Pixel Happy Studio

I strip away the unnecessary so potential clients see what’s most important — the work you do and the value you provide.

Beautiful design is only one part of the puzzle. I integrate design with clear, SEO optimized copy that builds on your strengths and helps you succeed online.

I enjoy seeing my clients do well with their work. I want your website to make you happy, knowing it’s an authentic expression of who you are and the work you do.

WordPress Web Design + Branding + Content 

You’ve poured your heart and soul into starting and running a successful business

But being self-employed is hard. You need a website to showcase your brand and connect with your ideal client, but you’re unsure where to start.

Imagine a world where your only marketing task is to pique interest and drive visitors to your website.

With strategic design, copy that connects, and intentional branding, your website can do the rest — effortlessly growing your business while you focus on what you love.

👋Hi, I'm Yael. I’ve been creating meaningful online experiences for close to 20 years. I’ve seen lots of trends come and go but one thing has remained constant — the absolute necessity to create meaning and connection for the visitor who lands on your website.

And you do this with well crafted words and visuals. Which just happens to be my specialty.

I can help you:

✅ Launch your first website to establish an online presence.
✅ Clarify your message to enhance user understanding.
✅ Write user-focused website copy to clearly communicate your identity and offerings.
✅ Revamp an old website to improve its effectiveness.
✅ Integrate systems to streamline business operations.

My Proven, Holistic Method

1. Clarify Your Message & Values

We dive deep to uncover who you are, what drives your work, and how to communicate that authentically. Together, we’ll define your brand values and craft a message that resonates with your ideal client and aligns with your mission.

2. Write Your Copy

I support and guide you as you bring your message to life, so potential clients immediately understand how you can help them. Your site will show in relevant search results and visitors to your site will quickly understand what you do and how you can help them. 

3. Finally, the design!

I bring it all together in a beautiful and engaging website. Every design element, image, and word carefully chosen to reflect your brand, values, and message.

Your website becomes a powerful tool to attract your dream clients and grow your impact.

4. Launch & Grow

I provide the tools and knowledge you need to manage your WordPress website, ensuring you can easily update content and expand your online reach

I’m also here to ensure your website continues to work for you. Clients on active hosting and maintenance plans gain access to resources and support to help you maximize your online presence and achieve your goals.         

feeling like we might be a good fit? DM or email me directly at hello@pixelhappy.co 

Website: www.pixelhappy.co

Yael Reinhardt-Matlsiah

I share writing & editing lessons so entrepreneurs & founders can attract + convert high-value clients | Edited 3M+ words | Former Head of Content | Running on seltzer 🤩

I help solopreneurs and founders turn their scattered expertise into content that drives business. AKA, I get you out of the "recognition gap."

If you're stuck in the recognition gap, your content probably isn't making people think, "Holy sh*t, I need to work with this person."

I've been there.

After 4.5 years as Head of Content, I went solo and made every mistake in the book: scattered messaging, feast-or-famine revenue cycles, content that got likes but zero leads, relying on referrals like my business depended on it (cuz it did).

Then I had my 'aha!' moment: Stop trying to be known for everything. Own one specific problem so I can become the obvious solution. 

What I do now:

🏴‍☠️Duo Consulting: We help solopreneurs standardize, market, and sell their consulting offers

📈 How Solos Scale: Podcast, newsletter, and mini books for solos stuck in the recognition gap and keen to scale from $20K+ to $50K+ per month

📚 Cut the Fluff Newsletter: Exploring how solopreneurs and founders can cut the fluff in their content, business, and life

A few milestones for good measure:

→ Built a 90K+ audience in 3 years
→ Sold multi-six figures in courses to 2100+ students
→ Helped dozens of clients land $45K+ deals and scale to high six and seven figures. 

My philosophy: Your expertise and the way you frame the problem you solve is your edge. Let's package it into an offer your ICP knows, likes, and buys. 

✉️ Weekly insights: Cut the Fluff newsletter, How Solos Scale podcast 
🎯 Work with me: Duo Consulting 2:1 program 

Book a call: Duoconsulting.co

Erica Schneider

(Dims lights, lights candle, takes deep breath.)

