I’m the CEO & Founder of Rise & Run Media, where we help B2B brands and professionals turn LinkedIn into a predictable growth engine, not just a posting platform.

After years of watching great companies struggle to stand out online, I built a system that blends smart strategy, scroll-stopping content, and high-intent paid campaigns to help experts get visible, stay memorable, and attract the right opportunities.

Today, we partner with B2B leaders, founders, and service-based teams who want to:

✔ Build authority in their industry
✔ Generate qualified inbound leads
✔ Create content that actually converts
✔ Scale their presence without wasting time or ad spend

If you’re ready to grow on LinkedIn with a strategy that’s built for real business outcomes, not vanity metrics, let’s connect.

Contact me here: xavier@riseandrunmedia.com or 859.489.4486

Xavier Johnson

A lot of people think content is about posting more.

It’s actually about saying the right thing, the right way, to the right audience.

Last week’s work with my client Jordan M. Wilson, CFP® was focused on translating real financial expertise into content that feels natural, not forced.

This is the part you don’t always see, but it’s where the growth actually happens.

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Turning B2B LinkedIn into a Revenue System | DM Sequences, ABM Retargeting, and Full-Funnel Ad Strategy | Founder @ Rise & Run Media

The best LinkedIn strategies in 2026 don’t feel like strategies. 
They feel like conversations.

Because trust > transactions.

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Most B2B brands either rise fast or run long, rarely both. 

We built Rise & Run Media for the ones who refuse to choose, turning visibility into systems that compound instead of fade.

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B2B brands don’t have a "growth" problem.

They have a focus problem.
Too many priorities.
Too many tactics.
Too much noise.

But here’s what actually drives sustainable LinkedIn growth:

→ Clarity beats complexity.
→ Systems beat scattered effort.
→ Consistency beats short-term momentum spikes.

Not hacks.
Not virality chasing.
Not posting “more.”

Just focused execution, done repeatedly.

That’s the difference between being visible and being trusted, and it’s exactly how we operate at Rise & Run Media.

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Grow Your B2B Brand on LinkedIn

Most LinkedIn DMs fail not because the offer is bad.

They fail because people treat LinkedIn like a cold-call platform instead of a relationship space.

Because assets aren’t sales tools.
They’re conversation starters.

--
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Most brands are trying to “beat” LinkedIn. 
That’s the mistake. 

Growth doesn’t come from chasing algorithms, virality, or the next new hack. 

It comes from controlling what never changes: 

• Consistency 
• Clarity 
• Conversation 

When you focus on repeatable actions instead of unpredictable outcomes, LinkedIn stops feeling random and starts producing results. 

Build systems. 
Build trust. 
Build momentum. 

Not hype. Not hacks. Not hope marketing. 

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Honest Advice For LinkedIn Growth

Everyone wants reach.
Everyone wants leads.
Everyone wants “what works.”

Very few brands want to do the part that actually creates it:

Give first.

→ Real value.
→ Clear thinking.
→ Repeatable systems.

That’s how we help B2B brands turn LinkedIn into a predictable growth channel not a guessing game.

--
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B2B Marketing on LinkedIn

ServiceTrade

Senior Integrated Campaigns Manager

XOi 

Senior Partner Marketing Manager 

- Contributed to Marketing CW ARR growth, exceeding stretch goals by 35%

- Implemented marketing activities for 5 new strategic partnerships in 2021 including large franchise and consulting networks, software integrations, and influencers/affiliates

- Created and managed 100+ strategic campaigns, including email, events, webinars, direct mail, and digital advertising 

- Developed and executed marketing plans for 20+ professional associations, industry peer groups, and software integration partners

Partner Marketing Manager

- Helped the Sales team exceed growth targets for demos scheduled from Marketing leads by over 50%

- Increased annual qualified leads by 18x for steady pipeline growth

- Led monthly Sales territory feedback sessions for 5 teams to improve enablement resources and internal processes

Marketing Manager - Direct Channel and Sales Support

Jumpsuit

- Lead creative direction, planning, execution, and analysis for marketing plans for top clients
- Produce content strategies and material for unique channel distribution and demand creation
- Clients include P&G Head and Shoulders, Bonusly, Frame AI, Kettering Health, ARYSE, Hilgers Graben

Producer, Content Creator 

Self Employed Marketing Professional

I love connecting with businesses as well as non-profits to reach their audience and discover new opportunities! While working remotely and collaborating with a web developer, I managed multiple projects developing digital brands in many industries such as: healthcare, entertainment, agriculture, legal, home design, hospitality and more. 

