TalkToTheo

Builder

Fractional CMO & Growth Consultant

uman

Head of Marketing

Marked

After a few years working as online marketeer in different industries and being active as online marketing freelancer (side business) I decided to take the leap and focus myself on my own business. 

♦ Online marketing strategy development 
♦ Optimizing and monitoring campaigns in Google AdWords
♦ Conversion optimization
♦ Performing SEO optimisations to boost online visibility. 
♦ Performing keyword researches for specific industries
♦ Visualise data in presentations & keynotes. 
♦ Analyse data from Google Analytics and formulate suggestions for optimizations. 
♦ Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter. 

✉ Feel free to send me a message. I love networking!

Founder & Head of Growth (exited may 2024)

Birdhouse

Birdhouse Partner - Go to Market & Growth Strategy

Freelance growth marketer

Authority BVBA

Freelance Paid Advertising Specialist

GBL Studio

GBL Studio is a full service marketing agency where online marketing takes on an increasingly important role. For many B2C & B2B customers from various industries (construction, retail, food, etc.) I do the following:

♦ Google Adwords - Search, Display & Remarketing campaigns
♦ SEO Optimisation
♦ Linkbuilding 
♦ Content Marketing
♦ Social Media Management 
♦ Social Media Advertising + Remarketing
♦ CMS Management - Drupal & Wordpress
♦ Copywriting - Website content, Ad copy, SEO Copy
♦ Conversion Optimization for websites & webshops
♦ Comprehensive analyzes and reports 
♦ Marketing Automation
♦ Wireframing
♦ Email Marketing 

Tools & Systems used: Mailchimp - Flexmail - Ahrefs - AWR - Screaming Frog - Sharpspring - MockFlow - Google Analytics - Hotjar - Adwords Editor - SeoQuake - Google Tag Manager - Google Data Studio - Drupal - Wordpress 

Clients I'm working for: Tui - Oxygen Fitness - LVD Group - CBS Beton - Sociaalste School - Benedict Huysentruyt - Westlease - Deiso - Promarket/Publibon - Alpha Works - ABC Labels - Rijschool Merelbeke - Hyboma - Semperfi-Devos - Van Den Bossche Interieur - Vandatax - Gelis - MR Group

Online Marketeer

XMarketing

Online marketing freelancer (Sidejob)

♦ Optimise and monitor campaigns in Google AdWords, and track KPIs in Google Analytics. 
♦ Perform SEO optimisations (MOZ tool) to boost online visibility. 
♦ Perform keyword research in Google Keyword Planner. 
♦ Visualise data in presentations & keynotes. 
♦ Interprete data from Google Analytics and formulate suggestions for optimisations. 
♦ Implement Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter.

Freelance Online Marketeer (Sidejob)

Glorious Cars

♦ Car photography
♦ Social media management
♦ Content management
♦ Google analytics analysis for optimisation
♦ Google Adwords campaigns
♦ Event organisation
♦ Partnership deals
♦ Emailmarketing
♦ Influencer marketing
♦ Website optimisation (SEO)
♦ Social Advertising

Digital Marketeer

Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

Before you write your 2026 marketing plan, read this.

Another 50-page strategy deck won't help you
if your team can't execute it.

The #1 reason marketing plans fail isn't a lack of ideas.
It's a lack of connection to daily work.

If you want 2026 to be different,
you need to build the bridge between your plan and your team's priorities.

Here's the 5-step framework to make that happen:
1. Objectives: From vague goals to 3-5 key results.
2. Timeline: From annual pressure to weekly sprints.
3. Actions: From a long to-do list to 2-3 daily priorities.
4. Ownership: From group confusion to individual accountability.
5. Accountability: From monthly check-ins to a consistent daily rhythm.

Please don't start 2026 with another plan that is going to collect dust.

Start it with a system for execution.

What's your biggest goal for your marketing team in 2026?

I help early stage startups gain traction through smart marketing and GTM engineering | Fractional CMO

Helping Li Profiles build trust by my psychology based designing | DM "Accelerator" to enroll in my program!

I build LinkedIn-centric brand systems that turn attention into booked calls.

Your profile isn’t a bio. It’s a due-diligence filter. I standardize the signals buyers scan first: clarity, authority, relevance, proof.

What I do
- Banner system with message ladder and authority variants
- Headline, About, and Featured that pass the 5-second test
- Content design system for insights, cases, teardowns, and offers
- Color, type, and spacing tokens so every asset is unmistakably you

Why it works
People skim. Algorithms skim. Consistency lowers cognitive load, speeds understanding, and reduces perceived risk. Inconsistent cues reset recognition to zero. I fix that.

Outcomes
Faster recognition in feed and profile views
Higher reply and booked-call rates
Shorter sales cycles and stronger price power

Who I help
Creators and founders who sell through content: advisors, operators, recruiters, B2B consultants.

How we ship
48-hour Sprint for a converting profile fast.
System builds when you want a repeatable content engine.

