Rise & Run Media

Rise & Run Media is a results-driven digital marketing agency built for B2B businesses ready to turn online attention into real revenue. With over 7 years of experience across diverse industries, we've developed our signature 4 Phase Acquisition System—a proven roadmap: 

Awareness → Traffic → Leads → Sales

Our mission is simple: eliminate the overwhelm of digital marketing with clear, actionable strategies that actually move the needle. From growing your brand visibility to generating qualified leads and increasing conversions, we offer marketing services that are easy to implement and tailored to your goals.

At Rise & Run Media, we don’t just run campaigns—we build growth engines. Let’s turn your clicks into customers and scale your success.

Chief Executive Officer

University of Kentucky College of Social Work

The University of Kentucky College of Social Work promotes community and individual well-being through its translational research and scholarship, exemplary teaching, and vital community engagement. The College is committed to the people and social institutions throughout Kentucky, the nation, and the world. The College, like the University, is an organization that cultivates a diverse academic community characterized by interpersonal work professionals and scholars – leaders who will serve individuals, families, and communities through innovative and effective practices that are guided by cultural competence, systematic ethical analysis, and a keen and pragmatic understanding of the human condition.

Social Media Specialist

Synchronicity 

Social Media Manager

Bolt Marketing

Successfully developed and executed a B2B sales process, managing a team of 2 salespeople, resulting in two record months in a row and an 89% increase in revenue for the company.

Strategically leveraged LinkedIn ads to increase website traffic by up to 300%+ and improve the performance of the company's LinkedIn account, resulting in a 25% increase in lead generation, impressions, followers, and clicks.

Provided exceptional leadership and guidance to the sales team, helping the company get on track to achieve $1.2M in revenue while ensuring high levels of customer satisfaction and retention.

Business Development Manager

Digital Visibility Concepts

Quickly progressed through the ranks, earning 4 promotions and ultimately landing a senior role thanks to exceptional knowledge and expertise in Facebook Ads, TikTok Ads, Google Ads, and social media marketing management.

Successfully helped numerous clients build effective social media strategies that increase business awareness, traffic, leads, and sales, leading to a prominent role as the lead generation specialist for all 5 of the company's divisions under the CEO's direct supervision.

Spearheaded the rebuilding of the company's social media marketing department, resulting in a 50% increase in client retention, and leading the company to achieve even greater success in generating leads and increasing revenue.

Senior Ads Specialist

Don Jacobs

Assisted in the planning and execution of Honda, BMW, and Used Car sales events, ensuring smooth and successful events that were beneficial for the company and its clients. 

Managed, created, and analyzed content for all social media accounts, including Facebook, Twitter, and YouTube, leading to significant growth in Twitter followers by 80% and Facebook likes by 50%.

Collected and analyzed quantitative and qualitative data for marketing campaigns, leveraging insights to make data-driven decisions that increased the effectiveness and efficiency of the company's marketing strategies. Additionally, collaborated with the Brand Identity & Graphic Design Intern to develop engaging website content, ensuring that the company's online presence was engaging, informative, and up-to-date.

Marketing Team Member

A few years ago, I was deeply unmotivated — working high-pressure jobs with low pay, trying to provide for my family, navigating toxic leadership, and burning out fast. At the same time, I had just gotten married and welcomed my first son into the world. Life was full — but not fulfilling.

And yet, I knew I was called to more.

The only thing that brought me joy outside of family was the small side hustle I had — helping local businesses grow through content, strategy, and social media. It wasn’t replacing my income yet, but it was the first time I felt energized and impactful.

That side hustle became Rise and Run Media — a digital marketing agency helping B2B businesses turn clicks into revenue through content, LinkedIn strategy, and paid ads that actually convert.

I’ve had the opportunity to work with a variety of businesses — from SaaS and HR consultants to barber colleges and DTC brands. Along the way, I’ve learned that digital success isn’t about doing more. It’s about doing what works consistently across the right platforms.

🚧 Common Challenges B2B businesses face today:
→ Not knowing which platforms or formats to focus on
→ Struggling to create content that speaks to buyers, not just followers
→ Inconsistent or unclear lead generation systems
→ Disconnected brand messaging and visuals
→ Ads that cost more than they bring in

At Rise and Run Media, we help our clients fix those problems and implement lean, powerful digital systems built for growth:

Awareness → Traffic → Leads → Sales

💼 Results We're Proud Of:
✅ 431%+ Increase on LI Company page Impressions
✅ 4 closed deals in 30 days for a property management company
✅ 300%+ Increase on website traffic for a marketing agency
✅ $100K+ managed ad spend across (LinkedIn, Google, TikTok, Meta) 
✅ Managing ad spend for a six-figure brand 

💬 What some clients say:
"I have had an amazing experience with this company. They have gone above and beyond to help me reach out to more people, and Xavier has been amazing and patient with getting everything set up. I have been very happy with all the services I have gotten." 
— Alex Storms, CEO/Founder

"Professional, creative, and data-driven marketing solutions — exactly what we needed."
— Andrew Hunter, CEO, Willpower Resistance Bands

📩 Want to grow your B2B business with content, strategy, and paid ads?
Let’s talk.

