Rise & Run Media

Rise & Run Media is a results-driven digital marketing agency built for B2B businesses ready to turn online attention into real revenue. With over 7 years of experience across diverse industries, we've developed our signature 4 Phase Acquisition System—a proven roadmap: 

Awareness → Traffic → Leads → Sales

Our mission is simple: eliminate the overwhelm of digital marketing with clear, actionable strategies that actually move the needle. From growing your brand visibility to generating qualified leads and increasing conversions, we offer marketing services that are easy to implement and tailored to your goals.

At Rise & Run Media, we don’t just run campaigns—we build growth engines. Let’s turn your clicks into customers and scale your success.

Chief Executive Officer

University of Kentucky College of Social Work

The University of Kentucky College of Social Work promotes community and individual well-being through its translational research and scholarship, exemplary teaching, and vital community engagement. The College is committed to the people and social institutions throughout Kentucky, the nation, and the world. The College, like the University, is an organization that cultivates a diverse academic community characterized by interpersonal work professionals and scholars – leaders who will serve individuals, families, and communities through innovative and effective practices that are guided by cultural competence, systematic ethical analysis, and a keen and pragmatic understanding of the human condition.

Social Media Specialist

Synchronicity 

Social Media Manager

Bolt Marketing

Successfully developed and executed a B2B sales process, managing a team of 2 salespeople, resulting in two record months in a row and an 89% increase in revenue for the company.

Strategically leveraged LinkedIn ads to increase website traffic by up to 300%+ and improve the performance of the company's LinkedIn account, resulting in a 25% increase in lead generation, impressions, followers, and clicks.

Provided exceptional leadership and guidance to the sales team, helping the company get on track to achieve $1.2M in revenue while ensuring high levels of customer satisfaction and retention.

Business Development Manager

Digital Visibility Concepts

Quickly progressed through the ranks, earning 4 promotions and ultimately landing a senior role thanks to exceptional knowledge and expertise in Facebook Ads, TikTok Ads, Google Ads, and social media marketing management.

Successfully helped numerous clients build effective social media strategies that increase business awareness, traffic, leads, and sales, leading to a prominent role as the lead generation specialist for all 5 of the company's divisions under the CEO's direct supervision.

Spearheaded the rebuilding of the company's social media marketing department, resulting in a 50% increase in client retention, and leading the company to achieve even greater success in generating leads and increasing revenue.

Senior Ads Specialist

Don Jacobs

Assisted in the planning and execution of Honda, BMW, and Used Car sales events, ensuring smooth and successful events that were beneficial for the company and its clients. 

Managed, created, and analyzed content for all social media accounts, including Facebook, Twitter, and YouTube, leading to significant growth in Twitter followers by 80% and Facebook likes by 50%.

Collected and analyzed quantitative and qualitative data for marketing campaigns, leveraging insights to make data-driven decisions that increased the effectiveness and efficiency of the company's marketing strategies. Additionally, collaborated with the Brand Identity & Graphic Design Intern to develop engaging website content, ensuring that the company's online presence was engaging, informative, and up-to-date.

Marketing Team Member

A few years ago, I was deeply unmotivated — working high-pressure jobs with low pay, trying to provide for my family, navigating toxic leadership, and burning out fast. At the same time, I had just gotten married and welcomed my first son into the world. Life was full — but not fulfilling.

And yet, I knew I was called to more.

The only thing that brought me joy outside of family was the small side hustle I had — helping local businesses grow through content, strategy, and social media. It wasn’t replacing my income yet, but it was the first time I felt energized and impactful.

That side hustle became Rise and Run Media — a digital marketing agency helping B2B businesses turn clicks into revenue through content, LinkedIn strategy, and paid ads that actually convert.

I’ve had the opportunity to work with a variety of businesses — from SaaS and HR consultants to barber colleges and DTC brands. Along the way, I’ve learned that digital success isn’t about doing more. It’s about doing what works consistently across the right platforms.

🚧 Common Challenges B2B businesses face today:
→ Not knowing which platforms or formats to focus on
→ Struggling to create content that speaks to buyers, not just followers
→ Inconsistent or unclear lead generation systems
→ Disconnected brand messaging and visuals
→ Ads that cost more than they bring in

At Rise and Run Media, we help our clients fix those problems and implement lean, powerful digital systems built for growth:

Awareness → Traffic → Leads → Sales

💼 Results We're Proud Of:
✅ 431%+ Increase on LI Company page Impressions
✅ 4 closed deals in 30 days for a property management company
✅ 300%+ Increase on website traffic for a marketing agency
✅ $100K+ managed ad spend across (LinkedIn, Google, TikTok, Meta) 
✅ Managing ad spend for a six-figure brand 

💬 What some clients say:
"I have had an amazing experience with this company. They have gone above and beyond to help me reach out to more people, and Xavier has been amazing and patient with getting everything set up. I have been very happy with all the services I have gotten." 
— Alex Storms, CEO/Founder

"Professional, creative, and data-driven marketing solutions — exactly what we needed."
— Andrew Hunter, CEO, Willpower Resistance Bands

📩 Want to grow your B2B business with content, strategy, and paid ads?
Let’s talk.