Design is not decoration. Design is signal. Signals cut uncertainty. Uncertainty kills deals.

If you want LinkedIn to feel like a pipeline, not a poster, let’s align your signals and go to market.

Muhammad Obeidullah Siddiqui

Carousel Guide: From the top 1% creators!

After studying a lot of carousel contents, I have compiled this guide for brand owners looking to do carousel content 

And to the ones who say carousel are dead: Please Unfollow me 😜 

-----------------------
Creators Mentioned
Nick Broekema
Daniel Korenblum
Pratik Deshmukh ♠️
Hrabren Lindfors Bankov

P.s: Do you prefer carousel or video content more?

I Craft & Design brands For Content-Led Brand Owners

Carousel Secrets 

Most people build brands to look good
$10M founders build brands that print trust on autopilot

If you’re still thinking branding is about logos and colors,
you’ve already lost the game

This breakdown shows you how high-level founders build brand systems that:

✅ Build trust at scale
✅ Create categories, not competitors
✅ Position them as the only choice
✅ Turn every touchpoint into a sales asset
✅ Compound over time, with zero ad spend

It’s not about doing more
It’s about designing smarter, from positioning to visuals to content systems.

If you're done blending in and ready to look, speak, and scale like a $10M brand...

------------------------------------------------------------------

📩 DM “Visual System” and let's build it! or book a call: https://lnkd.in/da2BRGmA

$10M branding

Words get seen. Design gets saved.

But most posts do neither.

Founders chase hacks and trends.
- They write daily but grow monthly.
- They post more, yet reach less.

Those who learn both skills win.
- Writing pulls people in.
- Design keeps them there.

Stop treating them apart.
- Every strong brand blends both.
- Every great creator does too.

☑ Words tell your story.
☑ Design shows your value.
☑ Together, they build trust.

Start simple.

1. Write one clear message.
2. Add visuals that match the tone.
3. Post with intent → not an impulse.

Small shifts. Big results.

The entire playbook is inside the carousel.

[Save this writing + designing playbook]

P.S. Follow Norbert Bezzina 💛 and Muhammad Obeidullah Siddiqui 💚 for more.
P.P.S. Shoot us a "DM" to level up your game!

Norbert x Obii Collab 

Gamma converts your LinkedIn profile into a Live landing page!

And the difference between
 → looking credible
 → or getting scrolled past

comes down to how intentionally you present yourself
That’s where Gamma comes in

I just turned a regular LinkedIn page into a high-converting personal brand website 
 ⚡ Clean, scrollable design
 ⚡ All your offers + proof in one place
 ⚡ Designed for clients, not just connections

This is what a LinkedIn-first brand system should look like

Gamma 

6 Design Mistakes explained from 6 LinkedIn Creators!

(Number 4th is the most Important!)

Here is what this carousel has for you:

- Size
- Guides
- Contrast
- Colors
- Fonts
- Alignment

Design is more than just throwing colors or elements on the frame!

Design is a strategy

Design is a way of communication

Make every design count 🔥

---------------------------------------------------

P.s: Which design mistake do you make the most?

6 Design Mistakes you should Avoid 

I’ve worked with creators in the 30k to 100k+ follower range, and the feedback is almost unfair at this point

- They rave about the system!
- They get recognized across borders!
- Their brand is now a trust signal, not a gamble!
- They built a brand foundation that doesn’t crack!

Here’s the part nobody wants to admit though
If your offers aren’t converting, it’s not because “people don’t get you.”

It’s because you don’t have a visual system backing you
One that saves you hours, lifts your authority, and keeps your audience hooked without you chasing every trend

My clients don’t waste 50 hours a week second-guessing their design
They spend that time growing the business, closing bigger deals, and expanding reach

Because once your visuals communicate your value instantly, everything else becomes easier

You can keep hoping your next post magically performs or you can plug into a proven visual system that does the heavy lifting for you

If you’re done guessing, I’ll help you fix this properly - book a 1:1 call today:
https://lnkd.in/da2BRGmA

Fail the 5-Second Scan, forfeit the sale
Here’s the test your profile must pass without mercy:

1) Who are you
2) What outcome do you deliver
3) For whom
4) One proof
5) One next step

If a stranger can’t answer all five in five seconds, you’re leaking pipeline

Brutal questions:

1) Does your banner say outcome or poetry?
2) Is your headline for humans or your ego?
3) Are your Featured cards Case, Offer, Proof or just links you liked?

What to fix first:

1) Banner: one promise, one audience, one proof, one CTA
2) Headline: outcome → niche → vehicle
3) Featured: case card, offer card, proof card. Nothing else.
4) Simple math: clarity × proof × consistency = replies. Any zero kills the result.

Want the exact checklist and wiring:
Comment “visual design” and I’ll send the 5-Second Scan cheatsheet. 

If you want it installed, I do it in 48 hours, Book a call: https://lnkd.in/da2BRGmA

What if you master carousels in 6 steps!

