Pixel Happy Studio

I strip away the unnecessary so potential clients see what’s most important — the work you do and the value you provide.

Beautiful design is only one part of the puzzle. I integrate design with clear, SEO optimized copy that builds on your strengths and helps you succeed online.

I enjoy seeing my clients do well with their work. I want your website to make you happy, knowing it’s an authentic expression of who you are and the work you do.

WordPress Web Design + Branding + Content 

You’ve poured your heart and soul into starting and running a successful business

But being self-employed is hard. You need a website to showcase your brand and connect with your ideal client, but you’re unsure where to start.

Imagine a world where your only marketing task is to pique interest and drive visitors to your website.

With strategic design, copy that connects, and intentional branding, your website can do the rest — effortlessly growing your business while you focus on what you love.

👋Hi, I'm Yael. I’ve been creating meaningful online experiences for close to 20 years. I’ve seen lots of trends come and go but one thing has remained constant — the absolute necessity to create meaning and connection for the visitor who lands on your website.

And you do this with well crafted words and visuals. Which just happens to be my specialty.

I can help you:

✅ Launch your first website to establish an online presence.
✅ Clarify your message to enhance user understanding.
✅ Write user-focused website copy to clearly communicate your identity and offerings.
✅ Revamp an old website to improve its effectiveness.
✅ Integrate systems to streamline business operations.

My Proven, Holistic Method

1. Clarify Your Message & Values

We dive deep to uncover who you are, what drives your work, and how to communicate that authentically. Together, we’ll define your brand values and craft a message that resonates with your ideal client and aligns with your mission.

2. Write Your Copy

I support and guide you as you bring your message to life, so potential clients immediately understand how you can help them. Your site will show in relevant search results and visitors to your site will quickly understand what you do and how you can help them. 

3. Finally, the design!

I bring it all together in a beautiful and engaging website. Every design element, image, and word carefully chosen to reflect your brand, values, and message.

Your website becomes a powerful tool to attract your dream clients and grow your impact.

4. Launch & Grow

I provide the tools and knowledge you need to manage your WordPress website, ensuring you can easily update content and expand your online reach

I’m also here to ensure your website continues to work for you. Clients on active hosting and maintenance plans gain access to resources and support to help you maximize your online presence and achieve your goals.         

feeling like we might be a good fit? DM or email me directly at hello@pixelhappy.co 

Website: www.pixelhappy.co

Yael Reinhardt-Matlsiah

At A Better Jones, I help startups, small businesses, and solopreneurs accelerate their growth. 

A Better Jones

42 million Americans are about to lose food assistance. And most of LinkedIn is talking about…AI prompts.

It makes me want to freaking scream. 

In 2 days, nearly 𝟰𝟮 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗔𝗺𝗲𝗿𝗶𝗰𝗮𝗻𝘀 — about 𝟭 𝗶𝗻 𝟴 𝗽𝗲𝗼𝗽𝗹𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗨.𝗦. — rely on the Supplemental Nutrition Assistance Program (SNAP) just to eat.

And unless something changes this week, they will LOSE it. 

Every SINGE ONE of them.

Let me make this real for you:

→ 𝟰𝟮% of SNAP recipients are CHILDREN.
→ 𝟮𝟲% are elderly or disabled.
→ 𝟭 𝗶𝗻 𝟱 𝗸𝗶𝗱𝘀 𝗶𝗻 𝘁𝗵𝗲 𝗨.𝗦. depends on SNAP to eat.
→ And yes, working families — including employees at Walmart, Amazon, and McDonald’s — are some of the most frequent recipients because wages are TOO LOW TO LIVE. 

This is not just a political issue.
This is a business issue.
This is a LinkedIn issue.

If you’re building a company, leading a team, investing in startups, giving talks on “impact”…

And you’re ignoring the fact that millions of working people are about to lose their ability to eat?

Then what the actual f*ck are we doing?

We’ve got people out here writing dissertations on how to send better sales DMs, bragging about their recent round, promotion, or vacation. 

Meanwhile, millions of people — our neighbors, our coworkers, our former classmates, your employees — are days away from being unable to BUY FREAKING GROCERIES. 

And almost no one on this platform is saying a word about it.

I know I’ll lose followers.
I know I’m going to get pushback.
I know some folks will say “this isn’t what LinkedIn is for.”

But here’s what I know for sure:

If your version of “business” doesn’t care that people working 40+ hours a week still need food stamps to survive — and now might lose EVEN THAT?! 

