Yaddy Arroyo

Some people call what I do mentoring, but I just call it “being a super cheerleader for those who need it and deserve it.” I advise founders on UX + accessibility + ai-enablement. I also connect amazing ai-enabled product makers and builders with other creative scientists. 

I cover most verticals except banking (because of potential conflicts of interest with my day job), but my favorite vertical is healthcare biometrics wearables for at home use.

I’ve lost tons of family and friends, and seeing the hospice care made me realize there has got to be a way to help people leave this world with dignity, at home. I’m trying to improve the world. This is my way of giving back to the community.

“AI + UX maker” advisor & super connector

Confidential

At a regional US Bank (aka Conversational AI designer, HCI AI designer, principal VUI designer, multimodal service ai designer, hci designer,  Ai designer, Ai ux service designer, human factors engineer, NLU architect, prompt engineer, Ai model trainer, technical writer, linguistics engineer, business analyst)

High level IC focusing on LLM E2E initiatives 

• 8 multi-modal AI banking patents 
• multiplatform,  multichannel , multimodal designs
• servant leader af

VP / Principal Multimodal Experience Architect

Really bad polymath

My next project will revolve around a zany group of technocratic neo-feudalists who are trying to dismantle democracy in America. A must see. /s

Writer, Indie filmmaker, mix media artist, musician, and aspiring video game designer.

https://m.imdb.com/name/nm5194487/

Creative Writer

Bank of America

• Mobile payments SME for Everyday Banking:
Money matters. And every second counts. The complexity that makes moving money possible requires a simultaneous  MIN/ MAX view of how internal and external systems coexist together in the payments ecosphere

• Design systems contributor, Everyday Banking (Payments) SME

VP / Sr. Product Designer - Enterprise payments (Mobile)

Honest Rogue

Ran my own little service design/ experience architecture agency, working with a ton of small and large and pre-seed to eventually IPO’d/acquired start ups as well as subcontracted with tech shops and consultancy firms.

Roles I've had:
UX Human Factors Engineer
UX Researcher & Strategist
UX Architect
UI Designer
Conversational AI designer & writer
Product owner
Business Analyst


Connected car clients: BMW, Allstate 
Ai social listening: networked insights (acquired by American Family Insurance)
Voice / IVR: West Corporation (Now Intrado)
Health: Pfizer, Astra Zeneca, mHealthCoach
Under NDA: Manufacturing, DoD, Emergency Services


Contract and subcontracting work with Fortune 100 clients on complex, data-heavy transactional experiences that win people’s trust and engagement. Software, telematic, B2B, Fintech, Biotech, Voice/ IoT, AI/machine learning....you name it, I’m down for working on it. 

Key Words: Connected Life, Connected Car / Telematics / OBDII /  HUD, XD architect, UX producer, UX creative director,  Mixed-Reality UX design,  VUI Design, Amazon Lex/Polly/Lambda prototyping, Sayspring prototyping,  Alexa / Google Voice / Google assistant prototyping, Voice Tech, CX Design, System Persona Design, IVR, Chatbots, AI,  Retail POP UX design, CX, UX, HX, User Experience Consulting, UX Architect, Experience Planning,  Wireframes, Information Architecture, UX Operations, Usability Testing Framework development, Project Management UX, Digital Strategy, Social Media Strategy, Content Development, Persona Development, Mobile Strategy, Customer Engagement Analytics,  Product Localization Marketing.

Senior Principal Consultant

Lextech Global Services

Consultancy: Helped create quick, iterative UX designs for cool clients, and interesting concepts across verticals and horizontal product lines.

Sr. Experience Designer

Manifest Digital

• UX Design & Backend Architecture Documentation for Telematics & Connected Life Products
• UX Ideation around New Business R&D products
• UX Design for Financial digital experiences

Sr. Manager, UX Design

The Bravo Group

At Bravo, it was my job to understand the human experience nuances of the US Hispanic market, specifically within the digital realm (online, mobile, offline digital, etc.). I  translated their cultural, experience, and channel-preference nuances into digestible nuggets of information we used to improve their online and offline user experience. 

