Yaddy Arroyo

Some people call what I do mentoring, but I just call it “being a super cheerleader for those who need it and deserve it.” I advise founders on UX + accessibility + ai-enablement. I also connect amazing ai-enabled product makers and builders with other creative scientists. 

I cover most verticals except banking (because of potential conflicts of interest with my day job), but my favorite vertical is healthcare biometrics wearables for at home use.

I’ve lost tons of family and friends, and seeing the hospice care made me realize there has got to be a way to help people leave this world with dignity, at home. I’m trying to improve the world. This is my way of giving back to the community.

“AI + UX maker” advisor & super connector

Confidential

At a regional US Bank (aka Conversational AI designer, HCI AI designer, principal VUI designer, multimodal service ai designer, hci designer,  Ai designer, Ai ux service designer, human factors engineer, NLU architect, prompt engineer, Ai model trainer, technical writer, linguistics engineer, business analyst)

High level IC focusing on LLM E2E initiatives 

• 8 multi-modal AI banking patents 
• multiplatform,  multichannel , multimodal designs
• servant leader af

VP / Principal Multimodal Experience Architect

Really bad polymath

My next project will revolve around a zany group of technocratic neo-feudalists who are trying to dismantle democracy in America. A must see. /s

Writer, Indie filmmaker, mix media artist, musician, and aspiring video game designer.

https://m.imdb.com/name/nm5194487/

Creative Writer

Bank of America

• Mobile payments SME for Everyday Banking:
Money matters. And every second counts. The complexity that makes moving money possible requires a simultaneous  MIN/ MAX view of how internal and external systems coexist together in the payments ecosphere

• Design systems contributor, Everyday Banking (Payments) SME

VP / Sr. Product Designer - Enterprise payments (Mobile)

Honest Rogue

Ran my own little service design/ experience architecture agency, working with a ton of small and large and pre-seed to eventually IPO’d/acquired start ups as well as subcontracted with tech shops and consultancy firms.

Roles I've had:
UX Human Factors Engineer
UX Researcher & Strategist
UX Architect
UI Designer
Conversational AI designer & writer
Product owner
Business Analyst


Connected car clients: BMW, Allstate 
Ai social listening: networked insights (acquired by American Family Insurance)
Voice / IVR: West Corporation (Now Intrado)
Health: Pfizer, Astra Zeneca, mHealthCoach
Under NDA: Manufacturing, DoD, Emergency Services


Contract and subcontracting work with Fortune 100 clients on complex, data-heavy transactional experiences that win people’s trust and engagement. Software, telematic, B2B, Fintech, Biotech, Voice/ IoT, AI/machine learning....you name it, I’m down for working on it. 

Key Words: Connected Life, Connected Car / Telematics / OBDII /  HUD, XD architect, UX producer, UX creative director,  Mixed-Reality UX design,  VUI Design, Amazon Lex/Polly/Lambda prototyping, Sayspring prototyping,  Alexa / Google Voice / Google assistant prototyping, Voice Tech, CX Design, System Persona Design, IVR, Chatbots, AI,  Retail POP UX design, CX, UX, HX, User Experience Consulting, UX Architect, Experience Planning,  Wireframes, Information Architecture, UX Operations, Usability Testing Framework development, Project Management UX, Digital Strategy, Social Media Strategy, Content Development, Persona Development, Mobile Strategy, Customer Engagement Analytics,  Product Localization Marketing.

Senior Principal Consultant

Lextech Global Services

Consultancy: Helped create quick, iterative UX designs for cool clients, and interesting concepts across verticals and horizontal product lines.

Sr. Experience Designer

Manifest Digital

• UX Design & Backend Architecture Documentation for Telematics & Connected Life Products
• UX Ideation around New Business R&D products
• UX Design for Financial digital experiences

Sr. Manager, UX Design

The Bravo Group

At Bravo, it was my job to understand the human experience nuances of the US Hispanic market, specifically within the digital realm (online, mobile, offline digital, etc.). I  translated their cultural, experience, and channel-preference nuances into digestible nuggets of information we used to improve their online and offline user experience. 

Since the digital experience plans impacted both real life and virtual life environments, collaboration with creative strategists and other account planners was quintessential for measurable success.

Digital Experience Planner

Discover Financial Services

Project managed several enterprise-wide system and interactive product integrations. I also helped launch new interactive financial utility tools and products. 

Aside from enterprise-wide solutions, I was also accountable for all of ShopDiscover.com operations:  daily and weekly maintenance updates, new partner site integration, "hot deals" maintenance, operations issues, file transfer and data feed issues, infosec compliance, strategy design roadmap, digital strategy, and functionality upgrade redesign work.