I created marketing plans, implemented web content strategy, developed email campaigns, managed multiple social media accounts / campaigns, as well as evaluate KPIs via analytics and research.

Clients included Hone HQ, Dr. Christopher Motley, Flavor Catering, Blood Water Mission, Ariel Renae Photography, Franklin Kitchen Center

Digital Marketing Strategist

ProviderTrust

My role at ProviderTrust presented a great opportunity to increase brand awareness and equity for one of the fastest-growing tech companies in healthcare. In this position, I worked closely with internal thought leaders, product managers, and industry experts to engage and educate healthcare leaders about our software solutions. 

I enjoyed developing new content, distribution channels, and lead generation experiences to support growth initiatives for the provider segment. As our marketing team continued to grow, I designed and facilitated a content production process to increase team efficiency and accountability. I also contributed to interdepartmental planning and strategic initiatives within the provider segment to increase revenue and user experience.

Proud Moments and Achievements: 

- Created more than 200+ Resources including blogs, eBooks, webinars, case studies, whitepapers, and video content. 

- Helped develop and manage COVID-19 specific resources, including a healthcare license portability and waiver info page, telehealth implementation guides and articles, monthly webinars, product enhancement announcements (PPE, credentialing, supply chain mgmt.), and more. 

- RFP support with copy editing and writing for enterprise client submissions. 

- Designed and facilitated a content production process with Monday.com to increase efficiency and accountability while hosting a weekly team review time to learn about process improvements.  

- Managed and optimized social media accounts, while executing paid campaigns with an annual operating budget of over $35k. 

- Oversaw a partnership with a freelance writer to supplement blog posts each month.

Content Strategy Manager 

In 2017, ProviderTrust was a group of 3 marketers looking to grow our brand and increase sales of our Saas solutions for healthcare providers. During this time, as Content Management Leader, I developed and delivered content projects that drove SEO value, contributed to effective email nurture campaigns, grew our social media following, and helped enable our sales team to close more deals. 

Proud Moments and Achievements:

- Developed blogs that produced multiple featured snippets on Google for healthcare compliance relevant topics (exclusion monitoring, NPI lookup, healthcare vendor compliance, CMS Preclusion list, SAM.gov and OIG LEIE).

- Contributed to a website and rebranding project with an agency partner to redesign  providertrust.com. I helped our team develop comprehensive and compelling site navigation, in addition to writing or collaborating on most of the copy and visuals for new site pages. 
Our team also implemented our brand vision for "A smarter healthcare makes a safer healthcare"  into our web and promotional materials.  

- Collaborated with the UX team to create a self-sign up option for our ExclusionCheck solution. 

- Planned and executed an interactive conference experience with multiple booths and print materials (HCCA CI 2018).

Content Management Leader

Conversion Interactive Agency

As an Account Executive, I managed multiple client relationships from some of the top transportation, freight, and logistics organizations in North America. My role involved identifying and creating strategic opportunities and implementation tactics to enhance employee recruiting and retention objectives for each account. During my time at CIA, it was a pleasure to serve each client and grow revenue with new services and additional account support.

Account Executive

In this role, I managed brand personalities on various social outlets for a variety of clients within the trucking and freight industry. It's my job to create engaging content that helps improve recruiting and retention objectives for each client. I effectively navigate through the entire process of content development via curation, design, copywriting, and implementation. 

By constantly testing new ideas, analyzing trends, reaching target audiences, and evaluating results, our customers achieved successful results. Overall, my clients saw great results and month-over-month increases in brand equity, while total reach and engagement continued to grow!

Social Media Strategist

BAM! Social Business, LLC.

