TalkToTheo

Builder

Fractional CMO & Growth Consultant

uman

Head of Marketing

Marked

After a few years working as online marketeer in different industries and being active as online marketing freelancer (side business) I decided to take the leap and focus myself on my own business. 

♦ Online marketing strategy development 
♦ Optimizing and monitoring campaigns in Google AdWords
♦ Conversion optimization
♦ Performing SEO optimisations to boost online visibility. 
♦ Performing keyword researches for specific industries
♦ Visualise data in presentations & keynotes. 
♦ Analyse data from Google Analytics and formulate suggestions for optimizations. 
♦ Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter. 

✉ Feel free to send me a message. I love networking!

Founder & Head of Growth (exited may 2024)

Birdhouse

Birdhouse Partner - Go to Market & Growth Strategy

Freelance growth marketer

Authority BVBA

Freelance Paid Advertising Specialist

GBL Studio

GBL Studio is a full service marketing agency where online marketing takes on an increasingly important role. For many B2C & B2B customers from various industries (construction, retail, food, etc.) I do the following:

♦ Google Adwords - Search, Display & Remarketing campaigns
♦ SEO Optimisation
♦ Linkbuilding 
♦ Content Marketing
♦ Social Media Management 
♦ Social Media Advertising + Remarketing
♦ CMS Management - Drupal & Wordpress
♦ Copywriting - Website content, Ad copy, SEO Copy
♦ Conversion Optimization for websites & webshops
♦ Comprehensive analyzes and reports 
♦ Marketing Automation
♦ Wireframing
♦ Email Marketing 

Tools & Systems used: Mailchimp - Flexmail - Ahrefs - AWR - Screaming Frog - Sharpspring - MockFlow - Google Analytics - Hotjar - Adwords Editor - SeoQuake - Google Tag Manager - Google Data Studio - Drupal - Wordpress 

Clients I'm working for: Tui - Oxygen Fitness - LVD Group - CBS Beton - Sociaalste School - Benedict Huysentruyt - Westlease - Deiso - Promarket/Publibon - Alpha Works - ABC Labels - Rijschool Merelbeke - Hyboma - Semperfi-Devos - Van Den Bossche Interieur - Vandatax - Gelis - MR Group

Online Marketeer

XMarketing

Online marketing freelancer (Sidejob)

♦ Optimise and monitor campaigns in Google AdWords, and track KPIs in Google Analytics. 
♦ Perform SEO optimisations (MOZ tool) to boost online visibility. 
♦ Perform keyword research in Google Keyword Planner. 
♦ Visualise data in presentations & keynotes. 
♦ Interprete data from Google Analytics and formulate suggestions for optimisations. 
♦ Implement Google Tag Manager & Google Analytics for conversion tracking & data analysis.
♦ Set up highly effective social media campaigns on LinkedIn, Facebook & Twitter.

Freelance Online Marketeer (Sidejob)

Glorious Cars

♦ Car photography
♦ Social media management
♦ Content management
♦ Google analytics analysis for optimisation
♦ Google Adwords campaigns
♦ Event organisation
♦ Partnership deals
♦ Emailmarketing
♦ Influencer marketing
♦ Website optimisation (SEO)
♦ Social Advertising

Digital Marketeer

Guiding B2B SaaS Companies to unlocking Revenue-Driven Success. Founder & Head of Growth @ Marked.

Over the past decade, I've dedicated my career to helping B2B SaaS companies focus on revenue-driven marketing operations that result in tangible growth. 

As the former founder of Marked, a respected agency in Belgium, I have worked with over 50 clients worldwide, providing sustainable growth solutions.

My mission is to empower B2B SaaS businesses by setting up revenue programs that generate consistent and sustainable growth. My approach is centered around practical strategies that drive real results. Nothing fluffy, real action.

What I Offer:
→ Coaching for CMOs & B2B Marketers: Tailored coaching to enhance skills and strategic thinking.
→ Fractional CMO Services: Providing leadership and expertise on a part-time basis to drive your growth.
→ Strategic Trajectories: Developing comprehensive plans that align with your business goals.
→ Building Revenue Systems: Crafting and implementing systems to ensure steady revenue growth.

Notable Clients:
I've had the privilege of working with leading B2B SaaS companies such as Mouseflow, Robovision, 6clicks, Sequesto, Froomle, and Accurat.

Key Achievements:
→ Assisted over 50 clients worldwide
→ Established Marked as a respected agency within Belgium
→ Advised startups through Belgian accelerators

If you're interested in learning more about how I can help your business grow, visit my personal site or subscribe to my newsletter for the latest insights and strategies.

Learn More:

Personal Site: xanmannekens.me
Newsletter: b2bmarketerscompass.com

Let's connect and explore how we can drive growth for your business together.

Xan Mannekens

Before you write your 2026 marketing plan, read this.