Since the digital experience plans impacted both real life and virtual life environments, collaboration with creative strategists and other account planners was quintessential for measurable success.

Digital Experience Planner

Discover Financial Services

Project managed several enterprise-wide system and interactive product integrations. I also helped launch new interactive financial utility tools and products. 

Aside from enterprise-wide solutions, I was also accountable for all of ShopDiscover.com operations:  daily and weekly maintenance updates, new partner site integration, "hot deals" maintenance, operations issues, file transfer and data feed issues, infosec compliance, strategy design roadmap, digital strategy, and functionality upgrade redesign work.

Sr. Associate: e-Business

I was the Sr. Associate Interactive Product Manager of Shopdiscover.com.  I handled the tactical implementation of our partnership strategy. A techno-heavy role, where indepth knowledge of legal and security issues was paramount, I worked with multiple stakeholders to launch one of the most successful affiliate programs on Linkshare, Commission Junction and Google Affiliate Networks.

I aided in partnership acquisition and pricing strategy, and the day-to-day management of partnership development and site operations.

Sr. Associate: Partnership Marketing

Principal AI / ML designer (NLU experiences) at Truist

I currently work at a bank as an NLU experience architect/ UX (IC) principal.  I also advise on Ai-enabled wearables within the health ecosystem for “funsies.”

Empathy is not a weakness. It’s a start. It gives us a purview  into Ai UX usecases  we can start from. 


VP /Principal VUI designer (NLU&Emerging)

Mirion

• Leadership and Strategy: Defined and executed QA strategies for three SaaS applications, building QA roadmaps aligned with divisional goals and driving continuous process improvement.
• Shift-Left and Quality Best Practices: Integrated automation into early development phases, enhancing defect detection rates by 40% and reducing production risks. Enforced testing best practices and introduced quality metrics for consistent performance measurement.
• Automation Frameworks and CI/CD: Architected scalable automation frameworks for API microservices and web applications using RestSharp and Playwright. Achieved 85% automation coverage and integrated with 
• cross-functional GitHub Actions and Azure Cloud pipelines, reducing delivery timelines by 30%.
• Team Leadership: Recruited, mentored, and managed QA engineers while promoting collaboration with product managers, developers, and DevOps teams to ensure alignment with business objectives.

QA & Test Manager

FPT Americas

•	Diverse QA Project Expertise: Led QA teams of 12-25 members in delivering comprehensive solutions for clients like VA HealthCare, Digi-Key, and RamQuest. Overcame challenges in regression testing, including 90-100% manual execution and unreliable automation results, by customizing the QA process and refactoring automation framework, scripts. Achievements include attaining 100% test coverage, 70% automation accuracy, a 50% reduction in manual testing efforts, and contributed to accelerating product launch timelines by 30-50%.
•	Automation and Continuous Improvement: Established an automation-centric QA culture, adopting design patterns and best practices, along with API integration, to enhance execution time, stability, and manage technical debt. Integrated with CI/CD to streamline integration and production processes.
•	Strategic KPI Management: Developed and enforced critical quality KPIs, such as code coverage, defect escape rate, and defect density, significantly enhancing QA performance and compliance.
•	Team Leadership and Vendor Collaboration: Recruited and mentored around 7 QA engineers annually, encouraging open communication and continuous feedback loops. Enhanced cross-divisional collaboration and effective vendor management, aligning QA strategy with organizational roadmaps and delivery management.

