that, even if it was more funny dog videos than not, I don't want to be chronically online. That's not in my life vision. It never was.

I'm on LinkedIn for business and community. Not doomscrolling and misery. I post, I chat, I leave. Easy enough for me.

So, I'll be here, but not there. 

Exciting steps towards reclaiming my time. 

If you're not on Instagram or Threads or the other socials, where do YOU get your culture news?

Alright it's official. I've moved my office into my parents' basement. 

I love my almost 3-year-old chaos monsters so hard, but mommy needs to concentrate. Also, I thought my wife would miss me, but she told me, and I quote, "Stay out, it was so much easier managing the kids without you here." 

😅

Working from home in earshot of my toddlers isn't working for me anymore. 

So I'm in my parents' basement today as a test, and it's the most productive I've been in a while. 

Am I progressing or regressing? 

Do we all just end up back in our parents' basements?!

Next week, I'll probably be asking my mom to bring me pizza rolls during client calls.

"Sorry, can you repeat that? My mom just asked if I want a snack."

Jokes aside, I love my kids, but the context switching is like throwing a grenade on my creativity. I never know when it's gonna go off, either.

Next step: Look into offices to rent. 

This is not a pro-office post. F that. It's a pro work anywhere that is not next to toddlers.

Every solopreneur I know is either:

a) Googling “how to scale without hiring” at 2am

b) Thinking about building an agency and immediately feeling nauseous

c) Working themselves into dust

d) Convinced they’re one more automation tool away from freedom (they’re not)

e) Secretly wondering if their old corporate job was actually that bad

f) Trapped between “I need help” and “I can’t afford to pay anyone what I’d want to be paid”

g) Romanticizing the idea of a team until they remember they’d have to manage people

h) One minor inconvenience away from burning it all down and becoming a barista

i) Thriving but too superstitious to admit it publicly in case the universe notices and corrects the error

There is no in-between.​​​​​​​​​​​​​​​​

Which one(s) are you?

I have to pinch myself every day at the moment because business is going so well. But 6 months ago, I was seriously considering going back in-house. This post is about what changed:

🍓 Shift 1: I stopped trying to be prolific and started following my energy

From 2022-2024, I was in launch mode. Courses, cohorts, constant content creation. On paper, it worked.

But I'd crash so hard after each launch that I wanted to sleep for days.

The always-be-marketing mentality exhausted me in ways I didn't realize until I hit my breaking point.

I had to accept that I got really good at a business model that drained my energy. And if I didn't fix it, I would've quit.

🍓 Shift 2: I got a co-founder and realized you can't silo offer design and content

Nick Bennett 🏴‍☠️ and I kept running into the same problem from different angles in our 1:1 offers. 

A standardized offer with no way to condition the market? You're stuck relying on referrals.

A strong content engine driving traffic to a non-standardized offer? You can't scale.

But when you solve both problems at the same time? Everything clicks.

We teamed up 5 months ago and immediately started seeing results we never saw working alone.

🍓 Shift 3: Mindset work became non-negotiable

Success doesn't cure your limiting beliefs. It just turns up the volume on them.

I had to confront the fact that I had so many limiting beliefs about myself and my capabilities. 

Not as a "content person" (my superpower), but as a business owner. 

So I started reframing my beliefs and built a business that doesn't require me to abandon myself to be successful.

🍓 Shift 4: I'm leaning harder into my strengths

When I left my Head of Content job, I swore I was done with writing for other people. 

But last year, I realized the problem wasn't writing. It was that I wasn't connected to the outcomes. Not meaningfully, anyways.

Writing for Series A+ companies felt impersonal.

Writing for solos? The outcomes are instant, impactful, and rewarding.
Same skill. Completely different experience.

🍓 Shift 5: I standardized everything

One offer. One sales conversation. One pricing structure. One ICP. One "perfect week."

No more custom scoping anything. Ever.

We help solos standardize, delegate, and automate. In that order. And we run that exact process on ourselves.

The results?