Another 50-page strategy deck won't help you
if your team can't execute it.

The #1 reason marketing plans fail isn't a lack of ideas.
It's a lack of connection to daily work.

If you want 2026 to be different,
you need to build the bridge between your plan and your team's priorities.

Here's the 5-step framework to make that happen:
1. Objectives: From vague goals to 3-5 key results.
2. Timeline: From annual pressure to weekly sprints.
3. Actions: From a long to-do list to 2-3 daily priorities.
4. Ownership: From group confusion to individual accountability.
5. Accountability: From monthly check-ins to a consistent daily rhythm.

Please don't start 2026 with another plan that is going to collect dust.

Start it with a system for execution.

What's your biggest goal for your marketing team in 2026?

I help early stage startups gain traction through smart marketing and GTM engineering | Fractional CMO

Vroomm Marketing

I lead a marketing agency that specializes in cold outbound campaigns, leveraging AI to craft hyper-personalized emails that consistently drive more meetings and sales opportunities for our clients.

Founder & CEO

Your Missing Piece LLC

As Co-Founder of Your Missing Piece LLC, I helped build a real estate wholesaling company focused on sourcing and closing residential investment deals across the Arizona market. Our core business centered on wholesaling off-market properties, but we also specialized in structuring a wide range of creative financing solutions—including cash deals, subject-to transactions, seller financing, and other innovative strategies to provide win-win outcomes for both sellers and investors.

I was deeply involved in acquisition strategy, deal analysis, and building strong relationships with sellers, buyers, and industry partners. This experience allowed me to develop a deep understanding of the Arizona real estate market, negotiation, lead generation, and investment structuring.

Co-Founder

LGCY Power

I specialized in selling solar energy systems directly to homeowners through door-to-door outreach. This role sharpened my skills in face-to-face communication, objection handling, and high-ticket sales, while giving me firsthand experience educating families on the financial and environmental benefits of switching to solar. I consistently generated qualified leads, built trust quickly, and closed deals in competitive neighborhoods.

Sales Associate

Solar Saver Technologies

Led a company focused on innovative direct-to-consumer solar-powered survival technology.

We are a Cold Email Lead Generation Agency using the latest GTM strategies with the most expensive GTM technology to bring you more clients. We cover all expenses and charge only on a pay-per-lead basis—you only pay when you get real leads!

Our approach starts with meticulous market research through a three-step process. First, we analyze your business using our extensive AI-driven research prompts. Next, we run this data through our TAM Mapping prompt to segment your market and identify the best opportunities. Finally, we use the Enhanced ICP Prompt to build detailed personas for each segment, giving us a clear picture of who to contact and how.

We then use our List Building prompt to gather high-quality data for each persona from the best sources. After writing personalized email templates with dynamic variables, we scrape and enrich all prospect data. Each lead is scored using a point-based system and further matched against your ICP via AI to ensure they meet your ideal criteria. High-priority prospects undergo a “water personalization” process, where conditional logic plugs the best enrichment data into your emails, making each message hyper-personalized.

Once you approve everything, we launch your campaigns—but support doesn’t stop there. We provide you with complete resources to close every lead: SOPs for handling positive replies, maximizing show rates, sales scripts, objection-handling techniques, and looping objections. This knowledge is built from over $10,000 of research and insights gained from sending over 1 million cold emails.

We equip you with everything you need to succeed. If you’re ready to grow your business, visit vroommmarketing.com to book a call and see a tailored plan for your success.

Kyle Dickson

You tried building a lead list.

But over half of those leads might never see your email👇

Here’s how it usually goes:

You run a LinkedIn search

 ↳ You pull 1,800 prospects

You find their email addresses

 ↳ 1,080 contacts return with emails

You verify those emails

 ↳ Only 810 are actually valid


→ 1,800 prospects – 810 valid = 990 wasted leads (55%).

That’s a huge drop-off—and a missed opportunity.

Here’s the simple truth:

More verified leads = more conversations = more revenue.

We consistently find 90,000+ valid contacts each month. Here’s how:

1/ We use trusted email discovery tools

 Platforms like Prospeo, LeadMagic and Instantly

There are plenty of options out there, but these consistently deliver both volume and accuracy.


2/ We leverage waterfall enrichment

 Tools like Clay, FullEnrich and Instantly pull from 14+ data sources to find more email 
addresses (and phone numbers, too).

This often boosts our valid email rate from ~45% to 80–85%.


3/ We validate catch-all emails

 Every enriched list contains some emails you can’t directly verify—these are known as “catch-alls.”

Here’s what to do:

Invalid? Don’t send—it’ll hurt your sender reputation.

Valid? Safe to send.

Catch-all? Use tools like Instantly or BounceBan. They can verify many of these without sending a test email.

These tools help us safely reach leads others miss.

Make sure to follow Kyle Dickson

P.S. What tools are you using to build and verify your email lists?