Oh hi. My name is PERFORMATIVE VULNERABILITY POST. I'm about to hold up a mirror to your pain, then give you a warm cup of tea and hold space for your vulnerability.

Ready?

Let's begin.

You're feeling TYPE OF WAY about WIDELY RELATABLE STRUGGLE that you've been too afraid to admit out loud.

And that's okay. Really. It is.

(Wafts candle.)

Because RELATABLE STRUGGLE is actually REFRAMED AS POSITIVE TRAIT.

Here's what I want you to know:

You're not alone.
PARAGRAPH BREAK
You're not behind.
PARAGRAPH BREAK
You're exactly where you need to be.
PARAGRAPH BREAK

Now let me share a story about MY MILD INCONVENIENCE that taught me PROFOUND BUSINESS LESSON.

Plot twist: The lesson is just "keep going" but I'm going to take 400 words to tell you that.

Still here? Good.

Because here's the thing no one talks about: THING EVERYONE TALKS ABOUT.

So take a breath. You've got this.

(Makes deep eye contact.)

And if you need support, I encourage you to LOOK WITHIN and SIT WITH WHY.

But not for too long! Because I've created a SUSPICIOUSLY CONVENIENT OFFER that solves exactly this problem.

Is waiting a moment longer something you can afford?

DM me HEALING EMOJI if this resonated.

(End scene)

Offer design & content for scaling solopreneurs | Co-Founder @ Duo Consulting | Running on seltzer 🤩

Here’s what nobody realizes: [THING EVERYBODY REALIZES]

Xoxo,

People who use AI and don’t edit their BRILLIANT EARTH SHATTERING takes

Every solopreneur I know is either:

a) Googling “how to scale without hiring” at 2am

b) Thinking about building an agency and immediately feeling nauseous

c) Working themselves into dust

d) Convinced they’re one more automation tool away from freedom (they’re not)

e) Secretly wondering if their old corporate job was actually that bad

f) Trapped between “I need help” and “I can’t afford to pay anyone what I’d want to be paid”

g) Romanticizing the idea of a team until they remember they’d have to manage people

h) One minor inconvenience away from burning it all down and becoming a barista

i) Thriving but too superstitious to admit it publicly in case the universe notices and corrects the error

There is no in-between.​​​​​​​​​​​​​​​​

Which one(s) are you?

The real work behind LinkedIn “inbound” is outbound.

LIES: You just post consistently and watch the inbound roll in. (Especially if you sell services.)

TRUTH: You post content to open engagement loops. Then you close those loops yourself by starting real conversations. First in the comments, then in DMs.

Of course pure inbound exists. I get inbound leads often.

But that’s only after years of time here and, regardless, relying 100% on inbound means you’re leaving so many deals in the dust. So yeah I get inbound but I also start DM conversations all the time. 

Take our client Brian.

Brian spends about 7 hours a week starting conversations.

He has roughly 20 going at any time.

He gets a 30% booked call rate from those conversations.

And he makes a lot of f*cking money. 

(He loves making a lot of money but that's just Brian. The actual amount isn't the point. Having enough money to love your life is the point. And that requires getting clients.)

Regardless of how crazy Brian is (HI BRIAN) you do need to find a biz dev situation that works for you. 

And that number needs to be higher than 0 hours a week.

Cuz whether you like it or not, when you work for yourself, biz dev is literally part of your job description. 

You should be spending ~1/3 of your time on it. 

Especially if you’re in services. Services = the relationship business.

You don’t need thousands of people to become customers. You need 2-10 clients per quarter.

So TLDR:

-Posts open engagement loops
-The DMs close them
-Sometimes prospects start those conversations
-But you also need to send DMs
-Yes, inbound is possible
-But even so, stop waiting
-Go do biz dev 
-Cuz you run a business
-And you need clients to pay you to keep running said business

That’s the game. Love it or hate it.

It’s been one year since I teamed up with Nick Bennett 🏴‍☠️ . Our first attempt at business-ing together was running a group coaching program. That model didn’t fit our energy. 

