I’m the CEO & Founder of Rise & Run Media, where we help B2B brands and professionals turn LinkedIn into a predictable growth engine, not just a posting platform.

After years of watching great companies struggle to stand out online, I built a system that blends smart strategy, scroll-stopping content, and high-intent paid campaigns to help experts get visible, stay memorable, and attract the right opportunities.

Today, we partner with B2B leaders, founders, and service-based teams who want to:

✔ Build authority in their industry
✔ Generate qualified inbound leads
✔ Create content that actually converts
✔ Scale their presence without wasting time or ad spend

If you’re ready to grow on LinkedIn with a strategy that’s built for real business outcomes, not vanity metrics, let’s connect.

Contact me here: xavier@riseandrunmedia.com or 859.489.4486

Xavier Johnson

A lot of people think content is about posting more.

It’s actually about saying the right thing, the right way, to the right audience.

Last week’s work with my client Jordan M. Wilson, CFP® was focused on translating real financial expertise into content that feels natural, not forced.

This is the part you don’t always see, but it’s where the growth actually happens.

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Turning B2B LinkedIn into a Revenue System | DM Sequences, ABM Retargeting, and Full-Funnel Ad Strategy | Founder @ Rise & Run Media

The best LinkedIn strategies in 2026 don’t feel like strategies. 
They feel like conversations.

Because trust > transactions.

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Most B2B brands either rise fast or run long, rarely both. 

We built Rise & Run Media for the ones who refuse to choose, turning visibility into systems that compound instead of fade.

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B2B brands don’t have a "growth" problem.

They have a focus problem.
Too many priorities.
Too many tactics.
Too much noise.

But here’s what actually drives sustainable LinkedIn growth:

→ Clarity beats complexity.
→ Systems beat scattered effort.
→ Consistency beats short-term momentum spikes.

Not hacks.
Not virality chasing.
Not posting “more.”

Just focused execution, done repeatedly.

That’s the difference between being visible and being trusted, and it’s exactly how we operate at Rise & Run Media.

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Grow Your B2B Brand on LinkedIn

Most LinkedIn DMs fail not because the offer is bad.

They fail because people treat LinkedIn like a cold-call platform instead of a relationship space.

Because assets aren’t sales tools.
They’re conversation starters.

--
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Most brands are trying to “beat” LinkedIn. 
That’s the mistake. 

Growth doesn’t come from chasing algorithms, virality, or the next new hack. 

It comes from controlling what never changes: 

• Consistency 
• Clarity 
• Conversation 

When you focus on repeatable actions instead of unpredictable outcomes, LinkedIn stops feeling random and starts producing results. 

Build systems. 
Build trust. 
Build momentum. 

Not hype. Not hacks. Not hope marketing. 

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Honest Advice For LinkedIn Growth

Everyone wants reach.
Everyone wants leads.
Everyone wants “what works.”

Very few brands want to do the part that actually creates it:

Give first.

→ Real value.
→ Clear thinking.
→ Repeatable systems.

That’s how we help B2B brands turn LinkedIn into a predictable growth channel not a guessing game.

--
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B2B Marketing on LinkedIn

Upboost LLC

Consulting firm specializing in impact investing and women's economic empowerment project sourcing and management in West Africa. Upboost has offices in Dakar (Senegal) and partner offices in Cotonou (Benin), Niamey (Niger) and Abuja (Nigeria).

Principal

Executive VP

ONIVA Senegal Sarl

MondoForte 

Copy Editor and Project Manager

ONIVA MOTORS

We deliver higher quality yet lower cost vehicles to meet inter-urban transportation and small truck (pickup and dry and refrigerated cargo van) market niches in Africa and Latin America with domestically built vehicles.

VP Africa, CEO Senegal

Key Consultants Ltd.

A Nigerian-based consulting firm providing advisory and consultancy services to Federal and State Governments for integrated economic and agricultural development.

Partner

Afrikalabelle

Formerly a Senegalese-based company, Afrikalabelle was absorbed by UpBoost LLC. as its Africa Division. It provided advisory and consultancy services to public, private and foreign aid organizations seeking opportunities for impactful rural development and investment in West Africa. Upboost LLC is currently implementing a rural development project in Senegal for women and youth with a total disbursed investment of $10,000 to date.

Millenium Challenge Corporation, sub-contracted through third parties

Technical Assistance for assessment of Human and Community Development needs and capacities: Baseline Situational Analysis and a Rapid KAP (knowledge, attitudes, practice) Assessment of direct and indirect beneficiaries; stakeholder and gap analyses; definition of capacity building strategy and recommended Management Services ToRs and activity sequencing.

Independent Consultant / Country Team Leader

Nigerian Export Promotion Agency (NEPC)

In-country assignment to define and prepare NEPC's country request to the International Trade Center (WTO, Geneva) for Technical Assistance.

Technical Advisor and Consultant

Bridging Point Global S.L.

Spain-based consulting firm with subsidiaries in Nigeria and Senegal. The company specialized in identifying aid for development and investment project opportunities in Sub Saharan Africa. The main activities of this company were absorbed by Afrikalabelle in 2014. Realized 3 projects financed by the Spanish Government, with a total value ranging from $225,000-$400,000, and 1 project financed by the EU with a total value of $637,000.

Managing Partner and Country Director

I promote and actively support private-sector driven, inclusive, equitable, gender- and generational-sensitive, sustainable economic development in Africa. I have  30+ years of international experience in international development, business development and policy analysis in Europe, Africa and the U.S, 

As a connector, integrator and doer, I specialize in boosting investment with a positive impact in West Africa. I help  identify investment and business development opportunities that can deliver profitable development with shared valued.

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