I’m the CEO & Founder of Rise & Run Media, where we help B2B brands and professionals turn LinkedIn into a predictable growth engine, not just a posting platform.

After years of watching great companies struggle to stand out online, I built a system that blends smart strategy, scroll-stopping content, and high-intent paid campaigns to help experts get visible, stay memorable, and attract the right opportunities.

Today, we partner with B2B leaders, founders, and service-based teams who want to:

✔ Build authority in their industry
✔ Generate qualified inbound leads
✔ Create content that actually converts
✔ Scale their presence without wasting time or ad spend

If you’re ready to grow on LinkedIn with a strategy that’s built for real business outcomes, not vanity metrics, let’s connect.

Contact me here: xavier@riseandrunmedia.com or 859.489.4486

Xavier Johnson

A lot of people think content is about posting more.

It’s actually about saying the right thing, the right way, to the right audience.

Last week’s work with my client Jordan M. Wilson, CFP® was focused on translating real financial expertise into content that feels natural, not forced.

This is the part you don’t always see, but it’s where the growth actually happens.

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Turning B2B LinkedIn into a Revenue System | DM Sequences, ABM Retargeting, and Full-Funnel Ad Strategy | Founder @ Rise & Run Media

The best LinkedIn strategies in 2026 don’t feel like strategies. 
They feel like conversations.

Because trust > transactions.

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Most B2B brands either rise fast or run long, rarely both. 

We built Rise & Run Media for the ones who refuse to choose, turning visibility into systems that compound instead of fade.

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B2B brands don’t have a "growth" problem.

They have a focus problem.
Too many priorities.
Too many tactics.
Too much noise.

But here’s what actually drives sustainable LinkedIn growth:

→ Clarity beats complexity.
→ Systems beat scattered effort.
→ Consistency beats short-term momentum spikes.

Not hacks.
Not virality chasing.
Not posting “more.”

Just focused execution, done repeatedly.

That’s the difference between being visible and being trusted, and it’s exactly how we operate at Rise & Run Media.

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Grow Your B2B Brand on LinkedIn

Most LinkedIn DMs fail not because the offer is bad.

They fail because people treat LinkedIn like a cold-call platform instead of a relationship space.

Because assets aren’t sales tools.
They’re conversation starters.

--
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Most brands are trying to “beat” LinkedIn. 
That’s the mistake. 

Growth doesn’t come from chasing algorithms, virality, or the next new hack. 

It comes from controlling what never changes: 

• Consistency 
• Clarity 
• Conversation 

When you focus on repeatable actions instead of unpredictable outcomes, LinkedIn stops feeling random and starts producing results. 

Build systems. 
Build trust. 
Build momentum. 

Not hype. Not hacks. Not hope marketing. 

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Honest Advice For LinkedIn Growth

Everyone wants reach.
Everyone wants leads.
Everyone wants “what works.”

Very few brands want to do the part that actually creates it:

Give first.

→ Real value.
→ Clear thinking.
→ Repeatable systems.

That’s how we help B2B brands turn LinkedIn into a predictable growth channel not a guessing game.

--
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B2B Marketing on LinkedIn

Traveling construction crews shouldn’t be living out of suitcases, overpaying for hotels, or creating accounting headaches just to stay housed.

Yet for many construction companies, crew lodging still means inflated costs, uncomfortable stays, and messy reporting that steals time from the jobsite.

I help construction leaders solve that.

At Hard Hat Housing, we partner with traveling construction companies across the U.S. to replace hotel-based lodging with reliable, home-like housing that lowers costs, improves crew experience, and simplifies reporting.

Most of our clients come to us facing three core challenges:
• Lodging costs that quietly eat into project margins
• Crew fatigue and dissatisfaction from bare-bones accommodations
• Disorganized receipts, invoices, and housing data

Our role is to remove those friction points so housing stops being a distraction and starts supporting the job.

What clients typically experience:
• 25–35% savings compared to traditional hotel lodging
• Noticeable improvements in crew comfort, morale, and retention
• Clean, consolidated housing reports that cut admin time by 50%+

As one project manager put it:
“Costs dropped, morale improved, and housing finally stopped being a daily problem.”

If you’re responsible for housing traveling crews and want fewer headaches, better numbers, and happier teams, feel free to connect or message me here.

You can also reach me at richard@hardhathousing.com.

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The Battle

Xavier Johnson

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Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xavier Johnson's LinkedIn Performance

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