TalkToTheo

Builder

Fractional CMO & Growth Consultant

uman

Head of Marketing

Marked

After a few years working as online marketeer in different industries and being active as online marketing freelancer (side business) I decided to take the leap and focus myself on my own business. 

♦ Online marketing strategy development 
♦ Optimizing and monitoring campaigns in Google AdWords
♦ Conversion optimization
♦ Performing SEO optimisations to boost online visibility. 
♦ Performing keyword researches for specific industries
♦ Visualise data in presentations & keynotes. 
♦ Analyse data from Google Analytics and formulate suggestions for optimizations. 
♦ Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter. 

✉ Feel free to send me a message. I love networking!

Founder & Head of Growth (exited may 2024)

Birdhouse

Birdhouse Partner - Go to Market & Growth Strategy

Freelance growth marketer

Authority BVBA

Freelance Paid Advertising Specialist

GBL Studio

GBL Studio is a full service marketing agency where online marketing takes on an increasingly important role. For many B2C & B2B customers from various industries (construction, retail, food, etc.) I do the following:

♦ Google Adwords - Search, Display & Remarketing campaigns
♦ SEO Optimisation
♦ Linkbuilding 
♦ Content Marketing
♦ Social Media Management 
♦ Social Media Advertising + Remarketing
♦ CMS Management - Drupal & Wordpress
♦ Copywriting - Website content, Ad copy, SEO Copy
♦ Conversion Optimization for websites & webshops
♦ Comprehensive analyzes and reports 
♦ Marketing Automation
♦ Wireframing
♦ Email Marketing 

Tools & Systems used: Mailchimp - Flexmail - Ahrefs - AWR - Screaming Frog - Sharpspring - MockFlow - Google Analytics - Hotjar - Adwords Editor - SeoQuake - Google Tag Manager - Google Data Studio - Drupal - Wordpress 

Clients I'm working for: Tui - Oxygen Fitness - LVD Group - CBS Beton - Sociaalste School - Benedict Huysentruyt - Westlease - Deiso - Promarket/Publibon - Alpha Works - ABC Labels - Rijschool Merelbeke - Hyboma - Semperfi-Devos - Van Den Bossche Interieur - Vandatax - Gelis - MR Group

Online Marketeer

XMarketing

Online marketing freelancer (Sidejob)

♦ Optimise and monitor campaigns in Google AdWords, and track KPIs in Google Analytics. 
♦ Perform SEO optimisations (MOZ tool) to boost online visibility. 
♦ Perform keyword research in Google Keyword Planner. 
♦ Visualise data in presentations & keynotes. 
♦ Interprete data from Google Analytics and formulate suggestions for optimisations. 
♦ Implement Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter.

Freelance Online Marketeer (Sidejob)

Glorious Cars

♦ Car photography
♦ Social media management
♦ Content management
♦ Google analytics analysis for optimisation
♦ Google Adwords campaigns
♦ Event organisation
♦ Partnership deals
♦ Emailmarketing
♦ Influencer marketing
♦ Website optimisation (SEO)
♦ Social Advertising

Digital Marketeer

Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

Before you write your 2026 marketing plan, read this.

Another 50-page strategy deck won't help you
if your team can't execute it.

The #1 reason marketing plans fail isn't a lack of ideas.
It's a lack of connection to daily work.

If you want 2026 to be different,
you need to build the bridge between your plan and your team's priorities.

Here's the 5-step framework to make that happen:
1. Objectives: From vague goals to 3-5 key results.
2. Timeline: From annual pressure to weekly sprints.
3. Actions: From a long to-do list to 2-3 daily priorities.
4. Ownership: From group confusion to individual accountability.
5. Accountability: From monthly check-ins to a consistent daily rhythm.

Please don't start 2026 with another plan that is going to collect dust.

Start it with a system for execution.

What's your biggest goal for your marketing team in 2026?

I help early stage startups gain traction through smart marketing and GTM engineering | Fractional CMO

Goodshift

Goodshift is a career platform for ambitious changemakers.

We match the brightest minds with companies building a better future. 

Through curated opportunities, values-based matchmaking, and smart guidance, we accelerate shifts toward meaningful work.

BiometrIQ

Supporting BiometrIQ in expanding its corporate wellbeing customer base. Focused on building partnerships, exploring go-to-market strategies, and bringing data-driven health programs into organizations in a way that’s both impactful and scalable.

Corporate Wellbeing Expansion

compound impact

I help early-stage impact founders build go-to-market strategies to drive sustainable growth.
 
