Founder @ Valubyl | Product-Led Growth Advisor

Currently building Valubyl: The leading PLG agency for B2B SaaS onboarding and activation.

We’ve helped 30+ B2B SaaS companies turn free signups into paying customers by upgrading their self-serve onboarding experience.

We’ve partnered with world-class PLG teams like Instantly, Signwell, Freckle, Gymdesk, PromptLayer, Rosie... and delivered insane results like:

👉 Databox: activation up from 30% → 48%
👉 Stockpress: free-to-paid conversion up from 10% → 31%

If you want more paying customers from your freemium or free trial, let’s chat.

Feel free to send me a DM, email at yaakov@valubyl.com, or book an intro call with the link above.

Yaakov Carno

Woah, I just went to cancel my Lovable subscription and this blew my mind 🤯 Check out this new plan they surface in their downgrade flow:

For the last few days, I've been debating if I should downgrade. 

It's not that I don't love the product, I do, it's just that a couple of my projects are already live and I don't expect to make big changes for the next few months. 

Paying for a tool that’s just sitting there didn’t feel great.

The only problem is that I didn't want to my live sites to get that "made with Lovable" badge again...

But I decided I'd just downgrade and deal with it.

Then this happened 💸 They hit me with a "Lite" option... 
(and no, you won't find it on their pricing page)

Same 5 credits/day as their free plan, giving you just enough room to make small tweaks... BUT they also allow you to keep all your custom domains and remove Lovable branding.

In so many products, these are the exact levers used to block downgrades and force users to stay on higher plans.

But here... it actually felt like a really thoughtful gesture.

Not sneaky. Not manipulative. Not a 27-step downgrade maze.

AI credits are still new for consumers. This felt like Lovable was saying: 
"Hey there, I totally get that you're still figuring out how to use and budget a tool like this, so here's the perfect way we can keep building together."

And it was actually exactly what I needed.

Whatever happens with these monetization experiments, one thing is clear:

This is a company that's obsessed over what their users want and need, and it shows in every part of their product.

Founder @ Valubyl | PLG activation systems for self-serve B2B SaaS

20 hour journey ahead with our 2 year and 7 month old kiddies. Wish us luck 😬✈️

Goodbye Australia 🇦🇺

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This is what happens when you prioritize removing friction over creating context:

Teams obsess over reducing friction and removing steps, but most of product design challenges are actually about helping people understand.

Users arrive mildly interested and slightly confused about what your product does. If they don't quickly understand what they're looking at or why it matters, they'll just leave.

Making it easier to do confusing things just gets people to leave quicker.

Your goal is to make it to make it obvious why each step matters and how it gets them closer to solving the problem they came for.

That's the best way to speed up time-to-value.

One of the things I love most about what I do is working with incredible teams around the world. The flip side is that most of it ends up being virtual.

Nothing beats working with great people in person.

So good to spend time with the klaro team in Sydney.

Thanks for having me over Niklas Olsson, Kogulan Baskaran, Farley Schaefer!

2026 marks our 4th year building Valubyl. It's been an epic journey working closely with 30+ B2B SaaS companies on PLG, and a real privilege partnering with industry leaders like Instantly, Databox, Signwell, Freckle, and many more.

In theory, self-serve onboarding should be easier than ever. AI can guide, generate, explain...
But in reality, activation has become even more fragile.

Products are more powerful. AI started showing up everywhere.

And yet most onboarding experiences still struggle to make that power feel concrete. We’re in an abstract phase of AI adoption where capability has moved faster than understanding.

Teams are struggling to onboard people into AI-powered products, and the old playbooks aren’t holding up.

What’s interesting is that our niche hasn’t changed at all.

We’re still focused on product-led, self-serve SaaS. Still obsessed with onboarding, activation, and getting people to real value.

But how we work, and how much of the outcome we’re able to own, has changed a lot.

Over the last few years, it’s become obvious that activation is a real and painful challenge for teams, from super early-stage companies to PLG leaders at scale.

We see the same outcomes again and again: users signing up with intent but never reaching value, onboarding that’s missing or vague, and teams left guessing where momentum actually breaks.

So heading into year four, we’re evolving in a very intentional way. Same hyper-niche, just much deeper execution.

We’re taking ownership of activation systems across onboarding, lifecycle, and monetization. Not just advising, but helping teams actually build, connect, and run them.

And alongside that, we’re going to start sharing a lot more of the work itself.

Not so much polished thought leadership. No hot takes.

Real, practical assets pulled straight from client work. The stuff teams are actually struggling with right now: making value obvious, shortening time-to-value, fixing quiet drop-offs, and turning self-serve usage into something that sustains a business.

Same core belief as always: product value is the growth strategy.

Value first, revenue follows.

If you’ve followed along so far, thank you! 😁
If you’re new here, welcome 👋

Happy 2026!

User activation is completely different for AI products. 

In traditional PLG, activation followed a familiar path: 

Setup → Aha → Habit. 

You helped the user get started, reach their first moment of value, and eventually form a repeatable pattern of success. 

Today, activation happens inside a continuous conversational cycle: 

Prompt → Context → Output → Action → Habit. 

Each stage feeds the next. Each interaction teaches the system, and the user, what to expect. 

What used to be setup and “aha” moments now happen almost simultaneously, the second a user starts typing. 

Let's break it down: 

👉 Prompt: The new “signup” 
This is where users declare intent. A great prompt experience helps them express what they want without friction or doubt. 