We're smashing our own MRR records. (We've been at $50k+ months since month 3.)

Our clients are seeing record months. They're more confident. They finally have clarity.

My scarcity mindset is gone. I'm in abundance mode.

And I f*cking love the work we're doing.

The difference between $20k months that feel like a prison and $50k+ months that feel like freedom isn't more hustle.

It's in the little shifts that make a huge difference. Mindset, systems, marketing. 

So if you're stuck around $20k months and life feels unsustainable, this is fixable.

DM me. Let's talk.

Creating courses as a side hustle gave me the courage to quit my job in 2023. I made $200k+ off them. I thought I'd be making them forever. 

But a few minutes ago, I said goodbye.

I've been talking openly lately about how exhausting it was to produce and market them. 

The process burned me out and threw me into a deep feast and famine cycle. If I wasn't chasing the next big idea, it was chasing me. I couldn't escape the grind.

I finally had to admit I'd gotten really good at a business model that was slowly killing me. If I didn't change something, I'd likely have quit and gone back in-house. 

Luckily, I changed everything and am now running a thriving consultancy with my co-founder. 

I'd all but forgotten about my courses these last few months, until last week when I said out loud to Nick, "I think I’m going to take my courses down. 

No one's buying them. I don't plan to market them, which means it's likely no one will. And the idea of them just sitting there feels...heavy."

It was weird at first. Really weird. They gave me so much. They helped thousands of people.

But they'd stopped serving me.

The weird feeling quickly shifted to relief. 

I’m growing, and so are the things I’m thinking and writing about every day. I'm moving beyond content. Beyond things that no longer serve me. 

Which is why, along with this decision, I also decided to reshape the premise of my newsletter, Cut the Fluff:

Old premise: Learn the power of editing so you can become a better writer.

New premise: Helping solopreneurs and founders cut the fluff in their content, business, and life.

In our work at Duo Consulting, we're helping clients with their offer, systems, limiting beliefs, talent, marketing, biz dev, sales. 

I've always taken inspiration from my life and thrown it into my writing.

Having a purely content-focused newsletter was stagnating my ability to write from my experiences. Which meant I simply wasn't writing at all.

So yesterday, I moved my list from Kit to Substack because I no longer need the tagging, sequences, and all the creator stuff Kit provides. 

I just need a place to write and talk to my subscribers. Plus, my other newsletter, How Solos Scale, is over there, so it's easier to live in one place.

Anywhoo, these are my updates and Friday reflections! 

I'm excited to get back into sending my newsletter and to share my expanded thinking with all of you.

Oh and if you bought a course, don't worry, you'll still have lifetime access. I'm just not selling them anymore.

Cheers :)

"Bad" engagement wins again! 

The post on the right is a process/journey post. Broadly relatable. It had a CTA, but no one bit.

The post on the left is a problem post. Less broad appeal. Targeted at a very specific persona. Got a qualified lead.

If you look at these posts without context, the post on the right "performed better." 

If you subscribe to that mindset, you'll optimize for the broader appeal posts cuz they "work." 

And then...when your pipeline runs dry...you'll look up and go "hmmmm, maybe my strategy is off."

And that's when I appear on your shoulder and go, "HEYOOO, YEP."

The point is this: you need both.

You need posts that have broad appeal, cuz awareness obviously matters.

But you also need to swallow your ego and allow yourself to post things that "perform badly" because your ego doesn't pay your bills.

The only question is: can you handle it? 

Let's add a CTA for good measure:

If you want your content to get you qualified leads and increase qualified referrals, hit me up.

You're qualified if you're making $20k+ mrr and answer "yes" to any of these questions:

Are you great at what you do, but struggle to explain what you offer and how you do it?

Do you rely on referrals for business, but always wonder if they will just stop one day?

Do you like creating content, but feel like you're playing a game you can't win?

Do all of your clients have similar problems, but you end up custom-scoping each deal?

Hit that DM button.