And before you say carousels are dead: I gain 50k impressions with every 2 carousels I post

(All 6 steps are actionable so no BS)

After you gather all the information for your carousel divide it into 6 easy parts:

- Cover
- Context
- Breakdown
- Results
- Recap
- Call to action

I have explained everything in detail in this cheatsheet, implement the same method in your next carousel, And see how the content game changes for you!

---------------------------------------------------------

Hey My name is Obii, I design and build content-led LinkedIn brands for founders who want to look like they know what they’re doing and actually mean it

Want a free demo? I promise it won’t hurt 😂 

Book a 1:1 spot here: https://lnkd.in/da2BRGmA

Your content is strong, but your visuals?
That’s where people stop scrolling or keep scrolling

After designing 100s of carousels, cheatsheets, banners, and brand systems, I’ve narrowed down the 10 tools every LinkedIn creator should be using in 2025

From daily post templates to high-converting visuals:

- Figma for clean layouts
- Canva for speed
- Spline for 3D flex
- Gamma to turn rough ideas into polished slides
- Notion to manage it all
...and more

Whether you're a solo creator or building a brand system these tools are your new secret weapon.

---------------------------------------------

Want to sharpen your visual game and get premium design done for your brand?

DM me “Visual Design” and I’ll show you what works (and what doesn’t)
Book a call: https://lnkd.in/da2BRGmA

How I rebrand Chris Williamson LinkedIn Profile!

I created a visual identity for maximum impact, so I revisualized the whole brand ecosystem for Chris Williamson
• His Banner
• His Carousel
• His Featured Card

What do you think about that? 
Rate my design in the comment section below

----------------------------------------------------
Need a rebrand, Book a call: https://lnkd.in/da2BRGmA

Chris Rebrand 

20K+ impressions. 3 cheat sheets. 1 reason:

They actually deliver value

Most creators post content.
Few package it in a way that sticks

That’s what these cheatsheets do, they turn your expertise into something scroll-proof, shareable, and visually unforgettable

Here’s why they work:
✅ Designed for clarity, not clutter
✅ Built to hook, guide, and convert
✅ Made to boost impressions, and authority

If your content looks average, people assume your offer is too.
Fix that

----------------------------------------

Hey, my name is Obii, I design and build content-led LinkedIn brands for founders who want to look like they know what they’re doing and actually mean it

Want a free demo? I promise it won’t hurt 😂 

Book a 1:1 spot here: https://lnkd.in/da2BRGmA

If your profile isn’t building trust in 5 seconds, you’re already losing business

Let’s be blunt:

Blurry selfies = no one's buying
Empty banner = empty pipeline
Dead profile = dead brand

Your LinkedIn isn’t just a profile

It’s a pitch. A landing page. A trust machine

And right now, most profiles are silently screaming:
“Don’t take me seriously.”

This post breaks down 10 trust-building signals that make people stop scrolling and start seeing you as legit!

Real example from Noam Nisand. Real fixes. Real results.

If your visual game isn’t tight, neither is your brand

---------------------------------------------------------

Want to sharpen your visual game and get premium design done for your brand?

DM me “Visual Design” and I’ll show you what works (and what doesn’t)
Book a call: https://lnkd.in/da2BRGmA

Impressing clients isn’t about overdelivering. It’s about delivering exactly what they expected, before they even asked

I worked with Fatima Khan over the past year

And recently had the chance to take on a few more of her projects. Each one reminded me of a simple truth: 

consistent, high-quality visuals make clients stop scrolling and start paying attention!

Guess what, I always deliver value heheh 😎 

She is an amazing client and always such a great person to talk to! I have been designing her content and that has left her speechless!


If you’re serious about elevating your LinkedIn presence, this is your window

I’m opening 4 spots for December. Once they’re gone, that’s it

DM “Visuals” to claim your slot.
-----------------------------------------------------------
If you’re coming through Fatima Khan’s referral, you’ll get 10 percent off your first retainer package.

Book a Call: https://lnkd.in/da2BRGmA

I got tired of seeing the same layouts recycled 500 times!

So, I made something better (Good News: It's FREE)

I designed 10 new quote post styles you can copy, customize, and post in minutes! No more looking like everyone else

I studied the quote styles of Nikolett Jaksa, Jasmin Alić, Lara Acosta, Ayesha Ameer Fatima Khan Ubaid Ur Rehman and many more in the last 7 days 

So now you have no more excuses to look "Generic" 

They’re free for the next 48 hours
DM me “Post Styles” or repost this to get the link (must be connected)

Quick Question Fam:

In your view, what’s the thing I’m actually known for helping with? 👀

taplio

The Battle

Xan Mannekens

Muhammad Obeidullah Siddiqui

Followers

Posts

Engagements

Likes

Performance ScoreXan Mannekens's LinkedIn Performance

Performance ScoreMuhammad Obeidullah Siddiqui's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Xan Mannekens

Muhammad Obeidullah Siddiqui

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

Performance ScoreMuhammad Obeidullah Siddiqui's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreXan Mannekens's LinkedIn Performance