I’m the CEO & Founder of Rise & Run Media, where we help B2B brands and professionals turn LinkedIn into a predictable growth engine, not just a posting platform.

After years of watching great companies struggle to stand out online, I built a system that blends smart strategy, scroll-stopping content, and high-intent paid campaigns to help experts get visible, stay memorable, and attract the right opportunities.

Today, we partner with B2B leaders, founders, and service-based teams who want to:

✔ Build authority in their industry
✔ Generate qualified inbound leads
✔ Create content that actually converts
✔ Scale their presence without wasting time or ad spend

If you’re ready to grow on LinkedIn with a strategy that’s built for real business outcomes, not vanity metrics, let’s connect.

Contact me here: xavier@riseandrunmedia.com or 859.489.4486

Xavier Johnson

A lot of people think content is about posting more.

It’s actually about saying the right thing, the right way, to the right audience.

Last week’s work with my client Jordan M. Wilson, CFP® was focused on translating real financial expertise into content that feels natural, not forced.

This is the part you don’t always see, but it’s where the growth actually happens.

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Turning B2B LinkedIn into a Revenue System | DM Sequences, ABM Retargeting, and Full-Funnel Ad Strategy | Founder @ Rise & Run Media

The best LinkedIn strategies in 2026 don’t feel like strategies. 
They feel like conversations.

Because trust > transactions.

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Most B2B brands either rise fast or run long, rarely both. 

We built Rise & Run Media for the ones who refuse to choose, turning visibility into systems that compound instead of fade.

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B2B brands don’t have a "growth" problem.

They have a focus problem.
Too many priorities.
Too many tactics.
Too much noise.

But here’s what actually drives sustainable LinkedIn growth:

→ Clarity beats complexity.
→ Systems beat scattered effort.
→ Consistency beats short-term momentum spikes.

Not hacks.
Not virality chasing.
Not posting “more.”

Just focused execution, done repeatedly.

That’s the difference between being visible and being trusted, and it’s exactly how we operate at Rise & Run Media.

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Grow Your B2B Brand on LinkedIn

Most LinkedIn DMs fail not because the offer is bad.

They fail because people treat LinkedIn like a cold-call platform instead of a relationship space.

Because assets aren’t sales tools.
They’re conversation starters.

--
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Everyone wants reach.
Everyone wants leads.
Everyone wants “what works.”

Very few brands want to do the part that actually creates it:

Give first.

→ Real value.
→ Clear thinking.
→ Repeatable systems.

That’s how we help B2B brands turn LinkedIn into a predictable growth channel not a guessing game.

--
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B2B Marketing on LinkedIn

Valvoline Global Operations

As the Senior Digital Marketing Specialist for Core N.A. (North America), focus lies in technology utilization by aiding in the success of Valvoline Global Operations B2B lead and demand generation marketing efforts. Through a marketing technology stack including the Salesforce product landscape (Marketing Cloud, Sales Cloud, Data Cloud, Ad Studio, Einstein and CRM) to optimize revenue growth and deliver optimal customer experience across multiple Core N.A. segments. Establish the strategy, tactics, and tools to deliver the maximum value to internal, cross functional stakeholders, associates, and customers while supporting the business more consistently to communicate with Valvoline customers and partners, grow new business, and increase share of market with existing customers.

Ongoing efforts assisting in the development and implementation of advance audience segmentation strategies in Salesforce Marketing Cloud for influencing data optimization. As well as ongoing management of data accuracy and processing to improve productivity and collective marketing efforts.

For a positive impact on campaign optimization and strategy, responsibilities include development and maintenance of Salesforce Marketing Cloud email templates for brand consistency and brand equity. Implementation of independent campaign reporting structure and organization campaign impact on demand and lead generation efforts. As well as collaboration with external and internal creative agencies to improve conversion, engagement and retention rates for current and prospective customers.

Senior Digital Marketing Specialist

University of Kentucky College of Social Work

As the Director of Digital Service Delivery and Innovation, focus is set on marketing strategies that will foster long-term relationships throughout the CoSW enterprise.

Coordination efforts with college leadership to build, implement and boost CRM solutions across the college. Incorporation of marketing tools, assets, personnel and quality assurance best practices. Combined with the responsibility of leading a service team with heavy emphasis on being a technology thought leader to conceptualize a vision for the growth of the CoSW with effective implementation.

Director of Digital Service Delivery & Innovation

Higher Education Web Professionals Association (HighEdWeb)

Committee Member | HBCU Initiative

Gatton College of Business and Economics

Create and manage strategic content for the Gatton College of Business and Economics to promote research, news, events and major initiatives of the College.