Senior QA Manager

FPT Vietnam

Established and grew a high-performance team for comprehensive testing of the Symphony product:

• Initially started with a 12-person team, doing manual and partial automation, enhance client satisfaction and trust, which led to the full transfer of QA tasks to our team.
• Expanded the team to 42 members to conduct extensive testing on web and mobile applications using Robot Framework, Postman, and JMeter.
• Resolved client-team conflicts and misunderstandings, improving communication and collaboration.
• Managed projects effectively through weekly sync-ups with clients, focusing on project status, issue resolution, and strategic planning.
• Collaborated closely with cross-functional teams for efficient bug fixing and test environment management.
• Implemented agile methodologies tailored to team needs: Scrum for automation, Kanban for performance testing, and a customized Scrum-but approach for other teams.

LogiGear Vietnam

Started as a QA leader and progressed to QA Manager, responsible for leading teams, building up people, training and recruiting.

• Led multiple projects performing manual and automation tests for clients: EBSCO, MarketForce, Flex, Anki, LeapFrog, and other POC, PreSales.
• Began Anki project with 3 members, expanding to a 24-member team, focused on AI game testing, achieved through gaining trust and showcasing consistent high performance and delivery.
• Managed LeapFrog project with a team of over 50 members, conducting tests on educational games and firmware platforms.
• Served as the people manager for a group of 20 members.
• Owned training courses on technical and soft skills, including software testing fundamentals, bug report writing, presentation skills, and automation fundamentals with Selenium.
• Played a key role in recruiting engineers, participating in both technical and behavioral interviews

QA Leader - QA Manager

Enclave Vietnam

Joined the company as Developer to work on a SharePoint project using .Net technology

• Switched to QA and performed manual testing and automation using Selenium, TestNG for an ERP project of the client Mincom.
• Wrote and executed tests on the Window application and Emulator for a mobile version of the app. Converted to selenium test scripts.
• Traveled to Malaysia to meet another team and opened a new team of Mobility in Vietnam.

Developer – QA Engineer

QA leader with 17 years in software development, including 10 in leadership roles. Specialized in building QA roadmaps, driving QA strategies with a QA-first mindset, and developing scalable automation frameworks with advanced tooling. Recognized for mentoring high-performance teams and improving KPIs and metrics to enhance product quality and reliability across domains: banking, finance, e-commerce, ERP, and SaaS.

KEY COMPETENCIES:
● QA Leadership: Developed end-to-end quality strategies, defined KPIs, enhanced product quality, and optimized QA processes and team performance.
● Automation Expertise: Selenium, Appium, Playwright, RestSharp, REST Assured, JMeter, Robot Framework, TypeScript, Java, C#, Python, and Cucumber.
● Cloud & CI/CD: Azure (Blob Storage, Synapse SQL, IoT), AWS EC2, Google Cloud, Jenkins, GitHub Actions, and Azure DevOps.
● Testing Methodologies: Unit, Integration, Regression, Performance, TDD, BDD, and Shift-Left Testing.
● Leadership & Strategy: Led recruitment, mentoring, performance management, and fostered a QA-first culture.
● Agile & Collaboration: Certified in Agile methodologies and project management with expertise in Scrum, Kanban, QA metrics, stakeholder engagement, and cross-functional leadership.

ACHIEVEMENTS:
● QA Leadership & Team Development: Spearheaded QA strategies for 20+ projects across finance, banking, ERP, and SaaS domains. Defined quality metrics, built tailored QA roadmaps, and scaled teams to 40+ members while fostering a quality-first mindset through coaching and mentorship.
● Automation & End-to-End Testing: Designed scalable automation frameworks using Selenium, Playwright, and RestSharp, achieving 85% automation coverage and increasing defect detection by 40%. Integrated frameworks into CI/CD pipelines, reducing deployment timelines by 30% and ensuring near-zero production defects.
● Performance & Delivery Optimization: Delivered measurable results by reducing manual testing by 70%, accelerating product delivery by 50%, and enhancing product reliability with comprehensive end-to-end testing frameworks.
● Holds a BS in Computer Science and Business Management. Certified in PMP, ACP, Azure AI-900, and pursuing CyberSecurity, Azure AI/ML certifications.

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Yaddy Arroyo

Huong Hein

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