→marketingwithxavierjohnson@gmail.com | 859-489-4486
Or DM me — always open to connect.

Xavier Johnson

After 7+ years in this industry, here's what no one tells you.

Business owners aren't confused because there aren't enough marketers.

They're confused because we all sound exactly the same.

We've built an industry where everyone copies everyone else's positioning, steals each other's frameworks, and competes on awards and follower counts.

Then we wonder why clients can't tell us apart.

Here's the truth I'm carrying into 2026: 

🎯 Differentiation isn't about being louder. It's about being clearer.

Stop trying to be everything to everyone. Get your niche dialed in. Then go deeper into your sub-niche.

When you can clearly articulate who you help and exactly how you transform their business, you stop competing altogether.

You become the only option for that specific person with that specific problem.

That's not theory. That's how you build a one-of-one market position.

The marketers who win in 2026 won't be the ones with the most impressive websites or the longest client lists.

They'll be the ones who made it crystal clear why someone should choose them over everyone else.

Not because they're better at everything. Because they're the only one who does what they do, for who they do it for.

-- ♻️ Found this helpful? Repost to help others🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Turning B2B LinkedIn into a Revenue System | DM Sequences, ABM Retargeting, and Full-Funnel Ad Strategy | Founder @ Rise & Run Media

Your ideal clients are on LinkedIn right now, searching for exactly what you offer.

But they're scrolling right past you.

Not because your solution isn't strong enough, because your presence doesn't signal authority where it matters most.

Here's how to fix it:

1. Optimize for search, not just feed

- Add your core expertise to your headline, use keywords your ideal clients actually search for, and make your about section scannable with clear problem-solution language.

2. Show proof in your featured section

- Pin case studies, client wins, or frameworks you've built to show what you've done, not just what you say you can do.

3. Create content that answers buyer questions

- Start answering the exact questions your prospects are asking before they buy (what objections do they have, what keeps them stuck) and the right people will find you.

4. Engage where your buyers already are

- Join conversations where your ideal clients are already commenting, add value without pitching, and show up where attention already exists.

The gap between being qualified and being visible is strategy.

-- 

♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Want to stop wasting time on LinkedIn content that doesn't drive B2B results?

Thanks to Drew Sutton for having me on the Drew Sutton Leadership podcast to talk about this exact challenge.

What if you could focus on one platform that actually connects you with decision-makers? 

Check out the full episode here → https://lnkd.in/eaTkZGSk

#Linkedin #B2B #Marketing #Leadership #DrewSutton

I spent 30 minutes this morning filtering through LinkedIn Sales Navigator.

I turned 11 million potential leads into 11 perfect matches who'd already viewed my profile and posted recently.

This is the kind of filtering that can change your outreach for the rest of 2025 and into 2026. Most people are still guessing. You're about to stop.

Most B2B professionals treat LinkedIn like a phonebook. 

They scroll, they guess, they hope someone responds, but Sales Navigator lets you reverse-engineer warm leads. You're not cold calling. You're reaching out to people who've already shown interest in what you do.

Here's exactly how I do it:

- Start with job titles. I filter for CEOs, founders, co-founders, marketing directors. That's my ICP.

- Add location. I'm in Kentucky, so I narrow it to my state. 11 million drops to 18,000.

- Filter by profile views. Now I'm looking at people who've actually checked me out. Down to 27.

- Add LinkedIn activity. I only want people who post. That gets me to 11 results.

These aren't random strangers. They're warm leads who already know my name, live nearby, and are active on the platform. 

That's who I'm reaching out to.

What's your lead generation strategy right now? Are you filtering this tight, or still guessing?

-- 
♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Your LinkedIn inbox can be a pipeline of ideal clients reaching out to you.

Most people think LinkedIn inbound is a myth.

They're stuck with generic connection requests and copy-paste sales pitches.

But here's what's possible when you get your content strategy right:

Ideal clients message you first. They reference specific posts. They've browsed your entire profile. They're already convinced you understand their challenges.

The inbox on the left? That was mine 18 months ago.

The inbox on the right? That's today.