Two months ago on this platform, someone called me a "fascist" for saying there's nuance in the "use AI" vs "don't use AI" argument between writers. 

This morning, someone said this to my take on the fact that 95% of writers are bad cuz the system rewards terrible writing:

"This post, and so many of the comments are dehumanising, favouring those with money whilst leaving those without to dry, and quite frankly, it’s giving hunger games."

And this is why social media is the worst place to have serious discussions. Because people jump to conclusions, make assumptions about your character, and label you as "morally inferior" based on a post about...marketing.

I swear it's not that serious. 
I know the world is intense.
But I am not out to hurt you.
I am simply talking about marketing.
You are making it about capitalism.
And socialism.
And society.
And politics.
And I am not.

I'm just talking about marketing. 

Are your points valid?

Maybe. Ironically, I think we actually vote for the same people.

But you're out here being a social warrior on...

posts about MARKETING.

If you want to debate about more serious things, let's do it when I say something not about marketing? Cuz I'm just talking about marketing. 

Sincerely,

Someone just talking about marketing

EDIT: Someone made a valid point saying we can't disconnect marketing from the effects it has on the world.

My response is this: I can respect that. But I'm not talking about convos where we're having big discussions about marketing's role or effects on society. Like the jeans/genes campaign is a perfect example of something we should debate. I'm talking about very niche takes on whether or not a writer should be judged on whether they use AI in B2B SaaS marketing. Like, it's not changing hearts and minds lol.

I stopped paying for LinkedIn Premium and nothing changed. Impressions are the same. In case you're curious.

Also, since it's Halloween I'm about to do something super scary and put a link in this post 😱 

Because nothing makes me feel more powerful than breaking fake rules. 

So what's the link gonna lead you to?

MONSTERS. We all have them. 

And they usually live inside our heads.

Which is really fun when we work for ourselves cuz we spend all day alone and then BOO! 

We get smacked in the face with a limiting belief we didn't know was even there.

ELEVEN. That's the number of common limiting beliefs we've identified within ourselves, our clients, and peers.

1. “I’m Not Enough” 
2. “I Have to Struggle to Be Successful” 
3. “If I Rest, Everything Falls Apart” 
4. “Success Should Look Different Than This”
5. “I Can’t Trust Others to Do This” 
6. “I’m Responsible for Everyone’s Feelings”
7. “I Have to Choose Between Business Success and Personal Life”
8. “There’s Not Enough” 
9. “Who I Am Isn’t Enough” 
10. “I Can’t Change This Without Blowing Everything Up” 
11. “My Worth Is Determined by External Validation” 

BOO! 👻 

Except they're only scary until we confront them.

"Aw, shucks" 
-👻 

So click this link and say it with me:

HAPPY HALLOWEEN YOU FILTHY BELIEFS.

(Oops mixed a few holiday movies there.)

https://lnkd.in/eTmMBtDf

I used to tell myself, “Once I hit $X revenue, I’ll be able to relax.”

But that was a complete lie because every time I hit that number, the goal posts moved. 

So I had to sit with these uncomfortable and competing truths.

Truth 1: Building a business wasn’t giving me the freedom and joy I’d expected.

Truth 2: But the idea of going back to a job felt awful. 

After so much back and forth, I came to the conclusion that I was going to keep building my business, but with a big caveat. 

I had to do everything differently.

But I didn’t know which way to turn. 

I didn’t know what I didn’t know or how to know it, you know?

So after a lot of stuff I’ve written about before which I won’t bore you with here, I teamed up with Nick. 

He was going through something similar—helping his clients scale but struggling to scale himself. Dealing with tons of limiting beliefs and all that fun stuff.

So we combined our processes. 

Combined our thinking. 

Combined our energy (in the non creepiest way possible lol).

And over the past 6 months, we’ve been able to build something that’s extremely valuable and rewarding.

The coolest part is we don’t just run this play on our clients. We’re running it on ourselves. Right now. Continuously.

We’re standardizing our offer. We’re tweaking things every month to make it even better. If something starts to drain us, we look at it immediately and figure out why and what we can do about it.