You’re not building a business.
You’re participating in 𝗮 𝘀𝘆𝘀𝘁𝗲𝗺 𝗼𝗳 𝗲𝘅𝗽𝗹𝗼𝗶𝘁𝗮𝘁𝗶𝗼𝗻.

And I want no part of that silence.

📞 Call your members of Congress. Tell your friends, colleagues, and bosses to do the same. Demand action. 

Tell them this is not okay.

This is not radical.
This is not partisan.
And this FOR SURE is not Christian. 

This is basic human decency.

𝗙*𝗰𝗸𝗶𝗻𝗴.𝗙𝗲𝗲𝗱.𝗣𝗲𝗼𝗽𝗹𝗲.

In love and outrage,
Kasey

Kasey Jones 🏔

From Referral-Dependent Income to Systematic, Predictable Revenue | I Help Consultants Scale Through Strategy & Leverage, Not People & Time | 31K+ Subscribers | Mix of Jocko Willink & Mr. Rogers

9 years ago Sunday, my divorce was finalized.

It was one of the most difficult, disorienting, and defining moments of my life.

If I could sit down with the version of me who was still in that unhappy marriage — scared, stuck, and unsure what life after would look like — here’s what I would tell her:


1. This will break you. But in the best way.

You’re the coal right now, under intense pressure, suffocating in the dark.

But this pressure? This pain?

It’s going to forge something UNSHAKEABLE.

→ A woman who knows herself.
→ A woman who trusts her instincts.
→ A woman who no longer needs approval to take up space.

This will be the fire that reveals the diamond.


2. You’ll only have two regrets.

→ One: that you didn’t do it sooner.
→ Two: that you didn’t fight for what you deserved.

You were scared — of him, of money, of lawyers, of what people would say.

And so you gave in. Signed without protection. Walked away from what you were owed.

It took FIVE YEARS to dig yourself out of that financial wreckage.

But you did.

And you’ll never let fear drive your decisions again.


3. Divorce is your door to self-discovery.

You’re about to start one of the most wildly freeing, beautiful, and chaotic experiments of your life.

→ You’ll say yes to every curiosity. From small and silly to big and life changing. 

→ Try on identities like new dresses (which people will mock you for, but you won't care)

→ Take trips on a whim. Learn new skills. Eat exotic food. Fall in love with places, people, and — eventually — a partner who TRULY sees you.

You’ll become the kind of woman who builds her life based on desire, not duty.

It’ll be messy. And it’ll be MAGICAL.

4. Prioritize friendship like your life depends on it.

Because in some ways, it does.

You stayed in that marriage as long as you did because you were isolated.

No one really knew what was going on behind the scenes. You didn’t know how to ask for help.

You’ll never do that again.

From here on out, you build community with intention.

You cultivate friendships that feel like family.

And it makes every part of your life richer.


5. Don’t just rebuild. REINVENT.

This isn’t just about starting over. It’s about starting as SOMEONE NEW. 

Someone who chooses herself.

Who stops performing “perfect partner” and starts exploring what a fully expressed life looks like.

Every single part of your world is about to change.

Not because you’re broken.

But because you’re finally free.


If you’re in it right now — the before, the ending, the scary middle…

Let me say this:

There is life after this.

Not just life — but MORE life.

More truth. More beauty. More YOU.

It's okay to be afraid. As long as you say yes, scared.

She’s waiting for you on the other side.

XOXO
Kasey

abetterjones

ourgalaxy

integral-healthcare-solutions-llc

wearefounderup

high-growth-founders

li_at

JSESSIONID

Talks about #founders, #entrepreneur, #revenuegrowth, #personalbranding, and #personaldevelopment

The other day, I stumbled onto the Instagram of a LinkedIn creator I admire. 

Her content? Impeccable.
Her Instagram? Literal art.
She looks like a goddess in every frame.

And I had this little voice whisper in my head:

“God, I wish I could do that.”

That kind of beautiful, polished, curated perfection.

And for a second… I considered it.

→ Maybe I should try to show up more like her?
→ Hire a designer. Book a photoshoot. Create a vibe.

But then I remembered: That works for her because it IS HER. 

She’s a former model.
She’s run a design agency for 20+ years.
Storytelling (esp visual) is her freaking superpower.

That’s what’s authentic FOR HER. 

But me?

