Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

I found my spark.

18 months ago, I left Marked to explore what's next.

Since then? 
→ Worked with amazing founders 
→ Helped scale some exciting businesses 
→ Built strategies that actually moved the needle

But something was missing.

That feeling when a project clicks. 
When you can't stop thinking about it. 
When work doesn't feel like work.

Then I saw Brent Luyckx's new project.

We met during a PEAK Coaching dinner ages ago.
When I saw what he was building, I reached out immediately.

It just clicked.

Health and sports aren't just hobbies for me, they're obsessions.
I genuinely want to understand every detail about how to optimize performance, recovery, and longevity.

So when we talked about Superhlth, everything aligned.

I'm excited (understatement) to announce I'm joining Superhlth as CMO & Go-to-Market Lead.

Finally found that project that gives me the spark.
The one where my personal passion meets professional purpose.

Let's build something incredible.
And I'm taking you guys along with me on the journey.

CMO & GTM Lead @ Superhlth | Helping you understand your body like never before.

A few weeks into Superhlth.

And boy, I have been loving it.

I've been: 
→ Learning the tech inside out 
→ Meeting the incredible team 
→ Working on everything from strategy to execution

One of those things? A new website.

Am I a web developer? Hell no.
Do we need an upgraded version while we wait for the final one? Yes sir.

So off we go.

That's exactly what I love about the startup journey.

You don't get to pick and choose what's "your job."

You see what needs to happen. 
And you make it happen.

Some days I'm building go-to-market strategy. 
Other days I'm fumbling through website builds.

Both are equally important when you're building something from scratch.

But every single thing I'm doing helps me learn more about the product, the tech, and the user experience and it makes me better at my actual role.

You can't build great marketing if you don't intimately understand what you're marketing.

This is startup life. 
And I'm here for it.

We just created & shipped our new Superhlth website in a matter of days 🚀

Speed over perfection. 
Execution over endless iterations.

We combined 4-5 Framer templates, pulled the best building blocks, and got it live. 

The goal wasn't to create something flawless, it was to move forward and unlock the next phase of our go-to-market strategy. Whilst building our fully custom website in the background.

So we're live and ready for feedback. 
If you spot anything that needs attention or have thoughts to share.
I'm all ears.

This is what building in public looks like. 
Let's go team.

Ship, learn, iterate.
Check it out and let me know what you think 👇

Last week I told you I found my spark with Superhlth.

But here's the full picture.

After leaving Marked 18 months ago, I spent a lot of time reflecting on what actually matters to me.

Two things kept coming back:
- Working on projects that cross paths with my passions.
- Helping and challenging people, giving back through coaching and guiding.

Superhlth checks box #1 perfectly.
Now I'm checking box #2.

I'm joining Better Growth to co-host the 12-week GTM Accelerator program.

Why?

Because I've seen too many talented founders struggle with the same growth challenges: 
→ No clear strategy 
→ Wasted budget on tactics that don't stick 
→ Flying blind without the right data

The Accelerator program gives teams the frameworks and systems to make growth predictable, controlled, and scalable.

And I get to work alongside some incredible co-trainers and hosts who push me to be better. Thierry, Tim, Peter 🚀 

We're kicking off 2026 with an event on February 26 in Gent about building future-proof growth organizations.

Link in the comments.

2026 is shaping up to be something special.
Let's go, team BG! 🚀

PS: AI generated picture due to lack of real ones. Thierry, I'm sorry our faces changed a bit if you zoom in.

Founder @LandingRabbit | Turn ideas into SaaS pages in minutes

When I was a kid, I often stopped by my grandfather’s grocery store for snacks. I found it fascinating that my grandfather owned all the fruits, candies, sodas, etc., in the shop. 

But in a family with entrepreneurs all around, I witnessed the struggles. The long hours. Entrepreneurship.

I even went to university with a single goal in mind: to get a decent 9-to-5 job.

But I couldn’t resist.

Shortly after finishing business school, I followed in my grandfather's footsteps and became an entrepreneur.

For nearly 13 years, I ran Flockler, a marketing tech platform, as the founder and CEO.

With my co-founders and a talented team of tech and marketing nerds, we went from founder-led sales and a few pivots to product-led motion without a single salesperson. A profitable growth company via word-of-mouth, SEO, and Google Ads.

In 2023, Flockler was acquired by a private equity-backed SaaS operator in the U.S. – a life-changing moment in many ways.

Now, I’m building my second venture, LandingRabbit, a piece of software helping SaaS marketers like me turn their copy into high-converting landing pages. 

With LandingRabbit, I hope to solve a problem that I’ve struggled with for almost 15 years: chronically out-of-date websites when my SaaS products keep evolving.

Life’s more than work, though. 

When I have a chance, I'll go for a hike or alpine skiing. Or I take my single-speed and cycle to one of the hundreds of London breweries. Ping me if you are a tech startup founder in London and want to join the cycle!

Toni Hopponen

If you skip website content, ChatGPT gives answers to your prospects that make sense but aren't correct.


A few weeks ago, our prospect sent me a message: "I can't find the image resizing tool in your app".

ChatGPT gave them clever step-by-step instructions on how to use the feature in LandingRabbit.

Well, there’s only one problem: We don't have an image resizing feature 🥹

===

To avoid the same happening in the future, I started writing feature documentation. I bet it will improve ChatGPT's answers.

But ChatGPT is unlikely to find the most recent information straight away.

===

If you invest in content marketing, ChatGPT stores a snapshot of your brand in its latest model.

When users ask questions, ChatGPT uses the snapshot + (most likely) Bing search to add a layer of recent content.

When the full information is not found, ChatGPT does its best to fill in the blanks.

===

Content marketing is a long-term investment.

One piece of content won’t change anything straight away, but it will help over time.

The sooner you invest in website content (and distribution), the sooner the accurate information shows up in ChatGPT's answers.

taplio

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taplio

The Battle

Xan Mannekens

Toni Hopponen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

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