𝗪𝗢𝗥𝗞

Dripl | leading the go-to-market toward break-even as a late co-founder
Better Growth | facilitator and coach for ambitious B2B growth leaders
BiometrIQ | build the sales motion towards the corporate wellbeing segment
Studaro | coaching the sales lead on structuring the go-to-market
Joule | taking the sales structure to the next level together with the head of sales
Bunly | helping the co-founder to validate the business model and create gtm motion
Bobiotics | support the founder in building the sales fundamentals
Rubicon | assist the management team in creating a structured sales approach
Xeos | building a focussed sales and marketing approach within Notion + HubSpot
Cake | building and closing pipeline for d2c brands
Pillar | failed go-to-market validation
Foodm | create more sales structure and an optimise HubSpot workflow
GusFoods | support the founder to create a more dynamic sales process and improve on reporting

Fractional Go-To-Market

Dripl

Leading the sales teams in Belgium & The Netherlands, working closely together with marketing and customer success to build a cohesive growth strategy

Go-To-Market Lead

Supporting in the GTM experiments to build a solid sales pipeline for the first funding round + joining the founding team shortly after

Founding Team - Sales & GTM

Golazo Energy

Creating holistic corporate wellbeing programs for companies like Accenture, BESIX, and Total Energies to improve employees’ health and get people more engaged.

Corporate Wellbeing Consultant

StoryMe (Video + Video Strategy)

Acquired customers like Audi, Colruyt Group, NMBS, Liantis, Panos, StepStone, ... and created kick-ass marketing campaigns, reaching their target audiences with creative video content.

New Business Developer

Mars

𝗠𝗮𝗿𝘀 𝗬𝗼𝘂𝗻𝗴 𝗚𝗿𝗮𝗱𝘂𝗮𝘁𝗲 𝗣𝗿𝗼𝗴𝗿𝗮𝗺 | Responsible for visibility & availability of brands like M&M's, Twix, Mars, Snickers, Uncle Ben's, Miracoli, Pedigree, Whiskas, Sheba, ...

Category Sales Specialist

I left the corporate ladder just a few months into a graduate traineeship.

On paper: big brand, big salary, big future.
In reality: it just didn’t feel like me. 

So I walked away.

What looked like going down the ladder led me to an early-stage climate startup.
No title. No prestige. No German company car.

From the outside, it looked like I was going backwards.
But for me, it was a giant leap forward.

For the first time, I was building something I believed in.
Learning fast. Making real decisions. Feeling alive at work.

That shift changed everything.

As we built the team and started hiring, I noticed something:
The most talented people weren’t just looking for a job, they were searching for something meaningful.

I wasn’t surprised to hear this from the brightest minds.
Because work that feels pointless, for a mission you don’t believe in?
That’s not a career. That’s a slow burnout plan. 

That insight sparked Goodshift.

A new kind of career platform, for people who refuse to waste their potential.
We guide mission-driven talent through bold career moves, so they can make their work count.

———

If you’re:
→ Craving work that aligns with your values, culture, and skills
→ Building a mission-driven team
→ Or just done chasing titles that don’t mean anything to you

Follow along.
I share stories, insights, and tools for building a career that actually matters.

Tim Dhondt

Turned my living room into a recording studio yesterday 🎙️

We spent the day recording the first episodes of the Goodshift podcast series, with honest conversations about working in impact companies like Karomia, Dripl, Joule and Companion.energy. 

Two things stayed with me ↓ 

First, careers are not linear anymore. They evolve in chapters. Each chapter teaches you something different about what you value and how you want to spend your time. 

Second, once you have experienced what it feels like to create meaningful impact in one chapter, you rarely go back. It changes how you look at work, and what you expect from your next step.

Grateful for everyone who joined, and big shoutout to Ben for taking care of the production.

#shiftingcareers #meaningfulwork #podcast #goodshift

High-impact careers for ambitious changemakers | Building Goodshift

The last five years, every time I picked up a microphone it was mostly to share pieces of the Dripl journey.
A story I loved telling and one that shaped me more than I realised at the time.

Now, for the first time, I got to talk about Goodshift.
A new venture built on many lessons from those years. 

It felt good to give a first glimpse into how we are building the company and what we are trying to solve.

Super excited to share this story a lot more in the months and years ahead!

Thanks for the invite, Kjell 👊🏻 
Link in the comments for anyone who wants to listen!

#podcast #goodshift #meaningfulwork

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The Battle

Xan Mannekens

Tim Dhondt

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The Battle

Xan Mannekens

Tim Dhondt

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