I’m the CEO & Founder of Rise & Run Media, where we help B2B brands and professionals turn LinkedIn into a predictable growth engine, not just a posting platform.

After years of watching great companies struggle to stand out online, I built a system that blends smart strategy, scroll-stopping content, and high-intent paid campaigns to help experts get visible, stay memorable, and attract the right opportunities.

Today, we partner with B2B leaders, founders, and service-based teams who want to:

✔ Build authority in their industry
✔ Generate qualified inbound leads
✔ Create content that actually converts
✔ Scale their presence without wasting time or ad spend

If you’re ready to grow on LinkedIn with a strategy that’s built for real business outcomes, not vanity metrics, let’s connect.

Contact me here: xavier@riseandrunmedia.com or 859.489.4486

Xavier Johnson

A lot of people think content is about posting more.

It’s actually about saying the right thing, the right way, to the right audience.

Last week’s work with my client Jordan M. Wilson, CFP® was focused on translating real financial expertise into content that feels natural, not forced.

This is the part you don’t always see, but it’s where the growth actually happens.

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Turning B2B LinkedIn into a Revenue System | DM Sequences, ABM Retargeting, and Full-Funnel Ad Strategy | Founder @ Rise & Run Media

The best LinkedIn strategies in 2026 don’t feel like strategies. 
They feel like conversations.

Because trust > transactions.

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Most B2B brands either rise fast or run long, rarely both. 

We built Rise & Run Media for the ones who refuse to choose, turning visibility into systems that compound instead of fade.

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B2B brands don’t have a "growth" problem.

They have a focus problem.
Too many priorities.
Too many tactics.
Too much noise.

But here’s what actually drives sustainable LinkedIn growth:

→ Clarity beats complexity.
→ Systems beat scattered effort.
→ Consistency beats short-term momentum spikes.

Not hacks.
Not virality chasing.
Not posting “more.”

Just focused execution, done repeatedly.

That’s the difference between being visible and being trusted, and it’s exactly how we operate at Rise & Run Media.

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Grow Your B2B Brand on LinkedIn

Most LinkedIn DMs fail not because the offer is bad.

They fail because people treat LinkedIn like a cold-call platform instead of a relationship space.

Because assets aren’t sales tools.
They’re conversation starters.

--
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Everyone wants reach.
Everyone wants leads.
Everyone wants “what works.”

Very few brands want to do the part that actually creates it:

Give first.

→ Real value.
→ Clear thinking.
→ Repeatable systems.

That’s how we help B2B brands turn LinkedIn into a predictable growth channel not a guessing game.

--
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B2B Marketing on LinkedIn

Irvine Company

Tableau Developer

The Information Lab US

Tableau/Alteryx Consultant 

Stellar Virtual

Data Analyst

Vanguard

A3 Artists Agency

- Secured deals for celebrity and high-level talent
- Negotiated both union (SAG/AFTRA) and non-union contracts, from inception to closing
- Recruited and interviewed prospective clients
- Booked talent on commercials for TV, Internet, Social Media, Print, and more

On Camera Commercial/ Endorsement Agent

Abrams Artists Agency

- Assisted the head of the commercial division in a fast-paced environment 
- Oversaw agent's and clients' calendars 
- Acted as the direct liaison between clients and agent
- Contributed ideas to create a better flow between tasks to optimize time

Agent Assistant

- Covered multiple agents' desks within a variety of departments  
- Strong understanding of different departments within a talent agency
- Developed a sense of flexibility and willingness to accomplish tasks at a moment's notice

Mailroom/ Floater Assistant 

Stewart Talent

- Charged with organizing/maintaining five senior agents' calendars and project coverage (NY and LA)
- Conversed with clients, casting offices, and producers daily via email and phone
- In-depth knowledge of InEntertainment, Breakdown Express, and CastingNetworks, in addition to other industry websites
- Helped with the development of the Influencer/Branding Department
- Rolling calls

Voiceover/ Commercial/ Comedy Assistant

- Script coverage
- Updated client materials (resumes, websites, etc.) including the Stewart Talent website, and various other platforms
- Data entry and research 
- Created reels and taped auditions

Talent Agency Intern

Lama Theater Company

- Worked directly with the Producing Manager to gain hands-on experience in all aspects of managing Lama’s productions
- Assisted in auditions, scheduling, budgeting, and administration

Production Intern

Fusion Theatre Company

- Drafted letters and emails
- Managed all social media accounts 
- Coordinated fundraising events 
- Made phone calls 
- Provided assistance during the auditioning process
-  Assisted with duties on and off set

NYU Langone Medical Center

- Provided support to the professor to maintain an orderly lecture
- Helped with grading papers, proctoring exams, and responding to emails in a timely manner

Teaching Assistant

After spending almost five years working in talent agencies, I made the decision to pivot and become a data analyst versed in Excel, SQL, Tableau, and Python. 

The pandemic hit and I was out of a job. After much searching, I found Fullstack Academy's Data Analytics Bootcamp. As I read the description, everything began to click.  I would be able to combine my prior experience with quarterly revenue and managing spreadsheets at a level that would improve businesses. After a rigorous application process, I was 1/25 selected out of 700 applicants.  This was going to be my next chapter. The more I explored the world of data the more I realized I was in the right place. Being a data analyst allows me to spend hours getting to know my data in order to find new insights and solve complex business problems. Through visualizations, I effectively present my findings in a meaningful way that informs business decisions. 

By becoming a data analyst, I am able to combine both my academic learning and artistic skills to push businesses forward. 

Proud first-generation college graduate holding a degree from New York University in Theatre and a minor in Business, Entertainment, and Media Technologies. 

Technical skills:  Excel, SQL, Tableau, and Python

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