But iteration two? Holy shitttt. Not only does it feel amazing, our MoM growth is on fire.

This isn’t a brag. We aren’t some overnight success. It’s been a grind. 

6 months ago we were in a huge slump. Group coaching was a one-time fee. Every month we had to sell dozens more seats to keep cash flowing. We were exhausted and eventually just stopped trying to sell it.

So for a few months there, we made next to nothing. It wasn't ok. You might call it $NOk.

But once the idea of merging our 1:1 services together clicked in our heads, everything clicked into place. 

Nick’s client’s needed me and mine needed him. The second we combined programs (my content sparring offer and his offer design offer), our recurring revenue shot through the roof.

It takes So. Much. Less. Effort. To. Sell. And. Deliver. Impact. 

It's also giving us so much energy. 

And we’re just getting started, because our vision is getting clearer by the day.

We’re not solving the, “You need a better offer and stronger marketing” problem. We help people with those things, for sure.

But we’re solving something deeper. It's closer to the, “I’m making money but losing my life, there has to be another way” problem.

We've noticed most solopreneurs hit a wall between $20K-50K/month. 

Why? Cuz they’re drowning in their own success and feel stuck between two shitty choices:

Choice 1: Stay solo forever. Keep doing all the work yourself, burn out, hit a hard revenue ceiling, regret all your life choices.

Choice 2: Build a traditional agency. Hire junior talent, sacrifice quality, compress margins, become what you hate, regret all your life choices.

There’s no third option.

Or is there…?

A model where you scale without sacrificing quality...

Where you bring on senior talent, not junior people you have to manage...

Where you build something bigger than yourself without becoming what you hate...

That’s the path we’re proving is real. For ourselves. For our clients.

And our vision for the next 5 years? Helping hundreds of solos build this way.

Stay tuned!

And DM me if you're new here cuz you followed me after my viral sarcastic performative vulnerability post and you have no idea what the hell I do but this post has you curious.

I stopped paying for LinkedIn Premium and nothing changed. Impressions are the same. In case you're curious.

Also, since it's Halloween I'm about to do something super scary and put a link in this post 😱 

Because nothing makes me feel more powerful than breaking fake rules. 

So what's the link gonna lead you to?

MONSTERS. We all have them. 

And they usually live inside our heads.

Which is really fun when we work for ourselves cuz we spend all day alone and then BOO! 

We get smacked in the face with a limiting belief we didn't know was even there.

ELEVEN. That's the number of common limiting beliefs we've identified within ourselves, our clients, and peers.

1. “I’m Not Enough” 
2. “I Have to Struggle to Be Successful” 
3. “If I Rest, Everything Falls Apart” 
4. “Success Should Look Different Than This”
5. “I Can’t Trust Others to Do This” 
6. “I’m Responsible for Everyone’s Feelings”
7. “I Have to Choose Between Business Success and Personal Life”
8. “There’s Not Enough” 
9. “Who I Am Isn’t Enough” 
10. “I Can’t Change This Without Blowing Everything Up” 
11. “My Worth Is Determined by External Validation” 

BOO! 👻 

Except they're only scary until we confront them.

"Aw, shucks" 
-👻 

So click this link and say it with me:

HAPPY HALLOWEEN YOU FILTHY BELIEFS.

(Oops mixed a few holiday movies there.)

https://lnkd.in/eTmMBtDf

I used to tell myself, “Once I hit $X revenue, I’ll be able to relax.”

But that was a complete lie because every time I hit that number, the goal posts moved. 

So I had to sit with these uncomfortable and competing truths.

Truth 1: Building a business wasn’t giving me the freedom and joy I’d expected.

Truth 2: But the idea of going back to a job felt awful. 

After so much back and forth, I came to the conclusion that I was going to keep building my business, but with a big caveat. 

I had to do everything differently.

But I didn’t know which way to turn. 

I didn’t know what I didn’t know or how to know it, you know?

So after a lot of stuff I’ve written about before which I won’t bore you with here, I teamed up with Nick. 

He was going through something similar—helping his clients scale but struggling to scale himself. Dealing with tons of limiting beliefs and all that fun stuff.