→marketingwithxavierjohnson@gmail.com | 859-489-4486
Or DM me — always open to connect.

Xavier Johnson

After 7+ years in this industry, here's what no one tells you.

Business owners aren't confused because there aren't enough marketers.

They're confused because we all sound exactly the same.

We've built an industry where everyone copies everyone else's positioning, steals each other's frameworks, and competes on awards and follower counts.

Then we wonder why clients can't tell us apart.

Here's the truth I'm carrying into 2026: 

🎯 Differentiation isn't about being louder. It's about being clearer.

Stop trying to be everything to everyone. Get your niche dialed in. Then go deeper into your sub-niche.

When you can clearly articulate who you help and exactly how you transform their business, you stop competing altogether.

You become the only option for that specific person with that specific problem.

That's not theory. That's how you build a one-of-one market position.

The marketers who win in 2026 won't be the ones with the most impressive websites or the longest client lists.

They'll be the ones who made it crystal clear why someone should choose them over everyone else.

Not because they're better at everything. Because they're the only one who does what they do, for who they do it for.

-- ♻️ Found this helpful? Repost to help others🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Turning B2B LinkedIn into a Revenue System | DM Sequences, ABM Retargeting, and Full-Funnel Ad Strategy | Founder @ Rise & Run Media

Your ideal clients are on LinkedIn right now, searching for exactly what you offer.

But they're scrolling right past you.

Not because your solution isn't strong enough, because your presence doesn't signal authority where it matters most.

Here's how to fix it:

1. Optimize for search, not just feed

- Add your core expertise to your headline, use keywords your ideal clients actually search for, and make your about section scannable with clear problem-solution language.

2. Show proof in your featured section

- Pin case studies, client wins, or frameworks you've built to show what you've done, not just what you say you can do.

3. Create content that answers buyer questions

- Start answering the exact questions your prospects are asking before they buy (what objections do they have, what keeps them stuck) and the right people will find you.

4. Engage where your buyers already are

- Join conversations where your ideal clients are already commenting, add value without pitching, and show up where attention already exists.

The gap between being qualified and being visible is strategy.

-- 

♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Want to stop wasting time on LinkedIn content that doesn't drive B2B results?

Thanks to Drew Sutton for having me on the Drew Sutton Leadership podcast to talk about this exact challenge.

What if you could focus on one platform that actually connects you with decision-makers? 

Check out the full episode here → https://lnkd.in/eaTkZGSk

#Linkedin #B2B #Marketing #Leadership #DrewSutton

I spent 30 minutes this morning filtering through LinkedIn Sales Navigator.

I turned 11 million potential leads into 11 perfect matches who'd already viewed my profile and posted recently.

This is the kind of filtering that can change your outreach for the rest of 2025 and into 2026. Most people are still guessing. You're about to stop.

Most B2B professionals treat LinkedIn like a phonebook. 

They scroll, they guess, they hope someone responds, but Sales Navigator lets you reverse-engineer warm leads. You're not cold calling. You're reaching out to people who've already shown interest in what you do.

Here's exactly how I do it:

- Start with job titles. I filter for CEOs, founders, co-founders, marketing directors. That's my ICP.

- Add location. I'm in Kentucky, so I narrow it to my state. 11 million drops to 18,000.

- Filter by profile views. Now I'm looking at people who've actually checked me out. Down to 27.

- Add LinkedIn activity. I only want people who post. That gets me to 11 results.

These aren't random strangers. They're warm leads who already know my name, live nearby, and are active on the platform. 

That's who I'm reaching out to.

What's your lead generation strategy right now? Are you filtering this tight, or still guessing?

-- 
♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Your LinkedIn inbox can be a pipeline of ideal clients reaching out to you.

Most people think LinkedIn inbound is a myth.

They're stuck with generic connection requests and copy-paste sales pitches.

But here's what's possible when you get your content strategy right:

Ideal clients message you first. They reference specific posts. They've browsed your entire profile. They're already convinced you understand their challenges.

The inbox on the left? That was mine 18 months ago.

The inbox on the right? That's today.

Same platform. Same industry. Different approach to content.

I stopped writing for everyone and started writing for someone.

Your content is a filter.

Weak content attracts tire-kickers and time-wasters.

Strong content attracts serious people ready for real conversations.

You don't need 50,000 followers. You need 500 of the right people paying attention.

Check the screenshots. The difference is real.

This isn't about luck or going viral. It's about treating your content like a client magnet instead of a megaphone.

What would change in your business if your inbox looked like this?

#B2BMarketing #LinkedInMarketing #Growth #Sales

No alternative text description for this image

Last month, one of my clients spent $502.56 on LinkedIn ads.

The result?

24,000+ impressions. 217+ clicks. 66 booked demos with highly qualified prospects.

That's $3.62 per conversation with someone ready to buy.

Most people spend months posting organically and never get a single demo request. This client got 66 in 30 days.

Here's the difference:

1. They stopped guessing what worked

No more throwing content at the wall. We tested hooks, offers, and targeting until we found what converted. Then we scaled it.

