I’m the CEO & Founder of Rise & Run Media, where we help B2B brands and professionals turn LinkedIn into a predictable growth engine, not just a posting platform.

After years of watching great companies struggle to stand out online, I built a system that blends smart strategy, scroll-stopping content, and high-intent paid campaigns to help experts get visible, stay memorable, and attract the right opportunities.

Today, we partner with B2B leaders, founders, and service-based teams who want to:

✔ Build authority in their industry
✔ Generate qualified inbound leads
✔ Create content that actually converts
✔ Scale their presence without wasting time or ad spend

If you’re ready to grow on LinkedIn with a strategy that’s built for real business outcomes, not vanity metrics, let’s connect.

Contact me here: xavier@riseandrunmedia.com or 859.489.4486

Xavier Johnson

A lot of people think content is about posting more.

It’s actually about saying the right thing, the right way, to the right audience.

Last week’s work with my client Jordan M. Wilson, CFP® was focused on translating real financial expertise into content that feels natural, not forced.

This is the part you don’t always see, but it’s where the growth actually happens.

-- ♻️ Found this helpful? Repost to help others🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Turning B2B LinkedIn into a Revenue System | DM Sequences, ABM Retargeting, and Full-Funnel Ad Strategy | Founder @ Rise & Run Media

The best LinkedIn strategies in 2026 don’t feel like strategies. 
They feel like conversations.

Because trust > transactions.

-- ♻️ Found this helpful? Repost to help others🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Most B2B brands either rise fast or run long, rarely both. 

We built Rise & Run Media for the ones who refuse to choose, turning visibility into systems that compound instead of fade.

-- ♻️ Found this helpful? Repost to help others🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

B2B brands don’t have a "growth" problem.

They have a focus problem.
Too many priorities.
Too many tactics.
Too much noise.

But here’s what actually drives sustainable LinkedIn growth:

→ Clarity beats complexity.
→ Systems beat scattered effort.
→ Consistency beats short-term momentum spikes.

Not hacks.
Not virality chasing.
Not posting “more.”

Just focused execution, done repeatedly.

That’s the difference between being visible and being trusted, and it’s exactly how we operate at Rise & Run Media.

-- ♻️ Found this helpful? Repost to help others🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Grow Your B2B Brand on LinkedIn

Most LinkedIn DMs fail not because the offer is bad.

They fail because people treat LinkedIn like a cold-call platform instead of a relationship space.

Because assets aren’t sales tools.
They’re conversation starters.

--
 ♻️ Found this helpful? Repost to help other🚀 Follow me, Xavier Johnson, for more LinkedIn growth tips.

Everyone wants reach.
Everyone wants leads.
Everyone wants “what works.”

Very few brands want to do the part that actually creates it:

Give first.

→ Real value.
→ Clear thinking.
→ Repeatable systems.

That’s how we help B2B brands turn LinkedIn into a predictable growth channel not a guessing game.

--
 ♻️ Found this helpful? Repost to help others🚀 Follow me, Xavier Johnson, for more LinkedIn growth tips.

B2B Marketing on LinkedIn

CEO & Founder at Cribworks | Sales & Business Development | Go-To-Market Strategy | Passionate consultant & advisor helping businesses thrive

Over the last 15 years, I've helped commercial corporations, startups, and non-profits grow, foster new relationships, and crush their overall sales goals. 

From bringing whiteboard ideas to life to building a >$100M of new business, I've taken a very structured business development approach to growth. 

From my hands-on sales experience, working with both small and large companies, I learned a lot about what works and what doesn't. So in 2019, I started my own company. 

I believe building your business relies on a multitude of assets, both internally and externally focused. From your company differentiators to building account management plans, to strategic partnerships, to social selling, building you into a trusted advisor is where you should be. 

I've worked in marketing, business development, corporate strategy, and government affairs for several firms, including Signify (formerly Philips Lighting), Major League Rugby (MLR) franchise Old Glory DC, Royal Philips, Elbit Systems of America, Chenega Corporation and the Homeland Security and Governmental Affairs within the United States Senate.

I also sit on the Board of Directors for the Society of American Military Engineers (SAME) in Washington DC, a non-profit organization that collaborates with both government and private sector on national security infrastructure challenges. 

I'm an active member throughout the local rugby community, recently serving as President of the Washington Irish Rugby Football Clubs, and work with local youth rugby clubs throughout the area. Lastly, I'm also active in various organizations such as Association for United States Army (AUSA), USA Rugby, Smart Cities Group, and others. 

I hold a Bachelor of Arts from Bates College in Maine and certifications from Shipley University in business development and capture management.

Driven individual focused on:
- Sales & Business Development
- Sales Process Improvement
- Pursuit & Capture Strategy
- Go-To-Market Strategy
- Competitive Analysis
- Win Strategies & Gap Analysis
- Management Consulting

Whitney Stowell

2 weeks! Join the SAME DC Post for marking three decades of excellence in military engineering and national security infrastructure at our Annual Awards Banquet on Wednesday, January 28th, at the National Press Club.

Join the leadership community at our signature awards dinner, where government executives, military leadership, and industry representatives gather to recognize exceptional contributions to America's defense and infrastructure capabilities.

This year's milestone celebration honors the military professionals and industry partners whose vision and execution strengthen our national security mission. The evening features military branch service awards, recognition of outstanding SAME members and sustaining firms, and the installation of our 2026 leadership.