→ I’m a chaos goblin.
→ I’m raw and real and usually a hot f*cking mess.
→ I write before I brush my hair. (just kidding, I don't brush my hair)

My posts are full of intensity, honesty, and half-finished cups of coffee.

I wasn’t built to be polished. (much to my mother's dismay) 

I was built to be powerful in a different, rougher around the edges, way. 

And this is the trap so many of us fall into:

We confuse admiration with aspiration.

We see someone thriving in THEIR lane…
And we forget we have one too.

We think success comes from mimicking what’s working.

When in reality?

It comes from amplifying what’s uniquely OURS. 

→ Your edge is not their aesthetic.
→ Your power is not their polish.
→ Your brand is not their blueprint.


So if you’re in a season of scrolling and comparing—
Let this be your reminder:

✨ You don’t need to look like them.
🔥 You need to own what makes you, YOU. 

Because when you do?

→ That’s when it finally clicks.
→ That’s when you become undeniable.
→ That’s when your content actually connects.
→ That’s when your audience actually grows.
→ That’s when you stop performing… and start building something true.

Authenticity isn’t a strategy. It’s your competitive advantage.

XOXO,
Kasey

Is this your life's work?

Here's how you know you found what you're meant to do.

Steve Jobs said the only way to do great work is to love what you do. But how do you know when you found it?

Jobs understood that "meant to do" isn't destiny handed to you. It's alignment discovered through action.

When what you do matches who you are, you don't have to force it. It flows.

Here are the unmistakable signs:

Time disappears when you're doing it

You sit down to work and suddenly four hours passed.

That's not distraction. That's flow. That's your soul saying "Yes, this is it."

If you're constantly watching the clock, you haven't found what you're meant to do yet. You found what pays the bills.

You do it even if no one was watching or paying you

Strip away the money, recognition, status. Would you still do it?

Do you do it in your spare time? In those cracks of your life?

People who found what they're meant to do can't NOT do it.

It's not about external reward. It's about internal compulsion.

I know people making millions who do the same work for free. That's when you know.

Other people seek you out specifically for this thing

When you found what you're meant to do, you don't have to convince people you're good at it.

They come to you because there's something about the way you do it that's different.

Your meant-to-do has your fingerprints all over it. It's unmistakably yours.

It challenges you without crushing you

What you're meant to do isn't easy. But it's not torture either.

It stretches you. Sometimes frustrates the hell out of you.

But it never depletes you. Not really.

You finish exhausted but satisfied. Not drained and resentful.

If your work drains your soul, it's not your purpose. It's a paycheck.

Follow what makes you lose track of time, what you can't not do, what people seek you out for, and what challenges you without crushing you.

That's your life's work.

How many of these signs describe what you're doing right now?

You're busy. But empty.

If you're constantly busy but feel unfulfilled, you're trapped in the busy-but-empty pattern.

Pay attention to how you feel when I describe this: Your calendar is packed. You're productive. You're accomplishing things. 

And yet... you feel hollow.

The busy-but-empty pattern looks like this:

You end every day exhausted but can't point to anything that actually mattered. You're busy, but not on purpose. You're productive, but not fulfilled.

You keep adding more to your plate, thinking the emptiness is just because you haven't accomplished enough yet. 

Spoiler: It's not.

Here's what's really happening:

You're using busyness as a distraction from the fact that you're not doing what actually matters to you.

Busy feels productive. Busy feels important. Busy gives you permission to avoid the scary question: "Am I building a life I actually want to live?"

I spent three years in this pattern. Worked 70-hour weeks. Accomplished everything. And felt absolutely nothing.

Because I was doing all the right things for someone else's life—not mine.

The busy-but-empty pattern is sophisticated avoidance.

You're avoiding the hard work of figuring out what actually fills you up by staying busy enough that you don't have to feel the emptiness.

It's like eating junk food all day so you don't have to face that you're not actually nourished.

The busyness isn't the problem. The emptiness is the message. Your soul is trying to tell you something.

Breaking this pattern isn't about doing less. It's about doing what matters.

Start tracking meaning, not just tasks. 

At the end of each day, ask: 

"Did I do something that mattered to ME today? Not to my boss, not to society—to me?"

If the answer is consistently no, your busyness is just expensive avoidance.

You can be busy AND fulfilled. But only when your busy serves your purpose instead of avoiding it.

Which feels more true: you're busy because you love what you're doing, or you're busy because you're afraid to stop?

