TalkToTheo

Builder

Fractional CMO & Growth Consultant

uman

Head of Marketing

Marked

After a few years working as online marketeer in different industries and being active as online marketing freelancer (side business) I decided to take the leap and focus myself on my own business. 

♦ Online marketing strategy development 
♦ Optimizing and monitoring campaigns in Google AdWords
♦ Conversion optimization
♦ Performing SEO optimisations to boost online visibility. 
♦ Performing keyword researches for specific industries
♦ Visualise data in presentations & keynotes. 
♦ Analyse data from Google Analytics and formulate suggestions for optimizations. 
♦ Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter. 

✉ Feel free to send me a message. I love networking!

Founder & Head of Growth (exited may 2024)

Birdhouse

Birdhouse Partner - Go to Market & Growth Strategy

Freelance growth marketer

Authority BVBA

Freelance Paid Advertising Specialist

GBL Studio

GBL Studio is a full service marketing agency where online marketing takes on an increasingly important role. For many B2C & B2B customers from various industries (construction, retail, food, etc.) I do the following:

♦ Google Adwords - Search, Display & Remarketing campaigns
♦ SEO Optimisation
♦ Linkbuilding 
♦ Content Marketing
♦ Social Media Management 
♦ Social Media Advertising + Remarketing
♦ CMS Management - Drupal & Wordpress
♦ Copywriting - Website content, Ad copy, SEO Copy
♦ Conversion Optimization for websites & webshops
♦ Comprehensive analyzes and reports 
♦ Marketing Automation
♦ Wireframing
♦ Email Marketing 

Tools & Systems used: Mailchimp - Flexmail - Ahrefs - AWR - Screaming Frog - Sharpspring - MockFlow - Google Analytics - Hotjar - Adwords Editor - SeoQuake - Google Tag Manager - Google Data Studio - Drupal - Wordpress 

Clients I'm working for: Tui - Oxygen Fitness - LVD Group - CBS Beton - Sociaalste School - Benedict Huysentruyt - Westlease - Deiso - Promarket/Publibon - Alpha Works - ABC Labels - Rijschool Merelbeke - Hyboma - Semperfi-Devos - Van Den Bossche Interieur - Vandatax - Gelis - MR Group

Online Marketeer

XMarketing

Online marketing freelancer (Sidejob)

♦ Optimise and monitor campaigns in Google AdWords, and track KPIs in Google Analytics. 
♦ Perform SEO optimisations (MOZ tool) to boost online visibility. 
♦ Perform keyword research in Google Keyword Planner. 
♦ Visualise data in presentations & keynotes. 
♦ Interprete data from Google Analytics and formulate suggestions for optimisations. 
♦ Implement Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter.

Freelance Online Marketeer (Sidejob)

Glorious Cars

♦ Car photography
♦ Social media management
♦ Content management
♦ Google analytics analysis for optimisation
♦ Google Adwords campaigns
♦ Event organisation
♦ Partnership deals
♦ Emailmarketing
♦ Influencer marketing
♦ Website optimisation (SEO)
♦ Social Advertising

Digital Marketeer

Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

Before you write your 2026 marketing plan, read this.

Another 50-page strategy deck won't help you
if your team can't execute it.

The #1 reason marketing plans fail isn't a lack of ideas.
It's a lack of connection to daily work.

If you want 2026 to be different,
you need to build the bridge between your plan and your team's priorities.

Here's the 5-step framework to make that happen:
1. Objectives: From vague goals to 3-5 key results.
2. Timeline: From annual pressure to weekly sprints.
3. Actions: From a long to-do list to 2-3 daily priorities.
4. Ownership: From group confusion to individual accountability.
5. Accountability: From monthly check-ins to a consistent daily rhythm.

Please don't start 2026 with another plan that is going to collect dust.

Start it with a system for execution.

What's your biggest goal for your marketing team in 2026?

I help early stage startups gain traction through smart marketing and GTM engineering | Fractional CMO

Founder @LandingRabbit | Turn any text into marketing pages in minutes

When I was a kid, I often stopped by my grandfather’s grocery store for snacks. I found it fascinating that my grandfather owned all the fruits, candies, sodas, etc., in the shop. 

But in a family with entrepreneurs all around, I witnessed the struggles. The long hours. Entrepreneurship.

I even went to university with a single goal in mind: to get a decent 9-to-5 job.

But I couldn’t resist.

Shortly after finishing business school, I followed in my grandfather's footsteps and became an entrepreneur.

For nearly 13 years, I ran Flockler, a marketing tech platform, as the founder and CEO.

With my co-founders and a talented team of tech and marketing nerds, we went from founder-led sales and a few pivots to product-led motion without a single salesperson. A profitable growth company via word-of-mouth, SEO, and Google Ads.

In 2023, Flockler was acquired by a private equity-backed SaaS operator in the U.S. – a life-changing moment in many ways.