Clients included Ashley Judd, Simon Property Group, Nashville Film Festival, Americana Music Festival, Nashville Fashion Week, Censis Technologies

- Managed social accounts for the largest value retail shopping destination in the United States
- Planned, implemented and managed advertising campaigns on Facebook and Twitter with a fiscal budget of over $160,000
- Increased followers on Facebook, Twitter, Instagram over 150% from 2014 - 2015
- Created international marketing campaigns for tourism initiatives and segmentation
- Compiled, evaluated and distributed analytic reports for client growth initiatives
- Facilitated staff training sessions for new applications / software / tools
- Worked on special projects such as: blogs, videos, graphics and special events
- Generated, curated and scheduled all content for BAM! Social Business and local accounts
- Helped with administrative tasks involving data collection, invoicing, spreadsheets and tech support
- Monitored and engaged with users via geolocation targeting applications
- Processed invoices, balanced client advertising budgets, distributed receipts

Social Implementation Strategist

- Consulted with client decision makers in building a unique and consistent social strategy
- Managed client accounts involving: healthcare, retail, music industry, real estate
- Engaged with users in real time and provided customer service via multiple accounts and interfaces
- Developed brand content to meet social initiatives and optimize consumer experience
- Researched and identified key improvement for various media accounts through analytical reports
- Wrote copy and scheduled daily posts through media suites such as: Hootsuite, Sendible, Tweetdeck, Facebook
- Provided live special event coverage on social platforms

- Pulled content and generated weekly calendars for client’s social accounts 
- Scheduled daily posts for consumer interaction and promotion of new products 			
- Highlighted special events and sales initiatives to increase profit and social participation
- Engaged users through a variety of media outlets while maintaining brand identity

Social Media Assistant

LifeWay Christian Resources

- Planned, implemented, and assigned all volunteer opportunities for M-Fuge
- Developed working relationships with over 30 volunteer/non profit organizations 
- Coordinated ministry sites for 200-500 students and adults each week
- Trained and supervised a staff of 12-20 ministry track leaders

Site Director- FUGE Camps

- Provided customer service, relational marketing, and email support and response 
- Generated and maintained registration reports and customer calling campaigns for a large national summer camp of over 50,000 participants
- Processed various mailings, assisted with administrative work, organized materials

Marketing Program Specialist- FUGE Camps

Chick-fil-A Corporate

- Increased participation and recognition of social media outlets
- Collaborated with Operator to increase sales and promotion
- Edited website, created text blasts, and coordinated marketing campaigns
- Generated engagement on Facebook and Twitter while providing excellent customer service

Marketing/Social Media Specialist and Team Member - CFA at Richmond Centre

FUGE Camps Charleston Southern University - Charleston, SC
- Coordinated and managed all programming elements for a seven week camp 
- Worked with musicians, speakers, technicians to provide quality performances 
- Lead and trained staff to create unique atmosphere for students and adults
- Produced staff schedules/grids and seating charts
- Directed actors, trained stage managers and computer operators
- Responsible for large scale inventory and technical equipment

Program Director

Sr. Partner Marketing Manager - XOi | Marketing Strategist | Demand Generation Specialist

I love to develop and communicate brand stories that create unique experiences, provide community, and help organizations grow. As a constant learner, I enjoy analyzing media, culture, and business trends to connect and engage with a variety of audiences. 

Simple messaging will always win. My mission is to distill the ways to describe ideas, products, services, and industry norms into consumable information. With a background in content creation and multi-channel distribution, I help teams communicate with confidence to leave a positive impression. 

Experience and Expertise: 
Brand Optimization, B2B Strategy, SaaS Marketing, Partner Marketing, Content Creation + Distribution, Demand Generation, Growth Marketing, Account Based Marketing (ABM), Campaign Management, Digital Advertising, SEO, Sales Enablement, Project Management, Account Management, Market Research, Persona Development, Data Analysis + Reporting, Copywriting + Editing

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Xavier Johnson

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The Battle

Xavier Johnson

Tyler Salyer

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xavier Johnson's LinkedIn Performance

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