We’re delegating. I use AI a lot. I’m not scared of it eating my creativity. I know people have opinions about it, but it’s a fantastic sparring partner. It works for me because I know how to use it in a way that regenerates my skills instead of depleting them. 

We’re automating. Always looking for ways to offload low frequency tasks.

And most importantly? We’ve got a vision now.

We know where we want this business to be in 1 year, 5 years, 10 years. We’re mapping it out. It’s exciting.

So, where am I now?

Not done. Not even close.

But every day is getting better. That’s not a trope. It’s real.

I’m working normal hours most days. I can step away without everything falling apart. The business doesn’t own me the way it used to.

I’m living in abundance. I’m not scared. New prospects are approaching us all the time. We had 7 sales calls in the past 7 days.

It’s really, really cool. 

If you’re making good money but feel owned by your business, this is the work.

It’s not about another productivity hack or morning routine.

It’s about being willing to redesign the vision, model, and beliefs that drive it. 

That’s exactly what Nick and I are doing for ourselves. And it’s what we help solos do.

DM me if you’re ready to stop being trapped by your own creation.

$28K in overdue invoices. 
A pipeline stuffed with proposals but no way to deliver. 
Three contractors, none operating within a clear system.

When our client came to us two months ago, she wasn’t drowning because of a lack of demand. She's a demand queen.

She was drowning because she had no systems. 

And when I say no systems, I mean it.

She was holding it together with coffee, sheer willpower, and an ever-growing collection of sticky notes that had lost all meaning.

(In our first meeting she was taking notes on an unopened ez-pass bill 🤣)

So, we got to work.

1. We helped her clarify what she actually does 

She hadn't really "verbalized" what she was doing for clients. 

The exercise of mapping out her services revealed "there are some things I'm doing across the board and others where it's just, like, hodgepodge, which is part of the problem."

2. We developed frameworks for repeatability 

Through the engagement modeling work, we helped her identify which parts of her process could be systematized & delegated and which required her strategic involvement. 

3. We standardized her chaotic team structure 

We helped develop clear role definitions so she could delegate the right work to the right people.

(Not everyone has people or wants people but her vision is big scale so she needs 'em.)

4. We gave her permission to set boundaries 

The biggest breakthrough was supporting her decision to end a toxic client relationship that was holding back her growth. 

(It's woo woo but when you release bad clients, you make room for better ones. Every damn time.)

5. We dialed in her marketing

We're turning her client work into case studies, her process insights into LinkedIn content, and her industry observations into a clear point of view that attracts the right prospects.

-----

If your business is chaotic and lacking the systems you need to scale to $50K+ MRR...

Or lacking the systems to help you get your life back so you can pick up your kids from school and work whenever you want...

Hit me up.

We gotchu.

BTW you can read more about how to build these systems in our latest mini book: https://lnkd.in/enpAjYCD

If you're amazing at content, you may not want or need help WRITING, but you damn well need help:

-Strengthening your content IP 
-Overcoming your limiting beliefs

Because for you, and me, the problem is never "Can I write something that sounds good and resonates?"

It’s:

-“Am I still good, or just coasting?”
-"Am I overthinking because this is bad, or because I'm too close?”
-"Is my taste broken, or is my standard just different now?
-“Is this way too obvious, or do people still need to hear it?”

It’s completely normal (and smart!) to crave someone to riff through your ideas with, challenge you, push you to be better, and remind you that you already are amazing.

So yeah, you don't need someone to write for you.

But you do need someone to help you strengthen the muscle and keep you out of your own damn head.

I am speaking from personal experience, so I am very opinionated that I am right haha.

That's why at Duo, we don't let clients opt out of content support.

A few prospects have come to us recently saying, "I only need offer design help. No content help plz. Is that possible?"

My answer?

Nope.

Because offer, content, and sales work as a closed loop. You need all three.

Just like even the best salespeople still need a system and someone to review their calls with them.