From Referral-Dependent Income to Systematic, Predictable Revenue | I Help Entrepreneurs Scale Through Strategy & Leverage, Not Time & Effort | 23K+ Subscribers | Mix of Jocko Willink & Mr. Rogers

Things no one tells you about divorce (but should):

And I don't just mean marriage.

I mean, the moment you realize something in your life is no longer right. 

A partner. A job. A business. A whole damn identity.

When you decide: “This can’t be it.”

Here’s what I wish someone had told me:

🖤 1. It will feel like grief…even if you’re the one choosing it.

You’re not just walking away from something. You are BURYING it.

You’re burying the dream, the plan, the future you thought you’d live.

Let yourself mourn that. Fully.

🖤 2. You’ll be afraid of what people think—and it’ll feel like shame.

→ Even if you know it’s right.
→ Even if you know you’re better off.
→ Some part of you will feel like you failed.

You didn’t. You just had the courage to stop pretending.

🖤 3. You’ll crave a clean break. There won’t be one.

There is no clean ending. 
There’s only detangling.

One slow, painful knot at a time.

🖤 4. You’ll question who you are. And that’s the point.

You’re not just leaving something behind. You’re rediscovering yourself.

This moment will strip you bare. So you can rebuild without the performance, pretending, or fakery. 

🖤 5. What comes next will be harder—and more beautiful—than you can imagine.

Because freedom isn’t easy. But it's worth it.

EVERY.SINGLE.TIME. 

If you’re standing on the edge right now…

→ Leaving the job.
→ Ending the relationship.
→ Burning down the old version of your life.

I want you to hear this:

You’re not broken. 
You're not behind. 
You're BECOMING. And it's absolutely f*cking beautiful.

XOXO,
Kasey

Trying to sound professional is actually keeping you broke.

Let me explain.

Most people think sounding professional means using fancy words, corporate language, hiding your personality. Sound smart. Sound polished. Sound like everyone else.

But here's what actually happens:

When you sound like everyone else, you become forgettable. You blend in. You're just another person saying the same thing as 50 other people in your field.

People don't remember vanilla. They remember different.

I've watched this pattern for years. The people making real money aren't the most polished. They're the most memorable.

They talk like real humans. They share actual opinions. They're not afraid to say things some people will disagree with.

And that's what makes them money.

Because when you're memorable, people think of you first. When you're generic, people forget you exist.

Here's what to do:

Write the way you actually talk. If you're funny, be funny. If you're direct, be direct. I say "dude" in my business emails.

Share one opinion some people will disagree with. That's how you find your people.

Stop trying to appeal to everyone. When you try to be for everyone, you end up being for no one.

Professional doesn't pay like different does.

XOXO,
Kasey

My brain doesn’t work in straight lines. And for most of my life, I thought that made me broken.

I can’t tell you how many times I was called “too much” or “not enough” in the same breath.

Too intense. Too sensitive. Too scattered.

Not focused enough. Not structured enough. Not professional enough.

When you have ADHD, especially undiagnosed or masked for years, you learn how to contort yourself. 

→ You learn how to overcompensate.
→ You become hyper-independent and shame-fueled.
→ You spend your energy pretending your brain works “like it should”… instead of letting it shine the way it does.

For me, that shame carried into everything. Especially business.

I tried to build the way I was told:
→ Rigid routines
→ Hour-by-hour calendars
→ Offers that felt impressive, but drained me
→ Systems that looked good on paper but made me want to scream

Until one day I couldn’t fake it anymore.

The overwhelm hit too hard.
The pressure to “do it right” was killing my creativity.

I realized: I wasn’t building a business.
I was building a cage.

So I burned the old version down.
And I started over.

This time, I built for ME. 

For MY brain.
For MY energy.
For how ACTUALLY work.

• I stopped trying to look like a CEO and started feeling like one.
• I stopped chasing consistency and started building sustainability.
• I created flexible systems that support me, no matter how I'm feeling.
  
And I let go of the shame that told me I was behind.

Now, I teach other brilliant, big-hearted business owners how to do the same.

Because you’re not inconsistent. You’re unsupported.

You’re not flaky.
You’re not broken.
You just haven’t had a business that fits you yet.

If you’ve been spinning…
If your systems are suffocating you…
If your business looks “fine” but feels heavy as hell…

DM me ESSENTIAL

This is the work we do inside Essentialist CEO 

And we’re damn good at it.

You don’t have to change who you are to succeed.