Founder/CEO @ VRM | Helping B2B Scale with AI Powered Cold Emails

3 Ways to Find More Email Addresses

Are you spending hours prospecting for new clients?

Use Claygent to automate nearly all your data enrichment and lead scoring—saving you hundreds of hours each year researching prospects and building outreach lists.

Here are the top 5 ways I use Claygent to not only save time but also generate tens of thousands of dollars per month for me and my clients:

1. Cleaning First & Last Names

 When you scrape data, names are rarely clean. In mass cold email campaigns, {firstName} showing as “Kyle CPA” or “Dr. Kyle” immediately signals automation. Claygent cleans all my data automatically—manually fixing 10,000 prospects would take forever.

2. Finding Decision Makers

 Google Maps scraping often misses CEOs or owners. Claygent identifies the CEO, owner, or COO when that info is missing. Using this strategy, I can find over 60% of CEOs after scraping 10,000+ companies—saving massive time compared to manual research.

3. Finding Recent News/PR

 Personalized outreach performs better. I use Claygent to pull recent news or press releases for all my prospects, which I then include in AI-personalized cold emails.

4. Lead Qualification & ICP Filtering

 Claygent automatically identifies which prospects fit my ideal customer profile. This ensures I spend time only on the most relevant leads—a lifesaver when dealing with lists of 20,000+ companies.

5. Creating AI-Personalized Messaging

 Using the data we enrich—like job openings, funding rounds, or recent news/PR—Claygent generates personalized AI messages for every prospect. 
Outreach becomes highly relevant without manual effort.

Follow Kyle Dickson for more tips like this!

DM me if you want help sending 25K–100K+ cold emails to your dream prospects—we cover all expenses and work on a performance basis!

I have sent over 3,000,000 cold emails...

There are two main things that, if done right, can generate 4–10 leads per day—assuming your total addressable market isn’t tiny.

1️⃣ Inbox Fatigue

This is how “cold” your market’s inbox really is.

Some markets, like lawyers, are insanely hard to cold email—they get 20–40+ cold emails every day. Even with perfect copy and a strong offer, most of your emails will just get deleted unless you have a seriously attention-grabbing pattern interrupt.

What I do with my clients is identify all the markets they’re willing to work with and then target the ones that are cold emailed the least. That alone can 4–8x your leads. I once used the same copy for a lawyer and a pressure washing business—and got 13x more leads with the latter.

That’s the power of inbox fatigue.

2️⃣ Offer Fatigue

This is how often your market has seen your offer before.

The more they’ve seen it, the less likely they are to respond. The key? Create an offer so unique and valuable that they’ve never seen anything like it before.

Doing this can 4–5x your leads each month.

The magic happens when you combine both. Switch your offer and target a less-saturated market, and you could 30x your leads in a month. It sounds crazy—but I see it with most of my clients.

📈 If you want to start generating 3–6 leads a day in the next 30 days without spending a dime to get started, DM me and we’ll see if you qualify to work with us.

Comment below if you have any questions!

Top AI Assistant Agents of 2025

Synthflow: no-code AI voice agents that automate calls, answer queries, book appointments & integrate with CRMs.

Devin AI: Autonomous agent by Cognition Labs that codes, debugs & builds software end-to-end via natural language prompts.

CrewAI: Framework for orchestrating multi-agent AI teams that collaborate on complex tasks via roles, tools & LLMs.

OpenAI Operator: AI agent that autonomously browses the web, clicks, types & scrolls to handle tasks like ordering, scheduling & form-filling.

Jotform AI Agents: Conversational assistants that automate form-filling, schedule appts, provide 24/7 support & integrate workflows via chat/voice.

Athena AI: Autonomous agent that automates tasks, builds websites, generates diagrams/images, analyzes data & integrates with tools like Shopify.

Nelima AI: Community-driven agent that automates tasks like emails, scheduling & APIs via natural language, with memory for multi-step workflows.

Salesforce Agentforce: Autonomous AI agents built on Salesforce platform to handle sales, service & marketing tasks 24/7, integrating data for personalized actions.

Mesha AI: Accounting agents (Marcus/Max) that automate invoicing, payment follow-ups, bookkeeping & reconciliations, integrating with QuickBooks/Xero.

If you want more customers and you’re ready to start sending 25k–100k cold emails per month, send me a DM. You can get started at no cost and only pay based on performance.

If you have any questions about these AI Assistant Agents, drop them in the comments.

taplio

The Battle

Xan Mannekens

Kyle Dickson

Followers

Posts

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Performance ScoreXan Mannekens's LinkedIn Performance

Performance ScoreKyle Dickson's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Xan Mannekens

Kyle Dickson

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Xan Mannekens's LinkedIn Performance

Performance ScoreKyle Dickson's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreXan Mannekens's LinkedIn Performance