So we combined our processes. 

Combined our thinking. 

Combined our energy (in the non creepiest way possible lol).

And over the past 6 months, we’ve been able to build something that’s extremely valuable and rewarding.

The coolest part is we don’t just run this play on our clients. We’re running it on ourselves. Right now. Continuously.

We’re standardizing our offer. We’re tweaking things every month to make it even better. If something starts to drain us, we look at it immediately and figure out why and what we can do about it.

We’re delegating. I use AI a lot. I’m not scared of it eating my creativity. I know people have opinions about it, but it’s a fantastic sparring partner. It works for me because I know how to use it in a way that regenerates my skills instead of depleting them. 

We’re automating. Always looking for ways to offload low frequency tasks.

And most importantly? We’ve got a vision now.

We know where we want this business to be in 1 year, 5 years, 10 years. We’re mapping it out. It’s exciting.

So, where am I now?

Not done. Not even close.

But every day is getting better. That’s not a trope. It’s real.

I’m working normal hours most days. I can step away without everything falling apart. The business doesn’t own me the way it used to.

I’m living in abundance. I’m not scared. New prospects are approaching us all the time. We had 7 sales calls in the past 7 days.

It’s really, really cool. 

If you’re making good money but feel owned by your business, this is the work.

It’s not about another productivity hack or morning routine.

It’s about being willing to redesign the vision, model, and beliefs that drive it. 

That’s exactly what Nick and I are doing for ourselves. And it’s what we help solos do.

DM me if you’re ready to stop being trapped by your own creation.

First time I ever met Louis Grenier was on his podcast. It was the most fun I'd ever had being interviewed. His fiery no BS questions aligned perfectly with my fiery no BS personality. 

Naturally, we moved our friendship to WhatsApp. Actually I think we facetimed at first, but I digress.

We both had (have) toddlers. We both have our own businesses. We both are epic.

Anyways, when he started his community a few months back, he asked if I'd come be a guest speaker.

"DUH OF COURSE ANY TIME," I replied.

And so, alas, that time is tomorrow. And apparently it's the most RSVPed event so far. 

"NO PRESSURE," he says. 

"I EAT PRESSURE FOR BREAKFAST," I reply.

Or I just what I said in the screenshot but I thought that.

So yeah are you coming? Because Louis is giving away a free 7 day trial offer for his community just so you can come hang with us.

Comment "NO PRESSURE" and I'll give you the link. 

(I'm also just gonna post the link below but hey, engagement bait is always FUN)

Workshop topic: How to turn LinkedIn likes into money (cuz engagement doesn't pay the bills)

See you there!

https://lnkd.in/eAp6WyPj

If you're amazing at content, you may not want or need help WRITING, but you damn well need help:

-Strengthening your content IP 
-Overcoming your limiting beliefs

Because for you, and me, the problem is never "Can I write something that sounds good and resonates?"

It’s:

-“Am I still good, or just coasting?”
-"Am I overthinking because this is bad, or because I'm too close?”
-"Is my taste broken, or is my standard just different now?
-“Is this way too obvious, or do people still need to hear it?”

It’s completely normal (and smart!) to crave someone to riff through your ideas with, challenge you, push you to be better, and remind you that you already are amazing.

So yeah, you don't need someone to write for you.

But you do need someone to help you strengthen the muscle and keep you out of your own damn head.

I am speaking from personal experience, so I am very opinionated that I am right haha.

That's why at Duo, we don't let clients opt out of content support.

A few prospects have come to us recently saying, "I only need offer design help. No content help plz. Is that possible?"

My answer?

Nope.

Because offer, content, and sales work as a closed loop. You need all three.

Just like even the best salespeople still need a system and someone to review their calls with them.

Being great at something doesn't mean you have it all figured out. It just means your blind spots are different.

So if you're a content person who's been pondering hitting us up but stopping cuz "I don't need content," think again.

:)

taplio

The Battle

Yael Reinhardt-Matlsiah

Erica Schneider

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taplio

The Battle

Yael Reinhardt-Matlsiah

Erica Schneider

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Erica Schneider's LinkedIn Performance

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