Responsibilities include discerning digital marketing opportunities for revenue driving programs, including all graduate program initiatives and executive education. These efforts involve strategic planning for campaign efforts across multiple digital marketing channels including social media, content marketing, email marketing, video marketing, PPC/SEM, display advertising and traditional media outlets. 

Additional focuses duties include managing student workers, project workloads and project management for effective and efficient execution.

Director of Digital Content & Public Relations

BRAINBOX Immersive Marketing

Responsible for digital marketing in support of national brand specific campaigns and partnerships. While leading and collaborating with a team of campaign and platform coordinators, I create data-driven models and execute campaign optimization techniques to create customer awareness, engagement and lead generation. Responsibilities also include driving inbound marketing activities by working closely with sales and marketing to align resources and growth opportunities. 

Additionally, overseeing national campaign delivery and strategy based upon specific digital platforms, including email marketing automation, social media delivery and display media. As a subject matter expert, I remain on top of trends and programs driving marketplace patterns.

Director of Digital Marketing

Arbor Youth Services

Board Member

Don Jacobs

Don Jacobs Automotive is a BMW, Volkswagen and Honda dealership in Lexington, Kentucky. 

As the Marketing Director, I had the responsibility of leading strategy, development of marketing tactics and execution of marketing campaigns across both digital and traditional platforms. Through these operations, I increased our internet presence to capture customers in various portions of the sales funnel. I improved and monitored our online presence and continued to evolve our digital footprint leading to increased sales and market share in the central Kentucky region. 

Other responsibilities included Campaign Development, Internal Communications, Vendor Relationship Management, Competitor Analysis, Website Management and annual Marketing Implementation and Management.

Marketing Director

Fayette County Public Schools (KY)

Coaching Duties:
- Assist student athletes in vital development, specifically Sprinters & Jumpers. Training and development includes: speed, endurance, core strength and technique.
- Aid student athletes in understanding basic fundamentals to reach the desired results at current and post-high school competition.

Operational Duties: 
- Assist the head coach in managing and directing the track and field program, including budgeting, social media relations and sponsorship.
- Coordinate travel arrangements.
- Manage necessary KHSAA required paperwork of student athletes.
- Assist head coach and boosters with fundraising.
- Assist with student athlete collegiate relations.

Assistant Track and Field Coach

TOPS Magazine Louisville and Lexington

- Develop and implement digital marketing campaigns promoting brand awareness, products or services and drive client prospects proving conversion of new customers through digital marketing solutions, including: SEO, SEM/PPC, Display Advertising, Web Design, Social Media Advertising & Management, Video Advertising & creation, Digital Radio and more. Analysis of campaign KPI’s.
- Manage multiple accounts in the Central Kentucky Region, selling, managing and implementing online marketing campaigns such as SEM, SEO, programmatic display solutions, social media marketing and website development, design and maintenance.
- Prospect and successfully set appointments with potential clients in the region. 
- New added business since August of 2017 totaling roughly 37% of total Digital Revenue. Contracted sales YTD" $82,202 (Mo. Avg. $10,275).
- Research, plan and implement digital marketing campaigns with small to medium businesses. 
-Promote and Market new digital solutions offered through social media outlets, marketing events and hosted seminars.
-  Design and create advertising content including animated .gif ads, print ads, social media platform ads (Facebook and Instagram) and create, manage and setup LinkedIn and Facebook accounts. 
- Work with diverse leadership across industries to aid them in accomplishing various marketing goals.
 - Present reporting analytics and KPI's on a weekly and monthly basis, detailing results of campaigns along with recommendations for future media buys.
 - Manage organization Google Analytics, DoubleClick and OpenX ad placement and maintenance. Updating creative and timeline for current clients.
- Website Design & Development on Wordpress Platform. Some custom\ CSS/ HTML coding. Example : www.topsmediakit.com)

Digital Marketing Specialist

Hertz

•	Support and aid in local sales margins and goals.  
•	Ensure and deliver positive customer experience, putting Hertz in front of mind for rental car service.
            -Cleaning and servicing vehicles to ensure customer satisfaction with customer base
•	Achieve individual sales goals and customer feedback survey opportunities.
•	Assist Branch manager with daily functions: Store opening, fleet and reservation management and business operations.

Branch Manager Trainee

Experienced traditional and digital Marketing Professional. Core competencies include: marketing & communications strategies, creative planning, social media strategy and implementation, and data analytics. My most recent responsibilities include program launch campaign development, creation and implementation.

taplio

The Battle

Xavier Johnson

Camile Turner, M.B.A.

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taplio

The Battle

Xavier Johnson

Camile Turner, M.B.A.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xavier Johnson's LinkedIn Performance

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