Now, I’m building my second venture, LandingRabbit, a piece of software helping SaaS marketers like me turn their copy into high-converting landing pages. 

With LandingRabbit, I hope to solve a problem that I’ve struggled with for almost 15 years: back-and-forth when the page was supposed to go live.

Life’s more than work, though. 

When I have a chance, I'll go for a hike or alpine skiing. Or I take my single-speed and cycle to one of the hundreds of London breweries. Ping me if you are a tech startup founder in London and want to join the cycle!

Toni Hopponen

I’ve helped clients build hundreds of websites, but LandingRabbit’s site is the most expensive one I’ve ever done.


Only because the site is built with LandingRabbit, and we spent countless hours getting the app ready to host a full website 😅

Why we made this decision? Wasn’t Framer just good enough?

===

Easy.

Prospects were asking if they could publish landing pages with us. Not just import into Webflow, WordPress, and Figma.

So, we added hosting for landing pages.

===

But that opened a new door.

Prospects started asking if they could build a full site with us.

And here we are. 

What some of our clients were already doing is now live with LandingRabbit’s site, too.

Like a live case study of what the app can do.

===

From the outside, it looks like any other website.

From the inside, it’s a page creation buddy for writers like me.

I type an idea, a keyword, or give a voice note.

I get a page to edit like Google Docs.

15 mins later, the page is live.

===

Now, I will never have an outdated website again.

LandingRabbit’s homepage hero in December 2025

Before building LandingRabbit, I reviewed 1000+ tech company sites. The best pages tell you a story.


Hero tells you what and why, but don’t push all the details straight away. With a short video clip and some social proof, the words make much more sense.

Next, startups show that they know the problem inside out and talk your language. Just like you’d describe the problem in a sales call.

Bigger ones might show who this is for and take you to another page if they serve multiple ICPs. Great time-saver.

How it works is the highlight of the show. 3-4 steps to make sure you don‘t feel it’s going to be a mountain to climb. 

If you are unsure, testimonials straight after the how it works section help a lot. You feel much more comfortable seeing other clients changing their old way to the new way.

Next, use cases and examples inspire you. They point you to more specific landing pages, too. No matter how simple a product, you and your colleagues always have your specific needs for the app, right?

If pricing is not on the page, the FAQ is typically the place where you’ll find it, together with information that helps you sell the app to peers and bosses. The best pages know what your colleagues are going to ask.

At the end, you might not hit the CTA button just yet. The day may come later. But as long as you are happy with the information you found, everybody wins. When the timing is right, we’ll meet again.

Your website should talk like your customers. And, often, it’s hard for us founders to deliver it.


A typical startup founder week is a mixed bag of product development, marketing, and sales.

Sometimes, after coding a new feature for days, we magically need to switch into marketers.

The risk is that we write something way too technical and complex.

===

It’s human.

Even if we try our best, sometimes we are knee deep in the nerdy context.

And most prospects couldn't care less about techy talk.

===

And don’t get me wrong, prospects do care about features.

A lot.

But only in the context of the problem they are trying to solve.

And that’s the difficult part to deliver after working on a new feature that you are incredibly proud of.

===

The best way for me to avoid writing something too nerdy is to reset and go back to customer call recordings.

Use AI to find one insight.

One insight into why a customer cares about the solution.

And that powers my whole blog post, landing page, or LinkedIn post.

===

Marketing ain’t rocket science.

But you do need to reset your vibe coding self and talk like your customers.

Your startup product only needs a fraction of the competitors' features to win clients.


I often hear soon-to-be-founders struggle with finding a startup idea.

"We'll never be able to match the features of the competitors".

Truth: prospects don't need all features.

===

In the last two weeks, our client has been getting ready to launch their website with us.

We've worked hard to build some of the most essential features.

But we are lacking sooo many that it really hurts.

===

It only hurts us. 

The client is happy.

They've seen us deliver the most acute ones, and they can trust us to develop over time.

===

Don't throw startup ideas away because competitors have already built all features and more.

Prospects don't want to see a feature list.

They care about their “jobs to be done”.

You can win.

When a (genuine) DM starts, "I’ve been reading your posts...", sales work doesn’t feel so painful for a tech nerd.


Your first LinkedIn post is unlikely to bring many DMs.

Not the second post either.

And it might make you question the point of marketing for your startup.

===

The hardest thing is to keep going.

The algorithm keeps changing and disappointing

But luckily, there’s always a DM or two that pull me up every week.

===

When a prospect says they’ve been reading my posts and already had a look at my website, I don’t really need to sell anything.

I’m just there to ask questions.

Figuring out if there really is a good fit.

===

LinkedIn posts are the slow start. Weeks, months, or years before.

But just before the DM arrives, it all becomes a quick test for our website messaging.

Is the homepage clear?

Are there landing pages for this person’s use case?

===

If you are a tech nerd and struggle to find the salesperson inside you, do yourself a favour.

Set up a website with helpful content and never let it go out of date.