2. They focused on the right metric

It's not about impressions or clicks. It's about cost per qualified conversation. At $3.62 per demo, the ROI was immediate.

3. They paired paid with organic

Ads brought visibility. Content built trust. The combination turned cold prospects into warm leads faster than either could alone.

4. They committed to consistency

$502.56 isn't a fortune. But it was consistent, tracked, and optimized. Small budgets work when the strategy is tight.

The gap between being qualified and being booked is execution.

You don't need a bigger budget. You need a system that connects your expertise to the people who need it most.

-- ♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

B2B teams overcomplicate LinkedIn DMs.

They build multi-step sequences with perfect timing and value stacking.

But when it's time to actually talk like a human? They 
freeze.

This year I've watched teams struggle with the same 
gap:

Beautiful frameworks. No human like touch.

Here's what I learned:

Avoid:

• Treating DM flows like email sequences.
• Sending assets without context or warmth.
• Following scripts word-for-word.
• Ghosting after the first reply.
• Building perfect systems without considering the human factor.

Do instead:

• Write like you're texting a colleague.
• Frame assets as conversation starters, not downloads.
• Use frameworks as guides, not scripts.
• Show up consistently in the follow-through.
• Train teams on being human, not just following steps.

You can design the perfect system.

But if people don't know how to be human in the execution, it falls apart.

The best DM strategy isn't the most sophisticated one.

It's the one your team can actually execute without sounding like a robot.


-- ♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Leggett & Platt

Responsible for designing, launching, and managing global development initiatives including:
-Leadership Development
-Train-the-Trainer (TTT)
-Enablement Tools & More

Learning & Development Partner

Freelance (Self employed)

-Designed and facilitated DEI workshops, leadership development initiatives, and team development sessions. 
-Provided strategic guidance on building, scaling, and sustaining employee resource groups (ERGs).
-Advised clients on inclusive talent development practices and employee engagement strategies. -Developed learning content and resources to support equitable workplace learning. 
-Collaborated with cross-functional teams to assess needs and measure program effectiveness.

DEI & L&D Consultant

The Judge Group

Training Specialist

ServiceTitan

-Responsible for developing, implementing, and managing global leadership programs.
-Acted as a partner and facilitator for New Hire Onboarding.
-Led the Women of ServiceTitan ERG for 2 years.
-Developed and launched DEI initiatives such as an inclusive leadership podcast, a digital playbook for thriving at work, and a book club.

Program Manager, Learning & Development

Responsible for developing and implementing global initiatives to cultivate an inclusive and equitable environment for women

Employee Resource Group Chair

Learning And Development Specialist

Internal Technical Training Specialist

Customer Training Specialist

Hulu

Team Manager

Time Warner Cable

Resource Management Specialist

Improve call center performance by developing bottom and mid-level performers within the TWC Customer Solutions Department. Partner with New Hire Onboarding on program design.

Performance Development Coach

Responsible for retaining existing customers through effective probing questions and educating them on the value of the services.

Customer Solutions Specialist

Monitored calls from retention agents to ensure appropriate customer interactions and proficient application of skills throughout phone calls. Identified best practices and calibrated agent behaviors in a group setting.

Quality Assurance Specialist

Chief of Managing Plot Twists | Experienced Program Manager | ATD Master Trainer | L&D Expert | DEI Champion

Any report card I received during grade school:  “talks too much.”

Although I’ve learned some new skills since then, some things never change–I still love to talk. In addition to talking, I love using my voice to make connections between learning and business results. 

I create, scale, and optimize training programs that make an impact on people and organizations. To accomplish this, I focus on delivering key outcomes, adapting to new learnings, and helping strong contributors become leaders.

I've held diverse roles in my career, spanning operations, training, L&D, and DEI. These experiences, both personal and professional, have provided valuable insights into my character and capabilities: 

💡 I can design, develop, and lead skill development programs from the ground up
•I transcend barriers and connect audiences to the material and each other
•I love to learn, but sharing my learnings with others fuels my creative energy
•I enjoy envisioning how innovation can transform the world around us
•The details matter to me

💡 I strive to be a better person
•I believe I can learn from everyone I meet
•I am an eternal optimist
•I take calculated risks
•I never settle

💡 I don’t like to advertise this, but I’d do this work for free
•Advocating for underrepresented groups is not only good for business but necessary
•I believe developing people’s strengths yields incredible results
•I take pride in putting people first in everything that I do
•The root of changed behavior is a shift in identity

If you’re looking for an experienced program manager with a people-first approach to join or consult with your team, you can conclude your search! 

I enjoy meeting new people and am always happy to help wherever I can. Reach out if you want to talk innovation, learning culture, cats & pups, or deadlifts. 

Professional Skills:
Program Management | Project Management | Change Management | Implementation | Product | Instructional Design | Marketing | Cross-functional Collaboration | Interviewing | Feedback | Coaching | Adult Learning | Communication | DEI | Data Analytics | Market Research | Learning Management Systems | Talent Management Systems | Remote Learning | E-Learning | Instructor-led Training

**My views are my own and do not reflect the views of my organization.**

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The Battle

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xavier Johnson's LinkedIn Performance

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