Mojo

Mojo is a mobile video editing app, for iOS and Android.

I'm a Product Manager for all creative development and speech features.

(Mojo was acquired by Dailymotion in May'25)

Product Manager

Vaer Watches

Vaer is an independent American premium watch brand, founded in 2016 in Los Angeles.

I advise on spending a mid-5-figures monthly budget on everything creator partnerships, influencers, and media partnerships.

I also consult Vaer on internal project management processes, CRM flows, and improving team productivity.

Advisor (Creator Partnerships)

Lettria

Lettria is a no-code AI and NLP platform. I fulfilled a variety of product-related content responsibilities at Lettria, and owned the content on the company website.

⚙️ Technical Content:
• Responsible for platform knowledge base (using Hubspot)
• Contributing to UX writing for existing and new app features
• Creating and maintaining in-app onboarding and walkthroughs (using Pendo)

💻 Web Content:
• Owned the Webflow site from A→Z, content, design and production.
• Creating videos for Lettria's YouTube channel
• Writing LinkedIn posts for Lettria's LinkedIn page
• Writing and sending monthly customer newsletters (using Hubspot)
• Writing weekly blog posts for the Lettria blog on a variety of NLP and AI topics

→ Tools used: Webflow, Hubspot, Figma, ahrefs

Product Content Manager

YouTube

This was Season 1 of my content creator journey ✨ Season 2 coming soon!

Went from 0–20K and built a 5-figure side hustle. How? 👇🏼 

• Being consistent with weekly videos — writing, shooting, editing (FCPX)
• Constantly redefining my content strategy using tools like TubeBuddy
• Always being neck-deep in YouTube analytics to find opportunities
• Listening to my audience to understand what they need
• Working with sponsors like Skillshare, Busuu and Prodigy Finance.
• Maintaining a content calendar

Content Creator

lemlist

I wrote lempire's Personal Branding School masterclass, available on the lemlist family community.

Copywriter and Storyteller

Was the first marketing team member at a super early pre-seed stage.

• Built the online content strategy from the ground up, as the first marketing employee.
╰ Built and grew a Substack newsletter.
╰ Managed an intern who grew the Instagram page.
╰ Collaborated with internal designers and stakeholders to build and update the blog.

• Spent time interacting and learning from customers.
╰ Developed relationships with clients (closed two deals, outside of my job scope).
╰ Cold outreached and recorded podcasts with clients in the US.
╰ Gained insights that helped shape product and marketing moves.

• Worked with a top growth advisor to learn and define growth channels.

Content & Community Lead

The Estée Lauder Companies Inc.

Digital Marketing for M·A·C Cosmetics EMEA 💄

⭢ CRM & Loyalty: designed email flow, wrote copy + subject lines, designed creative templates for CLC emails for the entire region.
╰ Worked with external agencies to ensure timely delivery of HTML assets + meeting quality and brand standards.
╰ Coordinated with market teams for translation and localisation of email templates and other assets.
╰ Performed monthly CRM reporting
⭢ Paid Media: coordinated creative assets localisation and translation for the entire region.
⭢ Owned Media: performed weekly + monthly reporting, analysis of latest trends and social media features.
⭑ A bonus research project: performed a deep-dive into trends and behaviours on new and un-studied social media platforms.

Consumer Engagement Intern for M·A·C Cosmetics

Giggster

Giggster is the Airbnb for film locations. 🎥

• Improved company blog lead conversion rate by 100% through SEO inbound marketing efforts, hiring and managing a team of creative freelancers as well as independently creating blog content.
• Increased email conversions 9x by creating and deploying weekly newsletters.
• Analyzed buyer personas by participating in Customer Success efforts of the company, interacting with customers on a daily basis, solving problems and understanding pain points.
• Performed one-to-one marketing with customers using online chat, phone calls, and site visits.

Content & Digital Marketing Intern

Springworks (previously SpringRole)

The first Marketing Intern at Springworks! (also the first member of the marketing team) 🚀

• Created content for SpringRole's web media (owned and earned), as well as the mailing list — 11 videos, including a careers video used for all new hiring activities. 
• Wrote and scheduled 1 email per week. 
• Wrote regular blog posts for announcements, updates, and partnerships.

Content & Community Marketing Intern

Product Manager @ Mojo (YC18) • i'm into everything creator economy ✨

Mayank Sehgal

The Strategy Guild

Weekly-ish newsletter & blog about problem-solving, strategy and curiosity for business and life.

Read along with Founders, Chief of Staff and other business generalists

Writer

Bayer

• Launched an automated dashboard to track EUR *X0M cost-cutting projects leveraging Power BI.
• Led a brainstorming workshop for ~20 senior executives to ideate EUR *X0M cost-cutting initiatives.
• Conducted onboarding sessions for new joiners and Power BI introductions for consultants.

Consultant

Certos

• Increased client interaction by 30% for €1M-accounts through lead email strategy. 
• Structured hiring strategy and process to remove €1M hiring costs.
• Implemented software tools worth €3K to remove candidate screening bottleneck.

Founder Associate 

HEC Consulting Practice

• Implemented hypothesis-first methodology to improve storyline building process for the team.
• Identified client’s unique selling point as community solutions, through competitor analysis of trip features.
• Tailored client's product strategy to sell 1000 individual trips for Year 1, by customer journey maps.

Strategy Consultant 

Atos

• Enabled top management decision making by automating dashboards on audit performance.
• Identified best practices of vendor authentication processes in Italy, outlined through audit report.
• Facilitated change management process after flagging training process conflicts in Italy and Poland.

Group Internal Audit Intern - Business Support Functions

GreenParking

• Reduced operation costs by 15% through capacity planning dashboards.
• Improved data quality by 70% after standardizing parking data cleaning methods.

Data Analyst

Larsen & Toubro

• Accelerated $161M project by two weeks – organized interns to complete quality checks on 100 metro rail controllers.
• Pushed the project to the implementation phase – coordinated with engineers and completed the testing phase in one month.

Project Trainee

Fractal Systems

• Led a 4-member team with weekly brainstorm sessions and project progress assessments.
• Launched a drone prototype 2 months earlier than planned through an iterative design process.

Project Lead

Sanbook Quality Consultancy

• Prepared and delivered presentations to clients and for workshops on OHSAS and ISO quality standards. 
• Designed brochures and other marketing materials on Canva for the company's workshops.
• Prepared audit reports and interviewed clients directly to understand their requirements.

Quality Auditor

BMW Group

Mechanical Engineer

HEC Paris | Bayer Strategy & Business Consulting

I have a dual background in both engineering and business, with a Bachelors in Mechanical Engineering at BITS Pilani (Dubai Campus) and a Masters in Management at HEC Paris

My key skill sets are tailored to the consulting industry, from analytics to strong business writing and presentation skills. 

My experience covers a diverse set of areas such as strategy consulting, audit, data analysis and project management. 

In addition, I have international work experience, with professional experience in Dubai, Paris, and Cologne. I have worked for both large conglomerates and fast-growing startups.

To reach out regarding any opportunity/advice, you can contact me by email: vedshankar120@gmail.com

taplio

The Battle

Mayank Sehgal

Ved Shankar

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?