Sr. Associate: e-Business

I was the Sr. Associate Interactive Product Manager of Shopdiscover.com.  I handled the tactical implementation of our partnership strategy. A techno-heavy role, where indepth knowledge of legal and security issues was paramount, I worked with multiple stakeholders to launch one of the most successful affiliate programs on Linkshare, Commission Junction and Google Affiliate Networks.

I aided in partnership acquisition and pricing strategy, and the day-to-day management of partnership development and site operations.

Sr. Associate: Partnership Marketing

Principal AI / ML designer (NLU experiences) at Truist

I currently work at a bank as an NLU experience architect/ UX (IC) principal.  I also advise on Ai-enabled wearables within the health ecosystem for “funsies.”

Empathy is not a weakness. It’s a start. It gives us a purview  into Ai UX usecases  we can start from. 


VP /Principal VUI designer (NLU&Emerging)

BetterUp

Vice President, Product

In BetterUp's R&D division, I drive the vision and strategy for BetterUp’s Lead product, our flagship digital coaching and transformation product for critical leadership talent. I'm also leading teams that develop innovative, ethical GenAI-first product capabilities across BetterUp Lead. Additionally, I lead Product Operations and Technical Program Management functions to ensure clear inputs to strategy and focused delivery of organization-wide roadmaps, across every product and platform development team.

Prior to my current areas of oversight, when I first joined BetterUp, I was a key contributor to our new and emerging products working group. I owned and drove product leadership for the overall member experience, coaching experience, assessments, and group experiences. Additionally, I led product team responsible for the BetterUp mobile app experience.

Product Director

Sidebar

Sidebar is a private, highly vetted leadership program that accelerates your career. We have the people, the process, and the technology to drive your impact and growth.

Founding Member

Skillshare

Growth stage, subscription-driven marketplace platform in the creator economy space and original content development, As the head of B2C and B2B products, I led product management and product operations teams, focusing on subscriber growth, monetization, engagement, and platform capabilities on web and apps. Built and mentored high-performing core, growth, and platform product teams, accelerating core business growth, upgrading to ML-driven personalization, expanding international payments and localization infrastructure, and testing new zero-to-one product opportunities.

VP, Product

Warner Bros. Entertainment

In the Digital Networks division, my teams built and launched high-visibility OTT subscription products across multiple brands and franchises.

As VP of Product & Operations, I led a 30+ department staff across the following teams: business operations, content operations, data, customer support, and project management. I also served as a strategic partner manager between our partner groups within the studio. Biggest win: Launched DC Universe - a video, comic book, marketplace, and fan community platform - with Day 1 presence on Web, Android, iOS, Roku, Amazon, Apple TV.

VP, Product & Operations

Vimeo

Managed multiple video hosting, sharing, and services platform product lines. Drove impacts to revenue growth from ideation to execution by leveraging elegant UI/UX to enhance content discovery, video engagement, feature adoption, and creator marketplace capabilities.

Key contributor and influencer to many feature roadmaps, including: Video Publishing Tools, Video Player, Video Analytics, Subtitles and Captions, Privacy Controls, Collaboration Tools, User Profile, Payments, Mobile and TV Apps

Director of Product

Led cross-functional teams + defined a vision and strategy for a zero-to-one creator marketplace and a related monetization tools product that unlocked an original content development and distribution business.

- Launched paid subscription video channel tools and led integration efforts with Vimeo OTT
- Launched paid video discovery destination that grew aware of VOD content, and integrated transactions deeper into the platform
- Supported an original content program and entertainment business unit powered by Vimeo On Demand
- Managed a product manager and a 6 person cross-functional team in support of creator monetization growth

Lead Product Manager

Led the re-launch of Vimeo’s HD Video Player as an HTML5 feature platform, utilized by hundreds of millions of users globally - this unlocked in-player purchasing, 4K, marketing lead gen features. Defined and managed the zero-to-one launch of Vimeo On Demand monetization feature set. Managed go-to-market and release plans for Vimeo Plus/Pro features, and Vimeo mobile & TV apps.

Senior Project Manager

Columbia Center for New Media Teaching and Learning

Developed technical plans for online tools, video distribution systems, CMS systems, collaborative multimedia tools, and podcast receiver apps. Built dozens of educational audio and video podcasts, live streaming experiences. Launched a first-of-its-kind cross-institutional podcast initiative with school and department leaders. Launched university’s presence on Apple iTunes; Manager for university Apple and Youtube partnerships.

Senior Technical Project Manager, Media Platforms

An entrepreneurial leader with extensive experience developing products from conception to launch, implementing product-led growth tactics, and building cross-functional bridges that scale teams and operations.

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Yaddy Arroyo

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