Being great at something doesn't mean you have it all figured out. It just means your blind spots are different.

So if you're a content person who's been pondering hitting us up but stopping cuz "I don't need content," think again.

:)

"How do I pivot in public while I have existing clients?"

This question came up on a client call yesterday. Here's what I said:

Context: They were going through our clarity process and realizing they wanted to focus on a different problem than what they'd been known for.

They were worried about confusing their audience. 
Worried about existing clients thinking they were abandoning them.
Worried about starting over from scratch.

My answer? 

Journey in public.

Share that you're evolving your business. That you've learned something new. That you want to focus more on one part of what you do because that's where you see the biggest impact.

Your existing clients won't care. They'll probably say, "That makes sense, you've been talking about this stuff in our calls anyway."

In fact, if you never evolve your thinking, that's a red flag. It means you're not paying attention to the market or learning from your experiences.

Don't die on a hill just because you're afraid to evolve publicly.

The audience that matters will follow you. 
The clients who were the right fit will stay with you.
The ones who weren't will naturally fall away.

And you'll attract new people who are excited about your refined focus and clearer positioning.

I’m a walking example of this. I’ve pivoted like 5 times since I went solo in 2023. 

For good measure, here are 8 hooks I’ve written for journey in public posts over the past few years. 

Hope they give you some inspo!

1. "There's so much evolving in my business right now, and it's a bit overwhelming in a good way."

2. "I'll never forget the first time I pivoted away from simply sharing writing/editing advice here."

3. "I respect the crap out of people who are willing to openly admit (in public) they've changed their mind."

4. "I think I've finally solved my biggest problem as a content coach."

5. "Dozens of people went through my 1:1 program and loved it. But today, I'm thinking about tearing the whole thing down..."

6. "Well…shit. I guess I don't like what I do anymore?"

7. "When I left my Head of Content role 18 months ago, I swore I was DONE writing for other people... But then, 4 weeks ago, it happened."

8. "It took me a few years to realize that there's nothing wrong with building a relationship-based business..."

Most solos are stuck in whatever-comes-your-way mode. A referral shows up, and you take it because you need the revenue. The project scope creeps, but you don't push back because you're afraid they'll leave. You undercharge because you're not sure when the next opportunity will come.

That's not a business strategy. That's survival mode.

I know because I spent years here, and it was only recently that I created optionality for myself.

To get here, I had to let go of many o' limiting beliefs. 

"I need to say yes to everything because money is better than no money."
"Specializing means turning away potential clients."
"I need to be perfect before I can charge premium rates."

It took a lot of time and mindset shifts to accept that being selective actually creates better opportunities, not fewer. 

That specialization makes you the obvious choice instead of just another option. 

And that you can charge premium rates for solving specific problems, even if you're not "perfect" at everything.

I truly believe that creating optionality comes down to being willing to be known for one thing.

Because when you’re known for one thing, people introduce you by the problem you solve (easy to understand), not all the things you’ve ever done for all the companies (chaotic and hard to follow). 

So here’s how to start.

Pick the problem you solve better than anyone else. 

The one where clients see dramatic results. The one you could talk about for hours. The one that gets you genuinely excited because you know you can create real transformation.

Then talk about it. 

Consistently. In every post, every conversation, every client interaction. Share how you think about the problem. What causes it. Why most people get it wrong. How you approach it differently.

When you do this, you stop scrambling for whatever work you can get and start choosing the work you want to do. 

You stop competing on price because you're not competing at all (because you're the obvious choice). 

You stop worrying about when the next opportunity will come because you know it's coming.

That's not just better business. That's freedom. 

Making $20k+ monthly but still taking whatever comes your way? DM me. Time to build some options.

taplio

The Battle

Yael Reinhardt-Matlsiah

Erica Schneider

Followers

Posts

Engagements

Likes

Performance ScoreErica Schneider's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Yael Reinhardt-Matlsiah

Erica Schneider

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Erica Schneider's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreErica Schneider's LinkedIn Performance