Same platform. Same industry. Different approach to content.

I stopped writing for everyone and started writing for someone.

Your content is a filter.

Weak content attracts tire-kickers and time-wasters.

Strong content attracts serious people ready for real conversations.

You don't need 50,000 followers. You need 500 of the right people paying attention.

Check the screenshots. The difference is real.

This isn't about luck or going viral. It's about treating your content like a client magnet instead of a megaphone.

What would change in your business if your inbox looked like this?

#B2BMarketing #LinkedInMarketing #Growth #Sales

No alternative text description for this image

Last month, one of my clients spent $502.56 on LinkedIn ads.

The result?

24,000+ impressions. 217+ clicks. 66 booked demos with highly qualified prospects.

That's $3.62 per conversation with someone ready to buy.

Most people spend months posting organically and never get a single demo request. This client got 66 in 30 days.

Here's the difference:

1. They stopped guessing what worked

No more throwing content at the wall. We tested hooks, offers, and targeting until we found what converted. Then we scaled it.

2. They focused on the right metric

It's not about impressions or clicks. It's about cost per qualified conversation. At $3.62 per demo, the ROI was immediate.

3. They paired paid with organic

Ads brought visibility. Content built trust. The combination turned cold prospects into warm leads faster than either could alone.

4. They committed to consistency

$502.56 isn't a fortune. But it was consistent, tracked, and optimized. Small budgets work when the strategy is tight.

The gap between being qualified and being booked is execution.

You don't need a bigger budget. You need a system that connects your expertise to the people who need it most.

-- ♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

B2B teams overcomplicate LinkedIn DMs.

They build multi-step sequences with perfect timing and value stacking.

But when it's time to actually talk like a human? They 
freeze.

This year I've watched teams struggle with the same 
gap:

Beautiful frameworks. No human like touch.

Here's what I learned:

Avoid:

• Treating DM flows like email sequences.
• Sending assets without context or warmth.
• Following scripts word-for-word.
• Ghosting after the first reply.
• Building perfect systems without considering the human factor.

Do instead:

• Write like you're texting a colleague.
• Frame assets as conversation starters, not downloads.
• Use frameworks as guides, not scripts.
• Show up consistently in the follow-through.
• Train teams on being human, not just following steps.

You can design the perfect system.

But if people don't know how to be human in the execution, it falls apart.

The best DM strategy isn't the most sophisticated one.

It's the one your team can actually execute without sounding like a robot.


-- ♻️ Found this helpful? Repost to help others
🚀 Follow me, Xavier Johnson for more LinkedIn growth tips

Valvoline Global Operations

As the Senior Digital Marketing Specialist for Core N.A. (North America), focus lies in technology utilization by aiding in the success of Valvoline Global Operations B2B lead and demand generation marketing efforts. Through a marketing technology stack including the Salesforce product landscape (Marketing Cloud, Sales Cloud, Data Cloud, Ad Studio, Einstein and CRM) to optimize revenue growth and deliver optimal customer experience across multiple Core N.A. segments. Establish the strategy, tactics, and tools to deliver the maximum value to internal, cross functional stakeholders, associates, and customers while supporting the business more consistently to communicate with Valvoline customers and partners, grow new business, and increase share of market with existing customers.

Ongoing efforts assisting in the development and implementation of advance audience segmentation strategies in Salesforce Marketing Cloud for influencing data optimization. As well as ongoing management of data accuracy and processing to improve productivity and collective marketing efforts.

For a positive impact on campaign optimization and strategy, responsibilities include development and maintenance of Salesforce Marketing Cloud email templates for brand consistency and brand equity. Implementation of independent campaign reporting structure and organization campaign impact on demand and lead generation efforts. As well as collaboration with external and internal creative agencies to improve conversion, engagement and retention rates for current and prospective customers.

Senior Digital Marketing Specialist

As the Director of Digital Service Delivery and Innovation, focus is set on marketing strategies that will foster long-term relationships throughout the CoSW enterprise.

Coordination efforts with college leadership to build, implement and boost CRM solutions across the college. Incorporation of marketing tools, assets, personnel and quality assurance best practices. Combined with the responsibility of leading a service team with heavy emphasis on being a technology thought leader to conceptualize a vision for the growth of the CoSW with effective implementation.

Director of Digital Service Delivery & Innovation

Higher Education Web Professionals Association (HighEdWeb)

Committee Member | HBCU Initiative

Gatton College of Business and Economics

Create and manage strategic content for the Gatton College of Business and Economics to promote research, news, events and major initiatives of the College.