👉 Context: The hidden setup. 
Some products infer it from behavior or connected data; others still ask explicit onboarding questions to better personalize results. Both paths work if they make the outcome more relevant. 

👉 Output: The moment of truth. 
The first result must be both impressive and useful. “Wow” gets attention, but relevance drives retention. 

👉 Action: The bridge. 
The most important first step in the actual product. Real activation happens when users apply what they got: editing, publishing, sharing, or integrating it into their workflow. 

👉 Habit: The loop compounds. 
Each prompt teaches the system and the user, tightening trust and shortening time-to-value. 

The first principles of activation haven't changed. 
Time-to-value and retention are still the critical metrics.

✅ And the goal remains: help users reach value, quickly and repeatedly, in a meaningful way that keeps them coming back.

What's changed is how that value is delivered. 

And AI products need to adapt.

Kesko Senukai Digital (e-commerce)

Chief Revenue Officer

UAB Pažangi statyba

Chairman of the Board

Omnisend

2021.01 - 2023.02 I was leading the Omnisend ecosystem value stream. The main goal was to build and expand Omnisend's ecosystem to meet e-commerce needs and cover its technical stack with available integrations. Also, we introduced a new e-commerce platform - Wix. Also, we build a Partner portal which enables agencies and freelancers to easily manage their customers in one place. 

2023.03 - present: Bringing e-commerce marketing needs and best practices into Omnisend product to foster value creation for our customers

Director of Product

Crozzant

We’ll help you launch a Shopify or Shopify Plus store that converts. Have complete control of your store. No more paying commissions.
Convert reliably through data-driven and expert optimized pages.
Run your business like an expert. Shopify gives you complete control. We’ll help you learn the platform, provide effective and actionable tips for your specific niche prepared by our CRO experts who have helped improve industry-leading e-commerce sites. Increase your average order value, up your conversation rate, and never cut profit again.

CEO | Co-Founder

Filippo Loreti

My main focus was to launch new projects:

https://myfasting.coach/
https://myketo.coach/keto/
aromahigh.com
myimmunity.coach

All 4 projects were launched in less than 3 months, having just 3 developers.

And increase the CR on our main project (https://shop.filippoloreti.com/) by creating various A/B tests, dedicated landing pages and etc.

Head of Product

Hostinger International

I was leading the CRO team which had 6 front-end and full-stack developers. Also one business development manager. Our daily goal was to skyrocket the CR and boost AOV. By analyzing data, working closely with customers we managed to achieve ambitious company goals and develop one of the most effective, unite and ambitious team in the company

Pigu.lt

Manage and develop Pigu Group product to drive company's business goals in Lithuania,
Latvia and Estonia

Own the short and long-term strategy and vision across company’s Web,Mobile web and Mobile App,
ensuring seamless interaction with other channels

Manage and implement product roadmap to ensure success in the main KPIs and finest
customer experience

Work closely with both internal and outsourced development teams to implement the product
roadmap

Collaborate closely with IT, marketing, commercial, logistics and customer support
Define, measure and analyze the key metrics and performance

Executive Project Manager

SNAPnSAVE

-  Building the Brief for each release Mobile App update 
-  Implementing the project timeline, costing and approval process
-  Communication plan to external developers & internal design/ development/ marketing team's
-  Managing each project within the Agile Methodology 
-  Preparing Project goals on a 6 month projection
-  Internal workflow management 
-  Reviewing , Testing and feedback on App updates on project completion
-  Pre design Testing 
-  Wire framing 
-  Prototyping app updates
-  Post Implementation Product testing 
- Ongoing product ownership - Testing , managing technical user queries 
- Building a functional test document for our App , Mobi & Web platforms
- Reporting on Product performance (Cohort , Unit sales , user channel , user engagement and on- boarding / drop off analysis) 
- R/D on user base and building a target market persona

LTk Capital

Project Manager

pigu.lt

Customer retention, digital and direct marketing, acquisition channel development, data base management and improvement. Personalization and segmentation. PR activities. Cooperation with partners. Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations. Various reports generation.

Loyalty project manager

Sales analysis. Searching for effective forms of advertising; Marketing initiatives that focus on sales promotion and image-making, customer loyalty promotion. PR activities. Cooperation with partners. Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations. Various reports generation.

Marketing Project Manager

I want to share a bit about my ride as a Product Director in the product universe at Omnisend!

Currently spearheading the Omnichannel value stream, my mission is clear: infuse e-commerce marketing needs and best practices into Omnisend's DNA to foster continuous value creation for our customers.

One of the highlights of my tenure has been overseeing the expansion of Omnisend's ecosystem. Through strategic integrations with key platforms and technologies, we've crafted an experience that is not just user-friendly but also transformative. A noteworthy achievement has been establishing Omnisend as a vital ESP platform on Wix, extending our reach and providing businesses with essential tools for success in the online marketplace.

And guess what? My team and I built this rad Partner portal. It's like the superhero sidekick for agencies and freelancers, making their e-commerce operations smoother than ever. 🦸‍♂️💻

Before joining Omnisend, I had the privilege of serving as Head of Product at Pigu.lt, the largest e-commerce retailer in the Baltic States. In this role, I contributed to the growth and success of a prominent player in the e-commerce industry, further deepening my expertise in delivering top-notch solutions for online retail.

Furthermore, my journey in the e-commerce world includes founding and leading my agency, Crozzant. This experience allowed me to understand the unique challenges and opportunities that businesses face in the digital landscape, and it has informed my approach to product development.

taplio

The Battle

Yaakov Carno

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The Battle

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Jaunius Danielius

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