An intimate networking environment with decision-makers across the private and public sectors. Still plenty of time to sign up!

Check out last year's photos! We look forward to seeing you then!

Less than 2 weeks! Be sure to join the SAME DC Post and The George Washington University EEMI for our Transatlantic Energy Security Conference at the National Press Club on February 4th!

This full-day symposium brings together leaders from government, defense, utilities, industry, and academia to confront one of the most urgent challenges of our time: energy security in an AI-driven world.

As electricity demand surges and critical infrastructure faces mounting cyber and physical threats, this event aims to elevate transatlantic cooperation, drive strategic alignment, and catalyze practical solutions across sectors.

Check out the panels and topics that we are going to be covering below!

What to learn more? Tickets and sponsorships are still available.

Hope to see you there!

Less than 4 weeks until the upcoming SAME DC Post and The George Washington University EEMI Transatlantic Energy Security Symposium at the National Press Club on Wednesday, February 4th!

As military installations, federal campuses, and public infrastructure face rising energy demand along with increasing cyber and physical vulnerabilities, how we approach these issues is absolutely critical.

This symposium offers engineers, architects, construction, and facility professionals a direct connection to the policy landscape that will guide future design, construction, and infrastructure priorities. 

Attendees will gain insight into emerging requirements, resilience strategies, and best practices that influence how projects are planned, delivered, and sustained across the federal sectors.

Here's a glimpse into the panels:
- Honorable Alex Beehler hosts U.S. Department of Energy (DOE) on a morning keynote
- Michelle Amante Harstine brings together congressional members to talk about energy engagement and a perspective from Capitol Hill
- Stacey Shepard, PMP moderates a panel discussing the latest on the permitting processes
- John "Chris" Brookie, PMP,  C.P.L. moderates a panel focused on defense and market strategies for energy security and the latest trends across the industry

Join us as we host leaders across both industry and government! With companies such as Bechtel Corporation, Centrica Business Solutions, Frontera Group, EPRI, and others coming in to provide insights and recommendations.

Join both state, local, federal, and international government representations from Loudoun County Government, National Nuclear Security Administration (NNSA), Air Force, US Army Corps of Engineers, U.S. Nuclear Regulatory Commission, Embassy of Romania, British Embassy, and others.

Will be a great day for networking, insights from both industry and government, and more!

Click the link below to learn more! Tickets and sponsorships are available!

Dr. Martin Luther King, Jr. was a pivotal figure in the Civil Rights movement. Today we celebrate and honor his legacy & service.

It has been a little more than 60 years since the passing of the 1963 Civil Rights Act, which Dr. King was instrumental in helping pass.

“Let us rise up tonight with greater readiness. Let us stand with a greater determination.

And let us move on in these powerful days, these days of challenge to make America what it ought to be.

We have an opportunity to make America a better nation.”

Excerpt from Dr. King's Promise Land Speech. April 4th, 1968 in Memphis, TN.

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Join Bree Beal and I for our upcoming session at the DBIA Mid-Atlantic Region (EST 2025) Summit Conference on March 18th!

Details on our session which will focus on AI, Business Development, and Human Insight to help you grow and scale your business and pipeline. 

Check out more on the packed event below! We hope that you can make it and look forward to seeing you there!

Join me at the inaugural DBIA MAR Summit on March 18! Whitney Stowell and I will be presenting "Building Trust: Balancing AI and Human Insight for Relationship-Driven Growth" at the 10:30 am session.

Learn more and register now to be a part of the Summit! Support industry best practices, work for innovation, and build relationships!

✨DBIA Mid-Atlantic Region Summit ✨
March 18, 2026
📍Sheraton Pentagon City, Arlington, VA
→ Register: https://lnkd.in/ez_J5-nV
🏅Sponsorships are available to support this important Summit!

#ArtificialIntelligence #DesignBuild #HumanInsight #2026DBIAMAR #AlternativeProjectDelivery | DBIA Mid-Atlantic Region (EST 2025) | Design-Build Institute of America (DBIA) | KCCT | Christine Angleton, DBIA, LEED AP

Latest newsletter is up! You’re probably sitting on months of ideas that never became real assets. Here's how you can build simple infographics in minutes.

Take one important idea → turn it into one visual.

Strategy → 1-page visual

White paper → 1-page visual

SOP → 1-page visual

When you compress ideas into a clear infographic:

People understand faster.

They remember more.

They actually use it.

And the tech to do this already sits in your browser. Right now.

This week’s newsletter walks through how to go from “messy but smart” to “simple and memorable” in a few minutes per idea.

Want to read more? Check it out here:
https://lnkd.in/e6pktK8T

Open article: The Free Infographic Hack Your Team Is Missing by cribworks.beehiiv.com

How to easily turn your content into stunning infographics (for free) with NotebookLM.

The Free Infographic Hack Your Team Is Missing

taplio

The Battle

Xavier Johnson

Whitney Stowell

Followers

Posts

Engagements

Likes

Performance ScoreXavier Johnson's LinkedIn Performance

Performance ScoreWhitney Stowell's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Xavier Johnson

Whitney Stowell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xavier Johnson's LinkedIn Performance

Performance ScoreWhitney Stowell's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreXavier Johnson's LinkedIn Performance