Then, keep posting on LinkedIn, Twitter, or wherever your audience hangs out.

===

You still might not become the Wolf of Wall Street in sales.

But a few DMs here and there keep you going and revenues growing.

Your sales skills need to be really good if your website is outdated.


If you’ve ever done sales, I’m sure the outdated pages have bitten you.

You get prospects that start the meeting by explaining something they read on your site, which isn't really the thing you are selling today.

===

Only the best salespeople can recover from that and still win customers’ hearts.

First, you need to undo the messaging that the client got right, but you are not here to sell.
 
Then, you’ll help them forget what they saw and try to convince them to buy something different.

Good luck.

===

An outdated website is a huge cost.

Founders and sales teams waste time with prospects that aren't the best fit.

Product teams evaluate feature requests that don’t align with the product direction.

Conversion rates are low.

===

Most prospects visit your website before the meeting.

Now, with AI, they can get a summary in five seconds.

You probably want that summary to be the best possible and never out of date.

===

Three super easy steps:

1️⃣ Record a voice note with the key insight

2️⃣ Turn into LinkedIn posts, help docs, and blog posts with Claude/ChatGPT

3️⃣ Convert blog posts into landing pages with LandingRabbit

===

It’s never been a better time to invest in a website and high-quality content. 

It will help AI to tell what you are here to sell today, and your sales team to close the best-fit customers.

ChatGPT launched three years ago. What has changed the most for you?


For me, the biggest change is using voice notes + AI in writing.

===

In the last two years, I've written 200+ landing pages and blog posts. 

Not much more than in the past.

===

But time spent per piece of content has decreased by ~75%.

What used to take four hours now takes one.

A voice note turns into a blog or landing page so much more easily than writing from scratch before.

=== 

AI hasn't increased my blog content output, but it has given me time to do other stuff for LandingRabbit.

Write 200+ LinkedIn posts and thousands of comments in a year.

Create videos for our YouTube channel.

Code, not just plan and architect our product.

Design a better UX by prototyping more than ever.

===

For me, the biggest benefit of AI isn’t the speed and output volume of a single task like blog post writing.

It’s the fact that I can expand my skills and bring more value to LandingRabbit.

Clicks get fewer. Better get your website ready for the moment when someone visits.


Read a LinkedIn post.

View the author’s profile.

Visit their site.

===

A pattern that repeats every day.

You do it, too.

And I bet you’ve thought so many times that “gosh, I don’t get what these guys offer” when visiting a page.

===

Clicks are likely to get fewer as more people adopt AI services and trust those services to provide correct information.

But not every interaction is going to be performed by agents.

People will still visit your page.

To see the brand.

To build confidence and trust.

===

And that’s when it really matters what your homepage says.

What landing pages you provide for different visitors to find the right information quickly.

And how up-to-date your website is.

===

You put a ton of effort into getting attention.

You post. You advertise. You send cold DMs.

Keep doing it.

But gosh, make sure your website is up-to-date.

You wish your startup had all the features. Competitors wish they could start all over.


Especially now when AI is changing the landscape.

Just imagine running an old but good:
- CRM 
- no code app development tool
- WYSIWYG website builder 

Perhaps, a clean slate and opportunity to build something great today isn't that bad after all.

===

Every technological shift like this makes it transparent.

Easier for everyone to see that the current tools are not perfect.

They are built for a certain era, environment, and usage patterns.

===

With LandingRabbit, I’m reimagining how to create pages and keep your site up-to-date.

The previous era CMSs were created for those who build.

Not for those who chat with customers and write content.

===

I have no idea if we can get as big as the old website builders.

But I couldn’t be more excited to have a clean slate and build something for today.

Something for content writers like me.

With AI, we can go from safe bets to "What if" and build much better features.


Previously, I would have researched and planned meticulously before opening a Linear ticket for a new feature.

Hours or even days just writing and drawing mockups.

===

Often, I was unsure if my plan was watertight.

And usually, it was better to settle for the safe choice.

Nothing slows down more than a feature plan that isn't realistic and wastes team’s time.

===

Fast forward to today, and all my planning starts with prototyping.

Prototypes that I can throw away and rebuild in 15-30 minutes without wasting anyone else’s time.

In one day, I’m now able to try different ideas and see their limitations instantly.

===

All planning now starts with “What if we….” 

Instead of scoping all restrictions in advance, I can use my imagination and step-by-step move towards something feasible.

===

Startups no longer need to settle for quick and dirty.

Testing ideas beyond the safest choice is no longer the bottleneck for building the best product.

SaaS customers win.

They get much higher-quality products.

taplio

The Battle

Xan Mannekens

Toni Hopponen

Followers

Posts

Engagements

Likes

Performance ScoreXan Mannekens's LinkedIn Performance

Performance ScoreToni Hopponen's LinkedIn Performance

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taplio

The Battle

Xan Mannekens

Toni Hopponen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

Performance ScoreToni Hopponen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreXan Mannekens's LinkedIn Performance