I’m the CEO & Founder of Rise & Run Media, where we help B2B brands and professionals turn LinkedIn into a predictable growth engine, not just a posting platform.

After years of watching great companies struggle to stand out online, I built a system that blends smart strategy, scroll-stopping content, and high-intent paid campaigns to help experts get visible, stay memorable, and attract the right opportunities.

Today, we partner with B2B leaders, founders, and service-based teams who want to:

✔ Build authority in their industry
✔ Generate qualified inbound leads
✔ Create content that actually converts
✔ Scale their presence without wasting time or ad spend

If you’re ready to grow on LinkedIn with a strategy that’s built for real business outcomes, not vanity metrics, let’s connect.

Contact me here: xavier@riseandrunmedia.com or 859.489.4486

Xavier Johnson

A lot of people think content is about posting more.

It’s actually about saying the right thing, the right way, to the right audience.

Last week’s work with my client Jordan M. Wilson, CFP® was focused on translating real financial expertise into content that feels natural, not forced.

This is the part you don’t always see, but it’s where the growth actually happens.

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Turning B2B LinkedIn into a Revenue System | DM Sequences, ABM Retargeting, and Full-Funnel Ad Strategy | Founder @ Rise & Run Media

The best LinkedIn strategies in 2026 don’t feel like strategies. 
They feel like conversations.

Because trust > transactions.

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Most B2B brands either rise fast or run long, rarely both. 

We built Rise & Run Media for the ones who refuse to choose, turning visibility into systems that compound instead of fade.

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B2B brands don’t have a "growth" problem.

They have a focus problem.
Too many priorities.
Too many tactics.
Too much noise.

But here’s what actually drives sustainable LinkedIn growth:

→ Clarity beats complexity.
→ Systems beat scattered effort.
→ Consistency beats short-term momentum spikes.

Not hacks.
Not virality chasing.
Not posting “more.”

Just focused execution, done repeatedly.

That’s the difference between being visible and being trusted, and it’s exactly how we operate at Rise & Run Media.

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Grow Your B2B Brand on LinkedIn

Most LinkedIn DMs fail not because the offer is bad.

They fail because people treat LinkedIn like a cold-call platform instead of a relationship space.

Because assets aren’t sales tools.
They’re conversation starters.

--
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Most brands are trying to “beat” LinkedIn. 
That’s the mistake. 

Growth doesn’t come from chasing algorithms, virality, or the next new hack. 

It comes from controlling what never changes: 

• Consistency 
• Clarity 
• Conversation 

When you focus on repeatable actions instead of unpredictable outcomes, LinkedIn stops feeling random and starts producing results. 

Build systems. 
Build trust. 
Build momentum. 

Not hype. Not hacks. Not hope marketing. 

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Honest Advice For LinkedIn Growth

Everyone wants reach.
Everyone wants leads.
Everyone wants “what works.”

Very few brands want to do the part that actually creates it:

Give first.

→ Real value.
→ Clear thinking.
→ Repeatable systems.

That’s how we help B2B brands turn LinkedIn into a predictable growth channel not a guessing game.

--
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B2B Marketing on LinkedIn

Director at Straight Up Search [eCommerce SEO Growth Marketing]

Hi, I'm Jamie Irwin, a UK-based SEO consultant and the founder of Straight Up Search. We're an independent agency committed to driving measurable growth for eCommerce and B2B brands through a hands-on, no-nonsense approach to organic SEO, high-impact link building, and content strategy.

With over a decade of experience in the digital marketing landscape, including deep dives into e-commerce, affiliate marketing, and conversion rate optimization, my focus is now laser-sharp on leveraging the exponential power of search engine traffic. 

At Straight Up Search, I specialize in conducting in-depth SEO audits and developing data-driven campaigns that uncover tangible opportunities to boost visibility and ROI for our clients.

My methodology is rooted in transparency and relevance. This approach has not only delivered results but has also led to features in respected industry outlets such as the Content Marketing Institute and Hotjar. I'm also passionate about empowering others in the field, which led to the creation of a popular SEO freelancing course.

Straight Up Search began as a freelance venture in 2016 and has since evolved into a trusted partner for businesses globally, supported by a dedicated, lean, and collaborative team. We pride ourselves on clear communication and results-oriented execution. Whether we're working with established household names or ambitious niche startups, our commitment is unwavering: to build sustainable, search-driven growth that truly endures.

Why such a strong focus on search? The statistics speak volumes:
🔥 68% of online experiences begin with a search engine. (BrightEdge)
🚀 Over 53% of all website traffic comes directly from organic search. (BrightEdge)
📈 SEO drives 10x more traffic than organic social media. (BrightEdge)

At Straight Up Search, we’re not just about achieving high rankings; we're about creating meaningful connections between our clients and their ideal customers. Every project is an opportunity to demonstrate the transformative power of tailored SEO strategies.

If you're looking to enhance your online visibility and drive organic growth, let's connect.

Jamie
https://straightupsearch.com/author/jamie/

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The Battle

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xavier Johnson's LinkedIn Performance

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