TalkToTheo

Builder

Fractional CMO & Growth Consultant

uman

Head of Marketing

Marked

After a few years working as online marketeer in different industries and being active as online marketing freelancer (side business) I decided to take the leap and focus myself on my own business. 

♦ Online marketing strategy development 
♦ Optimizing and monitoring campaigns in Google AdWords
♦ Conversion optimization
♦ Performing SEO optimisations to boost online visibility. 
♦ Performing keyword researches for specific industries
♦ Visualise data in presentations & keynotes. 
♦ Analyse data from Google Analytics and formulate suggestions for optimizations. 
♦ Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter. 

✉ Feel free to send me a message. I love networking!

Founder & Head of Growth (exited may 2024)

Birdhouse

Birdhouse Partner - Go to Market & Growth Strategy

Freelance growth marketer

Authority BVBA

Freelance Paid Advertising Specialist

GBL Studio

GBL Studio is a full service marketing agency where online marketing takes on an increasingly important role. For many B2C & B2B customers from various industries (construction, retail, food, etc.) I do the following:

♦ Google Adwords - Search, Display & Remarketing campaigns
♦ SEO Optimisation
♦ Linkbuilding 
♦ Content Marketing
♦ Social Media Management 
♦ Social Media Advertising + Remarketing
♦ CMS Management - Drupal & Wordpress
♦ Copywriting - Website content, Ad copy, SEO Copy
♦ Conversion Optimization for websites & webshops
♦ Comprehensive analyzes and reports 
♦ Marketing Automation
♦ Wireframing
♦ Email Marketing 

Tools & Systems used: Mailchimp - Flexmail - Ahrefs - AWR - Screaming Frog - Sharpspring - MockFlow - Google Analytics - Hotjar - Adwords Editor - SeoQuake - Google Tag Manager - Google Data Studio - Drupal - Wordpress 

Clients I'm working for: Tui - Oxygen Fitness - LVD Group - CBS Beton - Sociaalste School - Benedict Huysentruyt - Westlease - Deiso - Promarket/Publibon - Alpha Works - ABC Labels - Rijschool Merelbeke - Hyboma - Semperfi-Devos - Van Den Bossche Interieur - Vandatax - Gelis - MR Group

Online Marketeer

XMarketing

Online marketing freelancer (Sidejob)

♦ Optimise and monitor campaigns in Google AdWords, and track KPIs in Google Analytics. 
♦ Perform SEO optimisations (MOZ tool) to boost online visibility. 
♦ Perform keyword research in Google Keyword Planner. 
♦ Visualise data in presentations & keynotes. 
♦ Interprete data from Google Analytics and formulate suggestions for optimisations. 
♦ Implement Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter.

Freelance Online Marketeer (Sidejob)

Glorious Cars

♦ Car photography
♦ Social media management
♦ Content management
♦ Google analytics analysis for optimisation
♦ Google Adwords campaigns
♦ Event organisation
♦ Partnership deals
♦ Emailmarketing
♦ Influencer marketing
♦ Website optimisation (SEO)
♦ Social Advertising

Digital Marketeer

Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

Before you write your 2026 marketing plan, read this.

Another 50-page strategy deck won't help you
if your team can't execute it.

The #1 reason marketing plans fail isn't a lack of ideas.
It's a lack of connection to daily work.

If you want 2026 to be different,
you need to build the bridge between your plan and your team's priorities.

Here's the 5-step framework to make that happen:
1. Objectives: From vague goals to 3-5 key results.
2. Timeline: From annual pressure to weekly sprints.
3. Actions: From a long to-do list to 2-3 daily priorities.
4. Ownership: From group confusion to individual accountability.
5. Accountability: From monthly check-ins to a consistent daily rhythm.

Please don't start 2026 with another plan that is going to collect dust.

Start it with a system for execution.

What's your biggest goal for your marketing team in 2026?

I help early stage startups gain traction through smart marketing and GTM engineering | Fractional CMO

You're drowning in intent data.

But you're still guessing who to call first.

Here's why:

You treat a pricing page visit the same as a past champion joining a competitor.
They're not the same.

One is worth 2 points. 
The other is worth 12.

The best GTM teams use lead scoring to prioritize:
🔥 10+ points = Drop everything 
⚡ 7-9 points = High priority
 💎 4-6 points = Nurture sequence 
🤖 1-3 points = AI handles it

Example of a 12-point lead:
- Past user joins new company (5 pts)
- They're hiring engineers (3 pts)
- Recent funding round (3 pts)
- Pricing page visit (2 pts)

That's not a warm lead. 
That's a layup.
Dunk it. 🏀 

Stop chasing every signal equally.

Full framework in the carousel 👇

Which signal combo works best for you?

Work your intent signals

Strategic Landing Pages That Make You Look Premium, Sell Better & Stay Top-of-Mind

What if your website's conversion rates doubled?

I've analyzed over 100 websites and discovered a common issue: their conversion rates were alarmingly low.

Why?

Was it due to their poor design? Hell yes!!!

You might wonder about the role of design in conversions, but remember, it's the first impression.

If your website design doesn't hook the visitors, they never scroll. That means no scroll -> no interest in your offer, and that's how your conversion rates drop.