You just have to stop building for someone else’s version of success.

Let’s f*cking go.

I wrote ONE LinkedIn post about a 9-figure CEO who didn't want the "polished consultant"
 
It brought in $15,000 in two weeks
 
(And one of those leads? Six figures over two years)
 
What changed wasn't my skills. It wasn't my content quality. It was my POSITIONING.
 
I stopped trying to be for everyone and started being undeniably, specifically ME.
 
For months before that, I'd been creating great LinkedIn content.
 
󠁯•󠁏󠁏 Great engagement. 󠁯
•󠁏󠁏 Thoughtful comments. 󠁯
•󠁏󠁏 People telling me they loved my posts.
 
BUT ZERO leads.
 
Then I wrote about a financial services CEO who reached out because everyone else's websites looked the same—super polished, perfectly branded, saying all the right "professional" things.
 
"I don't want that," he said. "I don't want to look like everybody else."
 
That post was me leaning into everything that made me different.
 
Everything that used to make me feel insecure.
 
󠁯•󠁏󠁏 My unconventional background. 󠁯
•󠁏󠁏 My opinionated approach. 󠁯
•󠁏󠁏 The fact that I wasn't the "super polished consultant."
 
Three qualified leads. $15,000 within two weeks. One of those leads? Six figures over the next two years.
 
Here's what most entrepreneurs resist understanding:
 
𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗶𝘁𝘆 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗹𝗶𝗺𝗶𝘁 𝗿𝗲𝗳𝗲𝗿𝗿𝗮𝗹𝘀. 𝗜𝘁 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝘀 𝘁𝗵𝗲𝗺.
 
Your "broad market appeal" isn't strategic.
 
It's you diluting what makes you irreplaceable because you're scared that being authentically different will alienate people.
 
But premium clients don't want a "good generalist."
 
→ They want the perfect specialist for their exact situation. 
→ They want someone who GETS their specific pressure.
 
Your weird, specific experience becomes your unfair advantage.
 
The counterintuitive truth:
 
I got MORE clients by being MORE specific about who I'm for.
 
Stop hiding what makes you different. It's exactly what makes you valuable.
 
That 9-figure CEO wasn't looking for polished. He was looking for different.
 
So are your premium clients. They just can't find you yet.

XOXO,
Kasey

For 7+ years, I built a business based on who I thought I was supposed to be.
 
I mimicked the routines, the strategies, the structures of people I admired.  

• Early mornings
• Big launches
• Constant content  

And yeah… it worked. Kinda.
 
But I was tired all the damn time.  Even when the revenue was flowing, I felt off.  

Like I was playing a role instead of building my business.
 
Then I finally asked the question that changed everything:  

👉 𝗪𝗵𝗮𝘁 𝗶𝗳 𝗜 𝘀𝘁𝗼𝗽𝗽𝗲𝗱 𝘁𝗿𝘆𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 “𝗯𝗲𝘁𝘁𝗲𝗿” 𝗮𝗻𝗱 𝗷𝘂𝘀𝘁 𝗯𝘂𝗶𝗹𝘁 𝗮𝗿𝗼𝘂𝗻𝗱 𝘄𝗵𝗼 𝗜 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗮𝗺?
 
That was the unlock.  Not more effort. Not more strategy. Just more TRUTH.
 
Once I understood my own rhythms, my own decision-making, my own damn energy. 

Everything got easier. Clients came faster. Revenue tripled. Stress vanished.
 
Not because I worked harder.  Because I stopped fighting myself.
 
If your business feels like a fight right now...  

This might be the truth you’ve been avoiding:
 
Know yourself. Then build everything around that.

XOXO,
Kasey

No one taught me how to rebuild when my life fell apart (multiple times). So I taught myself.

And this is exactly why I was able to turn the shittiest experiences into fertalizer for my ideal life.

No one hands you a checklist for reinvention after:

→ A layoff 
→ A divorce 
→ A failed business 
→ A wake-up call you can’t un-hear 
→ A rock-bottom mental health spiral

But here’s what I’ve learned:

You don’t bounce back. You build FORWARD.

(or at least you CAN)

Here’s how you do it.

1. Let the version of you that’s dying… actually die.
   
Stop trying to hold her together.

She got you this far. She did her best. But she can’t take you where you’re going.

You can grieve her. But don’t drag her with you.

2. Stop asking, “What do I DO now?”
   
Start asking, “Who do I BECOME now?"