Responsibilities include discerning digital marketing opportunities for revenue driving programs, including all graduate program initiatives and executive education. These efforts involve strategic planning for campaign efforts across multiple digital marketing channels including social media, content marketing, email marketing, video marketing, PPC/SEM, display advertising and traditional media outlets. 

Additional focuses duties include managing student workers, project workloads and project management for effective and efficient execution.

Director of Digital Content & Public Relations

BRAINBOX Immersive Marketing

Responsible for digital marketing in support of national brand specific campaigns and partnerships. While leading and collaborating with a team of campaign and platform coordinators, I create data-driven models and execute campaign optimization techniques to create customer awareness, engagement and lead generation. Responsibilities also include driving inbound marketing activities by working closely with sales and marketing to align resources and growth opportunities. 

Additionally, overseeing national campaign delivery and strategy based upon specific digital platforms, including email marketing automation, social media delivery and display media. As a subject matter expert, I remain on top of trends and programs driving marketplace patterns.

Director of Digital Marketing

Arbor Youth Services

Board Member

Don Jacobs Automotive is a BMW, Volkswagen and Honda dealership in Lexington, Kentucky. 

As the Marketing Director, I had the responsibility of leading strategy, development of marketing tactics and execution of marketing campaigns across both digital and traditional platforms. Through these operations, I increased our internet presence to capture customers in various portions of the sales funnel. I improved and monitored our online presence and continued to evolve our digital footprint leading to increased sales and market share in the central Kentucky region. 

Other responsibilities included Campaign Development, Internal Communications, Vendor Relationship Management, Competitor Analysis, Website Management and annual Marketing Implementation and Management.

Marketing Director

Fayette County Public Schools (KY)

Coaching Duties:
- Assist student athletes in vital development, specifically Sprinters & Jumpers. Training and development includes: speed, endurance, core strength and technique.
- Aid student athletes in understanding basic fundamentals to reach the desired results at current and post-high school competition.

Operational Duties: 
- Assist the head coach in managing and directing the track and field program, including budgeting, social media relations and sponsorship.
- Coordinate travel arrangements.
- Manage necessary KHSAA required paperwork of student athletes.
- Assist head coach and boosters with fundraising.
- Assist with student athlete collegiate relations.

Assistant Track and Field Coach

TOPS Magazine Louisville and Lexington

- Develop and implement digital marketing campaigns promoting brand awareness, products or services and drive client prospects proving conversion of new customers through digital marketing solutions, including: SEO, SEM/PPC, Display Advertising, Web Design, Social Media Advertising & Management, Video Advertising & creation, Digital Radio and more. Analysis of campaign KPI’s.
- Manage multiple accounts in the Central Kentucky Region, selling, managing and implementing online marketing campaigns such as SEM, SEO, programmatic display solutions, social media marketing and website development, design and maintenance.
- Prospect and successfully set appointments with potential clients in the region. 
- New added business since August of 2017 totaling roughly 37% of total Digital Revenue. Contracted sales YTD" $82,202 (Mo. Avg. $10,275).
- Research, plan and implement digital marketing campaigns with small to medium businesses. 
-Promote and Market new digital solutions offered through social media outlets, marketing events and hosted seminars.
-  Design and create advertising content including animated .gif ads, print ads, social media platform ads (Facebook and Instagram) and create, manage and setup LinkedIn and Facebook accounts. 
- Work with diverse leadership across industries to aid them in accomplishing various marketing goals.
 - Present reporting analytics and KPI's on a weekly and monthly basis, detailing results of campaigns along with recommendations for future media buys.
 - Manage organization Google Analytics, DoubleClick and OpenX ad placement and maintenance. Updating creative and timeline for current clients.
- Website Design & Development on Wordpress Platform. Some custom\ CSS/ HTML coding. Example : www.topsmediakit.com)

Digital Marketing Specialist

Hertz

•	Support and aid in local sales margins and goals.  
•	Ensure and deliver positive customer experience, putting Hertz in front of mind for rental car service.
            -Cleaning and servicing vehicles to ensure customer satisfaction with customer base
•	Achieve individual sales goals and customer feedback survey opportunities.
•	Assist Branch manager with daily functions: Store opening, fleet and reservation management and business operations.

Branch Manager Trainee

Experienced traditional and digital Marketing Professional. Core competencies include: marketing & communications strategies, creative planning, social media strategy and implementation, and data analytics. My most recent responsibilities include program launch campaign development, creation and implementation.

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The Battle

Xavier Johnson

Camile Turner, M.B.A.

Followers

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taplio

The Battle

Xavier Johnson

Camile Turner, M.B.A.

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xavier Johnson's LinkedIn Performance

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