Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

We're looking for a intern or student videographer to join us at Superhlth (paid internship).

Here's the situation. We're building mini-series content to tell the story of what we're creating, show real health transformations, and basically bring our mission to life on camera. 

We need someone who gets excited about turning complex health tech into human stories.

If you're into creative work, can shoot and edit video, and want to build your portfolio while working on something that actually matters, this could be a great fit.

Flexible hours around your studies. Real creative ownership. 

Interested or know someone who'd be perfect? 

Just send me a message.

CMO & GTM Lead @ Superhlth | Helping you understand your body like never before.

Framer expert? Give me a shout!

We got some work to do on our product detail pages (gallery cards, review implementation,...). Who can help us? - Short notice

Content positioning & storytelling for consultants who do great work but struggle to explain it

Consultants who can't explain what they do don't get clients. Simple as that.

I learned this the hard way. Two-minute monologues every time someone asked what I do. Engagement on LinkedIn, but from the wrong people. No actual client conversations.

The fix wasn't better content. It was positioning clarity.

Now I help early-stage consultants solve the same problem: get clear on who they serve and what makes them different, so their content attracts the right people instead of just likes.

Here's how it works: positioning clarity first, then content pillars, then strategy. In that order. Always.

If you're getting engagement but not clients, your positioning probably needs work.

Book a Positioning Reality Check. 

30 minutes. 

Let's figure out what's broken. 🤘

Simon Schmitz

Someone please make sense of the recent algo changes

Nail your positioning & attract the right clients | Content positioning strategist for consultants & experts unsure about how to sell their expertise

I got on a call with a consultant last week who was frustrated with LinkedIn.

He'd been posting consistently for over a year. 

The writing was good, personality came through, & he was getting some inbound here and there.

But it felt random, there was just no pattern to it.

He thought he needed to completely overhaul his content. 

Maybe some good ole hooks or whatever the gurus are calling it these days.

Within ten minutes of talking, I spotted the actual problem.

His profile told people what he did. But it didn't tell them who it was for or what they'd walk away with.

So LinkedIn couldn't figure out which box to put him in.

Which meant it just showed him to everyone.

Which is basically the same as showing him to no one. 

(Thanks new algo)

His positioning was the real culprit.

When your positioning is clear, the platform knows who to show your content to. 

The right people start showing up in your comments. Inbound starts feeling less random because it isn't random anymore.

When your positioning is all over the place, you can post every day with great hooks and decent engagement. 

But it won't convert into actual business conversations.

Most people go looking for content fixes when the problem is one step upstream.

If your content is getting engagement but not the right conversations, it's probably not your content.

tRuSt mE oN ThIs bRo

I used to think I had a content problem.

I'd write a post, it would do pretty well. 

Some likes, a few comments, maybe a share. Then I'd write another one. Same result.

It was always the same pattern:

- I kept tweaking the hooks
- Tried different formats
- Posted more
- Posted less
- Figured out the best time of day to publish posts

But none of it really moved the needle

What I didn't realise at the time was that I was optimising the wrong thing. 

The content was fine. The problem was that I had no clear answer to a very basic question.

Who is this actually for?

Not a vague answer. Not "consultants and solopreneurs." 

A specific person with a specific problem who would read a post and think: this person gets exactly what I'm dealing with.

I didn't have that. 

Here's where you are probably stuck:

- If you're not sure which direction to take your next post, that's not a creativity problem. 
-If you're getting likes from people who would never buy from you, that's not an algorithm problem. 
- If you finish writing something and think "I'm not sure if this is right," that feeling is telling you something.

You can't solve a positioning problem with better content.

You just end up with more polished content that reaches the wrong people faster.

Fix your positioning first, then work on your content.

Bang bang

In my experience, most consultants are great at what they do, but terrible at explaining it to others! 

Especially in their content. 

- They post regularly. 
- Get decent engagement. 

But the leads? Wrong fit or non-existent.

Chances are, you content doesn't convert because nobody knows what you actually do or why they should hire you.

The real issue here is that they haven’t really defined:

- Who you serve (and who you don't)?
- What specific problem you solve?
- Why someone should choose you over alternatives?
- How your expertise translates into an actual offer?

Content amplifies positioning. But it doesn't create it.

When you try to use content to figure out your positioning, you end up with generic AI slop posts that appeal to everyone and convert no one.

I've been there. Built a 10K audience posting LinkedIn tactics. Got tons of engagement. 

But the clients? Either wrong fit or just wanted more short-lived tactics.

Now I work with other consultants & experts to solve the positioning problem first, then build content strategy on that foundation.

Positioning clarity → Offer design → 
Messaging frameworks → Content strategy

In that order.

Easy to learn, hard to master.

taplio

The Battle

Xan Mannekens

Simon Schmitz

Followers

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Performance ScoreXan Mannekens's LinkedIn Performance

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taplio

The Battle

Xan Mannekens

Simon Schmitz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

Performance ScoreSimon Schmitz's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreXan Mannekens's LinkedIn Performance