Reinvention isn’t a to-do list. It’s an identity shift.

And the biggest mistake we make is trying to fix a life that no longer fits us.

Instead of creating a new one that lets us feel as good as we deserve.

3. Make exploration your strategy.
   
Try the thing. Book the trip. Say yes to what pulls you.

Your next chapter won’t be found in a pros/cons list. It’ll be found while you're in motion, following your curiosity.

You don’t need a five-year plan. You need a SPARK.

4. Audit everything. Ruthlessly.
   
→ What do you tolerate? 
→ Who do you spend time with? 
→ What do you pretend to enjoy? 
→ Where do you keep betraying your gut?

Reinvention starts with subtraction. Cut what no longer fits.

5. Choose the kind of life you want first.
   
Then build everything else around that.

→ Not the other way around. 
→ Not what’s practical. 
→ Not what’s expected. 
→ Not what looks good on LinkedIn.

Start with your ideal day.

Reverse engineer from there.

Reinvention isn’t a comeback. It’s a DEPARTURE.

You’re not going back to who you were.

You’re stepping into who you’ve always been becoming.

And she’s just getting started.

XOXO, 
Kasey

Things no one tells you about divorce (but should):

And I don’t just mean marriage.

I mean any “this isn’t working anymore” moment.

→ Divorce from a partner.
→ Divorce from a business.
→ Divorce from a career identity.
→ Divorce from who you thought you’d be.

Here’s what I wish someone had told me:


1. It will feel like grief… even if you’re the one choosing it.

There’s a death here.
• A death of your old identity.
• A death of “the plan.”

Grieve it. Don’t rationalize it.

2. You’ll be afraid of what people think. And that will feel like shame.

You’ll be surprised how much your identity was tied to being seen a certain way.

But that shame? It’s a sign you’re shedding a skin you’ve outgrown.


3. You’ll want a clean break. But there’s no such thing.

There are messy endings.
There are unravelings.
There are long-ass roads to closure.

The only way out is through.

4. You’ll start to question everything — and that’s the gift.

This moment cracks you open.

You get to re-evaluate who you are, what you value, and how you want to live.

It’s abso-f*cking-lutely terrifying.

And it’s where your power is born.

5. What comes next will be harder—and more beautiful—than you can imagine.

Because freedom isn’t easy. But it IS worth it.

Every single freaking time.

Whatever you’re going through right now...

→ The layoff
→ The breakup
→ The client loss
→ The closed door

I want you to know:

This is a beginning. Even if it doesn’t feel like it yet.

You’re not broken. You’re BECOMING. 

XOXO,
Kasey

I just found a hack that let me do something in 5 minutes that would've taken 45.

I was looking at a potential partner's website—three different service pages, their about section, and a case study. Needed to draft a pitch email that referenced their specific work.

Instead of reading everything, taking notes, then writing the email, I just told Comet: "Draft a partnership pitch email based on these tabs that references their case study with [company name] and connects it to what we do."

It pulled context from all five tabs, wrote a solid first draft, and had it done before I finished my coffee.

This is what I mean when I talk about essential work vs. busy work. The busy work was reading and synthesizing. The essential work was the strategy and relationship building. Comet handled the busy work.

It's free. The agent mode that does this is actually free—not locked behind a paywall like Atlas. Works on Mac and PC. Has an ad blocker built in. Comes with a month of Perplexity Pro.

I've been using it for a few weeks now and the time savings are legitimately adding up.

Perplexity gets it—this is what AI should be doing for us. Link in comments.

Perplexity

It took me a LONG time to learn that the work that truly matters feels different from the stuff that just keeps me busy. 

Then I had to figure out how to run my business so I could amplify the essential and downgrade the busy. 

Which saved my sanity and grew my bank account. 

Your body knows the difference before your brain does.

Busy work leaves you drained, anxious, wondering if you're doing enough.

Essential work leaves you energized, clear, like you just did exactly what you're meant to be doing.

I noticed this pattern in my own week:

Content creation used to drain me. I'd spend hours on creating content – finding ideas, writing drafts, editing for impact – and feel exhausted.

Now? I batch draft in https://magicpost.in/, edit to add my voice, and I'm done in 30 minutes. Energized, not depleted.

The difference wasn't the task. It was what part of the task was actually essential for ME to do.

Structure? Not essential. (That's what tools are for.) The spiky opinion? Essential. Only I can say it that way.

Most entrepreneurs are exhausted because they're trying to be good at EVERYthing. 