But fear not, I won't let your conversions stay low and make you feel sad.

Here's how I can help you:

If you don't have a website yet, congratulations! You're in the right place. I'll craft a website that looks stunning and boost your personal brand, which means more $$$.

OR

If you have a website but it isn't converting, what's stopping you? I'm here to revamp and optimize it for stellar conversion rates.

And 

If you're in need of a landing page to:

- Showcase your Offer
- Increase Newsletter sign-ups
- Schedule more appointments through sales pages

So why wait? Let's create one for you NOW. 

Each month I work with 5 Creators/Founders. 

Act now before all seats are booked! To do so, simply go to my 'Featured Section' and book a 1:1 discovery call or you can DM me to see if we're good fit.

Muhammad Ibrahim

Do you have $10K to build your website?

If not, you’re not alone.

Most founders I meet think they need to invest $5K, $8K, or even $10K on a “full website.”

But what if I told you that you actually don’t need to invest that much money?

There’s a way that costs less and delivers 2-3x better results.

That is: build a landing page.

But, but, but… only if you have one clear offer OR your services are interconnected.

That’s why I created Webrahim LaunchCore, my streamlined, high-converting landing page offer.

And the best part? You don’t need to wait months (like when you hire someone to build a website and it drags on forever).

Here’s what things will look like once I onboard you:

Day 1: You get a Google form with all the right questions
Day 2: You fill it out, fast and easy
Day 3: I analyze your answers + research your audience
Day 4: I plan your layout and conversion-focused sections
Day 5: I write the entire copy (with voice-of-customer magic)
Day 6: You review → I refine
Day 7: Design kicks off
Day 8: Final tweaks and design approval
Day 9: Development day, fully functional build
Day 10: Final test, final polish, and launch day
Day 11: You now have a page that sells for you, 24/7
Day 12: You start recommending me everywhere 😏

So if you’re serious about attracting the right audience… 

don’t wait months to launch the page that sells for you.

Let’s get it done and done right.

DM me “Launch Core” and I’ll handle the rest.

Check out my work here: https://webrahim.com

LaunchCore

From a marketing perspective, the first thing you should worry about isn’t colors, fonts, animations, or sections.

It’s this:

Can people scan your content and understand what the hell you do in under 5 seconds?

Because people don’t read websites or landing pages.

They scan them.

But here’s where most websites go wrong:

→ center-aligned paragraphs
→ random blocks of text
→ headlines floating without hierarchy
→ sections fighting for attention
→ no visual path for the eye to follow

And when your layout ignores the scanning patterns?

Your message dies.

Which means they don’t stay long enough to understand you.

And people don’t buy what they don’t understand.

This is the real marketing secret:

If your website isn’t scannable, it can’t sell.

But when it is, it becomes your top salesperson.

If you want a website (or landing page) that’s built with real buyer psychology, not random design trends.

DM "Launch" and I’ll send you the details.

A Landing Page Truth You Must Never Forget

Here’s exactly how much “story + structure” your landing page needs to turn your reputation into revenue.

Most founders don’t need a new offer.

They just need their landing page to say the thing their reputation already proves.

Here’s the exact structure to make that happen 👇

1️⃣ Start with a “this is who I help” headline

Skip the clever lines.
Say the result.
Say who it’s for.

Make it impossible to misunderstand.

2️⃣ Add the 10-second story that builds trust

One simple paragraph.

Not a life story, a relevance story (PLEASE).

Answer:

What problem do you solve?
Why you?
Why now?

This is the story that makes strangers stay.

3️⃣ Show the proof immediately

Your reputation means nothing if it’s hidden.

Drop 3-5 pieces of proof:

wins
metrics
well-known clients
screenshots
mini case studies (2-3 lines each)

Proof is the shortcut to trust.

4️⃣ Break down your process in 3-4 steps

People buy clarity.

Show how working with you works.

Simple, visual, no fluff:

Step 1 → Step 2 → Step 3 → Result

If your process makes sense, your offer feels safer.

5️⃣ Add the “dream outcome section”

Speak to what they secretly want:
 
less stress
predictable leads
faster conversions
confidence in how they show up online

This is where your story becomes their story.

6️⃣ Make the offer stupidly clear

Packages confuse.

Outcomes convert.

Tell them:
 
what’s included
the timeline
the exact deliverables
what they walk away with

No mystery → higher conversions.

7️⃣ Finish with one simple CTA

Not aggressive.
Not pushy.
Just aligned.

When your story meets the right structure,
your landing page stops being a page and 
starts becoming a revenue system.

I’m opening 3 slots for next month (booked in November) to build high-converting landing pages in 7-9 days - copy, design & dev included.

DM “Launch” if you want one of them.

taplio

The Battle

Xan Mannekens

Muhammad Ibrahim

Followers

Posts

Engagements

Likes

Performance ScoreXan Mannekens's LinkedIn Performance

Performance ScoreMuhammad Ibrahim's LinkedIn Performance

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taplio

The Battle

Xan Mannekens

Muhammad Ibrahim

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

Performance ScoreMuhammad Ibrahim's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreXan Mannekens's LinkedIn Performance