Essentialists are energized because they're ruthless about what's actually theirs to do.

What task are you doing that leaves you drained instead of energized?

I’m freaking out right now. I’ve spent the last 6 months researching tools to build an AI version of me. 

And I think I found it. 

I was looking for something that would use my expertise, my personality, my brand, my style and FEEL authentic to me. 

Here's the uncomfortable truth: most of us never productize because the barrier isn't our expertise—it's the infrastructure.

We know we should create scalable offers. We know our knowledge could work while we sleep. We know trading time for money has a ceiling.

But between Stripe integration, course platforms, customer onboarding, support systems, and marketing sites... we choose the devil we know.

I just found something that removes every excuse I've been hiding behind.

Appy.ai interviews you about your expertise, then builds an AI agent that knows your methodology.

From that conversation, they auto-generate: 

→ White-labeled marketing site 
→ Stripe payment setup 
→ Customer onboarding 
→ Support tools 
→ One shareable link

Interview to live product: 2-5 minutes.

No code. No tech paralysis. No "I'll do it next quarter."

I'm not saying this replaces your high-touch services.

But if you've been sitting on expertise that 𝘴𝘩𝘰𝘶𝘭𝘥 be generating revenue beyond your available hours?

This might be the lowest-friction path to actually doing it instead of planning it.

It’s still early for me, but I’ll build out mine over the coming weeks and I’m excited to share it. 

The entrepreneurs making real money aren't just working harder. They're working multiplied.

Check out Appy.AI if you're done letting infrastructure block your income potential.

Appy.AI

10 weeks ago, I restarted my business, ruthlessly committed to staying as LEAN as possible.

- Few tools
- No employees
- Limited sales calls

It's still early, but my current projections have me hitting $50k+ MRR by April 2026 — all through strategy, systems, and LOTS of leverage.

Curating the right tech stack is a critical part of this vision.

1. Canva- Quick visual content without design headaches
2. Calendly - Booking system that respects my boundaries
3. Zapier - Automation that connects my entire workflow
4. MagicPost - LinkedIn content creation and scheduling
5. Grain - Call recorder, transcriber, and summarizer
6. Notion - My second brain for everything business
7. beehiiv - Newsletter platform that actually converts
8. Circle - Community platform for my growing group program
9. Claude - AI brainstorm, strategy, and planning partner

Each tool serves one clear purpose. No overlap, no redundancy, no subscription bloat.

Simple systems scale better than complex ones.

The result? I save 15 hours per week on admin tasks and $1000s on payroll, tech, and time.

Choose tools that grow with you, not against you. Start with what you need today, not what you might need tomorrow.

Canva

Calendly

Zapier

MagicPost

Grain

Notion

beehiiv

Circle

Claude

I used to think the hard part of personal growth was making the decision to change. 

To leave the job.
End the relationship.
Slow down.
Set the boundary.
Start over.
Choose DIFFERENT. 

But it’s not.

Making the decision is the easy part.

The hard part?

Is making that decision again.
And again.
And again.
And again.

Every time the old pattern tries to sneak back in.

I’m in it right now.

→ I’m a recovering workaholic.
→ A recovering do too much addict.
→ A former “I can handle it all” martyr.

I’ve simplified my business.

I’ve cut my hours. I’ve created space.

But now that I’m here?

It’s SO FREAKING uncomfortable.

It’s slower.
It’s quieter.

It’s full of little voices in my head screaming:
• “You’re falling behind.”
• “You should do more.”
• “You’re wasting time.”

And every day I have to choose:

→ Do I numb that panic by taking on more?
→ Or do I sit with it, feel it, understand it… and stay the course?

This is the real work.

Not the first decision. The 100th. 

The daily recommitment to becoming the version of you that you SAY you want to be.

What helps?

→ Weekly therapy
→ Meditation + journaling
→ Letting the inner chaos be witnessed without being obeyed
→ And texting my inner circle when the urge to “overdo” hits hard

Because sometimes, the bravest thing I do all day is NOT starting a new project. (AAAARGH!)

Change isn’t one big, bold leap.

It’s a thousand tiny choices made in quiet moments.

And most of them won’t feel powerful.

They’ll feel boring, uncomfortable, terrifying, or wrong.

But they’re not. They’re sacred. They're freaking HOLY. 

And they're the secret to becoming. 

XOXO,
Kasey

Pop quiz: How many hours did you spend last week on financial tasks that had nothing to do with your actual expertise?

Approving invoices. Tracking payments. Managing vendor info. Following up on "did this go through?" Reconciling expenses.

If you're like most entrepreneurs, it's 5-10 hours. Minimum.

That's 240-480 hours a year of expensive, skilled YOU-time spent on tasks that could be automated.
BILL asked me to share this resource with you: a playbook on solving 2025's biggest business challenges with automation.

I don't typically share partner resources without vetting them first. But this one addresses something I see destroying my clients daily: 𝘀𝗼𝗽𝗵𝗶𝘀𝘁𝗶𝗰𝗮𝘁𝗲𝗱 𝗯𝘂𝘀𝘆 𝘄𝗼𝗿𝗸 𝗺𝗮𝘀𝗾𝘂𝗲𝗿𝗮𝗱𝗶𝗻𝗴 𝗮𝘀 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀.

The playbook breaks down three challenges hitting entrepreneurs right now:

• 𝗜𝗻𝗳𝗹𝗮𝘁𝗶𝗼𝗻: How automation gives you cash flow visibility so you can make smarter decisions (instead of just hoping the money works out)
• 𝗟𝗮𝗯𝗼𝗿 𝘀𝗵𝗼𝗿𝘁𝗮𝗴𝗲𝘀: Why automating finance operations means you can scale without exponentially growing headcount
• 𝗙𝗿𝗮𝘂𝗱 𝗽𝗿𝗲𝘃𝗲𝗻𝘁𝗶𝗼𝗻: How manual processes create security gaps that put your entire business at risk

Here's what struck me: most entrepreneurs think automation is for "later, when we're bigger."
But the cost of waiting compounds daily. In time. In money. In mental bandwidth. In security risks.
Every manual finance task you're doing is keeping you from essential work—the work built around your authentic competitive advantage. The work only YOU can do.

𝗚𝗿𝗮𝗯 𝘁𝗵𝗲 𝗽𝗹𝗮𝘆𝗯𝗼𝗼𝗸 𝗵𝗲𝗿𝗲  → https://lnkd.in/eYirdEvm

Then ask yourself: What could I build with 20-40 extra hours every month?

Because that's not hypothetical. That's the actual math of what manual finance operations are costing you.

#BILLpartner

BILL

Brumate—the insulated drinkware brand crushing it right now—specifically talks about how BILL gives them speed and efficiency.

Not just cost savings. 𝗦𝗽𝗲𝗲𝗱.

Learning about financial automation through my BILL partnership, this case study made something click:

How much of "being hands-on" is actually fear disguised as responsibility?

• Fear automation means losing control.
• Fear systems won't work without us.
• Fear delegation—even to technology—means we're not "in it."

But Brumate proves the opposite.

Automation didn't make them less involved. It made them 𝗺𝗼𝗿𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰.

If you're skilled enough to run a business, you're too valuable to manually approve invoices and chase vendor information like it's 2010.

Your competitive advantage: your unique perspective. Unconventional background. Spiky opinions.

Not your ability to reconcile expenses.

𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗰𝗮𝘀𝗲 𝘀𝘁𝘂𝗱𝘆 𝗵𝗲𝗿𝗲 → https://lnkd.in/e7AUpmA6

The principle holds whether you're processing thousands of transactions or dozens: 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝘄𝗼𝗿𝗸 𝗳𝗲𝗲𝗹𝘀 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗯𝘂𝘀𝘆 𝘄𝗼𝗿𝗸.

Your time should amplify what makes you irreplaceable—not get lost in finance friction that could be automated.

What manual finance task are you still doing that should be automated? Call it out below.

#BILLpartner

I spent years performing confidence in boardrooms with executives twice my age. 

Turns out, the louder my certainty, the deeper my spiral.
 
I thought real confidence meant never showing doubt. 

But the more I performed "I've got this," the more I panicked internally.
 
Then a 9-figure CEO told me something that broke the whole act.
 
"I didn't hire you because you had all the answers. I hired you because you asked better questions than anyone else."
 
That's when I got it.
 
Real confidence isn't certainty. 

It's being okay saying "I don't know" without apologizing.
 
The people who seem most put together? Watch if they ever admit they're struggling. If the answer is never, they're performing too.
 
Real confidence is quiet. Performed confidence is loud.

XOXO,
Kasey

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Yael Reinhardt-Matlsiah

A Better Jones

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A Better Jones

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